Tattoojoey
- Company typePrivate
- Founded2012
- HeadquartersGeldrop, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Tattoojoey firmographics
Firmographics- Name
- Tattoojoey
- Legal name
- TattooJoey
- Website
- https://tattoojoey.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Tattoojoey is headquartered
LocationHeadquarters
- HQ city
- Geldrop
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tattoojoey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Tattoo Services: One-time tattoo service fees charged per session or per piece. Price varies based on size, complexity, and artist. Studio provides in-person consultations for custom tattoo designs.
- E-commerce Product Sales: Online shop selling tattoo-related products through WooCommerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom tattoos ranging from small to large elaborate pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tattoojoey product offering
Product offeringCore offering
TattooJoey provides professional custom tattoo services in its physical Geldrop studio, delivered by a team of award-winning artists with specializations in realism, black & grey, color, fine-line, floral, and mandala styles. The studio also sells tattoo-inspired branded merchandise (apparel, accessories) via an online WooCommerce shop, offers an appointment deposit service for booking sessions, and publishes branded content such as the children's book "Papa Ink."
Product overview
Tattoo Joey operates as a tattoo studio offering professional tattoo services by award-winning artists, with specialization in realistic tattoos (portraits, black & grey, color). The core offering is supported by a WooCommerce-powered merchandise shop selling branded apparel (shirts with Japanese-inspired tattoo designs), a published children's book (Papa Ink), a deposit-based appointment booking system, and a tattoo training course. The studio is located in Geldrop, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Tattoo Services Professional custom tattoo services delivered in-person at the Geldrop studio by award-winning artists, covering styles such as portraits, black & grey, full-color realism, fine line, floral, botanical, mandala, and illustrative animal portraits. Targeted at individual consumers in the Netherlands seeking high-quality, personalized tattoo artwork.
- Tattoo Joey Merchandise Branded merchandise sold online through WooCommerce, including apparel such as the Tattoo Joey Spider Lily Shirt, Samurai Shirt, Oni Mask Shirt, and Kitsune Shirt, featuring Japanese-inspired tattoo streetwear designs in 100% cotton for children and adults. Targeted at fans of the studio and tattoo culture.
- Papa Ink – Het Koninkrijk van de Luie Dieren A children's read-aloud book written by Joey Boon and Mayon Middeljans, published by Vesper Kids, featuring stories about tattoos told to a daughter at bedtime. Sold via the studio's online shop.
- Aanbetaling (Appointment Deposit Service) Reservation deposit product used to book tattoo sessions with artists at TattooJoey. Deposits range from €50 to €250 and are non-refundable, securing the customer's appointment slot.
- Tattoo Course (TattooCursus.nl) A tattoo training course for aspiring tattoo artists, offered via TattooCursus.nl and promoted from TattooJoey's website as a referral/educational offering.
Companies that use Tattoojoey
Customer profileSegments1 record
Ideal customer profiles1 record
Tattoojoey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tattoojoey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TattooCursus.nlminorTattoo course website linked from TattooJoey's website, potentially referring students or interested parties to tattoo education resources.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Tattoojoey competitors and assessment
Company assessmentBroad incumbents
- Sailor Jerry: Iconic American tattoo-inspired lifestyle brand with apparel, rum, and licensing; comparable to TattooJoey in that both monetize tattoo culture beyond services — Sailor Jerry through brand licensing and merchandise, TattooJoey through studio merchandise and content.
- Saved Tattoo: Established New York tattoo studio recognized for premium custom artistry and high-profile clientele; a broader incumbent comparable in core service but operating at significantly larger scale and brand maturity than TattooJoey.
- Hart & Huntington Tattoo Co: Well-known multi-location US tattoo brand founded by Carey Hart, offering custom tattoo services across major cities with associated retail and lifestyle extensions; comparable to TattooJoey in core service but operates as a broader brand at much greater scale.
- Bang Bang Tattoo: World-renowned New York tattoo studio famous for celebrity clientele and premium custom work; a broader incumbent offering similar custom tattoo services but at much larger scale and with international brand reach.
Others
- FK Irons: Major tattoo machine and equipment manufacturer serving professional tattoo artists worldwide; an industry ecosystem participant providing hardware and consumables used in tattoo studios like TattooJoey.
- Bishop Rotary: Leading tattoo equipment and supply manufacturer producing professional tattoo machines and accessories used by artists globally; an enabling/adjacent participant in the tattoo industry ecosystem that supplies tools used by TattooJoey's artists.
Direct peers
- Sorry Mom Tattoo: Amsterdam-based custom tattoo studio with a roster of resident artists serving Dutch clientele; directly comparable to TattooJoey in single-location studio model, custom body art focus, and Dutch market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Tattoojoey social profiles
Digital presenceTattoojoey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tattoojoey leadership team
Management profileNumber of profiles
Profiles14 records
Tattoojoey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tattoojoey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tattoojoey
What does Tattoojoey do?
TattooJoey provides professional custom tattoo services in its physical Geldrop studio, delivered by a team of award-winning artists with specializations in realism, black & grey, color, fine-line, floral, and mandala styles. The studio also sells tattoo-inspired branded merchandise (apparel, accessories) via an online WooCommerce shop, offers an appointment deposit service for booking sessions, and publishes branded content such as the children's book "Papa Ink."
Is Tattoojoey a public or private company?
Tattoojoey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tattoojoey founded?
Tattoojoey was founded in 2012. It employs 1 to 10 people.
Where is Tattoojoey based?
Tattoojoey is headquartered in Geldrop, Netherlands, in the Europe region.
How does Tattoojoey make money?
Two revenue lines are on record. Tattoo Services are the primary driver. The others are E-commerce Product Sales.
Who are Tattoojoey's main competitors?
Broad incumbents on record are Sailor Jerry, Saved Tattoo, Hart & Huntington Tattoo Co and Bang Bang Tattoo. Others are FK Irons and Bishop Rotary. Sorry Mom Tattoo is listed as a direct peer.
Does Tattoojoey have an API?
No public API is recorded for Tattoojoey.