Tattersalls (ireland) Limited

What Tattersalls (ireland) Limited does

Tattersalls (Ireland) Limited operates Ireland's premier bloodstock auction house from a purpose-built sales complex on Fairyhouse Road in Ratoath, County Meath, adjacent to Fairyhouse Racecourse. The company runs a calendar of scheduled Flat and National Hunt horse sales, including the flagship Derby Sale (Ireland's premier store sale), the Breeze Up Sale, the September Yearling Sale, and multiple National Hunt, foal, store, point-to-point, and Sapphire sales. It serves two primary counterparties: breeders and vendors consigning horses, and trainers, owners, and bloodstock agents purchasing them — including a sizable international contingent sourced through representatives in 15+ countries. Revenue is generated entirely on a transaction-fee basis, comprising vendor consignment commissions and buyer's premiums on successful hammer prices.

The operating platform combines physical auction infrastructure (sales rings, parade rings, stabling, showing lanes) with the Bidpath-powered Tattersalls Live Bidding system, which delivers synchronized video and audio streaming with a remote bid button. A separate Tattersalls Online portal (tattersallsonline.com) hosts dedicated digital-only auctions, and a Repository portal handles vendor documentation. Payment processing relies on PayPal, Shopify, and Lloyds Bank CardNet. The Irish entity is a wholly owned subsidiary of Tattersalls Limited (UK, registered in England and Wales, company number 00791113), tracing group history to Richard Tattersall's 1766 Hyde Park Corner sales. The Irish business originated from a 1982 minority acquisition of Ballsbridge International Bloodstock Sales (44% stake), became wholly owned in 1989, and relocated to the current Ratoath complex with its first sale in 2002. Simon Kerins was appointed CEO effective 1 January 2021, with Edmond Mahony serving as Chairman.

Name

Tattersalls (ireland) Limited

Legal name

Tattersalls (Ireland) Ltd

Website

https://tattersalls.ie

Company type

Private

Founded year

1766

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattersalls (Ireland) Limited operates Ireland's premier bloodstock auction house from Ratoath, County Meath, conducting scheduled Flat and National Hunt horse sales for breeders, trainers, and owners via in-person events and the Bidpath-powered Tattersalls Live Bidding platform.

Ownership category

akta.pro rank

Product category

Bloodstock Auction Services

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Bloodstock auction services
• Thoroughbred horse sales
• National hunt sales
• Yearling and breeze up sales
• Horse auction marketplace

Headquarters

HQ city

Ratoath

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Auction Commission: Tattersalls Ireland operates as a bloodstock auction house, generating revenue primarily through commissions charged on the sale of horses at auction. Vendors pay a consignment fee and purchasers pay a buyer's premium on successful bids.
2. Live Bidding Services: Revenue generated from facilitating online bidding through the Tattersalls Live Bidding platform, including registration and transaction processing fees.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tattersalls Ireland operates as a bloodstock auction house conducting scheduled sales of Flat and National Hunt thoroughbreds from its Ratoath (County Meath) sales complex. Its portfolio includes the Derby Sale, Breeze Up Sale, September Yearling Sale, November National Hunt Sale, August National Hunt Sale, July Store Sale, May Store Sale, May Point-to-Point & Horses in Training Sale, Winter Flat and National Hunt Sale, and Sapphire Sale. The company also runs the Tattersalls Live Bidding platform for remote online participation and the separate Tattersalls Online digital auction channel.

Product overview

Tattersalls Ireland is a leading bloodstock auction house offering a comprehensive portfolio of horse sales. The core offering consists of multiple sale types: the flagship Derby Sale (National Hunt store horses), Breeze Up Sale (pre-trained Flat horses), September Yearling Sale, November National Hunt Sale, August National Hunt Sale, July Store Sale, May Store Sale, May Point-to-Point & Horses in Training Sale, Winter Flat and National Hunt Sale, and Sapphire Sale. The company also provides a Live Bidding platform powered by Bidpath for online real-time participation in auctions, a dedicated Tattersalls Online platform for separate online sales, and a Repository document management service. These products are unified by the company's auctioneering infrastructure and operate from their sales complex in Ratoath, County Meath near Fairyhouse Racecourse.

Differentiator

Problem solved

Functional benefit

Products and services

• Derby Sale Ireland's premier National Hunt store horse auction, held annually at the Ratoath sales complex; the 50th edition produced a top store horse price of €350,000 with 25 lots selling for €100,000 or more. Aimed at breeders selling and trainers/owners purchasing National Hunt prospects.
• Breeze Up Sale Flat horse sale featuring horses that have been breezed (run at speed) prior to sale; targeted at owners and trainers sourcing ready-to-train Flat racing prospects, drawing buyers from up to 18 countries.
• September Yearling Sale Major annual yearling auction for Flat racing held each September; serves breeders consigning yearlings and trainers/owners sourcing young Flat prospects.
• November National Hunt Sale Major annual National Hunt sale held each November, featuring foals and store horses; caters to breeders and National Hunt trainers/owners.
• August National Hunt Sale Summer National Hunt horse sale held annually in August at the Ratoath complex; serves National Hunt-focused vendors and purchasers.
• May Store Sale Spring store horse sale held annually in May at the Ratoath sales complex; caters to vendors and buyers of National Hunt store horses.
• May Point-to-Point & Horses in Training Sale Specialized sale featuring point-to-point horses and horses currently in training, providing a marketplace for racing-ready National Hunt and Flat horses.
• Winter Flat and National Hunt Sale Combined winter sale offering both Flat and National Hunt horses, broadening buyer opportunity during the off-season.
• Sapphire Sale Flat horse sale event held annually, focused on Flat racing bloodstock.
• Tattersalls Live Bidding Online platform enabling real-time bidding at auctions via video and audio stream with a bid-button interface. Powered by Bidpath auction technology. Available globally for all major sales.
• Tattersalls Online Dedicated online auction platform (tattersallsonline.com) hosting digital-only sales separate from on-site auction events.

Quantifiable outcome

• Over €20 million turnover in 2026 Derby Sale, record for a store horse at €400,000
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Tomasz SzumskicoreGTM or Marketing Partner · 6 July 2026Official Tattersalls Ireland representative in Poland, appointed July 2026. Previously assisted Polish buyers informally. Has jockey and trainer experience in Polish racing.
• MSL Mercedes-BenzflagshipGTM or Marketing PartnerMSL Mercedes-Benz is the official brand partner of the Derby Sale, sponsoring the €100,000 Tattersalls Ireland MSL Mercedes-Benz Sales Bumper at the Leopardstown Christmas Festival. The winning horse's vendor also receives a brand-new Mercedes-Benz GLC. Partnership announced around 2024-2025.
• Federation of Bloodstock Agents (FBA)coreGTM or Marketing PartnerLogo partner displayed on the Tattersalls Ireland website, indicating a collaborative relationship in promoting professional bloodstock agency services.
• Irish Thoroughbred Marketing (ITM)coreGTM or Marketing PartnerLogo partner, collaborating in the promotion and marketing of Irish bloodstock internationally.
• OverlanderminorGTM or Marketing PartnerVehicle transportation partner with logo displayed on the Tattersalls Ireland website.
• Brightwells Bloodstock SalescoreStrategic or Co-development PartnerTattersalls acquired Brightwells Bloodstock Sales in 2021, which holds auctions at Cheltenham and Ascot racecourses, expanding the group's footprint in the UK market.
• BidpathcoreTechnology or IntegrationTechnology provider powering the Tattersalls Live Bidding online auction platform. Bidpath is described as a world leader in auction technology.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Goresbridge Horse Sales: Irish horse sales operator that partnered with Tattersalls Ireland in 2024 to run Ireland's only Flat Breeze Up Sale; comparable product (Irish National Hunt and Flat sales) and now a JV partner rather than pure competitor.
• Inglis: Australia's largest thoroughbred auction house, running the Classic and Easter yearling sales at Riverside Stables. Both Tattersalls Ireland and Inglis share the European-Australian cross-border buyer dynamic and similar Sale-of-Stakes-Winners branding mechanics.
• Magic Millions: Major Australian thoroughbred auction house famous for the Gold Coast Yearling Sale and carnival-format sales events; comparable scale and event-driven model with strong sponsorship and international buyer focus.
• Keeneland: One of the world's largest Thoroughbred auction houses in Lexington, Kentucky, conducting world-record sales annually. Comparable model—scheduled horse auctions with global buyer participation—and a key reference point for top-end Flat horse valuations.
• Ocala Breeders' Sales Company (OBS): Major U.S. two-year-olds-in-training and yearling sale operator based in Ocala, Florida. Comparable Breeze-Up / two-year-old sales format that competes for the same buyer profile of global trainers purchasing horses-in-training.
• Tattersalls Limited (UK parent): The UK parent company operating the original Park Paddocks bloodstock auction house since 1766; directly comparable in product offering (thoroughbred horse auctions) and customer base, making it the most direct functional peer even though ownership is shared.
• Goffs: Ireland's other major bloodstock auction house, hosting flagship sales at Kill (National Hunt) and Leopardstown (Flat). Competes head-to-head with Tattersalls Ireland for Irish horses, vendors, and buyers across the same thoroughbred bloodstock categories.
• Arqana: France's premier thoroughbred auction house based in Deauville; operates a year-round sales calendar of Flat and jumping horses that competes for the same European vendor and trainer base, including buyers from Ireland.
• Fasig-Tipton: Historic North American thoroughbred auction house hosting major yearling, two-year-old, and mixed sales; competes for international buyers and sellers and is a structural comparable in the global bloodstock auction category.

Regional players

• Doncaster Bloodstock Sales (formerly BBA Ireland / Irish National Stud Sales arm): UK-based bloodstock sales operator with mixed thoroughbred activity at Doncaster; secondary in scale versus Tattersalls Ireland but addresses overlapping buyer and vendor segments in the British and Irish markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Tattersalls_ie
• YouTubeyoutube.com/@tattersallsireland
• Facebookfacebook.com/tattersallsireland
• Instagraminstagram.com/tattersalls.ie
• LinkedInlinkedin.com/company/tattersalls-ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattersalls (ireland) Limited