Sustana
Sustana is a privately held North American producer of recycled fiber, paper, and packaging products, plus paper recovery services. Operating across Fiber, Paper, and Recovery divisions, it serves food service, printing/publishing, tissue, security, and sustainability-focused enterprises.
- Company typePrivate
- Founded-
- HeadquartersDe Pere, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sustana does
Sustana is a privately held North American manufacturer of recycled fiber, paper, and paper-based packaging products, operating through three affiliated entities: Rolland Canada Holdings, Inc. (Québec), Rolland USA Holdings, Inc. (Delaware), and FRF Holdings, Inc. (Delaware), collectively doing business as Sustana Fiber. The company runs three integrated divisions — Fiber (recycled fibers for food grade, printing/writing, and tissue), Paper (commercial, digital, office, and security papers), and Recovery (paper recycling and secure shredding) — and self-describes as North America's largest high-grade paper recycler. Its manufacturing footprint centers on De Pere, Wisconsin (headquarters) and St. Jérôme, Quebec, with sales offices in Lachine, St-Joseph-De-Beauce, Cincinnati, Buffalo, Savage, Mansfield, and Wallingford. The company consolidated legacy Rolland operations under the unified Sustana brand in 2024.
The technology platform centers on proprietary manufacturing processes that produce 100% post-consumer recycled fiber compliant with FDA standards for direct food contact at 100% inclusion without barriers or coatings, supported by biogas-powered mills and third-party-reviewed Life Cycle Assessments. Sustana holds EcoVadis Gold Medal status for three consecutive years (2024-2026, scores rising 72→79→82), FDA and ISEGA food-contact certifications, and FSC and SFI forestry certifications. Key proprietary products include EnviroLife (food-grade fiber with claimed 26% lower climate impact and 9x lower water use than virgin fiber), EnviroNatural, EnviroBright, EnviroTouch, and an extensive Enviro/Sustana paper portfolio including the April 2026-launched Opaque Digital and Opaque Digital Jet lines.
Sustana operates a sales-led go-to-market model with regional sales managers across U.S. and Canadian territories and a dedicated security-papers team covering Latin America, supplemented by paper distributors. Revenue derives from one-time product sales across fiber and paper lines plus professional services for recycling and shredding. Customer segments span food service, printing/publishing, tissue manufacturing, security/government, and sustainability-focused enterprises, with named logos including Patagonia, Mouvement Desjardins, Familiprix, La Sépaq, Missouri Botanical Garden, Monadnock Paper Mills, and Labelcraft. Pricing is quote-based and not publicly disclosed.
Sustana firmographics
Firmographics- Name
- Sustana
- Legal name
- Rolland Canada Holdings, Inc., Rolland USA Holdings, Inc., and FRF Holdings, Inc., d/b/a Sustana Fiber
- Website
- https://sustanasolutions.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Sustana is a privately held North American producer of recycled fiber, paper, and packaging products, plus paper recovery services. Operating across Fiber, Paper, and Recovery divisions, it serves food service, printing/publishing, tissue, security, and sustainability-focused enterprises.
- Ownership category
- akta.pro rank
Sustana industry classification
Industry- Product category
- Sustainable Recycled Paper and Fiber Manufacturing
- NAICS
- Pulp Mills (322110), Paper Mills (322120), Converted Paper Product Manufacturing (3222), Sanitary Paper Product Manufacturing (322291)
- SIC
- Papers & Allied Products (2600), Paper Mills (2621), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Recycled Fiber Pulp (Deinked/Recovered Paper Pulp) (IMAMADAF)
- akta.pro secondary industries
- Recycled Fiber, Recovered Paper & Secondary Fiber Trading (IMAMAIAK), Fiber Recycling & Pulping (Paper, OCC, Mixed Paper) (BPALADAD), Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA), Paper Deinking & Fiber Preparation (IMAMAKAB), Hygiene Paper Raw Materials & Components (Pulp, SAP, Nonwovens, Elastics, Adhesives, Fragrances) (IMAMAGAI)
Keywords
Where Sustana is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Sustana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fiber Products: Sustana produces premium 100% sustainable recycled fibers used in coffee cups, sandwich wraps, food service packaging, printing papers, and tissue products. Key products include EnviroLife (food grade), EnviroNatural, EnviroBright (printing & writing), and EnviroTouch (tissue).
- Paper Products: Manufactures sustainable recycled paper products including commercial papers (EnviroPrint, EnviroSatin, EnviroBook, EnviroOpaque Offset, Opaque, Kraft, HiBulk), digital papers (EnviroDigital, EnviroJet, Opaque Digital), office papers (EnviroCopy), and security papers.
- Recovery Services: North America's largest high-grade paper recycler. Offers paper recycling programs and secure shredding services. Provides waste paper management solutions including one-time clear outs and efficient ongoing recycling programs.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sustana product offering
Product offeringCore offering
Sustana manufactures and sells 100% sustainable recycled fiber, recycled paper products, and high-grade paper recovery/shredding services. The company operates across three integrated divisions: Fiber (recycled fibers for food grade, printing/writing, and tissue applications), Paper (commercial, digital, office, and security recycled paper), and Recovery (high-grade paper recycling and secure shredding). Products are sold to business customers across North America for use in food packaging, printing, tissue manufacturing, and security documents.
Product overview
Sustana is an industry-leading producer of quality fiber-based products and services built on a commitment to sustainability. The company operates across three main divisions: Fiber (recycled fibers), Paper (sustainable recycled paper products), and Recovery (recycling and shredding services). The Fiber division includes EnviroLife™, EnviroNatural™, EnviroBright™, and EnviroTouch™ fibers for food grade, printing/writing, and tissue applications. The Paper division spans Commercial (EnviroPrint™, EnviroSatin™, EnviroBook™, EnviroOpaque Offset™, Opaque™, Kraft™, HiBulk™), Digital (EnviroDigital™, EnviroJet™, Opaque Digital™, Opaque Digital Jet™), Office (EnviroCopy™), and Security (Security Papers, Security Profile) categories. The Recovery division provides recycling and shredding services, making Sustana North America's largest high-grade paper recycler. From recovery to fiber to paper production, Sustana produces clean materials for coffee cups, food packaging, books, and more—demonstrating a circular economy approach.
Differentiator
Problem solved
Functional benefit
Brands
- Sustana EnviroLife: 100% sustainable recycled fiber for use in the production of food grade and luxury packaging, compliant with FDA standards for direct food contact.
- Sustana EnviroNatural
- Sustana EnviroBright
- Sustana EnviroTouch
- Sustana Recovery
- Sustana Opaque
- Sustana EnviroPrint
- Sustana EnviroSatin
- Sustana EnviroBook
- Sustana EnviroCopy
- Sustana Kraft
- Sustana HiBulk
- Sustana EnviroOpaque Offset
- Sustana EnviroDigital
- Sustana EnviroJet
- Sustana Opaque Digital Jet
Products and services
- Sustana EnviroLife
Quantifiable outcome
- 26% lower climate change impact compared to average virgin fiber
- +4 more outcomes
Companies that use Sustana
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Sustana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sustana partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Paper Cup AlliancecoreFounding member of the Paper Cup Alliance, established in 2018. Other founding members include Graphic Packaging International, Clearwater Paper, Dart Container, Huhtamaki, Novolex, Seda, and Smurfit Westrock. The alliance has driven paper cup recycling access from 5% to 20% of U.S. population and expanded North American end markets for recycled paper cups from 4 in 2017 to 35 today.
- Monadnock Paper MillscoreLong-standing partnership since the 1980s. Sustana supplies EnviroBright recycled fibers for Monadnock's 100% post-consumer recycled paper and packaging products. Closed-loop program where Monadnock collects waste from printers and sends to Sustana for reprocessing into new fiber products. Monadnock developed Envi PC 100, the only coated premium board made of 100% post-consumer recycled fiber, using Sustana fibers.
- LabelcraftminorLabelcraft uses 100% post-consumer recycled paper (Rolland Enviro Print and Enviro Copy) to produce Recyclable Enviroliner - the first label release liner that is both 100% recyclable and made of 100% post-consumer recycled paper. Labelcraft operates facilities in Toronto (Pickering) and Dallas (DeSoto).
- Foodservice Packaging Institute (FPI)coreSustana participates in FPI's Community Partnership program launched in 2017, which has been instrumental in expanding paper cup recycling access. FPI announced that 20% of U.S. population now has recycling access for paper cups, reaching 13 of top 20 cities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sustana competitors and assessment
Company assessmentDirect peers
- Monadnock Paper Mills: Long-standing partner and 100% post-consumer recycled paper/packaging producer that consumes Sustana's EnviroBright fiber; competes head-to-head in recycled commercial printing and packaging papers with a similar sustainability proposition.
- Huhtamaki: Global foodservice packaging specialist and Paper Cup Alliance founding member; competes in molded fiber and paper-based food packaging where Sustana's EnviroLife fiber is a key raw material.
- Graphic Packaging International: Paper-based packaging manufacturer and fellow Paper Cup Alliance founding member, overlapping in sustainable packaging substrates, food-service paper products, and recycled-content paperboard.
- Domtar: Major North American pulp and paper manufacturer producing both market pulp and uncoated freesheet, overlapping directly with Sustana's paper and fiber operations including printing/writing and recycled pulp grades.
- Cascades: Quebec-headquartered sustainable packaging and tissue company with recycled fiber operations; direct overlap in recycled pulp, tissue inputs, and food-service sustainable packaging categories.
- Clearwater Paper: North American producer of tissue, pulp, and paperboard and Paper Cup Alliance founding member; directly comparable in pulp manufacturing, recycled-content products, and tissue fiber overlap with EnviroTouch.
Broad incumbents
- Sonoco: Diversified paper-based and consumer packaging manufacturer with sustainable packaging initiatives; relevant as a competitor in paper fiber packaging and recycled-content substrates.
- Pactiv Evergreen: Foodservice and food packaging company with paper-fiber product lines overlapping Sustana's food-service fiber (EnviroLife) and recycled paperboard applications.
- Smurfit Westrock: Global paper-based packaging incumbent co-founding the Paper Cup Alliance alongside Sustana; competes in containerboard, paperboard, and increasingly in fiber-based food packaging where Sustana's EnviroLife competes.
- Packaging Corporation of America: Large US containerboard/paperboard incumbent; relevant peer as it competes in fiber-based packaging substrate markets and has significant North American mill footprint adjacent to Sustana's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sustana social profiles
Digital presenceSustana compliance and trust
Trust signalCompliance5 records
Sustana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustana leadership team
Management profileNumber of profiles
Profiles15 records
Sustana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustana
What does Sustana do?
Sustana manufactures and sells 100% sustainable recycled fiber, recycled paper products, and high-grade paper recovery/shredding services. The company operates across three integrated divisions: Fiber (recycled fibers for food grade, printing/writing, and tissue applications), Paper (commercial, digital, office, and security recycled paper), and Recovery (high-grade paper recycling and secure shredding). Products are sold to business customers across North America for use in food packaging, printing, tissue manufacturing, and security documents.
Is Sustana a public or private company?
Sustana is a private company. It is classified as corporate owned and is currently operating.
When was Sustana founded?
Sustana was founded in -1.
Where is Sustana based?
Sustana is headquartered in De Pere, United States, in the North America region.
How does Sustana make money?
Three revenue lines are on record. Fiber Products are the primary driver. The others are paper Products and recovery Services.
Who are Sustana's main competitors?
Direct peers on record are Monadnock Paper Mills, Huhtamaki, Graphic Packaging International, Domtar, Cascades and Clearwater Paper. Broad incumbents are Sonoco, Pactiv Evergreen, Smurfit Westrock and Packaging Corporation of America.
Does Sustana have an API?
No public API is recorded for Sustana.
What industry is Sustana in?
Sustana's product category is Sustainable Recycled Paper and Fiber Manufacturing. Its primary akta.pro industry code is IMAMADAF, Recycled Fiber Pulp (Deinked/Recovered Paper Pulp), with a secondary code of IMAMAIAK, Recycled Fiber, Recovered Paper & Secondary Fiber Trading. Its NAICS code is 322110 and its SIC code is 2600.