What Labelcraft does

LabelCraft AS is a privately held Norwegian software company, founded in 1997 and headquartered in Moss, Norway, that develops label design, creation, and printing applications for demanding production environments. The company operates with 1-10 employees and is a corporate affiliate of the Possehl Identification Solutions group, distributing its software through five exclusive local partners (INCOS in Austria, PiO-TECH in Denmark, ETIPACK in Italy, IPRO in Norway, and SOABAR in the UK) under partner-branded SKUs, plus a self-serve direct-download channel under the SoLabel brand for the rest of the world.

The core product is a Windows-based label printing application available in two tiers: LabelCraft Standard (design, 1D/2D barcodes, multilingual UI, built-in drivers for 25+ printer manufacturers including Zebra, Sato, Datamax, and Avery Dennison, RFID and mag-stripe encoding) and LabelCraft Professional, which adds an ASCII Server module for ODBC-compliant database integration (Excel, Access, SQL, ASCII text files). Beyond shelf software, LabelCraft develops bespoke OEM solutions for named enterprise customers in aerospace, rail, military, cruise, offshore energy, food traceability, and commercial fishing, including WinTotal (TE Connectivity), Gangway Control and KeyMaker (ASSA ABLOY), Fishtracker (GH Systems), and Easyprint prismerking (Bama).

The business model is built on one-time perpetual software licenses sold through partners and direct, augmented by bespoke OEM development services. A 14-day free trial supports a product-led growth motion, while multi-year contracts govern enterprise license purchases. Pricing is not publicly disclosed; revenue figures and external funding are not disclosed. The company is founder-led, with Ingar Steinsland (M.Sc. Cybernetics, Oslo 1976; ex-Digital Research, ex-Mycron) actively involved in core and OEM product development.

Name

Labelcraft

Legal name

LabelCraft AS

Website

https://labelcraft.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

LabelCraft AS is a Norwegian, founder-led software company that develops Windows-based label design and printing applications, plus bespoke OEM solutions, for industrial customers worldwide. It distributes through five exclusive European local partners and a self-serve direct-download channel.

Ownership category

akta.pro rank

Product category

Industrial Label Printing Software

NAICS

Printing and Related Support Activities (3231)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Label printing software
• Barcode labeling solutions
• Industrial label design
• Production line labeling
• ODBC database labeling

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: LabelCraft develops and sells label printing software licenses through a network of Local Partners. The software is available in two variants: Standard and Professional. Professional includes additional functionality for external data connectivity (ODBC databases). Partners sell the complete package including software, printers, ribbons, labels, and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

LabelCraft develops and sells label printing software applications (Standard and Professional variants) for designing, creating, and printing labels in demanding production environments. The software supports barcodes, RFID and mag-stripe encoding, Unicode mixed-language labels, and ODBC database connectivity, and is distributed via country-specific Local Partners who bundle printers, ribbons, labels, and technical support. The company also develops bespoke label printing solutions for industry-specific requirements in aerospace, cruise, commercial fishing, food distribution, and security card production.

Product overview

Labelcraft is a label printing software company founded in 1997 offering two core product tiers: LabelCraft Standard and LabelCraft Professional. The Professional variant includes an ASCII Server module for connecting to external ODBC-compliant databases (Excel, Access, SQL) and ASCII text files. The software is distributed through regional partners under localized brand names including DG-10 (Italy/Etipack), INCOS LD (Austria), SoLabel (UK and Rest of World), and PiO-TECH branded versions (Denmark). Beyond off-the-shelf software, Labelcraft develops bespoke solutions tailored to specific industries including aerospace, commercial fishing, security cards, agriculture, and production line automation.

Differentiator

Problem solved

Functional benefit

Brands

• LabelCraft Standard: Standard version of label printing software with core features
• LabelCraft Professional
• DG-10
• INCOS LD
• SoLabel

Products and services

• LabelCraft Standard Core label printing application for designing, creating, and printing labels in demanding production environments. Includes multilingual support, barcode generation, and built-in printer driver integration. Distributed in Norway by IPRO.
• LabelCraft Professional Advanced label printing application with all Standard features plus external data connectivity. Supports printing data from ODBC compliant databases (Excel, Access, SQL) and ASCII text files via the ASCII Server module. Distributed in Norway by IPRO.
• DG-10 (Etipack) Label printing software branded and distributed by Etipack in Italy. Available in Standard and Professional variants.
• INCOS LD Label printing software branded and distributed by INCOS in Austria. Available in Standard and Professional variants.
• SoLabel Label printing software branded and distributed by Soabar in the UK and available Rest of World via direct download. Available in Standard and Professional variants.
• Label Printing Solutions Custom-developed solutions for specific industry requirements, including bespoke software modifications, custom interfaces, and specialized OEM products for worldwide clients in the cruise industry, aerospace, commercial fishing, security card production, and production line automation.

Quantifiable outcome

• Software used worldwide by sophisticated clients including the world's cruise industry
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Six partnerships are on record, tiered parent and core.

• Possehl Identification SolutionsparentOthersLabelCraft is a member of Possehl Identification Solutions, indicating a corporate affiliation or parent company relationship within the Possehl group of companies.
• INCOS (Austria)coreChannel Partner/ Reseller/ DistributorLocal partner for Austria. Supplies and supports LabelCraft software (INCOS LD Standard/Pro), provides complete packages including printers, ribbons, labels, and technical support. Contact: [email protected]
• PiO-TECH (Denmark)coreChannel Partner/ Reseller/ DistributorLocal partner for Denmark. Supplies and supports LabelCraft software, provides complete packages including printers, ribbons, labels, and technical support. Contact: [email protected]
• ETIPACK (Italy)coreChannel Partner/ Reseller/ DistributorLocal partner for Italy. Supplies DG-10 software variants (Standard/Pro), provides complete packages including printers, ribbons, labels, and technical support. Contact: [email protected]
• IPRO (Norway)coreChannel Partner/ Reseller/ DistributorLocal partner for Norway. Supplies LabelCraft software (Standard/Professional), provides complete packages including printers, ribbons, labels, and technical support. Also developed Easyprint prismerking solution. Contact: [email protected]
• SOABAR (United Kingdom)coreChannel Partner/ Reseller/ DistributorLocal partner for United Kingdom. Supplies SoLabel software variants (Standard/Pro), provides complete packages including printers, ribbons, labels, and technical support. Contact: [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zebra Technologies: Zebra Technologies, the dominant industrial/label printer OEM, ships ZebraDesigner label design software alongside its printer hardware — a broad incumbent offering overlapping capability with LabelCraft as part of a much larger printer portfolio.
• Honeywell Productivity: Honeywell, via former Intermec and Datamax businesses, offers enterprise label printing hardware and bundled software — a broad incumbent in industrial identification that overlaps with LabelCraft's label design/print focus.
• Esko (Danaher): Esko, part of Danaher, provides specialized packaging design and prepress software used in label and packaging workflows — an adjacent incumbent whose prepress and artwork capabilities overlap with LabelCraft's design focus.
• Brother International: Brother offers P-touch Editor label design software bundled with its P-touch and QL series label printers — comparable to LabelCraft as a label design/printing solution offered within a much broader printer hardware portfolio.
• CAB Produkttechnik: CAB Produkttechnik is a German manufacturer of label printers offering integrated cablabel S3 software — comparable to LabelCraft as a printer OEM with its own label design/printing software stack.
• SATO Holdings: SATO is a major global label and RFID printer manufacturer offering LabelGallery software — comparable to LabelCraft but offered as part of SATO's broader industrial printer and RFID portfolio.

Direct peers

• Seagull Scientific: Seagull Scientific develops BarTender, the leading label design and printing software suite used across manufacturing and logistics — a direct competitor to LabelCraft in enterprise label design and barcoding.
• TEKLYNX: TEKLYNX makes CODESOFT, LABEL MATRIX and CENTRAL label design/printing software — a direct competitor in the same label software category as LabelCraft, targeting similar manufacturing and logistics users.
• Loftware: Loftware (acquired NiceLabel) makes enterprise label design and management software for production and supply chain environments — the closest direct competitor to LabelCraft in label design/printing software for industrial users.

Emerging players

• Avery Products (CCM): Avery Products offers Avery Design & Print, a label design tool aimed at SMB and consumer users — overlapping with LabelCraft's label design functionality but serving a smaller-customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labelcraft