Tag Sportswear

Name

Tag Sportswear

Legal name

TAG Sports & Promotional Clothing Ltd

Website

https://www.tagsportswear.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Bespoke Sports Teamwear

NAICS

Apparel Manufacturing (315), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Bespoke teamwear
• Custom sports kits
• Sublimation printing
• Sports club apparel
• Team uniforms

Headquarters

HQ city

Burton Upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Teamwear Sales: TAG Sportswear generates revenue through the manufacture and sale of custom teamwear including match kits, training wear, travel wear, and leisure clothing. Each garment is made to order based on customer specifications. Revenue is one-time per transaction with no recurring subscription component.
2. Free Club Shops: TAG hosts free club web shops on their website for customers to sell teamwear directly to their members and fans. Clubs set retail prices and can inflate prices to create revenue for their organisation.
3. Design Services: Design and sampling services are offered free of charge for most bespoke products. This is used as a customer acquisition and retention tool rather than a primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TAG Sportswear designs, manufactures, and sells bespoke custom teamwear for sports clubs across nine sporting disciplines including football, rugby, hockey, netball, cricket, basketball, lacrosse, and athletics. Each garment is made to order using dye sublimation printing technology with a never-discontinued guarantee. The company also offers a free interactive 3D KitBuilder design tool and free hosted club web shops for clubs to sell directly to their members and fans.

Product overview

Tag Sportswear is a UK-based bespoke teamwear specialist offering custom-designed sports apparel across 9 sport categories (football, rugby, cricket, netball, hockey, basketball, lacrosse, athletics, and other sports). The product portfolio includes match kits, training wear, travel/leisure wear, rain wear, winter essentials, and bags/holdalls. All products are manufactured to order using sublimation printing technology and are guaranteed never to be discontinued. The offering is centered around the KitBuilder interactive 3D design platform for custom design creation, supported by free sampling, free club shop hosting, and trophy engraving services. The company differentiates through low minimum order quantities (even single items), UK-based expertise, and recycled fabric options for sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Match Kit Bespoke custom football match kits including shirts, shorts, and socks with full sublimation printing for club colours, badges, and sponsors. Designed for football clubs from grassroots to professional level.
• Rugby Match Kit

Quantifiable outcome

• 35+ years in business with proven track record supplying professional and grassroots clubs
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Burton Albion Football ClubcoreStrategic or Co-development Partner · 1 January 1994Longest supply deal in UK football, spanning over 30 years since 1994. TAG Sportswear provides bespoke teamwear for the League One club including match kits, training wear and travel clothing. The partnership includes ongoing product development with club input into design specifications.
• Trendsetting Awards & TrophiesminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.
• Champions PrimeminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.
• Just RewardsminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.
• Trophies For TitlesminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.
• Trophy StreetminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.
• Awards for EternityminorOthersTrophy supplier partner offering exclusive discounts to TAG customers. Free engraving service available when ordering trophies through TAG.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joma Sport: Spanish sportswear brand supplying bespoke team kits and footwear across football, futsal, and other sports in the UK and European markets — a competing custom-teamwear manufacturer with overlapping sport coverage and customer segments.
• Kukri Sports: UK-based bespoke teamwear and sportswear manufacturer supplying clubs, schools, and national associations with custom kits across multiple sports — the closest direct competitor to TAG in product, customer base, and made-to-order model.
• Erreà Sport: Italian heritage sportswear brand specialising in custom teamwear and sublimated kits for football, rugby, and other sports across Europe — directly comparable as a custom-kit manufacturer serving amateur and professional clubs.
• Hummel International: Danish heritage sportswear brand supplying custom kits and teamwear to clubs and national teams across football and other sports in European markets — comparable as a custom teamwear provider with multi-sport reach.
• Surridge Sport: UK bespoke sportswear brand offering custom teamwear and apparel to grassroot through professional clubs with sublimation printing and on-field/off-field packages — directly comparable in custom manufacturing and club shop offerings.
• Macron Sportswear: Italian manufacturer of bespoke teamwear with strong presence in UK and European football, rugby, and other sports — closely comparable in made-to-order custom kit production and multi-sport coverage at the professional and amateur levels.
• Admiral Sportswear: Iconic UK football kit heritage brand producing custom and replica teamwear for clubs across the English football pyramid — directly comparable in serving UK football clubs with bespoke kit programmes.
• Custom Kit UK: UK-based bespoke teamwear and leisurewear supplier with sublimation printing for grassroots and amateur clubs in multiple sports — directly comparable in custom kit offerings and target customer base of UK amateur clubs.
• PlayerLayer: UK custom teamwear specialist offering bespoke kits and apparel to football, rugby, and other sports clubs — closely comparable in made-to-order custom manufacturing targeting grassroots and semi-professional clubs.

Broad incumbents

• Pro Direct Sport (Teamwear): Larger UK sports retailer with a teamwear division supplying clubs and institutions with branded and custom apparel across multiple sports — comparable as a UK custom-teamwear channel with broader retail scale than TAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tag Sportswear