Tayna Batteries
Tayna Batteries is a UK-based online retailer founded in 2003 that sells car, leisure, motorcycle, mobility, golf, marine, and industrial batteries, along with automotive parts and accessories, direct to consumers via its website with next-day delivery.
- Company typePrivate
- Founded2003
- HeadquartersWales, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tayna Batteries does
Tayna Batteries (legal entity: Tayna Ltd) is a UK-based online battery and automotive parts retailer headquartered in Bodelwyddan, North Wales. Founded in 2003, the company pioneered mail-order battery sales in the UK by offering next-day delivery of car, leisure, motorcycle, golf, mobility, lawnmower, marine, and industrial batteries, and has since extended its catalog into broader automotive aftermarket parts. The product portfolio spans core categories of car, leisure, motorcycle, golf, mobility, and lawnmower batteries from multiple manufacturers including Varta, Bosch, Yuasa, Exide, Optima, and own-label lines such as Powerline and Enduroline, alongside complementary SKUs covering battery chargers, jump packs, wiper blades, braking components, clutches, filters, suspension and steering parts, sensors, transmission components, engine and electrical parts, engine oil, spark plugs, Milwaukee and Carlyle power tools, and PMA spray paints.
Tayna Batteries firmographics
Firmographics- Name
- Tayna Batteries
- Legal name
- Tayna Ltd
- Website
- https://tayna.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Tayna Batteries is a UK-based online retailer founded in 2003 that sells car, leisure, motorcycle, mobility, golf, marine, and industrial batteries, along with automotive parts and accessories, direct to consumers via its website with next-day delivery.
- Ownership category
- akta.pro rank
Tayna Batteries industry classification
Industry- Product category
- Online Battery Retail
- NAICS
- Battery Manufacturing (33591)
- akta.pro primary industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
Keywords
Where Tayna Batteries is headquartered
LocationHeadquarters
- HQ city
- Wales
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tayna Batteries business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Battery Product Sales: One-time sale of batteries across multiple categories including car, motorcycle, leisure, golf, mobility, lawnmower, marine, and industrial batteries. Revenue is generated through direct online sales with prices listed on the website.
- Accessories and Consumables: Sale of related products including battery chargers, wiper blades, engine oil, spark plugs, bulbs, and automotive parts like braking, clutch, filters, suspension, sensors, and electrical components.
- Paint and Spray Products: Sale of PMA spray paints including primers, lacquers, wheel paints, and VHT high-temperature paints in various colors and finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual battery products at various price points |
| Unit Pricing | Pay-as-you-go | Bulk/multi-pack paint products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tayna Batteries product offering
Product offeringCore offering
Tayna Batteries is an online retailer supplying car, motorcycle, leisure, golf, mobility, lawnmower, marine, and industrial batteries from multiple manufacturers (Varta, Bosch, Yuasa, Exide, Powerline, Optima, etc.) directly to UK consumers with next-day delivery. The platform allows customers to search by vehicle make/model, battery brand, or part number, and supplements batteries with related accessories including chargers, jump packs, wiper blades, automotive parts (braking, filters, suspension), consumables, tools, and PMA spray paints.
Product overview
Tayna Batteries is a UK-based online battery retailer and automotive parts supplier offering an extensive catalog of batteries across multiple categories (car, leisure, motorcycle, golf, mobility, lawnmower, marine, industrial, and specialty batteries) along with complementary automotive parts and accessories. The company operates as a single e-commerce platform selling products from third-party manufacturers including Varta, Bosch, Yuasa, Exide, Powerline, and many others. The core offering centers on batteries organized by vehicle type, brand, and part number, supplemented by automotive components (braking, filtration, suspension, electrical), consumables (engine oil, spark plugs, cleaning products), tools (Milwaukee, Carlyle), and paint products (PMA spray paints). The company was established in 2003 as a pioneer in mail-order batteries in the UK, offering next-day delivery service.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Batteries
- Leisure Batteries
- Motorcycle Batteries
- Golf Batteries
- Mobility Batteries
- Lawnmower Batteries
- Battery Chargers
- Jump Packs
- Wiper Blades
- PMA Spray Paints
Companies that use Tayna Batteries
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Tayna Batteries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Tayna Batteries partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tayna Batteries competitors and assessment
Company assessmentDirect peers
- Eurobatteries / Alpha Batteries: UK specialist online battery retailer carrying similar premium and budget brands across automotive, leisure and motorcycle categories. Direct niche competitor in the same online-only, fitment-led model.
- Auto Electric Supplies: UK specialist online retailer of batteries and automotive electrical components. Closely comparable business model — pure-play online battery retailer — competing in the same niche with similar customer base.
- Euro Car Parts: Major UK online automotive parts distributor with extensive battery catalog. Competes head-to-head with Tayna in the same online, fitment-led battery category and benefits from significant B2B workshop channel scale.
- 12V Planet: UK-based online specialist selling 12V batteries across automotive, leisure, marine and mobility applications. Direct niche competitor to Tayna with overlapping product range and similar target customer.
- Advanced Battery Supplies: UK-based battery specialist distributor serving both consumer and trade channels. Comparable in focus (specialist battery retailer) with overlapping target segments across automotive and leisure.
Broad incumbents
- Amazon UK: Dominant UK e-commerce marketplace listing the same third-party battery brands Tayna resells. Sets the price-discovery benchmark for commoditized battery SKUs and increasingly competes on next-day delivery.
- Kwik Fit: UK's largest automotive servicing chain with ~600 centres, fitting batteries as part of its service offering. Indirect competitor — captures customers who prefer professional fitting over Tayna's DIY delivery model.
- Halfords: UK's largest high-street automotive parts and servicing retailer. Directly competes with Tayna on car and leisure batteries via online and 400+ store footprint, but operates a much broader auto products and services portfolio rather than specializing in batteries.
- Machine Mart: UK retailer of tools, automotive and DIY products with a substantial battery range. Overlaps with Tayna on car, leisure and motorcycle batteries but competes primarily on tools and workshop equipment.
- Yuasa (GS Yuasa): One of the world's largest battery manufacturers, whose products Tayna resells. Yuasa sells direct and via dealers in the UK, representing both a supplier and a partial channel competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tayna Batteries social profiles
Digital presenceTayna Batteries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tayna Batteries leadership team
Management profileNumber of profiles
Tayna Batteries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tayna Batteries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tayna Batteries
What does Tayna Batteries do?
Tayna Batteries is an online retailer supplying car, motorcycle, leisure, golf, mobility, lawnmower, marine, and industrial batteries from multiple manufacturers (Varta, Bosch, Yuasa, Exide, Powerline, Optima, etc.) directly to UK consumers with next-day delivery. The platform allows customers to search by vehicle make/model, battery brand, or part number, and supplements batteries with related accessories including chargers, jump packs, wiper blades, automotive parts (braking, filters, suspension), consumables, tools, and PMA spray paints.
Is Tayna Batteries a public or private company?
Tayna Batteries is a private company. It is classified as corporate owned and is currently operating.
When was Tayna Batteries founded?
Tayna Batteries was founded in 2003.
Where is Tayna Batteries based?
Tayna Batteries is headquartered in Wales, United Kingdom, in the Europe region.
How does Tayna Batteries make money?
Three revenue lines are on record. Battery Product Sales are the primary driver. The others are accessories and Consumables and paint and Spray Products.
Who are Tayna Batteries's main competitors?
Direct peers on record are Eurobatteries / Alpha Batteries, Auto Electric Supplies, Euro Car Parts, 12V Planet and Advanced Battery Supplies. Broad incumbents are Amazon UK, Kwik Fit, Halfords, Machine Mart and Yuasa (GS Yuasa).
Does Tayna Batteries have an API?
No public API is recorded for Tayna Batteries.
What industry is Tayna Batteries in?
Tayna Batteries's product category is Online Battery Retail. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing. Its NAICS code is 33591.