What Machine Mart does

Machine Mart Ltd is a privately held UK specialist retailer of workshop power tools, machinery, and equipment, operating as Machine Mart and headquartered in Nottingham. The company runs a multi-channel retail platform combining 65 superstores nationwide, a recently upgraded e-commerce website supporting domestic and international sales, and a busy telesales operation handling over 12,000 calls per month alongside web support and export enquiries.

The core offering spans more than 20,000 product lines sourced from approximately 150 UK and overseas suppliers, including hard-to-find specialist equipment that the company states is not readily available through generalist DIY retailers. A Central Service Centre at Head Office provides repair and servicing for the full range including power washers, compressors, and generators, supported by a parts department hosting over 17,000 spare parts for immediate dispatch. Many leading manufacturers have appointed Machine Mart as their authorized Service Agent, and technical support is offered six days a week.

The revenue model is direct-to-consumer retail sales of one-time purchases to two customer segments: trade professionals (primary) and general consumers. The company serves both audiences through the same omnichannel infrastructure, with specialist staff in stores and via telephone delivering product guidance and aftersales support. The underlying technology is standard retail infrastructure — an e-commerce storefront, inventory management, and store operations systems — with no disclosed proprietary technology or AI components.

Name

Machine Mart

Legal name

Machine Mart Ltd

Website

https://machinemartcareers.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Machine Mart is a UK specialist retailer of workshop power tools, machinery, and equipment, operating 65 superstores, an e-commerce site, and a telesales operation to serve trade professionals and general consumers with over 20,000 product lines and an authorized service network.

Ownership category

akta.pro rank

Product category

Power Tools and Machinery Retail

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Power tools retail
• Workshop machinery
• Specialist tool retailer
• Spare parts supply
• Aftersales repair services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling power tools, workshop equipment, machinery, spare parts, and related products to both trade professionals and general consumers through physical superstores and online channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Machine Mart is the UK's specialist retailer of workshop power tools and machinery, offering over 20,000 product lines from approximately 150 suppliers through 65 nationwide superstores and a domestic/international e-commerce website. The company also operates a telesales call center, a parts department hosting 17,000+ spare parts for immediate dispatch, and a Central Service Centre providing repairs and servicing for categories such as power washers, compressors, and generators.

Product overview

Machine Mart operates as a single unified retail offering — a specialist omnichannel platform combining physical superstores (over 65 nationwide) with an e-commerce website. The core product is the retail sale of workshop power tools, machinery, and equipment to both consumers and trade customers. The business encompasses retail sales, telesales operations handling over 12,000 calls monthly, a dedicated parts department hosting over 17,000 spare parts for immediate dispatch, and a Central Service Centre offering repair and servicing for the entire product range including Power Washers, Compressors, and Generators. The company has over 40 years in business and supplies more than 20,000 products from around 150 suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Sale of Power Tools, Workshop Machinery and Equipment Sale of over 20,000 product lines including power tools, workshop equipment, and machinery from approximately 150 suppliers to trade professionals and general consumers across the UK and internationally via physical superstores, e-commerce website, and telesales.
• Spare Parts Supply and Immediate Dispatch Supply of over 17,000 spare parts for power tools and machinery, available for immediate dispatch from the Nottingham head office parts department to trade and consumer customers.
• Central Service Centre – Repairs and Servicing Repair and servicing of power tools and machinery (including power washers, compressors, and generators) carried out at the Central Service Centre by trained engineering staff, supplemented by manufacturer Service Agent appointments for leading brands.
• Online and Telesales Retail Channel Non-store purchasing channels offering the full specialist product range via the company's e-commerce website (domestic and international) and telesales call center, supported by knowledge sales staff and web support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jewson: UK builders' merchant supplying tools, hardware, and construction materials primarily to trade. Comparable in trade customer base and partial product overlap with Machine Mart, but with a broader builders' merchant offering.
• Amazon UK: Dominant UK online general retailer selling the full range of power tools, machinery, and spare parts. Directly comparable to Machine Mart's e-commerce offering on price, range, and convenience, though without specialist technical advice or in-store service.
• Wickes: UK home improvement retailer selling tools, hardware, and workshop products alongside kitchens and bathrooms. Comparable in product overlap with Machine Mart but with a broader, less specialist positioning aimed at DIY consumers.
• B&Q: UK's largest home improvement retailer, also owned by Kingfisher. Overlaps with Machine Mart in power tools, workshop equipment, and DIY categories, but operates at much larger scale and with a broader home improvement portfolio rather than specialist focus.
• Homebase: UK home and garden retailer selling power tools, hardware, and DIY products to general consumers. Overlaps with Machine Mart's consumer segment and tool categories but with a much broader home and garden remit and weaker trade focus.
• Travis Perkins: UK builders' merchant and parent of Toolstation, supplying trade professionals across tools, materials, and site equipment. Comparable to Machine Mart in serving the trade professional segment and overlapping product categories, though much broader in scope.

Direct peers

• Toolstation: UK specialist tool and hardware retailer owned by Travis Perkins, serving trade and DIY customers via a large branch network and trade-focused digital platform. Closely comparable to Machine Mart in assortment, customer base, and category focus.
• Screwfix: UK's largest specialist trade tool and hardware retailer, owned by Kingfisher. Directly comparable to Machine Mart in target customers (trade professionals and DIY), product categories (power tools, accessories, spare parts), and omnichannel model, though significantly larger and more trade-skewed.

Regional players

• CPO Outlets: US-based specialist online retailer of power tools and equipment, focused on reconditioned and factory-direct sales. Comparable specialist positioning to Machine Mart in power tools and machinery, but operating in a different geography.
• Total Tools: Australia's largest specialist retailer of trade tools and equipment with a national store network. Highly comparable to Machine Mart as a specialist power tool retailer serving trade professionals, but operating solely in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/machine-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machine Mart