Sv Auto Ab
SV Auto AB is a privately held Swedish used-car dealership in Handen that sells relatively new premium vehicles (Mercedes-Benz, BMW, Porsche, Tesla) to individual consumers, sourced through a European partner network and complemented by financing, warranty, trade-in, and consignment services.
- Company typePrivate
- Founded2019
- HeadquartersSaint-romain-le-puy, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sv Auto Ab does
SV Auto AB is a privately held, for-profit used-car dealership founded in 2019 and headquartered in Handen, Sweden, operating from a single showroom on Anläggarvägen 20 with 1-10 employees. The company specializes in buying and selling relatively new, premium used vehicles — including Mercedes-Benz, BMW, Porsche, Tesla, Aston Martin, Volvo, and other European brands — through a European partner sourcing network rather than traditional auction channels. Customers are individual Swedish retail buyers seeking high-quality premium vehicles with personal service, transparent pricing, and purchase protection.
The business model is multi-stream. The primary revenue line is vehicle resale, with gross spreads on acquired inventory. This is supplemented by consignment sales (försäljningsuppdrag), where private sellers pay a commission to display vehicles at the facility, and trade-in purchases. Financing is arranged through three partner banks (Santander Consumer Bank, MyMoney, and Svea Ekonomi) for 12-84 month terms, generating transaction-fee revenue. Extended warranties are sold under a partnership with Solid Försäkring for 12-36 month coverage of major mechanical and electrical components. Some vehicles are sold as VAT-deductible (momsbil) units for business buyers.
Go-to-market is sales-led and omnichannel-light: a physical showroom in Handen, a website (svauto.se) listing inventory with pricing and a financing calculator, an Instagram presence (@svauto.ab), and a strong customer-review profile on the RECO platform (70+ reviews, 5 consecutive years of recommended-company status). The company has no proprietary technology stack, no mobile applications, no API, and no disclosed digital marketing spend; marketing is primarily organic, relying on the RECO badge and word-of-mouth referrals.
Sv Auto Ab firmographics
Firmographics- Name
- Sv Auto Ab
- Legal name
- SV Auto AB
- Website
- https://svauto.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SV Auto AB is a privately held Swedish used-car dealership in Handen that sells relatively new premium vehicles (Mercedes-Benz, BMW, Porsche, Tesla) to individual consumers, sourced through a European partner network and complemented by financing, warranty, trade-in, and consignment services.
- Ownership category
- akta.pro rank
Sv Auto Ab industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown InsuranceAuto & Vehicle Loan BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan IntermediationVehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans)
Keywords
Where Sv Auto Ab is headquartered
LocationHeadquarters
- HQ city
- Saint-romain-le-puy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sv Auto Ab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from buying and selling used vehicles. The company purchases cars from customers or through their European network and resells them at competitive prices. Revenue is generated through markups on acquired vehicles.
- Financing Services: Commission revenue from financing partnerships with Santander Consumer Bank, MyMoney, and Svea Ekonomi. Customers arrange financing through these partners for vehicle purchases.
- Extended Warranty: Revenue from selling extended warranties (12-36 months) covering major vehicle components including engine, transmission, electronics, and climate systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vehicle sales with financing options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sv Auto Ab product offering
Product offeringCore offering
SV Auto AB buys and sells relatively new, well-equipped premium used vehicles through a physical showroom in Handen and an online inventory. The company supplements its vehicle sales with consignment sales, multi-bank financing solutions (12-84 month terms), extended warranty coverage (12-36 months), and trade-in services. Inventory is sourced through a European partner network and direct customer purchases.
Product overview
SV Auto AB operates as a premium used car dealership in Handen, Sweden, founded in 2019. The company specializes in selling relatively new, well-equipped premium vehicles at competitive prices. Their product portfolio includes a diverse range of vehicle categories: premium sedans (Mercedes-Benz, BMW, Audi, Volvo), SUVs (Porsche Cayenne, Mercedes G-Class, Land Rover Defender), electric vehicles (Tesla), hybrid vehicles (Toyota, Volvo, Porsche), and high-performance/luxury vehicles (AMG, M-Series, RS, Aston Martin). The company complements its vehicle sales with integrated services including financing partnerships (Santander Consumer Bank, MyMoney, Svea Ekonomi), extended warranties (12-36 months), vehicle trade-in, and consignment sales programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Used Vehicles (Sedans, SUVs, Electric, Hybrid, and Performance/Luxury) Curated inventory of relatively new, well-equipped premium used vehicles from European and select international brands including Mercedes-Benz, BMW, Audi, Volvo, Porsche, Tesla, Land Rover, Toyota, and Aston Martin, sold to individual consumers through the Handen showroom and website.
- Car Financing Services Customized vehicle financing solutions arranged through partner banks Santander Consumer Bank, MyMoney, and Svea Ekonomi, offering 12-84 month terms with or without residual value, monthly payments from approximately 1,200 SEK, and down payment options from 0 SEK.
- Extended Vehicle Warranty Extended warranty coverage of 12-36 months in partnership with Solid Försäkring, covering major vehicle components including engine, transmission, electrical systems, braking, and climate systems.
- Vehicle Trade-In Service Trade-in service allowing customers to sell their existing vehicles to SV Auto with a free, fair, and fast valuation, with no hidden fees or hassle.
- Consignment Sales (Försäljningsuppdrag) Consignment service allowing customers to display their vehicles at SV Auto's facility with premium positioning facing Nynäsvägen, with SV Auto handling the sales process on the customer's behalf for a commission.
Companies that use Sv Auto Ab
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Sv Auto Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sv Auto Ab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- European Partner NetworkcoreNetwork of partners across Europe enabling SV Auto to buy and sell vehicles at competitive prices. Provides access to a wider inventory of premium vehicles.
- Solid FörsäkringminorWarranty insurance provider offering 12-36 month extended warranty coverage for vehicles sold by SV Auto, covering major mechanical and electrical components.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sv Auto Ab competitors and assessment
Company assessmentDirect peers
- Auto1 Group: Pan-European digital used-car platform operating brands such as Autohero in the retail segment. Competes directly with SV Auto for premium used-car buyers in Sweden, with a technology-led, inventory-light model that pressures traditional dealers.
- Wayke: Swedish online used-car marketplace connecting private sellers and dealers with buyers. Competes with SV Auto's traditional showroom model by offering a broader digital catalog and home delivery options in Sweden.
- KVD (Kvd Cars): Swedish online car marketplace and auction operator with both consumer and dealer inventory. Directly comparable to SV Auto in Swedish used-car retail, but adds an auction/distribution layer and a larger online catalog.
Broad incumbents
- Bilia: The largest car dealer in the Nordics, with new and used vehicle sales plus service across premium brands such as BMW, Mercedes-Benz, Volvo, and Porsche. Overlaps with SV Auto in premium used-car retail and financing, but operates at significantly larger scale and geographic breadth.
- Volkswagen Das WeltAuto: OEM-backed certified used-car program for Volkswagen Group brands (VW, Audi, Skoda, SEAT). Overlaps with SV Auto's premium used offering through certified pre-owned vehicles and manufacturer-style warranties.
- Volvo Selekt: Volvo Cars' certified used-car program offering inspected, warranty-backed pre-owned Volvos through authorized dealers. Comparable to SV Auto's premium used-car focus and warranty offering, but anchored to a single OEM.
- Hedin Mobility Group: One of the largest automotive retailers in Sweden and Europe, operating both new and used vehicle sales across multiple brands. Comparable to SV Auto in the used-car dealership category but with vastly greater scale, multiple locations, and brand portfolio breadth.
Others
- Solid Försäkring: Swedish warranty/insurance provider and SV Auto's partner for extended warranty products. Adjacent rather than directly competitive, but a critical ecosystem participant that mirrors the warranty business model attached to used-car sales.
- Santander Consumer Bank (Sweden): Swedish auto finance arm of Santander and SV Auto's primary vehicle loan partner. Comparable via the financing attach attached to used-car sales, though operating as the lender rather than as a dealer.
- Hertz Sweden: Major car rental operator in Sweden that periodically disposes of relatively young, premium vehicles through dealer channels. Indirectly comparable to SV Auto via the supply side of premium used vehicles in the Swedish market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sv Auto Ab social profiles
Digital presenceSv Auto Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sv Auto Ab leadership team
Management profileNumber of profiles
Sv Auto Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sv Auto Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sv Auto Ab
What does Sv Auto Ab do?
SV Auto AB buys and sells relatively new, well-equipped premium used vehicles through a physical showroom in Handen and an online inventory. The company supplements its vehicle sales with consignment sales, multi-bank financing solutions (12-84 month terms), extended warranty coverage (12-36 months), and trade-in services. Inventory is sourced through a European partner network and direct customer purchases.
Is Sv Auto Ab a public or private company?
Sv Auto Ab is a private company. It is classified as unknown and is currently operating.
When was Sv Auto Ab founded?
Sv Auto Ab was founded in 2019. It employs 1 to 10 people.
Where is Sv Auto Ab based?
Sv Auto Ab is headquartered in Saint-romain-le-puy, France, in the Europe region.
How does Sv Auto Ab make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and extended Warranty.
Who are Sv Auto Ab's main competitors?
Direct peers on record are Auto1 Group, Wayke and KVD (Kvd Cars). Broad incumbents are Bilia, Volkswagen Das WeltAuto, Volvo Selekt and Hedin Mobility Group. Others are Solid Försäkring, Santander Consumer Bank (Sweden) and Hertz Sweden.
Does Sv Auto Ab have an API?
No public API is recorded for Sv Auto Ab.
What industry is Sv Auto Ab in?
Sv Auto Ab's product category is Used Car Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 44112 and its SIC code is 5500.