Stroud and Company

What Stroud and Company does

Stroud & Panetti, P.C. (previously operating as Stroud and Company) is a two-attorney private law firm founded in 1998 and headquartered at 102 West Third Street, Suite 650, Winston-Salem, North Carolina. The firm delivers a unified suite of legal services centered on family law (divorce, custody, child support, adoption, prenuptial/postnuptial agreements, LGBTQ family matters, divorce mediation, and business valuation for divorce), with complementary estate planning (wills, revocable and special needs trusts, powers of attorney, medical directives, business succession), business law (entity formation, contracts, partnership disputes), elder law (Medicaid planning, asset protection, long-term care, guardianship), and estate administration/probate services. The two partners, J. Keith Stroud (NC Bar 1981) and Eleanor Panetti (NC Bar 1989), each bring over 25 years of experience and hold Martindale-Hubbell AV Preeminent ratings; Keith Stroud is also a recipient of the North Carolina Academy of Trial Lawyers Award.

The firm operates a traditional professional services model with hourly billing (rates not publicly disclosed), accepting credit card payments via LawPay and offering after-hours appointments and video conferencing. Go-to-market is sales-led, relying on direct attorney-client consultations, referrals from other attorneys, and word-of-mouth from long-term clients, many of whom have been with the firm for over 20 years. The firm has stated it is not currently accepting new clients, and its geographic focus is the Winston-Salem and greater Triad region of North Carolina, including Forsyth, Davie, and Davidson counties. There is no patent, trademark, proprietary technology, or external investment; the firm is owned equally by its two founding partners as a North Carolina professional corporation.

Name

Stroud and Company

Legal name

Stroud & Panetti, P.C.

Website

https://stroudandpanetti.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Stroud & Panetti, P.C. is a two-attorney Winston-Salem law firm serving individuals, families, and small businesses in the Triad region of North Carolina across family law, estate planning, elder law, business law, and estate administration.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (525920), Trust, Fiduciary, and Custody Activities (523991)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate Administration & Probate Services (FSAAANAE), Personal Trust & Fiduciary Administration (FSAEAKAA)

Keywords

• Family law services
• Estate planning
• Elder law
• Business law
• Divorce mediation

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Hourly Billing: Traditional hourly billing for legal services. The firm accepts Visa, MasterCard, American Express, and Discover for payment. After-hours appointments available upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stroud & Panetti, P.C. is a Winston-Salem, North Carolina law firm providing family law representation (divorce, custody, child support, adoption, prenuptial agreements, LGBTQ family matters, mediation), estate planning (wills, trusts, powers of attorney, medical directives, business succession), business law services (entity formation, contracts, disputes, business valuation), elder law (Medicaid planning, asset protection, long-term care, guardianship), and estate administration/probate services to individuals, families, and small businesses in the Triad region of North Carolina.

Product overview

Stroud & Panetti, P.C. is a law firm offering a unified suite of legal services centered around family law and estate planning with complementary business law capabilities. The firm's core service areas include Family Law Services (divorce, custody, support, adoption, and related matters), Estate Planning Services (wills, trusts, powers of attorney), Business Law Services (entity formation, contracts, disputes), Elder Law Services (Medicaid planning, asset protection), and Estate Administration/Probate Services. Additional specialized offerings include Powers of Attorney services, Prenuptial/Postnuptial Agreements, Divorce Mediation, LGBTQ Family Law, and Business Valuation services for divorce proceedings. The firm operates as a traditional legal practice without a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Comprehensive family law representation for individuals and families in Winston-Salem and the Triad area, covering divorce, child custody and visitation, child support, separation agreements, equitable distribution, alimony, adoption, prenuptial and postnuptial agreements, paternity matters, grandparent rights, military divorce, LGBTQ family matters, and divorce mediation.
• Estate Planning Services Comprehensive estate planning for individuals and couples including wills, revocable living trusts, special needs trusts, supplemental needs trusts, family trusts, discretionary trusts, marital trusts, powers of attorney, medical directives, and business succession planning.
• Business Law Services Business and corporate legal services for small and family-owned businesses in the Triad area, including entity formation (LLC, S-corp, C-corp, LLP, family limited partnership), contracts and policies, business transactions, contract disputes, partnership and shareholder disputes, business succession planning, and business valuation for divorce proceedings.
• Elder Law Services Elder law representation for seniors and individuals approaching retirement, including Medicaid planning, asset protection, long-term care planning, incompetency proceedings, and guardianship matters.
• Estate Administration Services Probate and estate administration services for executors, administrators, and personal representatives, including preparation for probate, qualifying as administrator/executor, estate accounting, locating heirs, property valuation, debt determination, intestate administration, elective share proceedings, caveat proceedings, estate litigation, and guardianship of incompetent adults.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Modern Family Law: Multi-state family-law firm emphasizing divorce, custody, and complex family matters including LGBTQ family law and high-asset divorce. Comparable on core family-law service lines, hourly professional-services billing model, and trial-orientation.
• McIlveen Family Law Firm: North Carolina-based family law firm with offices across the state, focused on divorce, child custody, and family-related litigation. Comparable on geography (NC market), practice area mix (family law as anchor), and client profile (individuals and families in domestic matters).
• Cordell & Cordell: National family-law firm specializing in divorce, custody, and related domestic matters with multiple offices across the U.S. Most directly comparable to Stroud & Panetti on family-law practice focus, hourly-billing model, and trial-ready advocacy for individuals and families.
• Gailor Hunt Family Law: Winston-Salem, NC family-law practice serving the Triad region with focus on divorce, custody, and domestic relations. Comparable on shared geography (Triad / Forsyth County market), family-law specialization, and small-firm service model targeting individuals and families.

Broad incumbents

• Nolo: Long-standing legal information, self-help document, and directory publisher covering wills, trusts, family law, and small-business legal topics. Broad incumbent providing low-cost alternatives to traditional legal counsel across most of the firm's practice areas.
• LegalZoom: Large-scale online legal services platform offering wills, trusts, business formation, and family-law documents at fixed prices. Broad incumbent in the same legal-services space; competes directly with Stroud & Panetti's estate-planning and basic business-law work via low-cost self-service alternatives.
• Rocket Lawyer: Subscription-based online legal services platform offering document generation, legal advice, and attorney consultations across family law, business law, and estate planning. Broad incumbent competitor across multiple Stroud & Panetti practice areas via a technology-delivery model.

Emerging players

• Wealth.com: Estate-planning technology platform enabling financial advisors and legal professionals to deliver wills and trusts via digital workflows. Emerging player in the estate-planning category where Stroud & Panetti operates; represents a technology-enabled substitute for the firm's traditional will and trust drafting work.
• Trust & Will: Online estate-planning platform offering wills, trusts, and related documents via guided software at sub-traditional-firm price points. Emerging direct competitor to the firm's estate-planning service line, particularly for younger and middle-market consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stroud-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroud and Company