SoulRapha

What SoulRapha does

SoulRapha is a 501(c)(3) nonprofit organization headquartered in Tustin, California, that designs and delivers programs to reduce social isolation among seniors living in aging care communities. The organization originated in 2003 as Orange County Amazing Grace Ministries and was rebranded to SoulRapha in November 2020 in response to COVID-19 visitation restrictions, repositioning around a technology-enabled service model. It currently partners with 50 facilities across Orange County and serves an estimated 3,500 to 4,000 residents, supported by a network of more than 300 trained volunteers.

The organization operates a suite of interlocking platforms and programs including SOULutions, the SoulRapha Platform, Send A Smile, the Academy, SMILES, Powered by SoulRapha, and SoulRaphians in Action. The underlying technology layer is built around iPad-based delivery deployed to partner facilities, enabling virtual programming, content distribution, and remote volunteer-to-resident engagement. No AI/ML capabilities are disclosed; the stack appears to be a content and coordination platform rather than an intelligence-led product.

SoulRapha is funded through individual donations, foundation grants, and an emerging subscription offering called Powered by SoulRapha that productizes the platform for external facility customers. Donation tiers range from $25 to $500, and a 2021 Preserving Dignity Giving Day campaign with the Orange County Community Foundation raised $19,470 from 44 donors. The go-to-market relies on facility partnership origination, faith-community volunteer pipelines, and recurring donor campaigns; leadership comprises Heather Riley as Executive Director/CSO and John Wypick as COO.

Name

SoulRapha

Legal name

SoulRapha

Website

https://soulrapha.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SoulRapha is a Tustin, California-based 501(c)(3) nonprofit that runs technology-enabled programs to reduce social isolation among seniors in 50 partner aging care facilities across Orange County, supported by 300+ volunteers.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Senior care services
• Nonprofit volunteer programs
• Elderly isolation support
• Aging community engagement
• Digital wellness platform

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters, ranging from $25 to connect one resident to $500 to connect an entire facility. SoulRapha is a 501(c)(3) nonprofit organization with EIN 20-0900079.
2. Powered by SoulRapha Subscription: Subscription-based web platform for organizations to customize and share their mission, vision and goals for serving the community.
3. Corporate/Foundation Grants: Collaborative giving day partnerships with foundations like Orange County Community Foundation for collective fundraising campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SoulRapha is a 501(c)(3) nonprofit that delivers technology-enabled programs and digital platforms (SOULutions, Send a Smile, SoulRapha Academy, SoulRaphians in Action, Powered by SoulRapha, and the SMILES community activities program) to reduce social isolation among seniors in aging care communities. The organization provides smart devices, customized digital media programming, mindfulness training, and volunteer engagement services to roughly 3,500 residents across 50 partner facilities in Orange County, California.

Product overview

SoulRapha is a nonprofit organization offering a multi-platform ecosystem for ending senior isolation and loneliness in Orange County. The core offering consists of the SoulRapha Platform for volunteer management, integrated with the SOULutions proprietary engagement platform, SMILES community-led activities program, ACADEMY volunteer training platform, SoulRaphians in Action (combining Academy, SOULutions, Facility Booking Calendar, and Online Community), and Send A Smile messaging platform. 'Powered by SoulRapha' is a separate subscription web-based platform for partner organizations. The organization provides social, emotional, and spiritual support services using engagement technology including smart devices, customized digital content, mindfulness programming, and customized media.

Differentiator

Problem solved

Functional benefit

Brands

• SMILES: Community Led Activities program that makes it easy for different groups to volunteer and engage with older adults in Orange County. Partners include faith groups, government, business, corporations, and education.
• Academy
• Powered by SoulRapha
• SOULutions
• SoulRaphians in Action
• Send A Smile

Quantifiable outcome

• 60% of nursing home residents have no regular visitors
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Orange County Community Foundation (OCCF)coreStrategic or Co-development Partner · 14 July 2021Partnership for Preserving Dignity Giving Day 2021 - a collaborative 24-hour online fundraising effort to raise $100,000 for nonprofits serving Orange County's older adults. OCCF is a major community foundation founded in 1989 that has awarded nearly $780 million in grants and scholarships.
• Alzheimer's Orange CountyminorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day alongside SoulRapha and other nonprofits serving older adults in need throughout Orange County.
• Council on Aging – Southern CaliforniaminorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day collaborative fundraising effort for Orange County seniors.
• Human Options, Inc.minorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day collaborative fundraising effort for Orange County seniors.
• Meals on Wheels Orange CountyminorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day collaborative fundraising effort for Orange County seniors.
• Southern California Hospice FoundationminorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day collaborative fundraising effort for Orange County seniors.
• St. Francis Home of the Franciscan Missionary Sister of the I C Inc.minorGTM or Marketing Partner · 14 July 2021Co-participant in Preserving Dignity Giving Day collaborative fundraising effort for Orange County seniors.
• Mariners ChurchcoreStrategic or Co-development Partner · 14 December 2020Volunteer hosting partner for December 2020 gift packing event where 300+ volunteers packed 3,500 Christmas gift boxes at Mariners Church campuses across Orange County for frontline caregivers at 50 facility partners.
• 50 Aging Care FacilitiescoreStrategic or Co-development Partner · 1 December 202050 partner facilities including skilled nursing, assisted living, board and care, and memory care facilities in Orange County receiving technology, programming, and support services. In December 2020, raised funds to provide iPads to all 50 partner facilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Meals on Wheels America: Meals on Wheels delivers meals to homebound seniors and provides the social connection of a daily visitor, addressing the same isolation concern SoulRapha targets but primarily through nutrition delivery rather than technology and media programming.

Direct peers

• Eldera: Eldera connects older adults with vetted volunteer mentors for intergenerational companionship and life-story sharing, closely aligned with SoulRapha's volunteer-driven engagement model for isolated seniors.
• GetSetUp: GetSetUp is an online learning and engagement platform for older adults offering live classes on technology, wellness, and hobbies, comparable to SoulRapha's digital engagement and Academy training offerings.
• Stitch: Stitch is a social network specifically for adults over 50 designed to combat isolation and loneliness through events and online community, directly mirroring SoulRapha's senior social connection mission.
• Cyber-Seniors: Cyber-Seniors provides free tech training and intergenerational mentoring to older adults, comparable to SoulRapha's combination of device access, training, and youth volunteer engagement.
• Papa: Papa provides companion care and social connection services to older adults by matching them with 'Papa Pals' for non-medical support, addressing the same senior isolation problem SoulRapha targets through a venture-backed, scalable model.
• Generations on Line: Generations on Line teaches seniors basic internet and technology skills to reduce isolation, overlapping with SoulRapha's iPad deployment and digital literacy work in aging care communities.

Broad incumbents

• AARP Foundation: AARP Foundation is a large nonprofit focused on vulnerable 50+ populations including social isolation programs like Connect2Affect, serving a similar senior-wellbeing mission but at national scale with significantly larger resources.
• Front Porch: Front Porch is a nonprofit operator of senior living and affordable housing communities that runs engagement and wellness programs for residents, sharing SoulRapha's holistic wellness focus but at the operator level rather than as a third-party program provider.

Emerging players

• Big & Mini: Big & Mini is an emerging intergenerational connection platform pairing older adults with younger users for video calls and stories, representing a younger, more app-native version of SoulRapha's Send a Smile and intergenerational volunteer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soulrapha
• LinkedInlinkedin.com/company/soulrapha

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulRapha