Rocky's Marine, Inc.

Name

Rocky's Marine, Inc.

Legal name

Rocky's Marine Inc.

Website

https://rockysmarine.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Dealership Services

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Marine dealership services
• Boat and outboard sales
• Marine parts accessories
• Boat repair service
• Marine financing

Headquarters

HQ city

Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from brands including Weldcraft, Raider, Wooldridge, SeaArk, Lund, and Parker boats.
2. Used Boat Sales: Sale of pre-owned boats in the used inventory.
3. New Outboard Motor Sales: Sale of new Yamaha outboard motors (various horsepower models).
4. Used Outboard Motor Sales: Sale of pre-owned outboard motors.
5. Marine Service and Repair: Expert repairs on boats and Yamaha outboards including routine service, rebuilds, repowers, oil changes, tune-ups, winterization, electrical repair, engine installation, and insurance/warranty repairs.
6. Parts and Accessories: Sale of Genuine Yamaha parts, propellers, electrical/electronics, fuel systems, steering/controls, oils/lubricants, safety/navigation equipment, anchoring/docking gear, plumbing/pumps, trailer parts, paint/maintenance products, and marine hardware.
7. Financing Services: Financing facilitation through partnerships with Tongass Federal Credit Union and AppOne. The company earns referral fees or commissions when customers complete financing through these partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rocky's Marine is a family-owned marine dealership that sells new and pre-owned boats (Weldcraft, Raider, Wooldridge, SeaArk, Lund, Parker, G3, Achilles) and Yamaha outboard motors, alongside stocking Genuine Yamaha parts and boating accessories. The company also provides expert in-house marine service including routine maintenance, rebuilds, repowers, winterization, and electrical repair, plus Nizpro ECU tuning for Yamaha motors. Financing facilitation is offered through partnerships with Tongass Federal Credit Union and AppOne.

Product overview

Rocky's Marine, Inc. is a family-owned marine dealership (since 1980) operating as a single-location product portfolio centered on boat and outboard motor sales with integrated service, parts, and financing support. The product portfolio consists of Yamaha Outboards (ranging from 2.5HP to 425HP) as the primary engine brand, paired with six boat brands: Weldcraft (Ocean King, Revolution series), Parker (Offshore, Sport Cabin), SeaArk (MVJT series), Lund (SSV, WC series), Raider (Coastal, Offshore), and Wooldridge (Supersport, Rogue). Additional products include trailer brands (Ez-loader, Tuff Trailer, Load Rite), G3 Boats, and Achilles Inflatable Boats. The company provides three integrated support modules: a full-service Marine Service Department (maintenance, repairs, repower, winterization, storage), a Parts & Accessories Department (Genuine Yamaha parts and boating supplies), and Marine Financing (through Tongass Federal Credit Union and AppOne). The business operates as a traditional marine dealership model rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• Boat Trader: Leading online boat marketplace where new and used boats are listed by dealers and private sellers nationwide. Comparable in that it channels boat demand, but it is an enabling marketplace rather than a competing dealer — Rocky's Marine likely lists inventory here to reach customers 'from Barrow to Florida.'
• Yamaha Motor Corporation, USA (Marine): Manufacturer of Yamaha Outboards, Rocky's Marine's anchor outboard brand. Comparable as a counterparty ecosystem participant — Rocky's Marine's authorized dealer status with Yamaha is a key economic relationship, and Yamaha's dealer network structure is the model in which Rocky's Marine operates.

Broad incumbents

• MarineMax: The largest recreational boat and yacht retailer in the United States, operating over 130 locations. Comparable in core business model (new/used boat sales, service, parts, financing) but at vastly greater scale and with a national footprint rather than regional Alaska focus.
• Bass Pro Shops / Cabela's: Merged outdoor recreation retailer with significant marine offerings, including boat sales at certain locations, extensive parts/accessories, and Tracker Marine boat brand ownership. Comparable in serving hunting/fishing/outdoor enthusiast customers but with a much broader product portfolio and national scale.
• West Marine: National marine retailer with ~240 stores plus a substantial e-commerce platform selling parts, accessories, and some boats. Overlaps with Rocky's Marine in marine parts/accessories retail and Yamaha/oem parts distribution, but at vastly greater scale and with a different channel mix.
• OneWater Marine: Holding company for a large network of recreational boat dealerships across the U.S., including MarineMax. Comparable in dealer business model and brand portfolio breadth, but operates as a public consolidator rather than a single family-owned store.
• Defender Marine: Large online and catalog marine retailer specializing in marine parts, accessories, and equipment. Overlaps with Rocky's Marine parts/accessories business and competes for the same end customers, but with a national online-only model rather than physical retail.

Direct peers

• SkipperBud's: Multi-location recreational boat dealer in the U.S. Midwest, offering new/used boat sales, marine service, parts, storage, and financing. Highly comparable family-rooted multi-brand dealer model, though operating across multiple states rather than a single Alaska region.
• Big's Marine & ATV: Alaska-based multi-brand marine and powersports dealer with similar business model: new/used boat and outboard sales, parts, service, and financing. Direct comparability due to shared Alaskan market exposure, multi-brand authorized dealer structure, and similar customer base of fishing and outdoor recreation customers.

Regional players

• Allen Marine Tours / Allen Marine Inc. Alaska-based marine business operating in Southeast Alaska, focused on vessel tours, water taxi services, and custom boat manufacturing. Regionally adjacent — sharing Southeast Alaska marine customer ecosystem and brand awareness — but operating in passenger services and boat building rather than retail sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rockysmarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky's Marine, Inc.