T3 Performance, Llc

What T3 Performance, Llc does

T3 Performance, LLC is a privately held sports performance training company headquartered at 1965 Recreation Lane, Avon, Ohio, founded in 2009. The company operates four indoor training facilities across Ohio — Avon (headquarters), Beachwood, Lorain (under construction), and Columbus (operating inside Fieldhouse USA) — providing year-round, weather-proof training environments with turf fields, batting cages, bullpens, and basketball and volleyball courts. T3 delivers multi-sport athletic development for youth (ages 6-11) and adolescent (ages 12-18) athletes, sport-specific strength and speed programs (VELO for baseball, Horsepower for football, Softball VELO, 10-Foot Club for volleyball, and Off-Ice Hockey Training), college and professional athlete training, adult fitness (Strength-for-Life Bootcamp, HYROX, personal training, corporate wellness), and specialized services including Peak Performance Assessment using Vald Performance Technology (ForceDecks, ForceFrame, NordBord), Mental Performance Coaching, and Return-to-Play rehabilitation coordinated with University Hospitals Drusinsky Sports Medicine Institute. The technology stack centers on Vald's objective measurement hardware for force, power, and asymmetry assessment, paired with coach-supervised training methodology rather than proprietary AI or software products.

T3 monetizes through a diversified mix of subscription-style athlete training memberships ($225-$305 per month on 3-12 month commitments), private and small-group sport skill lessons, facility and court rentals ($50-$65 per court hour), seasonal camps and clinics ($120-$240 per athlete), club team season fees ($925+ per player including Marucci gear packages), personal training, birthday party packages, and virtual mental performance coaching. Go-to-market is direct-to-consumer, driven by community engagement, school and club partnerships, hosted events and tryouts, content marketing via the T3 blog, and a formal referral pipeline from University Hospitals. Customer segments include youth athletes and their families as the primary base, adults seeking general fitness, competitive club teams and travel ball organizations, individual skill-development seekers, and collegiate and professional athletes returning for off-season or off-ice training.

The company operates an integrated ecosystem of affiliated club brands (Warhawks Baseball, Mavericks Softball, Cleveland Volleyball Company, North FC Soccer, Sporting Columbus, Team Challenger FC, T3 Sluggers) and the T3 Sports Foundation, a 501(c)(3) non-profit that extends access to underprivileged athletes. No parent company, external investors, or capital raise is disclosed, and the company is founder-owned and independently operated. Pricing for some facility rentals is not publicly posted, and revenue, headcount, and ownership details are not disclosed in the available source data.

Name

T3 Performance, Llc

Legal name

T3 Performance, LLC

Website

https://t3athlete.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

T3 Performance, LLC is a privately held Ohio-based sports performance training company operating four indoor facilities (Avon, Beachwood, Lorain, Columbus) delivering youth and adult athletic development, sport-specific strength programs, lessons, rentals, and club teams, supported by Vald Performance Technology and a partnership with University Hospitals.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports Performance Personal Training (HSADAAAF)

Keywords

• Sports performance training
• Athlete development programs
• Sport-specific strength training
• Indoor sports training facility
• Adult fitness bootcamp

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Training Memberships and Class Fees: Unlimited monthly membership plans for athlete training programs (VELO, Horsepower, 10-Foot Club, Softball VELO, Off-Ice Hockey, Adult Bootcamp/Strength-for-Life). Members gain access to all classes at their tier level. Membership plans range from 3-month to 12-month terms.
2. Sport Skill Lessons: Private (1:1) and small group training sessions for baseball, basketball, football, soccer, softball, and volleyball. Lessons are available in 30 or 60-minute blocks and are led by former collegiate and professional athletes.
3. Facility Rentals: Rental income from indoor turf fields, batting cages, bullpens, basketball courts, and volleyball courts. Also includes open gym memberships for basketball and volleyball courts at both Avon and Beachwood locations.
4. Events, Camps, and Leagues: Revenue from youth sports camps, clinics, summer programs, and organized leagues (flag football, sand volleyball). Events range from one-day clinics to multi-week summer camps and 8-week league seasons.
5. Club Teams and Tryouts: Club team registrations and tryout fees for affiliated teams including T3 Warhawks Baseball, T3 Sluggers, Mavericks Fastpitch Softball, and Cleveland Volleyball Company. Season fees cover uniforms, Marucci gear packages, and indoor practice access.
6. Personal Training: One-on-one personal training sessions for athletes and adults, including individual sport-specific or performance training evaluations and programs.
7. Birthday Party Packages: Birthday party rentals at indoor turf facilities with optional T3 coach-led activities. Packages include field rental only ($180) or rental with coach ($345).
8. Mental Performance Coaching: Mental performance coaching sessions (30 or 60 minutes) provided by Dr. Aubrey Zins (virtual only) and Alex Laboy (virtual and in-person), addressing sports psychology, confidence, focus, and injury recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

T3 Performance operates indoor sports performance training facilities offering age-tiered athlete development (Athlete 101 for ages 6-11, multi-sport training for ages 12-18, college/pro training), sport-specific strength and speed programs (VELO Baseball, Horsepower Football, Off-Ice Hockey, Softball VELO, 10-Foot Club Volleyball), private and small-group sport skill lessons, adult Strength-for-Life bootcamp and personal training, and rentals of indoor turf fields, batting cages, and courts. Assessment and ancillary services include Peak Performance Assessment using Vald Performance Technology, Return-to-Play rehabilitation bridging physical therapy to full sport, Mental Performance Coaching, and Nutrition Coaching.

Product overview

T3 Performance is a multi-location sports performance training company operating four facilities in Ohio (Avon, Beachwood, Lorain, Columbus). The company offers a comprehensive portfolio of athletic development programs organized into several core pillars: (1) General athlete training programs spanning multi-sport development for ages 6-18 plus college/pro training; (2) Sport-specific strength and speed programs including VELO Baseball, Horsepower Football, Off-Ice Hockey Training, Softball VELO, and the 10-Foot Club for Volleyball; (3) Sport skill lessons across baseball, basketball, football, soccer, softball, and volleyball; (4) Adult fitness services including Strength-for-Life Bootcamp, personal training, corporate wellness, and HYROX training; (5) Specialized services including Peak Performance Assessment (using Vald Technology), Mental Performance Training, and Return-to-Play rehabilitation; (6) Facility rentals including turf fields, courts, batting cages, and bullpens; (7) Club team organizations (Warhawks Baseball, Mavericks Softball, CVC Volleyball, North FC Soccer, T3 Sluggers, T3 Sports Foundation, Lil' Kickers West). The company positions itself as a full-service athletic development ecosystem serving athletes from early childhood through professional levels, complemented by youth sports camps, birthday parties, and an internship program for aspiring coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Horsepower: Football-specific strength and speed training program for middle school and high school athletes
• VELO
• Softball VELO
• The 10-Foot Club
• Strength-for-Life
• Off-Ice Hockey Training
• Peak Performance Assessment
• Return-to-Play
• Mental Performance Training

Products and services

• Multi-Sport Athlete Training (Athlete 101 ages 6-11; Athlete Training ages 12-18; College Athlete Training) General athletic development programs teaching fundamentals of movement, speed development, and strength training across age tiers from youth through collegiate/professional. Includes Athlete 101 (ages 6-11), Athlete Training (ages 12-18), and College Athlete Training.
• VELO Baseball Training Sport-specific strength and speed training for baseball players ages 12-18 focused on increasing throwing velocity, hitting exit velocity, and 60-yard dash times.
• Horsepower Football Training Exclusive football-specific strength and speed program for middle and high school athletes building muscle mass, explosive power, and position-specific skills.
• Off-Ice Hockey Training Sport-specific off-ice conditioning, strength, speed, and agility training for hockey players ages 12 and up to improve on-ice performance.
• Softball VELO Training Sport-specific strength and speed training for softball players emphasizing power, speed, and injury prevention across batting, pitching, and fielding.
• 10-Foot Club Volleyball Training Specialized volleyball strength and conditioning program focused on increasing vertical jump height, power, and court performance for middle and high school athletes.
• Baseball Skill Lessons Private (1:1) and small group baseball skill lessons covering hitting, pitching, fielding, and catching from former college and professional players, available in 30 or 60-minute blocks.
• Volleyball Skill Lessons Private and small group volleyball lessons covering hitting, serving, setting, passing, defense, and court awareness, delivered in partnership with Cleveland Volleyball Company coaches including former college and professional players.
• Softball Skill Lessons Skill lessons for softball covering batting, pitching, fielding, and catching for athletes ages 6 and up.
• Soccer Skill Lessons Small group and private soccer lessons focused on footskills, shooting, ball handling, and field awareness.
• Basketball Skill Lessons Private and small group basketball skill lessons referenced across the basketball, basketball-lessons, and youth flag football program surfaces.
• Football Skill Lessons Private and small group football skill lessons including the dedicated Quarterback Coach offering led by former New England Patriots player Zach D'Orazio.
• Strength-for-Life Adult Bootcamp Adult fitness bootcamp-style classes focused on functional full-body fitness and strength training, with monthly SECA/DEXA body composition scans and free Open Gym access at Avon for members. Free 7-day trial pass available; 10% family discount for parents of active athlete members.
• Personal Training One-on-one personalized training programs designed for individual goals and needs for both athletes and adults.
• HYROX Training Fitness competition training program preparing athletes for HYROX functional fitness events.
• Corporate Wellness Workplace wellness programs designed to improve employee fitness and health for business clients.
• Open Gym Membership Facility access membership allowing members to use gym equipment during regular hours at the Avon location.
• Peak Performance Assessment Comprehensive performance evaluation using Vald Performance Technology (ForceDecks, ForceFrame, NordBord) to measure speed, power, strength, and functional movement with data-driven insights and a Peak Assessment Report Card. A free 60-minute assessment is offered to all training program athletes.
• Mental Performance Coaching Sport psychology and mental conditioning services delivered in 30 or 60-minute sessions by Dr. Aubrey Zins (virtual only) and Alex Laboy (virtual and in-person), addressing focus, confidence, and injury recovery.
• Return-to-Play Program Rehabilitation and transition program bridging physical therapy to full athletic performance, developed in coordination with University Hospitals Drusinsky Sports Medicine Institute physical therapists.
• Nutrition Coaching Nutritional guidance and meal planning support to complement athletic training programs.
• Indoor Turf Field Rentals Rental of indoor synthetic turf fields at Avon and Beachwood for team training, practice, and events, including fields ranging from 65'x60' to 130'x150'.
• Basketball and Volleyball Court Rentals Rental of basketball and volleyball courts at Avon and Beachwood for team practices, individual training, and events, with Open Court Time membership option. Basketball $65/hour; Volleyball $50/hour.
• Batting Cage and Bullpen Rentals Rental of batting cages and bullpens for individual or group baseball/softball training at the Avon facility, with protective screens available.
• Birthday Party Packages Kids birthday party packages hosted at T3 facilities featuring indoor turf activities and optional T3 coach-led games; $180 rental only or $345 rental with T3 coach.
• Youth Sports Camps and Clinics Seasonal camps and clinics for baseball, football, soccer, volleyball, and multi-sport programs, ranging from one-day free clinics to multi-week summer camps. Includes the Pee Wee Flag Football League ($175/player, 8-week season).
• T3 Warhawks Baseball (Travel Club Team) Travel baseball club team with rosters in Avon, OH and Columbus, OH, hosting tryouts, tournaments, and practices at T3 Performance facilities.
• T3 Sluggers (Youth Baseball Club) Community-based beginner-friendly travel baseball program for 7U and 8U players in the Lorain County area; season packages include Marucci Player Package, indoor pre-season practices, and bat demo days at $925/player.
• Cleveland Volleyball Company (CVC) Club volleyball organization providing competitive teams, camps, and training in partnership with T3 Performance.
• T3 Sports Foundation 501(c)(3) non-profit organization providing underprivileged athletes access to professional training, club sports participation, and equipment they would not otherwise afford.

Quantifiable outcome

• Athlete gained 25 lbs of muscle and shed 0.5 seconds off 40-yard dash over 2-3 years of training at T3, earning a spot on a Division I football program
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• University Hospitals Drusinsky Sports Medicine InstitutecoreStrategic or Co-development PartnerT3 Performance is officially partnered with University Hospitals Drusinsky Sports Medicine Institute to provide athletes with direct access to sports medicine healthcare providers. This partnership enables seamless referral of T3 athletes to sports medicine services and allows T3 to serve as the 'field of play' for patients transitioning from clinical care back to athletic performance. T3's Return-to-Play program is designed in coordination with University Hospitals physical therapists to ensure medically supervised, progressive return-to-sport protocols. Quote from Benjamin J. Geletka, PT, DTP highlights the partnership's focus on efficient, safe, and confident athlete transitions from clinic to high-level performance.
• Cleveland Volleyball CompanycoreStrategic or Co-development PartnerCleveland Volleyball Company (CVC) partners with T3 Performance to provide volleyball skill lessons at T3 facilities. CVC coaches — including former college and professional players — lead volleyball skill sessions for hitting, serving, setting, passing, defense, and court awareness. T3's 10-Foot Club volleyball strength and agility program complements CVC's instruction. CVC also runs volleyball camps at T3 (CVC Summer Camps), tryouts, and sand volleyball leagues through T3's facilities.
• Marucci (Baseball Equipment)minorGTM or Marketing PartnerMarucci is a partner with T3 Sluggers baseball program, providing professional-grade gear and equipment to players. Benefits include a 24/7 online store with gear shipped directly to families, 20% off all Marucci gear and equipment, premium uniforms, uniform try-on days, and bat demo days. Marucci branding is featured within the T3 Sluggers program.
• Lil' Kickers WestminorGTM or Marketing PartnerLil' Kickers West operates youth soccer programs (ages 18 months-7 years) at T3's Lorain location. T3 provides the indoor facility space while Lil' Kickers provides curriculum and coaching for early-childhood soccer development, expanding T3's youth programming into the toddler and preschool age demographic.
• T3 Sports FoundationcoreStrategic or Co-development PartnerT3 Sports Foundation is T3 Performance's affiliated 501(c)(3) non-profit organization (EIN# 46-1177121) established to provide underprivileged athletes access to elite-level performance training, club sports participation, and equipment they would not otherwise afford. The foundation operates as a separate entity from T3 Performance but is closely aligned, sharing the same mission of athlete development and community impact. Donations to the foundation are tax-deductible.
• Fieldhouse USA (Columbus)minorGTM or Marketing PartnerT3 Performance operates its Columbus location inside Fieldhouse USA, leveraging the facility's existing infrastructure (indoor courts and fields) to deliver T3's athlete training programs. This arrangement allows T3 to enter the Columbus market without building its own facility while using the Fieldhouse USA brand for local recognition.
• T3 Warhawks Baseball (Avon & Columbus)coreChannel Partner/ Reseller/ DistributorT3 Warhawks Baseball is a T3-owned club brand operating in both Avon and Columbus, OH. The club runs tryouts, tournaments, and travel baseball programs, driving athlete enrollment into T3's training programs and facilities while leveraging T3's coaching staff and infrastructure for practices and training.
• North FC SoccerminorChannel Partner/ Reseller/ DistributorNorth FC Soccer is a club soccer organization affiliated with T3 Performance. T3 hosts North FC training and camps at its facilities, while North FC directs its athletes to T3 for performance training. The relationship generates cross referrals and facility utilization.
• Mavericks Fastpitch SoftballcoreChannel Partner/ Reseller/ DistributorMavericks Fastpitch Softball is a T3-owned club team running tryouts and seasons for travel softball athletes. Tryouts are hosted at T3's Avon facility, and club athletes have access to T3's training programs including Softball VELO and individual skill lessons.
• Legends AthleticsminorChannel Partner/ Reseller/ DistributorLegends Athletics Amherst hosts baseball tryouts at T3 Performance's Avon facility for the 2026-2027 season. T3 provides the indoor training space for Legends' tryout sessions across multiple age groups (8U through 18U).
• Force Ohio BaseballminorChannel Partner/ Reseller/ DistributorForce Ohio Baseball runs tryouts at T3 Performance facilities (both Avon and Beachwood locations) for its travel baseball organization. Athletes and families attending Force Ohio tryouts are exposed to T3's facilities and training programs.
• Forest City Lumberjacks BaseballminorChannel Partner/ Reseller/ DistributorForest City Lumberjacks Baseball hosts tryouts at T3 Performance's Avon facility for the 2026-2027 season, utilizing T3's indoor spaces for player evaluations across multiple age divisions.
• TCFC North (Soccer)minorChannel Partner/ Reseller/ DistributorTCFC North operates soccer and futsal hybrid clinics at T3's Avon facility for players ages U9-U12, bringing additional athlete traffic and community engagement to the T3 Sports Campus.
• Sporting Columbus / Team Challenger FCminorChannel Partner/ Reseller/ DistributorSporting Columbus and Team Challenger FC are soccer club organizations listed as part of the T3 family of club brands, operating at or through T3's Columbus location and driving soccer athlete enrollment into T3's training ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Parisi Speed School: Parisi Speed School is a sports performance franchise specializing in speed, strength, and agility training for youth athletes. Ryan Richmond (T3 Director of Offsite Training) previously worked at a Parisi location, demonstrating direct programmatic overlap in sport-specific youth conditioning.
• D1 Training: D1 Training is a national sports performance training franchise offering strength, speed, and conditioning programs for youth athletes and adults using a similar facility-and-coach-based model. Both compete in the same sport-specific youth performance category with comparable pricing tiers and group training structure.
• Athletic Republic: Athletic Republic operates a national network of sports performance training centers using proprietary equipment and assessment protocols for athletes of all ages. Both offer objective performance assessment, sport-specific programming, and recurring memberships targeting youth through professional athletes.
• RISE Sports Performance: RISE Sports Performance is a regional youth sports performance training center offering speed, strength, and sport-specific programs for young athletes. The model, target demographic, and coaching-led approach closely mirror T3's Athlete Training and sport-specific programs.
• Velocity Sports Performance: Velocity Sports Performance operates sports performance training centers focused on speed, strength, and agility for youth athletes using a similar franchise model. Both target the same customer segments (youth, high school, and college athletes) with comparable sport-specific program structures and pricing.
• Sports Academy (Premier Sports Campus): Sports Academy operates multi-sport training facilities offering indoor fields, courts, sport-specific training, and camps for youth athletes. Both T3 and Sports Academy monetize similar assets (indoor turf, courts, cages) and offer comparable sport-specific training and rental income streams.

Broad incumbents

• UFC Gym: UFC Gym is a fitness franchise combining combat sports training with general fitness classes and personal training. While more combat-focused, UFC Gym overlaps with T3's adult fitness (bootcamp, personal training) and corporate wellness segments, sharing the premium indoor facility-based fitness positioning.
• EXOS: EXOS (formerly Athletes' Performance) is a broader human performance company offering sports performance training, corporate wellness, and physical therapy services. EXOS's integrated approach across athlete development, fitness, and rehabilitation closely parallels T3's full-spectrum model including Return-to-Play, corporate wellness, and adult fitness.
• IMG Academy: IMG Academy is a large multi-sport training and education institution offering sport-specific academies for youth athletes across multiple sports. While IMG operates at significantly larger scale and includes boarding school components, it shares T3's positioning around sport-specific skill development, performance training, and pathways to collegiate and professional sports.

Emerging players

• Factory of Champions: Factory of Champions is an emerging youth sports performance training center offering sport-specific programs and objective assessments. It overlaps with T3's Athlete Training model and represents the kind of newer entrants T3 competes against in the youth performance training category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/t3-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T3 Performance, Llc