Rooftop Social

What Rooftop Social does

Rooftop Social is an Australian boutique consulting firm headquartered in Sydney that provides evaluation, research, strategy and design, facilitation, and capacity building services to organizations working on social impact. The firm serves Australian federal, state, and territory government agencies (e.g., NSW Department of Education, Transport for NSW, Legal Aid NSW, Worksafe Victoria), not-for-profit organizations (e.g., Paul Ramsay Foundation, Cancer Council NSW, Anglicare), philanthropic foundations, and educational institutions. Service delivery is project-based and consultative, with a particular specialization in trauma-informed evaluation, Indigenous evaluation, and work with vulnerable populations across mental health, family violence, child safety, and community services.

The firm operates through five defined service lines covering the full evaluation lifecycle: outcome mapping, logic modelling, monitoring framework design, mixed-method evaluation, evidence reviews, theory of change development, workshop facilitation, and capacity building training. There are no software products, proprietary platforms, or technology components; the offering is human-centered consulting delivered by a team of ~10 senior practitioners with 20–30+ years of experience each. Methodology draws on mixed quantitative and qualitative approaches including surveys, interviews, focus groups, participatory action research, and co-design.

Rooftop Social generates revenue through fixed-price and time-and-materials consulting engagements secured via direct outreach, referrals, and competitive tenders. The firm has offices in Sydney, Melbourne, and Wollongong, and serves clients across NSW, VIC, ACT, and QLD. It is a privately held, independent firm with no disclosed external investment, acquisitions, or parent company. Go-to-market is sales-led and reputation-driven, relying on the professional credentials and networks of its senior staff rather than digital marketing channels.

Name

Rooftop Social

Legal name

Rooftop Social

Website

https://rooftopsocial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooftop Social is an Australian boutique consulting firm providing evaluation, research, strategy, facilitation, and capacity building services to government agencies, not-for-profits, foundations, and educational institutions across NSW, VIC, ACT, and QLD.

Ownership category

akta.pro rank

Product category

Social Research and Evaluation Consulting

NAICS

Management Consulting Services (54161), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Social program evaluation
• Evaluation consulting
• Social research services
• Capacity building training
• Strategy and design consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Professional Services: Project-based consulting engagements involving evaluation, research, strategy design, facilitation, and capacity building services. Revenue is generated through fixed-price projects and time-and-materials engagements with government agencies, NGOs, foundations, and educational institutions.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Rooftop Social is an Australian consulting firm delivering evaluation, research, strategy and design, facilitation, and capacity building services to government agencies, not-for-profits, philanthropic foundations, and educational institutions. Its services include outcome mapping, logic modelling, monitoring and evaluation framework design, mixed-method and economic evaluations, survey design and analysis, qualitative research, policy analysis, evidence reviews, journey mapping, theory of change development, risk analysis, stakeholder facilitation, and training programs. The firm is staffed by senior practitioners with 20–30+ years of experience and delivers engagements across New South Wales, Victoria, Queensland, and the Australian Capital Territory.

Product overview

Rooftop Social is a consulting firm offering evaluation, research, strategy & design, facilitation, and capacity building services. The company does not offer a software product or platform—they provide human-centered consulting engagements to help organizations strengthen and use their evidence base. Services include: Evaluation (outcome mapping, logic modelling, monitoring frameworks, mixed method designs, process/outcome/economic evaluation); Research (survey design, qualitative approaches, policy analysis, evidence reviews); Strategy & Design (journey mapping, persona development, theory of change, risk analysis, implementation planning); Facilitation (interactive workshops, group processes, stakeholder engagement); Capacity Building (training programs, coaching, mentoring, technical support).

Differentiator

Problem solved

Functional benefit

Products and services

• Evaluation Services Design and delivery of rigorous program and policy evaluation for government, not-for-profit, foundation, and education clients, covering outcome mapping, logic modelling, monitoring and evaluation frameworks, mixed-method designs, process, outcome and economic evaluation, and developmental and participatory approaches.
• Research Services Applied social research services including survey design and analysis, qualitative interviewing and focus groups, participatory action research, administrative and program data analysis, policy analysis, evidence reviews, and engagement of hard-to-reach and disenfranchised groups.
• Strategy and Design Services Strategy advisory and design services including journey mapping, persona development, contextual and needs analysis, evidence reviews and horizon scanning, theory of change and program logic development, risk analysis, mitigation planning, and implementation planning.
• Facilitation Services Workshop, meeting, and conference facilitation services delivered online or face-to-face, covering needs analysis, evidence reviews, sense-making, decision making, governance, stakeholder engagement, and user-centred service design.
• Capacity Building Services Training, coaching, mentoring, and technical support services to build client internal evaluation and research capability, including development and delivery of capacity building programs, group training sessions, on-the-job coaching, methodological advice, and peer review.

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• BetterEvaluation: International collaborative focused on evaluation methods and resources. Comparable in domain (evaluation capacity building), though operates as a knowledge/resource hub rather than a paid consultancy.
• Think Impact: Boutique Australian social impact consultancy. Comparable in serving purpose-driven organizations with evaluation and impact measurement services, though smaller and more niche.

Direct peers

• Urbis: Australian advisory firm in social policy, urban strategy, and evaluation. Highly comparable — Director Claire Grealy was previously a Director and Partner at Urbis.
• Nous Group: Australian management consultancy with a strong public sector and social policy practice. Comparable in serving government agencies on strategy, evaluation, and program design, though broader in scope.
• ARTD Consultants: Australian evaluation and research consultancy working with government, NGOs, and foundations. Directly comparable to Rooftop Social in service mix (evaluation, research, capacity building) and client base across social programs.
• Centre for Evidence and Implementation: Australian-headquartered evidence and implementation research organization. Directly comparable in evaluation, social science research, and capacity building for social programs across the region.
• Australian Centre for Social Innovation (TACSI): Australian social innovation organization combining co-design, research, and service design for community outcomes. Comparable in using participatory and evaluation methodologies for human services programs.

Broad incumbents

• PwC Australia: Big Four firm with public sector and social impact consulting capabilities. Comparable in competing for government and NGO evaluation and strategy engagements across Australia.
• KPMG Australia: Big Four firm with a dedicated social impact and government advisory practice. Comparable as a competitor for government evaluation tenders, though broader in scale and services.
• Social Ventures Australia (SVA): Larger Australian impact organization providing advisory, evaluation, and funding services to the social sector. Comparable in working with NGOs and foundations on impact measurement, but broader in scope and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rooftop-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooftop Social