Rooted Group
Rooted Group is an Atlanta-based strategic advisory consulting firm that helps non-profits, foundations, and coalitions build consensus and align leadership on racial equity and diversity through proprietary facilitation frameworks and coaching.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rooted Group does
Rooted Group is a strategic advisory consulting firm headquartered in Atlanta, Georgia, founded in 2013 by Seandra Pope (originally as Rootled LLC) and officially relaunched under its current brand in Spring 2023. The firm helps non-profit organizations, foundations, coalitions, and their executive leaders navigate racial equity, diversity, and inclusion challenges through structured facilitation and consensus-building engagements rather than traditional DEI trainings or workshops. The company serves clients primarily in the Southeastern United States and relies on referrals as its principal acquisition channel.
The core technology is a portfolio of proprietary facilitation frameworks rather than software. The flagship is Decision-Ready Teams™, a five-stage methodology for leadership alignment and accelerated decision-making, paired with the CBA (Consensus Building and Alignment) Process — a five-stage consensus methodology guiding teams from shared goals to aligned decisions — and the Equitable & Inclusive Facilitation Framework. These methodologies are positioned under common-law service marks and form the basis for the firm's productized services.
The business model is professional services with multiple revenue streams: ongoing advisory consulting engagements (multi-year contracts), tiered one-off offerings (90-Minute Strategy Sessions, the $399 Ask Seandra Hotline, Premium Facilitation, Customized Workshops, 90-Minute Consensus & Alignment Workshops), two structured training programs (the Strategic Planning Intensive priced at $3,250 per individual and $6,500 per organization, and the Equitable Facilitation Training Program), the Rooted in Growth Coaching Program, and content-driven lead generation through a blog, Rooted News newsletter, and the Ask Seandra advice series. The firm is founder-led, privately held, with no disclosed external investment, parent entity, or institutional shareholders.
Rooted Group firmographics
Firmographics- Name
- Rooted Group
- Legal name
- Rooted Consulting Group
- Website
- https://rootedgroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rooted Group is an Atlanta-based strategic advisory consulting firm that helps non-profits, foundations, and coalitions build consensus and align leadership on racial equity and diversity through proprietary facilitation frameworks and coaching.
- Ownership category
- akta.pro rank
Rooted Group industry classification
Industry- Product category
- Diversity, Equity, and Inclusion Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Social Advocacy Organizations (8133)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industry
- DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where Rooted Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rooted Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advisory Consulting Services: One-on-one implementation and strategy support for organizations seeking to achieve racial equity and diversity objectives. Includes 90-minute strategy sessions, ongoing advisory engagements, and the Ask Seandra Hotline service for rapid response support
- Training Programs: Instructor-led training programs including the Equitable Facilitation Training (2-day live virtual training, 8 hours over two days) and the Strategic Planning Intensive (2-day in-person workshop)
- Coaching Services: Rooted in Growth coaching program offering personal growth coaching combined with executive leadership training, focusing on authenticity and values, delivered through one-on-one sessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Strategic Planning Intensive - Individual |
| One time/ perpetual license | One time/ perpetual license | Strategic Planning Intensive - Organization |
| One time/ perpetual license | One time/ perpetual license | 90-Minute Strategy Session |
| Subscription | Multi-year contract | Advisory Consulting Service |
| Unit Pricing | Pay-as-you-go | Ask Seandra Hotline |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rooted Group product offering
Product offeringCore offering
Rooted Group is a strategic advisory consulting firm that sells frameworks, advisory engagements, and training programs to help organizations build consensus around racial equity and diversity, align DEI goals with strategic objectives, and develop leaders. The firm offers Advisory Consulting, Strategic Planning, the Rooted in Growth Coaching Program, the Equitable Facilitation Training Program, and the Strategic Planning Intensive, all grounded in its proprietary Decision-Ready Teams and CBA Process methodologies.
Product overview
Rooted Group is a strategic advisory consulting firm that offers a portfolio of interconnected services centered on consensus building, collaborative decision-making, and transformative learning and development. The core offerings include the Decision-Ready Teams™ framework (a five-stage leadership alignment methodology) and the CBA Process (Consensus Building and Alignment) — the company's proprietary five-stage methodology. These are supported by Advisory Consulting services with tiered packages (90-minute Strategy Sessions, Advisory Consulting, and the Ask Seandra Hotline), Strategic Planning services (including Premium Facilitation, Customized Workshops, and 90-Minute Consensus Workshops), the Rooted in Growth Coaching Program, the Equitable Facilitation Training Program (a 2-day virtual training), and the Strategic Planning Intensive (a 2-day in-person workshop for nonprofits). The company also publishes the Ask Seandra advice series and the Rooted News newsletter. The portfolio is designed to help organizations build consensus around racial equity and diversity, align DEI goals with strategic objectives, and develop leaders through experiential training and coaching.
Differentiator
Problem solved
Functional benefit
Products and services
- Decision-Ready Teams™ Rooted Group's flagship five-stage framework for leadership alignment that helps organizations unlock clarity, accelerate decision-making, and align leaders with a structured approach for complex organizations.
- CBA Process (Consensus Building and Alignment) Rooted Group's proprietary five-stage methodology that guides organizations from shared goals to aligned decisions through discovery, dialogue, and collaborative problem-solving for racial equity and diversity.
- Advisory Consulting One-on-one implementation and strategy support for organizations seeking guidance to achieve their equity and diversity objectives, including rapid response to arising issues, ongoing advisory engagements, and brainstorming sessions.
- Strategic Planning Strategic planning services designed for Executive Leaders to facilitate a connected approach to racial equity and diversity in the workplace, including premium facilitation and workshop options.
- Rooted in Growth Coaching Program A coaching program led by Seandra Pope that combines personal growth coaching with executive leadership training, focusing on authenticity, values, decision-making, and fostering inclusive environments.
- Equitable Facilitation Training Program A 2-day live virtual instructor-led training program (8 hours total) designed to equip individuals with skills to lead groups with equity and inclusion in mind while building consensus and alignment among stakeholders.
- Strategic Planning Intensive (SPI) A two-day in-person strategic planning workshop designed for Executive Directors of nonprofit organizations to conduct successful strategic planning, focusing on key priorities, frameworks, and tools.
Quantifiable outcome
- Organizations develop clear understanding of what needs to happen for equity implementation and create executable plans
Companies that use Rooted Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rooted Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rooted Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rooted Group competitors and assessment
Company assessmentDirect peers
- Cook Ross: A DEI consulting firm offering training, facilitation, and strategic advisory around diversity, equity, and inclusion for organizations. Direct comparable in scope, methodology-led positioning, and target buyer (HR and organizational leaders).
- Paradigm Strategy: DEI strategy consultancy focused on advancing equity for organizations through strategic planning and capacity building. Comparable as a smaller DEI-focused firm selling strategy and facilitation engagements into nonprofit and philanthropic buyers.
- The Kaleidoscope Group: DEI consulting and training firm focused on inclusive leadership, culture change, and equity strategy. Directly comparable as a boutique DEI consultancy selling advisory and training engagements to organizations seeking outcomes beyond generic training.
- LifeLabs Learning: Management and DEI learning company delivering instructor-led training and facilitation programs. Comparable in the training-program and facilitator-development product layer, particularly the 2-day live virtual format.
- The Winters Group: DEI strategy and consulting firm serving Fortune 500 and large institutions with focus on systemic equity work. Comparable as a specialized, methodology-driven DEI consultancy competing for similar enterprise and foundation clients.
Broad incumbents
- Deloitte: Big Four professional services firm with a Human Capital practice that includes Inclusion & DEI consulting. Operates broadly across industries with overlapping DEI strategy, training, and facilitation offerings, but as part of a much larger portfolio.
- Korn Ferry: Global organizational consulting firm with a dedicated DEI advisory practice. A larger incumbent offering DEI strategy and leadership services as part of a broader portfolio, competing for the same enterprise DEI budget but with vastly more scale and reach.
- McKinsey & Company: Global management consultancy with published DEI research and advisory offerings. A broad incumbent addressing racial equity and organizational DEI as part of its wider organizational practice, competing for the same enterprise strategic-deal space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rooted Group social profiles
Digital presenceRooted Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooted Group leadership team
Management profileNumber of profiles
Profiles1 record
Rooted Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooted Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooted Group
What does Rooted Group do?
Rooted Group is a strategic advisory consulting firm that sells frameworks, advisory engagements, and training programs to help organizations build consensus around racial equity and diversity, align DEI goals with strategic objectives, and develop leaders. The firm offers Advisory Consulting, Strategic Planning, the Rooted in Growth Coaching Program, the Equitable Facilitation Training Program, and the Strategic Planning Intensive, all grounded in its proprietary Decision-Ready Teams and CBA Process methodologies.
Is Rooted Group a public or private company?
Rooted Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rooted Group founded?
Rooted Group was founded in 2013. It employs 1 to 10 people.
Where is Rooted Group based?
Rooted Group is headquartered in Atlanta, United States, in the North America region.
How does Rooted Group make money?
Three revenue lines are on record. Advisory Consulting Services are the primary driver. The others are training Programs and coaching Services.
Who are Rooted Group's main competitors?
Direct peers on record are Cook Ross, Paradigm Strategy, The Kaleidoscope Group, LifeLabs Learning and The Winters Group. Broad incumbents are Deloitte, Korn Ferry and McKinsey & Company.
Does Rooted Group have an API?
No public API is recorded for Rooted Group.
What industry is Rooted Group in?
Rooted Group's product category is Diversity, Equity, and Inclusion Consulting. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of BPACAJAJ, DEI, Equity & Inclusion Advisory. Its NAICS code is 54169 and its SIC code is 8742.