Stretchly
- Company typePrivate
- Founded2021
- HeadquartersSavage, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stretchly does
Stretchly is a privately held, veteran-owned boutique wellness studio founded in 2021 in Savage, Minnesota, that delivers one-on-one assisted stretching and personalized mobility, recovery, and performance programs. The core service is built on Proprioceptive Neuromuscular Facilitation (PNF), a stretching technique combining static stretching and targeted muscle contraction to expand range of motion and improve neuromuscular efficiency, delivered by certified FLEXperts who complete a 32+ hour proprietary curriculum. Adjacent modalities include NormaTec Compression Therapy and Hypervolt Percussion Therapy, sold as paid add-ons, and the product surface spans three pillars (Mobility, Recovery, Performance) with vertical-specific programs for lacrosse players, golfers, runners, CrossFit athletes, and weightlifters.
The business operates a single retail studio at 4401 Egan Drive, Savage, MN, serving local individual and SMB consumers on a no-contract, no-minimum basis, with bookings available online, by phone, by text, and through the Stretchly app. Pricing is per-session ($29 for a 30-minute Half Session, $49 for a 60-minute Full Session) with flexible monthly memberships, 5/10 packs, household plans, and a 10% veteran/first responder discount. The FLEXpert Partnership Program extends the PNF methodology through licensing/certification to partner clinics (chiropractic, fitness, physical therapy), providing ongoing education, marketing materials, and business consulting in exchange for a channel-partner relationship, which is the primary non-retail growth vector. Since launch the company reports serving over 11,000 people. The team is small (1-10 employees), co-founded and operated by Matt and Alyssa Diioia, with a credentialed FLEXpert bench (PharmD, MS Exercise Science, B.S. Rehabilitation, CrossFit L2, CSCS), and the company has no disclosed external funding, parent entity, or acquisitions.
Stretchly firmographics
Firmographics- Name
- Stretchly
- Legal name
- Stretchly
- Website
- https://stretchly.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Stretchly industry classification
Industry- Product category
- Assisted Stretching and Mobility Wellness Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)
Keywords
Where Stretchly is headquartered
LocationHeadquarters
- HQ city
- Savage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stretchly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Assisted Stretch Sessions: Per-session fees for Half (30 min) and Full (60 min) stretch sessions. No contracts or minimums required. Membership options provide discounted per-session pricing for committed clients.
- NormaTec Compression Therapy: Add-on compression therapy sessions at $20 per session or $89 for a 5-pack, often purchased alongside stretch sessions.
- FLEXpert Partnership Program Licensing: Training and certification program where clinics hire staff who receive 32+ hours of FLEXpert training. Stretchly provides ongoing education, marketing materials, and business consulting to certified partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half Session - 30 Minute Intro |
| Unit Pricing | Pay-as-you-go | Full Session - 60 Minute Complete |
| Unit Pricing | Pay-as-you-go | NormaTec Compression Therapy Single |
| Unit Pricing | Pay-as-you-go | NormaTec Compression Therapy 5-Pack |
| Subscription | Monthly | Monthly Membership |
| Unit Pricing | Pay-as-you-go | 5/10 Pack Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Stretchly product offering
Product offeringCore offering
Stretchly is a boutique wellness studio that provides 1:1 assisted stretching sessions using the Proprioceptive Neuromuscular Facilitation (PNF) technique. Services are delivered by trained FLEXperts and span mobility, recovery, and performance programs, supplemented with NormaTec compression and Hypervolt percussion therapy add-ons. The company also operates a FLEXpert Partnership Program that certifies partner clinics to deliver its methodology.
Product overview
Stretchly is a boutique wellness studio offering assisted stretching and personalized mobility programs. The core offering is Proprioceptive Neuromuscular Facilitation (PNF) assisted stretch sessions, supplemented by NormaTec Compression Therapy and Percussion Therapy as add-on recovery modalities. Programs span three pillars: Mobility (addressing posture, injury prevention, range of motion), Recovery (fitness, injury, nutritional, spiritual), and Performance (HIIT, power lifting, endurance, golf, sports). The company also operates the FLEXpert Partnership Program—a certification platform that trains and licenses other businesses to deliver Stretchly's PNF methodology. Session formats include Half (30-minute intro, $29) and Full (60-minute, $49) sessions, with flexible membership packages and no contract requirements. The Savage, MN studio primarily serves the local community, though the partnership program extends the methodology nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Stretch
- NormaTec Compression Therapy
- Percussion Therapy
- Mobility Programs
- Recovery Programs
- Performance Programs
- Lacrosse Injury Prevention Protocol
- FLEXpert Partnership Program
Quantifiable outcome
- Over 11,000 people served since 2021 launch
- +1 more outcomes
Companies that use Stretchly
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Stretchly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stretchly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FLEXpert Partner ClinicscoreStretchly's FLEXpert Partnership Program enables clinics (chiropractic, fitness, physical therapy) to add assisted stretching services. Partners hire staff who receive 32+ hours of FLEXpert certification training (6-hour training + 20 hours practice + 6-hour certification). Stretchly provides ongoing education, marketing materials, business development support, quality assurance, product discounts, networking community, and business consulting. Since 2021, over 11,000 people have been stretched using this proven methodology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stretchly competitors and assessment
Company assessmentBroad incumbents
- The Now Massage: Boutique massage and stretching franchise offering relaxation-focused stretch services. Overlaps with Stretchly's mobility and recovery offering, with a heavier emphasis on massage.
- Massage Heights: Franchise offering therapeutic massage, stretch therapy, and skincare services. Comparable to Stretchly in providing 1:1 stretch and recovery services as part of a broader wellness portfolio.
- Restore Hyper Wellness: Multi-modality recovery and wellness franchise offering cryotherapy, compression therapy, IV drips, and stretching. Comparable to Stretchly's bundled recovery model but with a much broader service portfolio and national footprint.
- Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and stretch services. Comparable to Stretchly in offering assisted stretching as part of a recurring wellness membership model with broader service breadth.
Direct peers
- StretchLab: National franchise offering 1:1 assisted stretching with proprietary PNF-based methods. Directly competes with Stretchly in the same product category, targeting similar customers with similar solutions across hundreds of locations.
- Gravity Stretch: Boutique assisted stretching concept offering 1:1 and group sessions. Closely comparable to Stretchly in service style and entry-level pricing, though operating in different geographies.
- FLEXOLOGY: Assisted stretching studio providing personalized 1:1 stretch sessions with a mobility/wellness focus. Direct overlap with Stretchly in product offering and customer persona.
- Stretch Zone: Franchise-based assisted stretching chain using a proprietary strapping and stretching methodology. Comparable to Stretchly in service offering, customer base, and franchise-driven growth model.
- StretchMed: Multi-location assisted stretching studio offering personalized stretch sessions. Overlaps directly with Stretchly in target market and service delivery model.
- LYMBR: Boutique stretching and mobility studio offering 1:1 assisted stretching sessions. Direct competitor in the same niche, with similar pricing structure and personal training-style delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stretchly social profiles
Digital presenceStretchly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stretchly leadership team
Management profileNumber of profiles
Profiles7 records
Stretchly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stretchly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stretchly
What does Stretchly do?
Stretchly is a boutique wellness studio that provides 1:1 assisted stretching sessions using the Proprioceptive Neuromuscular Facilitation (PNF) technique. Services are delivered by trained FLEXperts and span mobility, recovery, and performance programs, supplemented with NormaTec compression and Hypervolt percussion therapy add-ons. The company also operates a FLEXpert Partnership Program that certifies partner clinics to deliver its methodology.
Is Stretchly a public or private company?
Stretchly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stretchly founded?
Stretchly was founded in 2021. It employs 1 to 10 people.
Where is Stretchly based?
Stretchly is headquartered in Savage, United States, in the North America region.
How does Stretchly make money?
Three revenue lines are on record. Assisted Stretch Sessions are the primary driver. The others are normaTec Compression Therapy and FLEXpert Partnership Program Licensing.
Who are Stretchly's main competitors?
Broad incumbents on record are The Now Massage, Massage Heights, Restore Hyper Wellness and Hand & Stone Massage and Facial Spa. Direct peers are StretchLab, Gravity Stretch, FLEXOLOGY, Stretch Zone, StretchMed and LYMBR.
Does Stretchly have an API?
No public API is recorded for Stretchly.
What industry is Stretchly in?
Stretchly's product category is Assisted Stretching and Mobility Wellness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAKAH, Compression Therapy (Normatec/Pressotherapy). Its NAICS code is 621340 and its SIC code is 8090.