Stones Srl

What Stones Srl does

Stones Srl is a privately-held Italian furniture design company headquartered in Montelabbate, in the Marche region (province of Pesaro e Urbino). The company designs and manufactures contemporary indoor furniture, bioethanol fireplaces, and home decor accessories, serving the European residential market. Its product portfolio centers on extendable dining tables (Kyoto 120/140, Frame, Pulse 25, Horus), seating (chairs such as Venus, Ariel, Iris; armchairs including Gin, Brandy, Sophia, Julep, Medea; stools like Syd), coffee tables (Dot, Dolmen, Slide, Fold small), extendable consoles (Segmenta, Pinocchio), and wall mirrors (Focus, Anubi, Coin), with a dedicated Design Twist sub-brand for design-forward collections. Materials span ceramic/sintered stone, melamine, glass, lacquered metal, polypropylene, velvet, bouclé, and an internally branded "Easy-Clean" treated fabric used across multiple SKUs.

The business model is direct sale of manufactured furniture to end consumers via an owned multilingual e-commerce site (Italian, English, French, German) and to retail buyers via a registered B2B dealer network ("Area Rivenditori"). Pricing is unit-based retail list price (excluding VAT) with the stated right to revise; no subscription, recurring, or licensing revenue is present. Distribution is supported by an organic social media presence on Facebook, Instagram, and YouTube. The company is independently operated with no disclosed parent, investors, M&A, leadership team, headcount, revenue, or funding data in the available sources.

Name

Stones Srl

Legal name

Stones s.r.l

Website

https://stones.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stones Srl is an Italian furniture designer and manufacturer in Montelabbate producing contemporary indoor furniture, bioethanol fireplaces, and home decor accessories for European residential consumers via a dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Indoor Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Indoor furniture
• Bioethanol fireplaces
• Home decor accessories
• Contemporary furnishings
• Extendable dining tables

Headquarters

HQ city

Montelabbate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Furniture Product Sales: Direct sale of manufactured furniture products including tables, chairs, armchairs, mirrors, and other home furnishings to customers. B2B channel through dealer network (Area rivenditori) and B2C through website.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Stones Srl designs and sells indoor furniture, bioethanol fireplaces, and home decor accessories. The product range covers extendable dining tables, chairs, armchairs, stools, mirrors, coffee tables, consoles, sideboards, sofas/poufs, wall decoration, lighting, beds and textiles. Items are manufactured using materials including sintered stone ceramic, melamine, glass, lacquered metal, velvet, bouclé, and polypropylene, with proprietary Easy-Clean fabric treatment applied to several seating lines.

Product overview

Stones Srl is an Italian furniture company specializing in contemporary home furnishings. The product portfolio centers on tables (extendable dining tables including Kyoto 120, Kyoto 140, Pulse 25, Frame, and Horus), seating (chairs such as Venus, Ariel, Iris; armchairs including Gin, Brandy, Julep, Medea, Sophia; and stools like Syd), and complementary decor items (mirrors including Coin, Focus, Anubi; and coffee tables such as Dot, Dolmen, Slide, Fold small). Products utilize materials including ceramic/sintered stone, melamine, glass, metal, easy-clean fabric, bouclé fabric, velvet, and polypropylene. The company operates as a B2C e-commerce platform with a dealer network, offering products primarily in the Italian and European market.

Differentiator

Problem solved

Functional benefit

Brands

• Design Twist: A design collection/catalog line featuring contemporary furniture designs

Products and services

• Brandy armchair Contemporary armchair featuring a velvet upholstered seat with lacquered metal legs, designed for enveloping comfort in modern living spaces; available in multiple velvet colors.
• Gin armchair Stones' iconic velvet armchair with a slender matte black metal structure, designed to bring elegant proportions to living areas.
• Ariel chair Refined chair with a lacquered metal structure upholstered in Easy-Clean fabric, combining elegance with stain-resistant, easy-to-maintain practicality for everyday dining and living use.
• Iris chair Chair with soft lines and Easy-Clean fabric upholstery on a lacquered metal structure, conveying warmth and personality for dining and living areas.
• Venus chair Minimalist, lightweight, stackable chair with a polypropylene seat and backrest on a slender frame, suited to contemporary dining rooms and contract use; available in multiple colors.
• Sophia small armchair Compact armchair with Easy-Clean fabric upholstery and bronze-finish lacquered metal legs, designed for stylish yet functional everyday relaxation.
• Medea chair Modern-style chair upholstered in easy-clean bouclé fabric on an anthracite lacquered metal frame, offering cozy and elegant comfort for dining spaces.
• Julep swivel armchair Swivel armchair upholstered in bouclé fabric with a swivel lacquered metal base, providing 360-degree rotation and contemporary style for living areas.
• Syd stool Refined counter/counter-height stool with a soft fabric seat on a metal frame, designed as an essential and versatile seating accent for kitchen counters and bars.
• Kyoto 120 extendable dining table Extendable dining table combining stability and movement with refined aesthetics; ceramic (sintered stone) top on glass or solid surface with a geometric lacquered metal base, seating up to 8 persons.
• Kyoto 140 extendable dining table Larger extendable dining table with ceramic top in Calacatta white marble or dark cement finishes on a lacquered metal frame, combining elegance with functional extension.
• Frame extendable table Extendable table with a ceramic (sintered stone) top on glass and a lacquered metal structure with internal extensions, expressing modern and functional elegance.
• Pulse 25 extendable dining table Extendable dining table with a melamine top with refined material effect on a dynamic metal base, combining style, functionality, and versatile sizing.
• Horus extendable table Extendable table balancing rigor and material expression, with a ceramic top in Portoro nero marble finish on a matte anthracite metal structure.
• Segmenta extendable console Extendable console table featuring a geometric design with scratch-resistant lacquered MDF top, melamine extensions, and lacquered MDF legs in various finishes.
• Dot coffee table Coffee table with a ceramic top on glass and a lacquered metal structure, available in marble finishes including white marble, Portoro nero, and Calacatta Borghini.
• Dolmen coffee table Coffee table combining a ceramic top on glass with an anthracite metal structure; available in multiple marble finishes including Calacatta Oro paired with bronze legs.
• Slide coffee table Coffee table on a lacquered metal structure with multiple marble and ceramic top finishes for versatile living-room styling.
• Fold small coffee table Compact coffee table with a hammered glass top and matching glass structure in a hammered bronze finish, designed as a refined accent piece.
• Focus wall mirror Square wall mirror with bronze-finish glass and metal structure, sized and proportioned as a decorative wall accent.
• Anubi wall mirror Square wall mirror with silver-finish glass and metal frame, designed to complement contemporary interiors.
• Coin wall mirror Round-style wall mirror with silver-finish glass and metal structure, offered in multiple sizes including 160x160cm and 90x90cm for varied interior placements.
• Bioethanol fireplaces (Caminetti al bioetanolo) Bioethanol-powered indoor fireplaces sold as part of Stones' home furnishings range, used as ventless decorative heating accents in modern residential interiors.
• Lighting (Illuminazione) Residential lighting fixtures sold as part of Stones' home decor product categories for ambient and accent illumination in modern interiors.
• Beds & Textiles (Letti & tessile) Bedroom furniture and home textile offerings marketed as part of Stones' residential furnishings range.
• Sofas, armchairs & poufs (Divani, poltrone & pouff) Sofas, additional armchairs, and poufs offered as part of Stones' living-room seating category for residential use.
• Wall decoration Wall decoration products offered as part of Stones' home decor categories for residential interiors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scab Design: Italian furniture maker specializing in chairs, stools, and tables with contemporary styling and European dealer distribution; comparable on materials, price tier, and channel mix.
• Tonin Casa: Italian contemporary furniture producer offering dining tables, seating, and complements in the same accessible premium tier as Stones, with overlapping dealer and e-commerce distribution.
• Midj: Italian contemporary furniture brand producing chairs, tables, and complements sold through dealers and D2C; overlaps with Stones on product mix, design language, and target customer.
• Calligaris: Italian contemporary furniture maker with a comparable core assortment of extendable dining tables, chairs, and living room furnishings distributed through dealer networks and D2C channels across Europe.
• Bonaldo: Italian contemporary furniture brand producing tables, chairs, sofas, and beds with a similar 'Made in Italy' design-led value proposition and multi-channel European distribution.
• Riflessi: Italian contemporary furniture maker featuring extendable tables, seating, and accessories with similar ceramic-top and metal-base offerings.
• Target Point: Italian contemporary furniture company with a comparable product breadth (tables, chairs, complements) and a B2B dealer-led distribution model similar to Stones' Area Rivenditori.
• Bizzotto: Italian furniture company with extensive catalog of tables, chairs, sofas, decor and complementary furnishings, with a multi-channel European distribution approach.

Broad incumbents

• Lago: Established Italian contemporary furniture brand with a broader, design-forward portfolio; overlaps with Stones on modern tables, living pieces, and Italian design positioning.
• Pianca: Larger Italian contemporary furniture producer with a broader catalog across living, bedroom, and complements; competes with Stones in the same 'accessible Italian design' segment but at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC6mojWEKmNm53w-y1VidtDQ?view_as=subscriber
• Facebookfacebook.com/Stones.official.page
• Instagraminstagram.com/stones_official/?hl=it
• LinkedInlinkedin.com/company/stones-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stones Srl