SKUBA GROUP

What SKUBA GROUP does

SKUBA GROUP (legal entity UAB SKUBA LIETUVA) is a Lithuanian-headquartered commercial transport solutions provider founded in 1994. The company operates across three integrated business lines: (1) distribution of a wide assortment of spare parts and oils — from original equipment to aftermarket — selected via IT systems and held in a multi-country warehouse holding millions of parts; (2) multi-brand truck service and repair through modern workshops, including specialized maintenance of BOSCH diesel systems; and (3) sale of new IVECO trucks and used trucks and trailers of all brands. Its customer base consists of commercial transport operators — truck owners, logistics companies, and fleet operators — served through physical Skuba shops in 18 European countries, a B2B e-commerce platform (EMS E-Shop at ems.skuba.eu), and direct workshop sales.

The company's go-to-market is sales-led and multi-channel, combining an in-house B2B e-shop, a network of physical retail shops across Lithuania, Finland, Estonia, Latvia, Poland, Ukraine, Benelux, Czech Republic, Slovakia, Hungary, Romania, Croatia, Slovenia, Italy, Serbia, Bulgaria, and Greece, and direct workshop service operations. Strategic partnerships underpin the model: SKUBA is an authorized IVECO dealer for new-truck sales and a BOSCH-certified provider for diesel system servicing. Pricing is quote-based and not publicly disclosed; revenue mechanics are transactional across parts sales, professional service fees for repair work, and hardware sales for vehicles.

SKUBA employs 1,200+ professionals across Europe and reports serving thousands of clients annually. The Skuba Route mobile application extends the company's digital footprint with route management functionality. SKUBA is a privately held company with no disclosed parent, external investors, or revenue figures; ownership details beyond the Lithuanian private limited company structure are limited in the available data.

Name

SKUBA GROUP

Legal name

UAB SKUBA LIETUVA

Website

https://skuba.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SKUBA GROUP is a Lithuanian-founded commercial transport solutions provider operating across 18 European countries. It distributes spare parts, provides multi-brand truck service and repair (including BOSCH diesel systems), and sells new IVECO and used trucks to fleet operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Parts and Service

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Commercial truck parts
• Truck repair services
• Commercial vehicle sales
• Diesel system maintenance
• Fleet spare parts

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Spare Parts Sales: Sale of wide range assortment of spare parts and oil, from original to aftermarket, selected by IT systems and salesmen excellence. Millions of spare parts available in warehouse.
2. Truck Service and Repair: Repair service for commercial transport of all brands in modern workshops. Includes maintenance of BOSCH diesel systems.
3. New and Used Truck Sales: Sale of new IVECO trucks and used trucks and trailers of all brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SKUBA Group distributes a wide assortment of commercial transport spare parts and oil (original and aftermarket) from a multi-million-part warehouse, supported by IT selection systems. It provides multi-brand truck repair, maintenance, and BOSCH diesel system servicing in modern workshops. It also sells new IVECO trucks and used trucks and trailers of all brands, operating across 18 European countries with 1,200+ professionals.

Product overview

SKUBA GROUP operates as a commercial transport solutions provider with three core business areas: spare parts sales (offering a wide assortment from original to aftermarket parts with IT-supported selection systems), truck service and maintenance (providing repair services for all commercial transport brands including specialized BOSCH diesel system maintenance), and truck/trailer sales (new IVECO trucks and used vehicles of all brands). The company operates a B2B e-commerce platform (EMS E-Shop) for online spare parts ordering and offers a mobile application (Skuba Route) for route management. The business serves clients across 14 European countries through physical shop locations.

Differentiator

Problem solved

Functional benefit

Brands

• Skuba Route: Mobile application for route planning and logistics management

Products and services

• Spare Parts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IVECOcoreChannel Partner/ Reseller/ DistributorIVECO is a key partner for new truck sales. SKUBA Group is an authorized dealer/seller of new IVECO trucks as part of their truck sales operations.
• BOSCHcoreTechnology or IntegrationSKUBA Group provides specialized maintenance services for BOSCH diesel systems in their workshops, indicating a technical partnership or certification for diesel system repairs.
• TEXUSminorOthersTEXUS provides website solution services for SKUBA Group's online presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kramp Groep: Dutch-headquartered leading European technical wholesaler of replacement parts and accessories for agricultural and commercial vehicles. Comparable to SKUBA in multi-country distribution, IT-supported inventory, and integrated e-commerce platform.
• Granit Parts: German family-owned wholesale distributor of replacement parts for agricultural, commercial vehicle, and construction equipment. Highly comparable B2B parts distribution model with pan-European catalog and multi-channel fulfillment.
• Diesel Technic: German-headquartered global wholesale distributor of commercial vehicle spare parts under the DT Spare Parts brand. Closely comparable to SKUBA's parts distribution activity with multi-brand coverage and a European-wide workshop customer base.
• TVH Parts Holding: Belgian-headquartered global distributor of aftermarket parts for material handling, industrial, and commercial vehicles. Directly comparable to SKUBA in being a multi-brand European parts distributor with multi-country footprint and B2B e-commerce channels.
• Auger Autoteile: German aftermarket truck parts brand with European wholesale distribution. Direct competitor in the multi-brand commercial vehicle parts category SKUBA serves.

Broad incumbents

• IVECO: Italian-headquartered commercial vehicle OEM whose new truck dealer network includes SKUBA. Comparable as a strategic partner bench, and part of the broader European commercial vehicle ecosystem SKUBA operates in.
• Bosch Automotive Service Solutions: Global OEM and aftermarket parts/service network where Bosch is a current SKUBA partner for diesel systems. Comparable in scope of commercial vehicle parts and service but at an entirely different scale as a tier-1 supplier.
• LKQ Europe: European aftermarket vehicle parts distribution arm of LKQ Corporation (which acquired RHIAG and Elta). A much larger broad-line distributor with overlapping activity to SKUBA's parts business, but at a continental scale SKUBA cannot match.
• TIP Trailer Services: Pan-European trailer leasing, rental, and service provider. Adjacent peer operating in the same commercial transport aftermarket ecosystem with parts, service, and asset management offerings.

Regional players

• ASCendum (commercial vehicle dealer group): European commercial vehicle dealer and service network with multi-brand truck and parts operations. Comparable to SKUBA's workshop-and-parts model on a regional European stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skuba-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKUBA GROUP