Studio Werkenbij

What Studio Werkenbij does

Studio WerkenBij is a privately held Dutch employer branding and recruitment marketing agency headquartered in Haarlem, Netherlands. The firm operates as a professional services provider that combines strategic consulting (EVP development, employer brand strategy) with creative production (video, photography, podcasts, documentary-style portraits) to help organizations attract talent through differentiated employer storytelling. Its core differentiator is a proprietary "One Shoot" production methodology in which a campaign manager and director coordinate from day one to capture all required content across multiple platforms in a single integrated shoot, producing output volumes such as 85 assets per engagement.

The company's go-to-market is consultative and sales-led, engaging organizational clients directly through bespoke projects rather than standardized offerings. Pricing is custom-quoted per project, and revenue is generated entirely through professional services fees. Customer evidence spans at least 11 industries, including energy (EDSN), government (Gemeente Oldebroek), IT services (OGD), healthcare (ZorgSpectrum), security (ATN Beveiliging), legal (Dirkzwager), fuels/retail (Avia Vollenhoven), childcare (Go Kinderdagverblijf), events (Carrièrebeurs), construction (Strukton), and food/bakery (Bakkerij Goedhart), reflecting a horizontal use-case segmentation approach.

Studio WerkenBij operates with a team of 22 specialized content creators and recruitment marketeers and reports a cumulative track record of 6,000+ recruitment campaigns delivered. The company is independently owned, with no disclosed external investors or parent company, and has no public funding history. Its current strategic posture emphasizes service-line diversification (live podcasts, documentary portraits, integrated employer-plus-corporate campaigns), thought-leadership content marketing (a 2026 whitepaper on digital labor-market communications), and the introduction of an English-language website, while remaining primarily focused on the Dutch market.

Name

Studio Werkenbij

Legal name

Studio WerkenBij

Website

https://studiowerkenbij.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio WerkenBij is a Dutch employer branding and recruitment marketing agency that helps organizations across multiple industries attract talent through strategic EVP development, integrated video and content production, and multi-channel recruitment campaigns.

Ownership category

akta.pro rank

Product category

Employer Branding and Recruitment Marketing Services

NAICS

Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Employer branding services
• Recruitment marketing agency
• Employer value proposition
• Recruitment video production
• Workforce attraction campaigns

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Employer Branding Campaigns: Full-service employer branding services including strategy development, EVP formulation, content creation (video, photography), and campaign execution

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio WerkenBij is a Dutch employer branding and recruitment marketing agency that helps organizations position themselves as attractive employers. It delivers end-to-end services including Employer Value Proposition (EVP) development, employer brand films, vacancy videos, multi-channel recruitment marketing campaigns, podcast production, and documentary-style employee portraits, producing all photo and video assets in a single integrated 'One Shoot' production.

Product overview

Studio WerkenBij is an employer branding and recruitment marketing agency operating as a unified service offering rather than a software platform. The core portfolio consists of video-based recruitment content services including vacancy videos, employer brand films, and recruitment marketing campaigns. Strategic offerings include Employer Value Proposition (EVP) development and integrated campaigns combining employer branding with corporate identity. Content production follows a proprietary 'one shoot' methodology producing multiple video and photo assets across platforms in a single production. Supporting offerings include podcast production, documentary-style portrait series, and thought leadership content. The company has delivered over 6,000 recruitment campaigns for clients across diverse sectors including energy, construction, healthcare, childcare, legal, security, and fuel retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacaturevideo (Job Video) Recruitment video content that showcases employer stories, daily work practices, and organizational culture to attract candidates. Videos are tailored per vacancy and platform.
• Employer Brand Film
• Recruitment Marketing Campaign
• Employer Value Proposition (EVP) Development
• Content Production (One Shoot)
• Podcast Production
• Integrated Employer Brand and Corporate Campaign
• Documentary-style Portrait Series

Quantifiable outcome

• +45% brand awareness increase for EDSN
• +9 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Radancy: Global employer brand and talent marketing platform (formerly TMP Worldwide) offering employer branding, programmatic media, and CRM-driven talent acquisition at enterprise scale. Comparable in employer brand film and campaign services but operates with much broader global reach and tech-enabled delivery.
• Cielo: Global talent acquisition solutions provider offering employer brand, candidate experience, and recruitment marketing services at scale. Comparable on employer branding and recruitment marketing content, with broader RPO/BPO delivery model.
• Universum: Global employer brand research and advisory firm producing employer branding insights, EVP research, and talent brand strategy. Comparable on the EVP/employer strategy side of Studio WerkenBij's offering, with a heavier research orientation.
• Havas People: Global employer branding network within Havas delivering employer brand strategy, content production, and media for enterprise clients. Comparable on employer brand films and EVP work but offers international scale and integrated media planning.

Direct peers

• Werf&: Amsterdam-based employer branding and recruitment marketing agency focused on employer brand strategy, content creation, and career-site work. Directly comparable as a Dutch specialist agency delivering integrated employer branding services.
• Rockstar Agency: Amsterdam-based creative agency specializing in employer branding, recruitment marketing, and employer brand films for Dutch and international clients. Closely comparable in scope, offering video-led employer branding services for similar mid-market and enterprise customers.
• Linking by Orange: Dutch employer branding and recruitment marketing agency producing employer brand videos, EVP development, and recruitment campaigns. Directly comparable in service mix (strategy + content production) and target buyer (Dutch organizations seeking to attract talent).

Regional players

• BlueReef: UK-based employer branding and recruitment marketing agency producing employer brand videos, EVP, and career-site content for British and European clients. Comparable in service mix (video-led employer branding for similar buyer types) but focused on the UK market rather than the Netherlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-werken-bij

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Werkenbij