What SRO Events Inc. does

SRO Events Inc. is a privately held, founder-led event planning and design company headquartered in Tarzana, California, that has been operating in the Southern California market for over 45 years (originally founded as S&R Originals by Renee Symans and later rebranded). The company specializes in designing and executing high-end weddings, Bar/Bat Mitzvahs, and corporate/non-profit events, serving primarily affluent individual clients and families in the Los Angeles region. Its core offerings span three service tiers across each event category: Full-Service Planning (end-to-end budget management, venue selection, vendor curation, design development, and day-of coordination), Partial Planning (for clients with vendors already selected), and hourly Coaching/Consulting for clients who prefer to manage execution independently.

The underlying 'technology' of the business is human capital - creative design expertise, vendor relationships, and logistics coordination - rather than any software platform or proprietary tooling. SRO Events has no app, no API, no disclosed integrations, and no AI capabilities. Revenue is generated through professional service fees on a quote-based, appointment-only model, with each engagement representing a discrete project rather than a recurring contract. The company operates without external funding or institutional investors and is currently led by Cindy Symans-Hassel, daughter of co-founder Renee Symans. Its portfolio includes events at prestigious Southern California venues such as The Ritz-Carlton, Vibiana, Millennium Biltmore Hotel, Casa Del Mar, Exchange LA, Sherwood Country Club, Skirball Cultural Center, and Smashbox Studios. Distribution is direct-to-client, primarily through website portfolio galleries, SEO, and client referrals in the local market.

Name

SRO Events Inc.

Legal name

SRO Events, Inc.

Website

https://sroevents.com

Company type

Private

Operating status

Operating

Short description

SRO Events Inc. is a family-owned, Southern California-based event planning firm specializing in luxury weddings, Bar/Bat Mitzvahs, and corporate/non-profit events for affluent individual clients and families in the Los Angeles region.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI)

akta.pro secondary industries

Corporate Event Staffing & Registration Services (HSACADAE), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Event planning services
• Wedding planning
• Mitzvah planning
• Corporate event planning
• Event design services

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Design Services: Full-service and partial event planning services for weddings, Bar/Bat Mitzvahs, and corporate/non-profit events. Revenue generated through professional service fees for planning, design, coordination, and day-of event management.
2. Consulting/Coaching Services: Hourly consulting services for clients who need guidance but prefer to manage vendors independently. Also offers contract review services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SRO Events Inc. is a Southern California event planning and design firm that sells full-service, partial-service, and hourly coaching engagements for weddings, bar/bat/b'nai/b'not mitzvahs, and corporate/non-profit events. Service scope spans budget creation and management, venue selection and contract negotiation, vendor curation, aesthetic design development, timeline creation, invitation management, and day-of coordination, delivered by appointment only with custom quote-based pricing.

Product overview

SRO Events Inc. is an event planning and design company offering a unified suite of services across three core event categories: weddings, bar/bat mitzvahs, and corporate/non-profit events. Within each category, the company provides tiered service levels—Full-Service Planning (complete end-to-end management), Partial Planning (for clients with some vendors already selected), and hourly Coaching. The offerings are delivered as professional services rather than a software product, with no technology platform or modular software components. Services encompass budget management, venue selection, vendor curation, contract negotiation, design development, timeline creation, and day-of coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Wedding Planning, Design & Management Full-service wedding planning in which SRO Events takes the lead on practically everything — building and managing the budget, finding the perfect venue, developing the design aesthetic, curating vendors, reviewing and negotiating contracts, creating the event schedule, and coordinating all logistics on the wedding day. Intended for couples in Southern California seeking end-to-end planning and design.
• Partial Wedding Planning, Design & Management Partial wedding planning service for couples who have already selected some vendors (venue, photographer, etc.). SRO Events reviews contracts, provides counsel, fills in remaining planning details, develops the design aesthetic, and coordinates day-of logistics.
• Wedding Planning Coach Hourly consultation service with an experienced wedding planner for clients who need guidance but prefer to handle planning themselves. Provides advice on vendor options without making specific recommendations.
• Full-Service Mitzvah Planning, Design & Management Full-service Bar/Bat/B'nai/B'not Mitzvah planning covering budget creation and management, venue selection, vendor curation and contract negotiation, invitation management, design aesthetic development, timeline creation, and day-of coordination. Intended for Southern California families hosting a mitzvah celebration.
• Partial Mitzvah Planning, Design & Management Partial Mitzvah planning for families who have already selected some vendors. Includes planning, design, coordination, budget guidance, contract review, design development, vendor curation, and day-of coordination based on event size.
• Mitzvah Party Planning Coach Hourly consultation with an experienced Mitzvah planner for families who need guidance accessing and evaluating vendor options. Does not make specific vendor recommendations.
• Corporate and Non-Profit Event Services Event planning services for corporations and non-profit organizations including event planning and management, budget creation, venue selection and contract negotiation, vendor curation and contract negotiation, aesthetic design, day-of logistics coordination, and staffing.

Quantifiable outcome

• Successfully executed hybrid in-person and virtual events during pandemic (60+ remote attendees)

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mindy Weiss Party Consultants: Beverly Hills-based luxury event planning firm specializing in high-end weddings, social, and corporate events. Operates in the same Southern California market as SRO with comparable tiered full-service offerings and a similar celebrity-tier client base.
• A Good Affair: Southern California wedding and event planner offering full-service planning, design, and coordination. Comparable boutique scale and luxury wedding focus in the same geographic market.
• Sterling Engagements: Los Angeles-based luxury wedding and event planning firm serving high-end clientele. Directly comparable full-service and partial planning tiers with similar designer-led aesthetic.
• Rafanelli Events: Boston-based luxury event planning firm with destination wedding practice. Comparable in full-service wedding and social event design and high-touch boutique service model.
• Marcy Blum Associates: New York-based luxury event planner with national destination wedding practice. Comparable in founder-led brand identity and full-service luxury wedding design, though operating primarily in the East Coast market.
• TODD Events: Los Angeles-based luxury event planning firm specializing in high-end weddings, mitzvahs, and social events. Direct competitor in the Southern California Jewish ceremony niche with similar tiered service offerings.
• Colin Cowie: Luxury lifestyle and event planning brand offering full-service wedding and social event design. Comparable to SRO in premium positioning, design-led value proposition, and founder-driven brand identity.
• Bluebell Events: Southern California event planning company with wedding and social event focus. Comparable boutique scale, tiered service model, and regional luxury positioning.

Others

• Zola: Wedding planning platform offering vendor marketplace, registry, and website tools. Not a direct planner but competes for consumer mindshare at the discovery stage and influences how couples engage with planners like SRO.

Broad incumbents

• David Tutera Celebrations: Celebrity event planner with national brand offering wedding and social event services. Overlaps with SRO's luxury positioning and design-led offerings but operates at a much larger, more nationally recognized scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRO Events Inc.