What Stichting TuTu does

Stichting TuTu is a Dutch non-profit foundation (stichting) officially established on 1 February 2022 and registered as an ANBI (Algemeen Nut Beogende Instelling, RSIN 863601534, KvK 85372218). Its mission is to help families in which a parent is terminally ill (ongeneeslijk ziek) create tangible, lasting memories with and for their children. The foundation operates as a connector between existing initiatives for terminally ill parents and their children, and where those initiatives fall short, Stichting TuTu fulfills wishes and dreams directly.

The foundation's core service portfolio comprises customized wish fulfillment ("wensen op maat"), organized day trips ("dagjes uit"), a memory guide ("herinneringengids"), and stuffed animal portraits ("knuffelportret") for children of terminally ill parents. A complementary webshop generates supplementary revenue, and the organization runs six named strategic partnerships (Knuffelmakers, Stichting Komma, LifeAfterMe, Koos Foundation, Droomdag, Ambulancewens) to extend service coverage. Delivery is carried out by 18 wish coordinators and more than 60 volunteers across the Netherlands.

The revenue model is entirely donation-driven, with no fees charged to beneficiary families. Income streams include individual one-time and recurring SEPA donations, corporate partnerships, large-donation "geefplan" vehicles for gifts of €5,000 or more (offering tax advantages under ANBI rules), and webshop sales. The organization is governed by a board chaired by Tino Kerdijk with Nancy Baas-de Rooij as Treasurer and Diana van Dijk and Nicky Drijvers as general members; Maniëlle van der Does serves as Director at 0.2 FTE. The foundation was the realized vision of the late Evert Muis, a metastatic melanoma patient, and his personal story anchors the organization's brand and earned media presence.

Name

Stichting TuTu

Legal name

Stichting TuTu

Website

https://stichtingtutu.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting TuTu is a Dutch ANBI-registered non-profit foundation, founded in February 2022, that helps families with terminally ill parents create lasting memories via custom wishes, day trips, memory guides, and stuffed animal portraits. It operates across the Netherlands using 18 wish coordinators and over 60 volunteers.

Ownership category

akta.pro rank

Headquarters

HQ city

Wervershoof

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donaties en giften: Individual donations and gifts from private donors. Every euro received is used to create a memory for families. The organization offers options for one-time donations and recurring donations through SEPA direct debit.
2. Grote donaties en schenkingen: Large donations starting from €5,000 receive a personalized giving plan (geefplan) with tax advantages, personal contact, and feedback on what was realized with the gift.
3. ANBI-status belastingvoordeel: As a registered ANBI (Algemeen Nut Beogende Instelling), donations to Stichting TuTu qualify for tax benefits in the Netherlands, encouraging larger corporate and individual gifts.
4. Webshop: The organization operates a shop selling branded merchandise and products to generate additional revenue for their mission.
5. Corporate partnerships: Companies can become donors, organize fundraising events, provide special experiences for families, or replace Christmas packages with donations to the foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Stichting TuTu organizes customized wishes and memory-making activities for children of terminally ill parents, providing bespoke experiences, memory guides, stuffed animal portraits, and day trips. The foundation acts as a connector between families and existing support initiatives, ensuring children create lasting memories with their ill parent during a critical and time-limited window.

Product overview

Stichting TuTu operates as a charitable foundation that serves as a connecting hub between existing initiatives for terminally ill parents and their children. The organization offers a portfolio of memory-making services including custom wish fulfillment (wensen op maat), a memory guide (herinneringengids), stuffed animal portraits (knuffelportret) for children, and organized day trips. The foundation also maintains a shop and collaborates with a network of partners including Knuffelmakers, Stichting Komma, LifeAfterMe, Koos Foundation, Droomdag, and Ambulancewens to provide comprehensive support.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom wishes (wensen op maat) Customized wishes and experiences organized for children of terminally ill parents, tailored to each family's unique circumstances and the parent's remaining time. The foundation acts as a connector between families and existing support initiatives.
• Memory guides (herinneringengids) Memory guides provided to families to help preserve and document memories between terminally ill parents and their children.
• Stuffed animal portraits (knuffelportret) Stuffed animal portraits created as personalized keepsakes for children of terminally ill parents.
• Day trips (dagjes uit) Day trips organized for families with a terminally ill parent, providing shared experiences and memory-making opportunities.
• Online shop Online shop operated by the foundation to generate additional revenue in support of its charitable activities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• KnuffelmakerscoreStrategic or Co-development PartnerPartner organization that contributes to creating lasting memories for families. Knuffelmakers specializes in stuffed animals/portraits for children of terminally ill parents.
• Stichting KommacoreStrategic or Co-development PartnerPartner foundation that supports the mission of creating lasting memories. Komma likely provides complementary support services.
• LifeAfterMecoreStrategic or Co-development PartnerPartner focused on life after loss, supporting families dealing with terminal illness and bereavement.
• Koos FoundationcoreStrategic or Co-development PartnerFoundation under Roompot that supports the organization. Provides resources or funding for family experiences.
• DroomdagcoreStrategic or Co-development PartnerPartner organization that helps fulfill dreams, complementary to Stichting TuTu's mission of creating lasting memories.
• AmbulancewenscoreStrategic or Co-development PartnerPartner focused on fulfilling wishes, similar mission of creating meaningful experiences for those facing health challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stichting Villa Joep: Dutch family-founded charity funding research and family support for children with neuroblastoma. Highly comparable — also established by a bereaved parent (José van der Velden) and operates as a connector between families and support services.
• Stichting Ambulancewens Nederland: Dutch charity fulfilling final wishes for terminally ill patients via ambulance transport. Shares Stichting TuTu's core mission of memory-making at end-of-life and is already a named partner — making it both a peer and a channel.
• Make-A-Wish Nederland: Largest Dutch wish-fulfillment charity for critically ill children. Directly comparable operating model (donation-funded, volunteer-led wish delivery, ANBI-registered), though focused on ill children rather than terminally ill parents — the closest structural analogue to Stichting TuTu.
• Stichting DoWensen: Smaller Dutch wish-fulfillment foundation for seriously ill children and their families. Comparable in size, donation-funded model, and volunteer-driven delivery; overlaps with TuTu's wish-fulfillment niche.
• Stichting LifeAfterMe: Dutch nonprofit supporting life after the loss of a loved one. Existing TuTu partner with directly adjacent mission in bereavement support for families — highly comparable cause area.
• Stichting Komma: Smaller Dutch foundation providing complementary support for families dealing with serious illness. Already a named partner of TuTu and serves an overlapping beneficiary population.

Broad incumbents

• Stichting CliniClowns: Established Dutch nonprofit deploying hospital clowns to sick children. A broader, larger incumbent in the Dutch 'support for sick children' charity category — adjacent mission, much greater scale and brand recognition.
• KiKa (Stichting Kinderen Kankervrij): Major Dutch foundation funding pediatric cancer research and family support. Larger, older incumbent operating in adjacent end-of-life/child-illness territory with comparable donation and volunteer-fundraising mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-tutu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting TuTu