Sharp Again Naturally

What Sharp Again Naturally does

Sharp Again Naturally is a 501(c)(3) nonprofit organization founded in 2012 and headquartered in White Plains, New York. The organization provides education, coaching, and publications focused on brain health and dementia prevention, built around a multi-therapeutic approach derived from Dr. Dale Bredesen's MEND protocol and the Finnish FINGER study. Its core methodology is structured around an educational framework identifying 10 identifiable causes of memory loss — including nutritional imbalances, environmental toxins, hormonal imbalances, inflammation, sleep disorders, and stress — that can be evaluated and addressed through lifestyle modification.

The organization operates through a tiered product and service model: free Stay Sharp Webinars as top-of-funnel education, a paid 6-week "Sharpen Your Mind, Enhance Your Life: 6 Weeks to a Better Brain" group coaching program priced at $179 per participant (subsidized from a $500 actual cost via donor underwriting, capped at 8 participants per cohort), an "Advanced Program" for graduates, a published book ("Minding Your Memory"), a free downloadable "Roadmap to a Sharper Mind" guide, and a monthly "Maintain Your Brain" newsletter. Distribution is community-led and event-driven, leveraging free in-person presentations at libraries, senior centers, community centers, and houses of worship, alongside virtual Zoom-based delivery that has extended reach into the Midwest US.

The revenue model is a hybrid of donations (tiered from $50 to $2,500 with specific programmatic earmarks), subsidized coaching program fees, and book sales. A Board of Directors and a 12+ member Medical Advisory Board provide clinical and organizational governance. The organization's market is large and growing — approximately 50 million people worldwide live with dementia, with US costs exceeding $291 billion annually — but Sharp Again operates at a small scale (1-10 staff) with no disclosed funding rounds or major institutional grants, relying on donor contributions, sponsor underwriting, and modest program fees to sustain operations.

Name

Sharp Again Naturally

Legal name

Sharp Again

Website

https://sharpagain.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharp Again Naturally is a 501(c)(3) nonprofit that educates individuals, caregivers, and underserved seniors about dementia prevention through free webinars, a subsidized 6-week coaching program, and community-based presentations built on a 10-causes framework.

Ownership category

akta.pro rank

Product category

Health Education and Wellness Coaching

NAICS

Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Brain health education
• Dementia prevention
• Cognitive wellness coaching
• Memory loss programs
• Health coaching services

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Sharp Again relies on donations from individuals, sponsors, and donors to fund operations and program delivery. The organization earned the 2026 Platinum Seal of Transparency from Candid.
2. Coaching Program Fees: Sharpen Your Mind, Enhance Your Life: 6 Weeks to a Better Brain program costs $179 per participant (subsidized from actual $500 cost through sponsorships). One-on-one coaching sessions included.
3. Book Sales: Publication and sales of 'Minding Your Memory: What You Can Do Now to Prevent Dementia and Stay Sharp for Life' book.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sharp Again Naturally is a 501(c)(3) nonprofit that educates, empowers, and supports individuals to take an active role in optimizing their cognitive health using a scientifically based, multi-therapeutic approach. Its core deliverables are free Stay Sharp Webinars (60-minute live and recorded sessions on the 10 causes of dementia), a 6-week paid group coaching program (Sharpen Your Mind, Enhance Your Life: 6 Weeks to a Better Brain), the book Minding Your Memory, a free downloadable Roadmap to a Sharper Mind guide, monthly newsletters, and community presentations.

Product overview

Sharp Again Naturally is a nonprofit brain health education organization offering a multi-layered approach to dementia prevention through educational products and support services. The core offerings include free Stay Sharp Webinars (60-minute live presentations on dementia causes and prevention), the paid Sharpen Your Mind group coaching program ($179 for 6-week intensive with 8 participants), published resources including the book 'Minding Your Memory' and free 'Roadmap to a Sharper Mind' guide, and monthly Maintain Your Brain newsletters. The organization also facilitates community outreach through presentations, Coffee & Conversation sessions, and meditation workshops. All programs emphasize a scientifically based, multi-therapeutic approach addressing 10 identified causes of memory loss.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Sharp Webinars

Quantifiable outcome

• 90% success rate in Dr. Bredesen's original study of 10 patients with mild to moderate cognitive impairment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Dr. Dale Bredesen (UCLA/Buck Institute for Research on Aging)coreStrategic or Co-development Partner · 1 January 2014Sharp Again was founded in 2012 and two years later learned about Dr. Dale Bredesen's groundbreaking multi-causal, multi-therapeutic approach to Alzheimer's treatment. Dr. Bredesen conducted a privately funded study showing 90% success rate in restoring cognitive function in patients with mild to moderate cognitive impairment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Lou Ruvo Center for Brain Health: Specialized brain-health clinical and education center offering prevention programs, caregiver support, and community education. Comparable to Sharp Again on dementia prevention education for consumers, but delivered through a major academic medical system rather than as an independent nonprofit.
• AARP: Large membership organization for adults 50+ providing brain-health education, caregiver support, and wellness programming. Comparable as a senior-focused education channel with brain-health content and caregiver resources, but operates as a broad aging-services platform rather than a dementia-prevention specialist.
• Alzheimer's Association: National voluntary health organization focused on Alzheimer's care, support, and research. Comparable to Sharp Again as a donor-funded dementia nonprofit, but operates at vastly larger scale with a research-funding and care-services mandate rather than prevention education.
• Alzheimer's Foundation of America: National nonprofit providing care and services to individuals with dementia and their families. Comparable to Sharp Again as a donor-supported dementia organization with a national footprint, but focuses on direct care services and caregiver support rather than prevention education.

Emerging players

• Dakim BrainFitness: Provider of cognitive training content used in senior living communities and clinical settings. Comparable as a consumer brain-health product targeting older adults, but distributes through a digital hardware/software model rather than community-based coaching.
• Posit Science (BrainHQ): Provider of brain-training exercises grounded in cognitive neuroscience research. Comparable as a consumer-facing brain-health platform targeting older adults, but emphasizes computerized cognitive training rather than multi-therapeutic lifestyle coaching.
• Being Patient: Online brain-health media platform covering Alzheimer's research, treatment, and prevention. Comparable as a dementia education and content channel for concerned consumers, but operates as editorial journalism rather than a coaching/service nonprofit.

Direct peers

• Apollo Health (Dr. Dale Bredesen): Dr. Bredesen's company formalizing and commercializing the ReCODE/MEND protocol for cognitive decline. Directly comparable because Sharp Again's curriculum is built on the same protocol; the two are aligned ecosystem partners with overlapping consumer audiences.
• Memory Training Centers of America: Provider of in-person memory improvement training and brain-health education for older adults. Comparable as a consumer-facing memory and cognition service, but operates on a paid clinic model rather than a nonprofit donor-subsidized model.
• UsAgainstAlzheimer's: Advocacy and education nonprofit committed to stopping Alzheimer's by 2020/2030. Comparable as a dementia-focused nonprofit using donor funding and education campaigns to push prevention and treatment awareness, but oriented to policy advocacy rather than consumer coaching.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7-CBcZWB6pCFxvf45VlQ1A/featured

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp Again Naturally