What Part&Parcel does

Part&Parcel is a solo fractional executive consulting firm founded in 2016 by Drew Baldwin, providing embedded Chief Operating Officer and Chief Strategy Officer services to film production companies and post-production houses. The firm targets founders, executive producers, and managing directors in the commercial, film, and audio production sectors who require experienced operational and strategic leadership without the cost of a full-time C-suite executive. Service delivery is conducted entirely by Baldwin and structured around monthly retainer engagements covering growth strategy, business development, hiring and talent management, workflow and SOP design, contract negotiation, and company positioning.

The underlying offering has no proprietary technology platform, product, or software component; the firm operates as a pure service-based consulting practice. Operational tooling is limited to a Notion calendar booking link for client scheduling and a Squarespace-hosted marketing site. Revenue is generated through recurring monthly retainers priced per engagement, with publicly disclosed pricing absent. The firm is headquartered in Pittsburgh and maintains stated operational presence in New York, Los Angeles, and London, reflecting client coverage across the principal U.S. production hubs and the UK commercial production market.

Part&Parcel is founder-owned and bootstrapped, with no institutional investment, parent company, or M&A activity disclosed. The documented client roster includes approximately 14 named production and post-production companies, with Final Cut, Voyager, and Far & Away providing on-record testimonials and the balance appearing via a logo showcase. Customer acquisition is driven primarily by personal network and referrals within the film production industry rather than paid marketing or outbound sales motions.

Name

Part&Parcel

Legal name

Part&Parcel, LLC

Website

https://partparcel.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Part&Parcel is a solo fractional executive consulting firm founded in 2016 by Drew Baldwin, providing embedded COO and CSO services on recurring monthly retainers to film production companies and post-production houses. The Pittsburgh-based practice serves founders, executive producers, and managing directors across the U.S. and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fractional Executive Retainer: Monthly retainer-based engagement providing fractional COO and CSO leadership to production companies and post houses. Clients pay for ongoing strategic and operational support without the overhead of a full-time executive. The model is designed to be cost-effective compared to hiring a full-time C-suite executive.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Part&Parcel provides fractional Chief Operating Officer and Chief Strategy Officer leadership to film/commercial production companies and post-production houses. The founder, Drew Baldwin, embeds directly with each client to build operational backbone (systems, workflow, SOPs, hiring, contracts, director/talent management) and execute growth strategy (biz dev planning, company positioning, strategic roadmaps). Services are delivered through ongoing monthly retainer engagements rather than project-based work.

Product overview

Part&Parcel is a fractional leadership consultancy offering two integrated service modules: Fractional COO Services and Fractional CSO Services. These services are provided as a unified embedded partnership where founder Drew Baldwin works alongside production company leadership to build operational backbone and strategic frameworks. The two service lines are complementary—COO services handle day-to-day operational systems, hiring, workflow, and SOPs, while CSO services focus on long-term growth strategy, business development, and company positioning. Clients receive both operational structure and strategic direction through a single engagement model, with specialist referrals (accountants, reps, lawyers) integrated as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional COO Services Embedded Chief Operating Officer leadership for production companies, providing operational backbone, systems building, workflow optimization, SOP development, hiring and talent management, director and talent relationship management, and strategic initiative execution on a monthly retainer basis.
• Fractional CSO Services Embedded Chief Strategy Officer leadership focused on growth strategy, business development planning, company positioning, rebrands, and strategic roadmapping for production and post-production companies, delivered on a monthly retainer basis.

Quantifiable outcome

• Helped companies grow from scrappy beginnings to tens of millions in annual billings
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MBO Partners: The largest US provider of independent and fractional executive talent, serving enterprise buyers across functions and industries. Overlaps with Part&Parcel's fractional executive model at significantly greater scale and breadth.

Direct peers

• Chief Outsiders: The largest US fractional executive firm, placing fractional CMOs, COOs, CFOs, and CTOs into mid-market and growth companies. Closely matches Part&Parcel's fractional-executive-as-a-service model, but operates across industries rather than specializing in production/post.
• SME Strategy: Fractional strategy and CSO services firm explicitly built for small and mid-sized businesses. Mirrors Part&Parcel's fractional CSO offering and retainer-based delivery, though without the production-industry specialization.
• B2B CFO: National firm providing fractional CFO services to SMBs on a recurring retainer basis. Uses the same fractional-executive-as-a-service economics as Part&Parcel, but specializes in finance leadership rather than COO/CSO.
• Growth Partners: Fractional COO and CSO firm serving growth-stage companies on embedded, retainer-based engagements. Closely aligned with Part&Parcel's service mix and delivery style, though without creative-industry specialization.

Others

• Strategic Coach: Dan Sullivan's executive coaching and entrepreneurial support firm. Targets a similar founder/CEO buyer and is paid on a subscription basis, but delivers coaching and peer-group support rather than embedded operational leadership.

Emerging players

• Paro: Tech-enabled marketplace matching fractional finance, marketing, and strategy talent with businesses. Provides an alternative discovery channel for the same buyer need Part&Parcel serves, but through a platform rather than direct engagement.
• Catalant (now Una): Marketplace platform connecting enterprises with fractional executives and independent consultants. Represents a more tech-enabled, scalable variant of the model Part&Parcel delivers manually through personal relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/partparcel.tv
• LinkedInlinkedin.com/company/partparcel-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Part&Parcel