The Horse of Course Tack Shop

What The Horse of Course Tack Shop does

The Horse of Course Tack Shop is a privately held, dressage-focused equestrian retailer founded by Beth and Marty, operating from Wellington, Florida — the winter equestrian capital of the United States. The business sells rider apparel (breeches, show coats, helmets, boots, gloves, shirts), horse equipment (saddle pads, bridles, bits, reins, girths, horse care and grooming supplies), gifts and jewelry, and lifestyle clothing, drawn from a catalog of more than 1,270 SKUs that includes premium European brands such as Halter Ego (as official retailer), KEP Italia, Pikeur, Schockemöhle, LeMieux, Herm Sprenger, Neue Schule, and Passier. In parallel with retail, the shop provides differentiated service offerings: expert saddle fitting (now led by James Houston after Marty's retirement in 2023), bit fitting consultations with Beth Haist, and boot and blanket repair.

Revenue is generated through one-time product sales distributed across three channels: a brick-and-mortar store at 3460 Fairlane Farms Road, Suite 8, Wellington, FL; an e-commerce storefront at thehorseofcourse.com shipping domestically with tiered fees; and a mobile retail unit that travels to equestrian shows across the US in Spring, Summer, and Fall. Pricing is unit-based, with individual products ranging from under $20 to over $1,000 (helmets up to $2,350), free standard shipping on orders over $170, and a $10 gas surcharge on every shipment. All sales are final, with no subscription or contract revenue. The primary customer segment is dressage riders at amateur through professional levels; the company maintains a 4.9/5 rating across 159 reviews, a Facebook page, an Instagram account, and an email newsletter for community engagement. The firm is founder-owned, employs 1–10 people, has no disclosed external funding or parent company, and reports no patents, certifications, or regulatory actions.

Name

The Horse of Course Tack Shop

Legal name

The Horse of Course

Website

https://thehorseofcourse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Horse of Course Tack Shop is a privately held Wellington, FL-based dressage equestrian retailer selling 1,270+ SKUs of rider apparel, horse equipment, and gifts via a physical store, e-commerce site, and US-touring mobile show unit.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The company generates revenue through direct retail sales of equestrian products including show clothing, helmets, bridles, saddle pads, boots, grooming supplies, and accessories. Sales occur through online storefront, physical retail store, and mobile show unit. All sales appear to be one-time transactions with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Horse of Course Tack Shop is a specialty equestrian retailer selling dressage-specific apparel, tack, horse care products, and gifts through a Wellington, FL storefront, an e-commerce website, and a mobile show unit. The company also provides expert services including saddle fitting, bit consultations, and boot and blanket repair, with a curated catalog of more than 1,270 products from premium international equestrian brands.

Product overview

The Horse of Course is a dressage-focused equestrian tack shop offering an extensive catalog of over 1,270 products across multiple categories. The core offering includes rider apparel (breeches, show clothing, shirts, helmets, boots, gloves) and horse equipment (saddle pads, bridles, bits, horse boots, reins, girths). The shop carries numerous premium equestrian brands including Halter Ego (official retailer), KEP Italia, Pikeur, Schockemöhle, LeMieux, Herm Sprenger, Neue Schule, and Passier. Services include expert saddle fittings (provided by James Houston), boot and blanket repair, and a mobile unit that attends shows across the US. The business operates from Wellington, FL and serves customers through both an e-commerce platform and retail store.

Differentiator

Problem solved

Functional benefit

Products and services

• Breeches Full-seat riding breeches for dressage riders, available in various styles including grip, silicone, and full seat options from multiple equestrian brands.
• Dressage Show Clothing Competition-ready attire including stock ties, show accessories, and dressage tailcoats for riders competing in dressage events.
• Shirts Riding shirts including competition shirts, sun shirts, and everyday riding shirts for dressage riders.
• Helmets Riding helmets from brands including KEP Italia, Charles Owen, IRH, One K, and Uvex, with options to customize or select from stock.
• Dressage Boots Tall riding boots and dressage boots from brands including König, PEI, Alberto Fasciani, and Mountain Horse.
• Gloves Riding gloves offering grip and protection, from brands including Roeckl, UVEX, Hauke Schmidt, and QHP.
• Saddle Pads Dressage saddle pads in various styles including cotton, satin, and wool options from brands like LeMieux, Premier Equine, and Eskadron.
• Bridles and Bridle Accessories Horse bridles and accessories including curb chains, nose pads, and bridle pads from brands like Schockemöhle, Kathy Connelly, and KL Select.
• Bits Horse bits including snaffles, bradoons, and Weymouth curbs from Neue Schule, Herm Sprenger, and other specialized bit manufacturers. Free bit fitting available with expert Beth Haist.
• Horse Care and Grooming Horse grooming supplies, mane and tail care products, coat finish products, and health supplements including BioStar and Carr & Day & Martin products.
• Gifts and Jewelry Equestrian-themed gifts and jewelry including Arthur Court equestrian items, horse-themed accessories, and exclusive items.
• Saddle Fitting Services Expert saddle fitting services provided by James Houston, a seasoned horseman trained by Marty (retired saddler with German training).
• Mobile Unit Show Services Mobile retail unit that attends shows across the US during Spring, Summer, and Fall seasons, bringing global equestrian brands to event locations.
• Boot and Blanket Repair Expert boot repair and blanket repair services offered at the Wellington, FL store location.
• Equestrian Tack Shop E-commerce Platform Online retail platform selling equestrian tack and apparel with over 1,270 products across multiple categories including dressage rider clothing, horse equipment, and accessories. Offers domestic standard shipping on orders over $170.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Riding Warehouse: Online equestrian retailer offering apparel, tack, and horse care products with competitive pricing and free shipping options. Directly comparable as a primarily e-commerce English-riding retailer competing on assortment and price rather than service-based fitting.
• Dover Saddlery: Established US equestrian retailer with both physical stores and a large e-commerce catalog covering English riding apparel, tack, and horse care. Directly comparable multi-channel competitor serving English/dressage riders, though at much larger scale and broader assortment.
• SmartPak Equine: Large US online equestrian retailer offering tack, apparel, supplements, and horse care across multiple disciplines with subscription-based supplement delivery. Directly comparable as a multi-channel equestrian retailer competing for the same dressage/English rider customer base.
• Bit of Britain: US online retailer specializing in English riding apparel, boots, helmets, and tack from premium European brands. Directly comparable as a specialty English-riding retailer with overlapping premium brand portfolio (Pikeur, Tucci, Parlanti) targeting similar dressage/English customers.
• Chicks Saddlery: Southern California-based equestrian retailer with both retail store and online catalog covering Western and English disciplines. Comparable multi-channel specialty tack shop serving similar English-riding customers, though with broader discipline coverage than the dressage-only focus of The Horse of Course.
• Schneider's (SStack): Long-established US equestrian retailer offering English and Western tack, apparel, and horse care through catalog, website, and retail store. Comparable multi-channel specialty retailer with overlapping brand portfolio and similar dressage/English rider customer base.
• English Riding Supply: Online retailer specializing in English riding apparel, tack, and horse care products at competitive price points. Directly comparable as a specialty English-riding e-commerce retailer competing for the same dressage/hunter-jumper customer segment.
• Equestrian Collections: Online retailer focused on English riding apparel, helmets, boots, and tack for dressage, hunters, and eventing. Directly comparable specialty e-commerce retailer competing on assortment depth and brand portfolio in the same English-riding customer segment.
• Mary's Tack & Feed: California-based equestrian retailer operating physical store and e-commerce platform with broad English/Western assortment and feed. Comparable multi-channel specialty retailer with similar breadth across rider apparel, tack, and horse care categories.

Broad incumbents

• Tractor Supply Co. Nationwide rural-lifestyle retailer carrying basic equestrian supplies, feed, and apparel across hundreds of stores. Comparable as a broad incumbent that touches the same horse-owning customer base with lower-priced, less specialized assortment, putting pricing pressure on specialty tack shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thehorseofcoursetackshop
• Instagraminstagram.com/thehorseofcoursetackshop
• LinkedInlinkedin.com/company/the-horse-of-course-tack-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Horse of Course Tack Shop