chicks saddlery
Chick's Saddlery (Chicks Discount Saddlery) is a privately held US direct-to-consumer e-commerce retailer headquartered in Harrington, Delaware, selling discounted horse tack, saddles, equestrian apparel, stable supplies, and gift items to individual equestrian consumers.
- Company typePrivate
- Founded-
- HeadquartersHarrington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What chicks saddlery does
Chick's Saddlery, operating under the legal entity Chicks Discount Saddlery, is a privately held direct-to-consumer e-commerce retailer headquartered at 18011 South Dupont Highway in Harrington, Delaware. The company sells discounted horse tack, saddles, equestrian apparel, stable supplies, and horse-themed gifts to individual horse owners and equestrian participants across the United States. The storefront is accessible at chicksaddlery.com and is supported by phone-based customer service at 800-444-2441, with no international footprint, no disclosed parent company, and no institutional funding in the source material, indicating a bootstrapped or founder-owned operating posture.
The catalog spans thousands of SKUs organized across Western saddles and tack (3,694+ items including 529 Western saddles, 1,745 Western tack items, 557 Western bits, 539 Western accessories, 440 Western saddle pads, 299 Western spurs, 167 Western saddle bags, 93 training aids, and 9 silver saddle trim items), English saddles and tack, horse clothing (blankets, sheets, turnout gear, coolers, foal blankets), stable supplies (halters, leads, fly control, grooming, wormer, farrier equipment, leather care, medications), equestrian apparel (English and Western riding apparel, chaps, boots, outerwear, hats, belts), and gift items. Products are third-party branded across manufacturers such as Double T, Royal King, Silver Royal, Crates Saddles, Blue Ridge, King Series, Abetta, and Wintec, with prices ranging from under $10 for accessories to over $2,900 for premium Crates reining saddles. The technology platform is a standard e-commerce storefront — URL structure references legacy commerce software (Merchant2/merchant.mvc) — offering shopping cart, customer accounts, wishlists, email signup, and Shopper Approved customer review integration.
Revenue is generated through one-time product purchases with no subscription or recurring component. Pricing follows a discount-positioned model marketed as "Low Prices Everyday All the Time," with a dedicated Clearance section offering savings up to 84-90% off. Customer acquisition relies on organic search-optimized category pages, an email newsletter with a "Get Offers" signup, and organic social engagement on Facebook, X (Twitter), and Pinterest. The entity is domiciled in Delaware, USA, operates as a for-profit private company, and has no disclosed leadership team, partnerships, M&A activity, regulatory actions, awards, patents, or certifications.
chicks saddlery firmographics
Firmographics- Name
- chicks saddlery
- Legal name
- Chicks Discount Saddlery
- Website
- https://chicksaddlery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chick's Saddlery (Chicks Discount Saddlery) is a privately held US direct-to-consumer e-commerce retailer headquartered in Harrington, Delaware, selling discounted horse tack, saddles, equestrian apparel, stable supplies, and gift items to individual equestrian consumers.
- Ownership category
- akta.pro rank
Where chicks saddlery is headquartered
LocationHeadquarters
- HQ city
- Harrington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
chicks saddlery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Retail sale of equestrian equipment including saddles, tack, horse clothing, stable supplies, gifts, and apparel. Products range from budget-friendly options under $10 to premium saddles exceeding $2,900. Revenue is generated through one-time product purchases with no subscription component visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Saddles |
| Unit Pricing | Pay-as-you-go | Mid-Range Saddles |
| Unit Pricing | Pay-as-you-go | Premium Saddles |
| Unit Pricing | Pay-as-you-go | Accessories & Consumables |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
chicks saddlery product offering
Product offeringCore offering
Chick's Saddlery operates a direct-to-consumer online retail store selling equestrian equipment including Western and English saddles, tack (bridles, breast straps, reins, girths, stirrups, bits), horse clothing (blankets, sheets, coolers), stable supplies (halters, fly control, grooming, clippers), equestrian apparel (boots, chaps, gloves, hats), and themed gifts. The catalog spans budget to premium price points with a discount pricing model ('Low Prices Everyday All the Time') and clearance markdowns up to 90% off.
Product overview
Chick's Saddlery (also known as Chicks Discount Saddlery) is an e-commerce retailer specializing in discount horse tack, saddles, and equestrian gear. The company operates as a single e-commerce platform offering a comprehensive catalog of Western saddles (529 products across 8 subcategories including Show & Reining, Barrel Racing, Roping, Trail, and Youth saddles), Western tack (1,745+ products including bridles, breast straps, reins, girths, stirrups, and silver-trimmed accessories), English saddles and tack, horse clothing (blankets, sheets, coolers), stable supplies, equestrian apparel, and gift items. The product portfolio also includes specialized categories for Pony Tack, Draft Horse Tack, and Patriotic-themed items. The business model emphasizes discount pricing with clearance sales offering up to 90% off. The company sells third-party branded products including Double T, Royal King, Silver Royal, Blue Ridge, King Series, Crates Saddles, Abetta, Wintec, and many other equestrian equipment manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Western Saddles & Tack
Companies that use chicks saddlery
Customer profileSegments2 records
Ideal customer profiles2 records
chicks saddlery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
chicks saddlery partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights1 record
chicks saddlery competitors and assessment
Company assessmentDirect peers
- State Line Tack: Online equestrian retailer offering Western and English tack, saddles, and apparel at discount prices. Same discount positioning and customer base as Chick's Saddlery.
- SmartPak Equine: Online equine retailer known for supplements and a broad tack/saddlery catalog with subscription SmartPaks. Comparable direct-to-consumer model serving horse owners with both consumables and equipment.
- Dover Saddlery: Largest US multi-channel equestrian retailer offering Western and English saddles, tack, apparel and stable supplies. Directly comparable assortment, customer base (English and Western riders), and pricing tier overlap with Chick's.
- Jeffers Equine: Catalog and online equine supply retailer covering tack, blankets, medications, and stable supplies. Closely comparable to Chick's in assortment breadth across riding and care categories.
- Riding Warehouse: Online retailer focused on English riding apparel, tack, and rider gear. Comparable direct-to-consumer e-commerce model in adjacent equestrian discipline.
- Schneiders Saddlery: Online equestrian retailer with deep saddle, blanket and tack assortment plus apparel. Comparable catalog scope and direct-to-consumer focus.
- Big Dee's Tack & Apparel: Online Western and English tack retailer with strong Western saddlery assortment. Directly comparable product mix and discount-friendly positioning.
- Valley Vet Supply: Equine and livestock supply retailer carrying tack, supplements, medications, and stable supplies. Overlaps Chick's on horse care consumables and tack.
Broad incumbents
- Amazon: Mass-market e-commerce platform with growing equestrian assortment and aggressive pricing. Increasingly competitive on consumables and entry-level tack where Chick's positions itself.
- Tractor Supply Co. Large rural-lifestyle retailer carrying basic horse care, tack and stable supplies alongside general farm goods. Competes on price and convenience for consumables and entry-level tack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
chicks saddlery social profiles
Digital presencechicks saddlery financial estimates
Financial estimateRevenue estimate
Valuation estimate
chicks saddlery leadership team
Management profileNumber of profiles
chicks saddlery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
chicks saddlery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about chicks saddlery
What does chicks saddlery do?
Chick's Saddlery operates a direct-to-consumer online retail store selling equestrian equipment including Western and English saddles, tack (bridles, breast straps, reins, girths, stirrups, bits), horse clothing (blankets, sheets, coolers), stable supplies (halters, fly control, grooming, clippers), equestrian apparel (boots, chaps, gloves, hats), and themed gifts. The catalog spans budget to premium price points with a discount pricing model ('Low Prices Everyday All the Time') and clearance markdowns up to 90% off.
Is chicks saddlery a public or private company?
chicks saddlery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was chicks saddlery founded?
chicks saddlery was founded in -1. It employs 1 to 10 people.
Where is chicks saddlery based?
chicks saddlery is headquartered in Harrington, United States, in the North America region.
How does chicks saddlery make money?
One revenue line is on record: product Sales.
Who are chicks saddlery's main competitors?
Direct peers on record are State Line Tack, SmartPak Equine, Dover Saddlery, Jeffers Equine, Riding Warehouse, Schneiders Saddlery, Big Dee's Tack & Apparel and Valley Vet Supply. Broad incumbents are Amazon and Tractor Supply Co..
Does chicks saddlery have an API?
No public API is recorded for chicks saddlery.