The Hummingbird Project Therapeutic Activity Program

What The Hummingbird Project Therapeutic Activity Program does

The Hummingbird Project Therapeutic Activity Program is a specialized eldercare service provider that delivers personalized, one-on-one therapeutic activity sessions to older adults, including those living with dementia and memory loss. It operates as a division of Sage Eldercare Solutions, a privately-held eldercare firm founded in 2001 in the San Francisco Bay Area. Its core methodology is organized around a proprietary "Seven Domains of Wellness" framework — covering Physical, Spiritual, Intellectual, Creative, Vocational, Emotional, and Environmental wellness — paired with a comprehensive quality-of-life assessment process that produces a customized activity plan for each client. Sessions are typically 2–3 hours long, occur 1–2 times weekly, and are delivered in-person or virtually by trained activity specialists with backgrounds in music therapy, art therapy, dance/movement therapy, recreation therapy, gerontology, and related disciplines.

The product portfolio spans three tiers. The flagship is the One-on-One Therapeutic Activity Program delivered in-home or remotely; supplementary offerings include Group Programs, Customized Activity Kits, and Consultation and Training services for families and eldercare professionals. The only tangible consumer SKU is the Joyful Moments Activity Cards, a 21-card set priced at $27.50 that externalizes the methodology for family and professional caregivers. Pricing for service sessions is quote-based and not publicly disclosed, with a complimentary consultation used as the lead-conversion mechanism.

The go-to-market motion is sales-led and hybrid. B2B sales target geriatric care managers, professional fiduciaries and guardians, and eldercare agencies, supported by active involvement in the Aging Life Care Association. Direct-to-consumer channels reach family members caring for aging loved ones. In-person services cover the San Francisco Bay Area, Sacramento, Los Angeles County, and Seattle; virtual sessions extend reach nationwide. A free weekly community program, "Let's Get Away, Together," is funded by the Family Caregiver Alliance and serves as a top-of-funnel feeder. The firm has no disclosed funding rounds, patents, or external investors, indicating founder-controlled organic growth.

Name

The Hummingbird Project Therapeutic Activity Program

Legal name

The Hummingbird Project

Website

https://hummingbirdproject.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hummingbird Project Therapeutic Activity Program delivers personalized one-on-one therapeutic activity sessions for older adults, including those with dementia, via trained specialists in-home and virtually nationwide, operating as a division of Sage Eldercare Solutions founded in 2001.

Ownership category

akta.pro rank

Product category

Eldercare Therapeutic Activity Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Therapeutic activity services
• Dementia care services
• Eldercare quality of life
• Non-pharmacological therapy
• Geriatric engagement programs

Headquarters

HQ city

Millbrae

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. One-on-One Therapeutic Activity Sessions: Personalized in-person or virtual therapeutic activity sessions conducted by trained activity specialists. Sessions are typically 2-3 hours long and occur 1-2 times weekly per client.
2. Activity-Based Products: Sale of Joyful Moments Activity Cards and therapeutic activity kits for family members and professional caregivers to use independently
3. Consultation and Training: One-on-one consultation and training services for families, care providers, and eldercare professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Hummingbird Project provides personalized, one-on-one therapeutic activity sessions for older adults and people living with dementia, delivered in-home or virtually by trained activity specialists. Services are structured around a proprietary Seven Domains of Wellness framework, complemented by physical activity products (Joyful Moments Activity Cards and therapeutic activity kits), group programs, and consultation/training for families and eldercare professionals.

Product overview

The Hummingbird Project Therapeutic Activity Program is a service-based organization offering a portfolio of therapeutic activity solutions for older adults and people living with dementia. The core offering is the One-on-One Therapeutic Activity Program, which provides personalized in-home or virtual sessions delivered by trained activity specialists. Complementary products include the Joyful Moments Activity Cards (a physical product priced at $27.50), Group Programs, and Customized Activity Kits. The organization also offers Consultation and Training services and nationwide Virtual Therapeutic Activity Sessions. All services are designed to enhance quality of life across seven domains: Physical, Spiritual, Intellectual, Creative, Vocational, Emotional, and Environmental wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Therapeutic Activity Program Personalized one-on-one therapeutic activity sessions delivered in-home or virtually by trained activity specialists, typically 2-3 hours long and 1-2 times weekly, focused on enriching quality of life for older adults including those with memory loss or dementia.
• Virtual Therapeutic Activity Sessions

Quantifiable outcome

• Clients report reduced agitation, boredom, and frustration through non-pharmacological means
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Family Caregiver AlliancecoreStrategic or Co-development PartnerFamily Caregiver Alliance provided generous funding to support 'Let's Get Away, Together' - an interactive virtual engagement program offered free to participants throughout the year. Weekly Zoom programs transport participants on virtual journeys featuring historic and cultural icons, music, fashion, science, natural wonders.
• Aging Life Care Association (ALCA)coreOthersActive membership organization providing educational resources. Company staff serve in leadership positions including board president, demonstrating deep industry involvement and thought leadership.
• Alzheimer's AssociationminorOthersReferenced as resource partner providing tips, resources, and support group referrals for caregivers and individuals with Alzheimer's.
• Professional Fiduciaries Association of CA (PFAC)minorOthersDirectory partner providing referral resources for professional fiduciaries in California.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Constant Companion: Voice-activated companion and check-in service for older adults; competes with Hummingbird's virtual engagement sessions as a tech-enabled alternative for reducing isolation.
• Eversound: Group engagement technology (wireless headphones with curated content) for senior living communities; addresses the same social-isolation and engagement need for older adults that Hummingbird's group programs target.

Direct peers

• Senior Helpers: National home care franchise with a dedicated dementia/memory care program (GEMS), competing in the same in-home, dementia-specialized services category as Hummingbird.
• TheKey (formerly Home Care Assistance): Specialized in-home care with dedicated dementia and cognitive care programs; competes with Hummingbird for family and fiduciary clients seeking engagement-focused services for memory-loss clients.
• Memory Well: Provides personalized life-story content and engagement for people with dementia, mirroring Hummingbird's strength-based, personalized engagement philosophy for memory-loss clients.
• It's Never 2 Late (iN2L): Delivers engagement content, programs, and technology for older adults including those with dementia — directly comparable to Hummingbird's activity-session and content-product model.

Broad incumbents

• BrightStar Care: Franchised home health and personal care provider serving older adults including those with dementia; comparable client base but broader clinical and personal care portfolio.
• Visiting Angels: National in-home senior care franchise including dementia and Alzheimer's care services; directly comparable in-person service delivery model to Hummingbird's local in-home programs.
• A Place for Mom: Senior care referral platform connecting families to in-home care, assisted living, and dementia services; competes for the same family-member customer segment that Hummingbird targets.
• Home Instead: Largest global home care franchise with dementia care specialization; overlaps with Hummingbird in in-home elder services but operates at vastly broader scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/kari-rogenski-lmft-9ab721106
• Facebookfacebook.com/hummingbirdprojectactivityprogram

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hummingbird Project Therapeutic Activity Program