Feel The Frame Inc.

What Feel The Frame Inc. does

Feel The Frame Inc. is a founder-owned, bootstrapped commercial video production studio incorporated in Ontario, Canada, and operating from a single studio location at 503 Pinawa Circle in Barrhaven, Ottawa. Founded by Hammam Alashi, the company provides full-service video production organized around a three-phase workflow covering pre-production (concept development, scriptwriting, storyboarding, planning), production (cinematography, sound recording, talent direction, green screen/VFX setup), and post-production (editing, color grading, 3D animation and CGI, sound design and music). Its core customers are brand marketers seeking emotionally resonant video content for campaigns, commercials, corporate communications, and social media, alongside real estate agents and agencies seeking packaged media for property listings.

The service portfolio spans brand campaigns, commercials, corporate videos, social media content, music videos, weddings, and events, supplemented by a dedicated Real Estate Media Services vertical offering 4K drone and interior videography, HDR and twilight photography, 3D Matterport virtual tours, virtual staging, and 2D/3D floor plans. A standalone Editing & Animation sub-product extends post-production capabilities (2D/3D motion graphics, VFX, sound mixing, color grading) to clients supplying their own footage. There is no evidence of proprietary technology, platform architecture, or AI/ML capabilities in the input data; the offering is built on standard creative production tools and craft execution.

Revenue is generated through three streams: project-based custom quotes for complex commercial and special projects (with 30-50% deposits and balance due before final delivery, on a non-refundable basis once production commences), fixed-price packaged offerings for real estate and social media content, and usage licensing (organic digital use included in packages, paid advertising/broadcast upgrades, and full IP buyouts). Go-to-market is sales-led and direct: clients engage through a 'Let's Talk' contact form, phone (613-447-0896), or email ([email protected]), with no intermediaries. Marketing relies on the company's website (portfolio, service pages, and process narrative), organic search presence focused on Ottawa-area keywords, and social media. Named enterprise customers include Toyota ('Let's Go Places' campaign), Razer (Razer 14 product showcase), C4 Energy, and Ameenz. No funding rounds, partnerships, acquisitions, patents, awards, M&A activity, or headcount disclosures are recorded in the available data.

Name

Feel The Frame Inc.

Legal name

Feel The Frame Inc.

Website

https://feeltheframe.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Feel The Frame Inc. is a founder-owned, Ottawa-based video production studio providing cinematic brand videos, commercials, social media content, and a packaged real estate media vertical to brand marketers and real estate professionals across Ontario.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)

Keywords

• Commercial video production
• Brand campaign videos
• Real estate videography
• Corporate video services
• Post-production editing

Headquarters

HQ city

Nepean

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Video Production Services: Project-based custom quotes for commercial video production including brand campaigns, commercials, corporate videos, and special projects. Each project is customized with scope, deliverables, and pricing outlined in written agreements.
2. Real Estate Media Packages: Pre-defined service packages for real estate photography, videography, virtual tours, and floor plans. Fixed pricing with add-ons available.
3. Social Media Content Services: Video content packages tailored for social media platforms, with straightforward pricing structures.
4. Usage Licensing: Revenue from usage licensing including organic digital use (included in packages), paid advertising/broadcast upgrades, and full IP/ownership buyouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Feel The Frame is a commercial video production studio that crafts cinematic video content for brands, businesses, and real estate clients. The company delivers end-to-end services spanning pre-production concept development, professional cinematography, and post-production including editing, 3D animation, VFX, color grading, and sound design. Offerings extend to specialized real estate media such as 4K drone footage, HDR photography, and 3D Matterport virtual tours.

Product overview

Feel The Frame is a commercial video production studio offering a portfolio of customized services centered on crafting emotionally resonant visual content. The core offering is Video Production, supplemented by specialized vertical-specific services including Real Estate Media Services (featuring 4K drone footage, HDR photography, and 3D Matterport tours), Brand Campaigns, Commercials, Social Media Content, and Corporate Videos. The post-production sub-product Editing & Animation provides 2D/3D motion graphics, VFX, sound design, and color grading. All services are customized to client needs with tiered licensing options for usage rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Full-service video production covering pre-production planning, professional cinematography, sound recording, and post-production editing to deliver cinematic visual stories for brands and businesses.
• Real Estate Media Services Comprehensive real estate media offering including 4K drone and interior footage, HDR and twilight photography, virtual staging, 3D Matterport virtual tours, and floor plans to help properties sell faster.
• Brand Campaigns Strategic brand campaign development that communicates brand identity, values, and differentiation to create lasting audience connections and long-term impact.
• Commercials Cinematic commercial production focused on storytelling to create lasting emotional connections with audiences beyond trends and statistics.
• Social Media Content Professional video content strategy and production designed to help businesses stand out and make strong impressions in the crowded digital landscape, with straightforward package pricing.
• Corporate Videos Corporate video production that educates audiences about services and fosters brand loyalty with target demographics.
• Special Projects Custom creative video projects including music videos, weddings, and events produced with the studio's signature emotion-driven storytelling approach.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Pencil Studio: Animation and motion graphics studio producing brand content and commercials. Comparable to Feel The Frame's 3D animation and motion graphics sub-offering within the broader production studio category.
• VHT Studios: Real estate photography, video, and 3D tour provider serving agents and brokers. Directly comparable to Feel The Frame's real estate media vertical in services, packaging, and target customer.
• HouseLens: Real estate media services company offering photography, video, drone, and 3D tours. Competes head-to-head in the real estate media package category that Feel The Frame has productized.

Direct peers

• Yum Yum Videos: Animation and video production agency producing explainer, brand, and corporate videos. Comparable in offering 2D/3D animation and motion graphics alongside standard video production.
• Lemonlight: Full-service commercial video production company producing brand commercials, corporate videos, and social content for enterprises. Closely comparable service stack (production through post-production) and similar target market of brand marketing clients.
• Directive: B2B video production agency producing customer story, brand, and product videos for enterprise clients. Comparable in targeting enterprise/brand marketing budgets with end-to-end video services.
• Wyzowl: Video marketing agency specializing in explainer videos, brand storytelling, and social media content. Direct competitor in the same content marketing production category with overlapping customer base.
• Demo Duck: Video production agency producing brand videos, explainers, and animated content for B2B and B2C clients. Similar horizontal mix of commercial, brand, and corporate video work, with comparable scope of in-house production and post-production.
• Epipheo: Video production studio focused on storytelling-driven brand and explainer videos. Similar service model combining concept, animation, and post-production for marketing clients.
• Casual Films: Global video production agency producing brand films, corporate videos, and social content. Overlapping enterprise client base and similar project-based commercial production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel The Frame Inc.