The Live Like Maya Foundation

What The Live Like Maya Foundation does

The Live Like Maya Foundation is a 501(c)(3) tax-exempt nonprofit organization (federal tax ID # 83-3467055) founded in 2019 and headquartered at 4801 Appaloosa Trail, Mason, Ohio. The foundation was established in memory of Maya Grace Collins, who battled Acute Myeloid Leukemia (AML) for 6.5 years across Cincinnati Children's Hospital and St. Jude Children's Research Hospital before passing away on October 3, 2017 at age 14. Its mission is threefold: funding pediatric cancer research (with a particular focus on leukemia), providing direct financial assistance and emotional support to families of children battling cancer, and continuing Maya's legacy of kindness and community goodwill through programs such as Maya's Kindness Cards, the Pay It Forward Scholarship, and the Angel Alley memorial.

The foundation generates revenue through individual donations (Zeffy-powered website portal, Venmo @LIVELIKEMAYA, PayPal, mailed checks), corporate giving programs (Walmart SparkGood round-up, Kroger Community Rewards), event-based fundraising (the annual Maya Grace Collins Memorial Golf Tournament and proms for critically ill children), merchandise sales (the 'Maya the Magnificent' book, 'This Too Shall Pass' T-shirts), and corporate sponsorships. It operates with 1–10 employees and a volunteer-driven model, distributing grants to named institutional recipients including Cincinnati Children's Hospital (Leukemia Center for Advanced Therapies & Research, with a $50,000 first gift in 2023), St. Jude Children's Research Hospital (multi-year contributions), Blood Cancer United (formerly The Leukemia and Lymphoma Society), Ronald McDonald House of Greater Cincinnati, and Make-A-Wish America, alongside direct bill-pay assistance to families. The foundation has raised over $1,000,000 cumulatively since 2019, was named 2025 Nonprofit of the Year by the Mason Deerfield Chamber of Commerce, and maintains a multi-channel digital presence across its website, Facebook, Instagram, YouTube, TikTok, and X/Twitter.

Name

The Live Like Maya Foundation

Legal name

The Live Like Maya Foundation

Website

https://livelikemaya.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Live Like Maya Foundation is a 501(c)(3) nonprofit founded in 2019 in Mason, Ohio, that funds pediatric cancer research and provides direct financial assistance and emotional support to families of children battling cancer, operating through donations, signature events, and corporate giving partnerships.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Pediatric cancer research
• Family financial assistance
• Charitable fundraising events
• Nonprofit foundation services
• Community goodwill initiatives

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Donations: Tax-deductible charitable donations from individuals via the foundation's website donation portal, Venmo (@LIVELIKEMAYA), PayPal, and mailed checks. The foundation is a registered 501(c)(3) tax-exempt organization (federal tax ID # 83-3467055).
2. Merchandise Sales: Sale of branded merchandise including 'This Too Shall Pass' T-shirts inspired by Maya's message of hope, and 'Maya the Magnificent' books. Net proceeds from book sales benefit the foundation.
3. Corporate Giving Programs: Partnership with Walmart SparkGood (round-up program) and Kroger Community Rewards (card-linked donations) where a portion of qualifying purchases is donated to the foundation.
4. Event-Based Fundraising: Revenue generated from event sponsorships, registration fees, and fundraising activities during signature events like the Maya Grace Collins Memorial Golf Tournament and annual proms.
5. Sponsorship Revenue: Corporate sponsorships for events and the foundation's mission, providing advertising benefits to sponsors in addition to charitable recognition.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

The Live Like Maya Foundation is a registered 501(c)(3) nonprofit organization that raises funds to support pediatric cancer research at leading institutions (St. Jude Children's Research Hospital, Cincinnati Children's Hospital) and provides direct financial assistance to families of children battling cancer. The foundation also creates memorable experiences for critically ill children, awards community scholarships, and fosters acts of kindness in memory of Maya Grace Collins.

Product overview

The Live Like Maya Foundation operates as a nonprofit organization that raises funds for pediatric cancer research and supports affected families. The foundation's offerings include: a published book titled "Maya the Magnificent" telling Maya's story; "This Too Shall Pass" merchandise including T-shirts featuring Maya's message of hope; Maya's Kindness Cards promoting random acts of kindness; Maya's Pay It Forward Scholarship for local high school seniors; annual prom events for children with critical illnesses; and the Maya Grace Collins Memorial Golf Tournament. The foundation was founded in 2019 and is based in Mason, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Maya the Magnificent Book A children's book based on the true story of Maya Collins, who battled leukemia for 6.5 years. The book provides comfort to families dealing with similar loss, with net proceeds benefiting the foundation.
• This Too Shall Pass T-Shirts Rainbow T-shirts featuring Maya's inspirational message of perseverance through difficult times. Sales proceeds support the foundation's mission.
• Maya's Kindness Cards Physical cards designed in Maya's memory to spread love and kindness. The cards have traveled around the world, encouraging random acts of kindness in Maya's honor.
• Maya's Pay It Forward Scholarship Scholarship program for Mason High School seniors who demonstrate community service, overcoming obstacles, leadership activities, and family commitment aligned with Maya's values.
• Prom Events for Critically Ill Children Annual prom events (A Luminous Night Under the Stars / Hollywood Night) for children, teens, and young adults with critical illnesses, providing them a special night to experience normalcy and celebration.
• Maya Grace Collins Memorial Golf Tournament Annual golf tournament fundraiser benefiting pediatric cancer research and supporting families dealing with pediatric cancer.
• Family Financial Assistance Program Direct financial assistance to families of children battling cancer, covering bills including rent, mortgage, gas, electric, and utilities. Over $51,000 in family support provided in 2025 alone.
• Pediatric Cancer Research Grants Research grants supporting pediatric cancer research at St. Jude Children's Research Hospital, Cincinnati Children's Hospital, and Blood Cancer United for leukemia research and treatment advancement.

Quantifiable outcome

• $1 million+ raised since 2019
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Third Eye Brewing CompanycoreGTM or Marketing PartnerOngoing partnership with Third Eye Brewing Company for hosting fundraising events, toy/gift card holiday drive collections, and after-party venue for the annual golf tournament. The brewery has supported the foundation since 2022 with community events.
• Cincy Cancer ConsortiumcoreStrategic or Co-development PartnerCollaborative partnership in the fight against childhood cancer, working together to advance research and support initiatives.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerMajor recipient of foundation donations for life-saving pediatric cancer research. The foundation has contributed over $70K in 2022, $31,500 in 2023, and $23,800 in 2024 to St. Jude.
• Cincinnati Children's HospitalcoreStrategic or Co-development PartnerMajor research partner receiving grants to support leukemia research including the Leukemia Center for Advanced Therapies and Research. The foundation was the FIRST gift to this center, contributing $50K in 2023 and $40K in 2024.
• Ronald McDonald House of Greater CincinnaticoreGTM or Marketing PartnerOngoing support for families of pediatric cancer patients through donations of toys, gift cards, gaming systems, and holiday contributions.
• Blood Cancer United (formerly The Leukemia and Lymphoma Society)coreStrategic or Co-development PartnerSupport for the Dare to Dream pediatric cancer initiative. Contributed over $45K in 2022 and $21K in 2023.
• Make-A-Wish AmericaminorGTM or Marketing PartnerContributed funds to help grant wishes for children with critical illnesses.
• So Many AngelsminorGTM or Marketing PartnerPartnership for photo sessions that transform pediatric cancer patients into what they dream to be when they grow up.
• Little Rascals PhotographyminorGTM or Marketing PartnerProvides holiday family photo sessions and special photo sessions for pediatric cancer families.
• Mason City SchoolsminorGTM or Marketing PartnerSupport for Opening Day Teacher's Breakfast and scholarships for Mason High School seniors.
• Blood Cancer UnitedcoreStrategic or Co-development PartnerFormerly The Leukemia and Lymphoma Society, recipient of $16,325 grant in 2025 for the Dare to Dream pediatric cancer initiative.
• Walmart SparkGoodcoreGTM or Marketing PartnerRound-up program allowing Walmart shoppers to round up purchases to support the foundation at no cost to the charity.
• Kroger Community RewardscoreGTM or Marketing PartnerCard-linked donation program where Kroger Plus card holders can designate the foundation to receive a percentage of qualifying purchases.
• Texas RoadhouseminorGTM or Marketing PartnerRestaurant partnership for fundraising events supporting the foundation.
• Angel AlleyminorGTM or Marketing PartnerMemorial dedicated in memory of children lost too soon from Mason City Schools; foundation contributed $3K in 2022.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Ronald McDonald House Charities: Provides housing and family support to families of sick children near hospitals; Live Like Maya is an active donor/partner and both serve families of pediatric patients, but RMHC focuses on accommodation rather than cancer-specific research.
• Make-A-Wish America: National wish-fulfillment organization for critically ill children; Live Like Maya is an active donor partner and both serve pediatric critical-illness populations, but their core missions (wishes vs. research/family support) differ.

Broad incumbents

• National Pediatric Cancer Foundation: Larger, more established pediatric cancer research funder with national reach; overlaps with Live Like Maya's research-grant and awareness mission but at significantly greater scale.
• St. Baldrick's Foundation: Largest volunteer-driven pediatric cancer research charity in the US; comparable mission (funding pediatric oncology research) but vastly larger fundraising footprint and grantmaking capacity.
• Children's Cancer Research Fund: Established pediatric cancer research and family-support organization; shares the dual research-plus-family-services structure of Live Like Maya at a much larger scale.
• Pediatric Cancer Research Foundation: National nonprofit funding pediatric cancer research; comparable grantmaking role but more established donor base and broader institutional footprint.
• CureSearch for Children's Cancer: National pediatric cancer research accelerator; operates in the same space as Live Like Maya's research grants but with broader programs and institutional partnerships.

Direct peers

• Alex's Lemonade Stand Foundation: Founded in memory of a child cancer patient; funds pediatric cancer research nationwide and provides family support — same family-memorial origin story and dual research-plus-family mission.
• Bear Necessities Pediatric Cancer Foundation: Small family-founded pediatric cancer charity that funds research and supports affected families, very similar in operating model and scale to Live Like Maya.
• Rally Foundation for Childhood Cancer Research: Pediatric cancer research and family-support nonprofit with grassroots fundraising model and youth-engagement programming analogous to Live Like Maya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LiveLikeMaya
• Facebookfacebook.com/TheLiveLikeMayaFoundation
• Instagraminstagram.com/livelikemayafoundation
• LinkedInlinkedin.com/company/the-live-like-maya-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Live Like Maya Foundation