ADMINISTRATION LVER INC.
- Company typePrivate
- Founded1985
- HeadquartersMontréal, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
ADMINISTRATION LVER INC. firmographics
Firmographics- Name
- ADMINISTRATION LVER INC.
- Legal name
- La Vie en Rose USA Inc.
- Website
- https://lavieenrose.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ADMINISTRATION LVER INC. industry classification
Industry- Product category
- Women's Intimate Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where ADMINISTRATION LVER INC. is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ADMINISTRATION LVER INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Apparel Product Sales: One-time retail sales of intimate apparel including bras, panties, lingerie, pajamas, loungewear, swimwear, and accessories. Revenue generated through direct consumer purchases both online and in physical retail stores. Promotional pricing strategies include buy-one-get-one offers, bundle deals, and seasonal sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cotton Thong Panty |
| Unit Pricing | Pay-as-you-go | Microfiber Bonded High Waist Bikini Panty |
| Unit Pricing | Pay-as-you-go | Comfort Panties Promotion |
| Unit Pricing | Pay-as-you-go | T-Shirt Promotion |
| Unit Pricing | Pay-as-you-go | Matching Panties Promotion |
| Unit Pricing | Pay-as-you-go | Swimwear Promotion |
| Unit Pricing | Pay-as-you-go | Nursing Bras Promotion |
| Unit Pricing | Pay-as-you-go | Summer Sale |
| Unit Pricing | Pay-as-you-go | Standard Shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ADMINISTRATION LVER INC. product offering
Product offeringCore offering
La Vie en Rose USA is a women's intimate apparel retailer that designs, sources, and sells bras, panties, lingerie, pajamas, loungewear, swimwear, accessories, and shapewear under its proprietary La Vie en Rose brand. The company sells directly to consumers through its owned e-commerce website (lavieenrose.com) and a network of physical retail boutiques in the United States, offering free bra fitting services and free returns.
Product overview
La Vie en Rose is a women's lingerie and intimates retailer operating as a single unified e-commerce platform with physical retail locations. The product portfolio centers on core intimate apparel categories—Bras, Panties, Lingerie, Pajamas, Loungewear, Swimwear, Accessories, and Shapewear—organized into distinct collections including Be Comfy (cotton everyday panties), Be Free (seamless microfiber invisible styles), Stretch Fit (adaptive stretch fit), and Invisible & No-Show (seamless bonded options). The brand also offers specialized lines like Nursing Bras and Bridal Collections. The product architecture combines a unified retail platform with multiple branded collections and hundreds of individual SKUs across fabric types (cotton, microfiber, modal, lace) and style variations (thong, bikini, cheeky, hiphugger).
Differentiator
Problem solved
Functional benefit
Products and services
- Bras Core bra collection including Underwire, Bralettes, Convertible & Strapless, Wireless, Balconette, Demi, Full Coverage, Spacer Foam, Sports, Lounge, Push-up, Memory Foam, Nursing, Bridal, Lace, and T-shirt bras for women across A-E cup sizing.
- Panties Comprehensive panty collection offering Thong, Bikini, Cheeky, Hiphugger, High Waist, Boyshort, String, and Shapewear styles in cotton, lace, modal, and microfiber fabrics.
- Lingerie Romantic and elegant lingerie collection including Nighties, One-pieces, Sets, Babydolls, Teddies, Tops, Bottoms, Kimonos, Fine Lingerie, Luxury Edition pieces, and Bridal Lingerie.
- Pajamas Sleepwear collection featuring Tops, Bottoms, PJ Sets, Nightshirts, One-pieces, Camis, Short Sleeves, Long Sleeves, Shorts, Capris, and Pants in cotton, modal, peachy dream, satin, and floral fabrics.
- Loungewear Comfortable everyday loungewear collection including Tops, Bottoms, Cardigans, Matching Sets, and Dresses from collections like La Vie en Lounge and Body Mind Soul.
- Swimwear Swimwear collection including One-Pieces, Tops, Bottoms, Bikini Sets, Beachwear, Tankini, Triangle, Bandeau, High Waist, Brazilian, D Cups styles, and convertible multi-way bikini tops.
- Accessories Accessories including Sleep and Lounge Accessories, Lingerie Accessories, Beach Accessories, Travel Accessories, Bra Accessories, Garter Belts, and Shapewear.
- Shapewear Shaping garments including Shapewear Underwear & Shorts and Shapewear Bodysuits with Moderate to Strong Support (All Day Control) and Light Support (All Day Smooth) options.
- Be Comfy Collection Everyday cotton panty collection designed for comfort with a softer approach, featuring cotton fabrics in Bikini, Hiphugger, and Thong styles with mid-rise fit.
- Be Free Collection Sleek and seamless styles that mold to the body for invisible comfort and barely-there feel, featuring Cotton Invisible and Microfiber Invisible panty styles in Cheeky, Thong, and Hiphugger cuts.
- Stretch Fit Collection Adaptive stretch panty collection offering exceptional 4-way stretch that adapts to every body shape for all-day comfort in Perfect Fit Thong, Hiphugger, and Bikini styles.
- Invisible & No-Show Panties Smooth, no-show panty line featuring Microfiber Bonded and Microfiber Invisible styles including High Waist Bikini, Cheeky, Hiphugger, and Thong cuts for invisible finish under tight clothing.
Companies that use ADMINISTRATION LVER INC.
Customer profileSegments1 record
Ideal customer profiles1 record
ADMINISTRATION LVER INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ADMINISTRATION LVER INC. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SiteImproveminorAccessibility partner working with La Vie en Rose to improve website accessibility and meet WCAG 2.2 A and AA Web standards.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
ADMINISTRATION LVER INC. competitors and assessment
Company assessmentDirect peers
- True & Co. DTC intimate apparel brand focused on fit technology and inclusive sizing via a quiz-driven shopping experience. Direct competitor in bras and underwear with similar emphasis on comfort and fit-driven product.
- Victoria's Secret: Largest North American intimate apparel and lingerie retailer operating both e-commerce and a large mall-based boutique footprint. Direct competitor across bras, panties, lingerie, and loungewear with overlapping customer segments.
- Aerie (American Eagle Outfitters): Loungewear, intimates, and swimwear sub-brand of American Eagle operating DTC and physical stores. Direct competitor in the women's intimate apparel space with a strong body-positive, inclusive branding.
- Adore Me: DTC lingerie, sleepwear, and activewear brand with a virtual try-on model and frequent promotional cadence. Comparable in product mix, pricing approach, and digital-first GTM.
- Bare Necessities: Multi-brand online lingerie and intimate apparel retailer offering many of the same brands and categories as La Vie en Rose. Direct competitor in DTC lingerie with overlapping assortment and customer.
- Savage X Fenty: Lingerie, sleepwear, and loungewear brand by Rihanna operating primarily through a membership-driven DTC model. Direct competitor in bras, panties, sleepwear, and loungewear with similar inclusive sizing philosophy.
- Hanky Panky: Premium lingerie and intimate apparel brand known for signature thong and lace constructions. Direct competitor in the specialty lingerie and panties category with overlapping customer base.
- CUUP: DTC intimate apparel and swimwear brand offering minimalist, technical bras and underwear. Direct competitor in the premium/intimates space with similar focus on fit engineering and seamless construction.
- ThirdLove: DTC intimate apparel brand focused on fit technology, half-cup sizing, and inclusive sizing. Direct competitor in bras and foundational intimates with similar emphasis on fit and comfort technology.
Broad incumbents
- Calvin Klein (Intimates): Global apparel giant with a substantial intimates, sleepwear, and loungewear division. Broader incumbent that competes across price points and channels, overlapping with La Vie en Rose across most core categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ADMINISTRATION LVER INC. social profiles
Digital presenceADMINISTRATION LVER INC. compliance and trust
Trust signalCompliance1 record
ADMINISTRATION LVER INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADMINISTRATION LVER INC. leadership team
Management profileNumber of profiles
Profiles2 records
ADMINISTRATION LVER INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADMINISTRATION LVER INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADMINISTRATION LVER INC.
What does ADMINISTRATION LVER INC. do?
La Vie en Rose USA is a women's intimate apparel retailer that designs, sources, and sells bras, panties, lingerie, pajamas, loungewear, swimwear, accessories, and shapewear under its proprietary La Vie en Rose brand. The company sells directly to consumers through its owned e-commerce website (lavieenrose.com) and a network of physical retail boutiques in the United States, offering free bra fitting services and free returns.
Is ADMINISTRATION LVER INC. a public or private company?
ADMINISTRATION LVER INC. is a private company. It is classified as corporate owned and is currently operating.
When was ADMINISTRATION LVER INC. founded?
ADMINISTRATION LVER INC. was founded in 1985. It employs 1,001 to 5,000 people.
Where is ADMINISTRATION LVER INC. based?
ADMINISTRATION LVER INC. is headquartered in Montréal, Canada, in the North America region.
How does ADMINISTRATION LVER INC. make money?
One revenue line is on record: apparel Product Sales.
Who are ADMINISTRATION LVER INC.'s main competitors?
Direct peers on record are True & Co., Victoria's Secret, Aerie (American Eagle Outfitters), Adore Me, Bare Necessities, Savage X Fenty, Hanky Panky, CUUP and ThirdLove. Calvin Klein (Intimates) is listed as a broad incumbent.
Does ADMINISTRATION LVER INC. have an API?
No public API is recorded for ADMINISTRATION LVER INC..
What industry is ADMINISTRATION LVER INC. in?
ADMINISTRATION LVER INC.'s product category is Women's Intimate Apparel Retail. Its primary akta.pro industry code is CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies). Its NAICS code is 45811 and its SIC code is 5621.