The Lilac Tree - Divorce Resources for Women

What The Lilac Tree - Divorce Resources for Women does

The Lilac Tree is a 501(c)(3) nonprofit organization founded in 1990 in Evanston, Illinois that delivers divorce education, support, and professional referrals to individuals and families at any stage of separation or divorce, regardless of gender identity. The organization operates from a remote, distributed model with a mailing address at 1101 Davis Street, Unit 1953, Evanston, IL, and a six-person staff including three Licensed Clinical Social Workers (LCSWs), a Master of Social Work counselor, an Executive Director, Business Manager, and Intake Coordinator; the Board of Directors is composed of family law attorneys, mediators, financial professionals, and therapists.

The core product surface comprises five integrated programs: Personalized Information Sessions ($110 per 60-minute 1:1 session with a counselor), Support Groups facilitated by LCSWs ($45/meeting across 4-week, 6-week, and 8-week formats), the Divorce University™ annual two-day virtual conference ($150-$200 per attendee) plus the newly launched Divorce University Online Library ($99 for 3-month access), a Webinars and Workshops series ($40 per webinar), and a vetted professional Referral Registry covering legal, financial, and mental health providers. Seasonal offerings include Summer Programs (Lilac Lunch Circles at $20 and Divorce Discussions with guest professionals at $30), Coffee with a Counselor, Pop-Up Support Series, Navigating Life After Divorce, and an annual Honor Service Award event. The technology stack is intentionally minimal: all programs are delivered virtually via Zoom with confidentiality enforced by not recording most sessions; ancillary tools include PayPal for donations, RingCentral for webinar registration, and Visufund for the Giving Tree campaign.

The revenue model combines unit-priced program fees (information sessions, support groups, webinars, summer programs), an annual conference (one-time license), a recurring subscription for the new Online Library, and nonprofit funding streams including individual donations, the Ila Chaiken Scholarship Fund, corporate matching gift programs, and tiered event sponsorships (Presenting, Blossom, and Lilac Partners) primarily from family law firms. Acquisition relies on a professional referral flywheel from attorneys, mediators, and therapists, supplemented by organic social (Facebook, LinkedIn), email newsletter, and the flagship annual conference. The organization serves over 2,000 individuals annually with a geographic focus on Illinois residents.

Name

The Lilac Tree - Divorce Resources for Women

Legal name

The Lilac Tree

Website

https://thelilactree.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lilac Tree is a 501(c)(3) nonprofit founded in 1990 in Evanston, IL that delivers virtual divorce education, peer support groups, and vetted professional referrals to over 2,000 individuals annually across Illinois via Zoom-based programs including the annual Divorce University Conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Revenue from Information Sessions ($110 each), Support Groups ($45/meeting, $180-$360 total depending on length), Summer Programs ($20-$30 per session), Divorce Discussions ($30 each), and Webinars ($40). Fee assistance available through Ila Chaiken Scholarship Fund.
2. Divorce University Conference: Annual 2-day virtual conference. Early bird client registration $150, regular price $200. Generates significant revenue as the largest annual program.
3. Online Library Subscription: Divorce University Online Library offers 3-month access for $99 with $33/month payment plan option.
4. Donations and Grants: Annual Fund donations, Scholarship Fund contributions, matching gift programs, and event sponsorships from family law professionals and former clients.
5. Corporate Sponsorships: Law firms and divorce professionals sponsor the annual Divorce University Conference at various tiers (Presenting Partners, Blossom Partners, Lilac Partners).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Lilac Tree is a 501(c)(3) nonprofit that delivers confidential, virtual divorce education, 1:1 counseling, and peer support programs for individuals and families navigating separation or divorce. Its core offerings include Personalized Information Sessions, the annual Divorce University conference and online library, LCSW-facilitated Support Groups, a vetted professional Referral Program, and ongoing webinars and summer programs covering legal, financial, and emotional aspects of divorce.

Product overview

The Lilac Tree offers a comprehensive suite of divorce education and support services delivered as five interconnected core programs: Personalized Information Sessions (1:1 confidential counseling), Divorce University™ (annual conference + online library), Support Groups (peer-based groups facilitated by LCSWs), Referral Program ( vetted professional registry), and Webinars/Workshops (live education series). Additional seasonal and special programs include Summer Programs (Lilac Lunch Circles, Divorce Discussions), Coffee with a Lilac Tree Counselor, Pop-Up Support Series, Navigating Life After Divorce, Honor Service Award event, and Giving Tree fundraising campaign. All programs are virtual and confidential. The organization serves over 2,000 individuals annually regardless of gender identity or demographic situation, operating as a 501(c)(3) nonprofit based in Evanston, IL.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Information Sessions

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Hello Divorce: Tech-enabled online divorce platform offering flat-fee legal services, document automation, and asynchronous support. Comparable in serving divorcing individuals but differentiates through digital-first delivery versus Lilac Tree's counselor-facilitated model.
• OurFamilyWizard: Co-parenting communication and coordination platform widely used in divorce and custody contexts. Comparable in serving divorcing/separating families but focuses on post-divorce co-parenting logistics rather than pre/during-divorce support.
• TalkingParents: Co-parenting communication platform used during and after divorce. Comparable in serving the divorcing population with technology-enabled tools but focuses on secure messaging and record-keeping rather than counseling/support.
• Wevorce: Online collaborative divorce platform offering flat-fee services, mediator matching, and document preparation. Comparable target market (divorcing couples seeking affordable, non-adversarial outcomes) but operates as tech-enabled marketplace rather than nonprofit support organization.

Direct peers

• DivorceCare: Faith-based nonprofit network offering divorce support groups at churches nationwide. Directly comparable model: peer-led group support, low-cost programs, facilitator-driven format, similar target demographic of divorcing individuals seeking community and education.
• The Dads' Divorce: Father-focused divorce resource organization offering education, support groups, and attorney directories. Comparable in providing divorce education and professional referrals for a specific demographic, with similar nonprofit/community-driven model.

Broad incumbents

• Divorce.com (by LegalZoom): Large online divorce service aggregator backed by LegalZoom. Comparable in addressing divorce service needs (forms, referrals, education) at scale but operates as broad commercial platform versus nonprofit counseling/support model.

Others

• American Academy of Matrimonial Lawyers (AAML): Professional association of family law attorneys. Comparable in maintaining a vetted professional network and providing educational programming to divorcing populations, but operates as membership organization for lawyers rather than direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Lilac-Tree-927527363949388
• LinkedInlinkedin.com/company/the-lilac-tree---resources-for-divorcing-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lilac Tree - Divorce Resources for Women