The Living Circle Group Ag

What The Living Circle Group Ag does

The Living Circle Group AG is a privately-held Swiss luxury hospitality group headquartered in Zürich that operates a curated portfolio of first-class hotels, restaurants, and agricultural estates under a "luxury fed by nature" positioning. Wholly-owned operating properties include Storchen Zürich (5-star, 64 rooms on the Limmat), Widder Hotel (14 suites and 35 rooms on Bahnhofstrasse), Alex Lake Zürich (41 studios and 2 penthouses on Lake Zürich), Castello del Sole (5-star superior, 41 suites and 37 rooms on 140 hectares in Ascona), Château de Raymontpierre (exclusive castle hotel in the Swiss Jura opened June 2024), Restaurant Buech (Herrliberg), Rustico del Sole, and the Schlattgut farm and 150-hectare Cantina alla Maggia winery/agricultural estate. The group also markets Schloss Schauenstein (3 Michelin stars, 19 GaultMillau points), OZ, Casa Caminada, and IGNIV through a strategic partnership with the Caminada Group, in which The Living Circle holds a minority stake. A fifth hotel, Hotel Bergwelt Grindelwald, is being acquired from HRS Real Estate with operational handover planned for autumn 2026.

The business generates revenue through room nights, fine dining (Widder Restaurant, Chef's Table, Sunday Brunch), private and corporate events, gift vouchers, and direct-to-consumer e-commerce of wines and agricultural products. Distribution is direct-to-consumer via property-branded websites integrated with SimpleBooking and Aleno reservation systems, e-guma voucher shops, and the Terreni alla Maggia online shop, supported by a "Friends of The Living Circle" referral network and Responsible Hotels of Switzerland cooperative membership. Target customers are luxury leisure travellers, corporate event planners, private celebration guests, and gourmet/wine enthusiasts. The company is Swiss family-owned, led by CEO Marco Zanolari (since 1 August 2023, formerly CEO of Grand Resort Bad Ragaz AG) with Board President Jürg Schmid, and has 501–1,000 employees across its Swiss operations.

Name

The Living Circle Group Ag

Legal name

The Living Circle Group Corp.

Website

https://thelivingcircle.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Living Circle Group AG operates a Swiss luxury hospitality portfolio of first-class hotels, fine dining restaurants, and agricultural estates, serving affluent leisure travellers, corporate clients, and gourmet enthusiasts through integrated farm-to-table operations.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Hospitality

NAICS

Traveler Accommodation (7211), Other Crop Farming (1119), Management of Companies and Enterprises (551)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Services (700)

akta.pro primary industry

Farmstay B&Bs & Agritourism Inns (THAGAHAG)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Luxury hospitality
• Hotel management
• Farm-to-table dining
• Agricultural estate
• Boutique hotels

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from luxury hotel stays across owned and operated properties: Storchen Zürich (5-star, 64 rooms), Widder Hotel (boutique, 14 suites + 35 rooms), Alex Lake Zürich (41 studios + 2 penthouses), Castello del Sole (5-star superior, 41 suites + 37 rooms), and Château de Raymontpierre (exclusive castle hotel). Room rates and packages generate primary accommodation revenue.
2. Fine Dining Restaurants: Revenue from multiple restaurant outlets including Widder Restaurant (Hotel Restaurant of the Year 2024 by Falstaff), La Rôtisserie at Storchen, Stefan Jäckel's Chef's Table events, and Sunday Brunch offerings. Pricing at CHF 130 for Sunday Brunch adults, CHF 352 per person for Chef's Table 7-course menu.
3. Agricultural and Wine Products: Sale of proprietary food and wine products through Terreni alla Maggia / Cantina alla Maggia (150 hectares, Ascona), including Merlot wines (Ascona Riserva ranked 3rd in Falstaff's Merlot Trophy 2022), rice, corn, and specialty products via Enoteca Alimentare and online e-shop.
4. Events and Celebrations: Revenue from hosting meetings, corporate events, seminars, and private celebrations across hotel properties and Château de Raymontpierre. The group actively markets event venues and bespoke celebration packages.
5. Gift Vouchers: Sale of gift vouchers across all group properties through e-guma platform, covering hotel stays, dining experiences, and curated packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Living Circle Group AG operates a hand-picked portfolio of first-class hotels, restaurants, and agricultural estates in Switzerland. Its own farms (Schlattgut, Terreni alla Maggia, Château de Raymontpierre farm) supply rice, vegetables, fruit, and wine directly to hotel restaurants in a closed-loop farm-to-table luxury hospitality model. The group also sells proprietary wine and agricultural products, hosts corporate events and private celebrations, and offers gift vouchers across all properties.

Product overview

The Living Circle Group AG operates a portfolio of first-class hotels, restaurants, and agricultural estates in Switzerland. The group follows a 'luxury fed by nature' philosophy, producing rice, vegetables, fruit, and wine from their own farms for direct delivery to their tables. Their portfolio includes 4 core owned properties: Storchen Zürich (5-star historic hotel), Widder Hotel (boutique hotel), Alex Lake Zürich (lakeside hotel), and Castello del Sole (5-star superior resort). Additional owned operations include Cantina alla Maggia winery (150 hectares producing wine, rice, corn), Château de Raymontpierre (castle hotel), Rustico del Sole restaurant, Buech restaurant, and Schlattgut farm experience. Through partnership with Caminada Group, the network extends to Schloss Schauenstein (3 Michelin-starred castle), OZ vegetarian restaurant, Casa Caminada inn, and IGNIV sharing-concept restaurants. The group also offers signature dining experiences like Sunday Brunch and Chef's Table events.

Differentiator

Problem solved

Functional benefit

Products and services

• Storchen Zürich
• Widder Hotel Boutique hotel on Bahnhofstrasse in Zurich's historic old town with 14 suites and 35 rooms, known for the Widder Restaurant named Hotel Restaurant of the Year 2024 by Falstaff.
• Alex Lake Zürich Stylish hotel on the western shore of Lake Zurich featuring 41 studios and 2 penthouses with a unique water's edge position.
• Castello del Sole 5-star superior hotel in Ascona spanning 140 hectares on Lake Maggiore, featuring 41 suites and 37 double/single rooms with nearly 500 years of hospitality at the location.
• Château de Raymontpierre Castle hotel in Swiss Jura at 1000 meters altitude, surrounded by 650 hectares of forest. Exclusive venue for creative retreats, seminars, and celebrations featuring farm-fresh organic cuisine.
• Restaurant Buech Historic restaurant above Herrliberg operating for over 100 years with the charm of a genuine countryside tavern and views of the central Swiss Alps.
• Schlattgut Farm Farm experience on 31 hectares above Lake Zurich offering humane livestock breeding education, rose picking, and strawberry picking, with a daily farm shop and sunny meadow terrace.
• Cantina alla Maggia & Terreni alla Maggia Winery and agricultural estate in Ascona with 150 hectares producing rice, corn, wine, and specialty products, sold at the on-site Enoteca Alimentare and online shop.
• Rustico del Sole Restaurant experience located 1000 meters above Lake Maggiore with panoramic views over the entire lake, part of the Castello del Sole property offering.
• Sunday Brunch at Storchen Zürich Weekly Sunday brunch service at Storchen Zürich featuring food and drinks served at the table, live cooking stations, egg dishes, seasonal menu items, coffee, tea, half bottle of champagne, and water.
• Stefan Jäckel's Chef's Table Exclusive 7-course menu experience at Storchen Zürich's La Rôtisserie where guests dine behind the scenes in the kitchen with direct views of chefs at work.
• Schloss Schauenstein (Partner Hotel) Historic castle hotel in Fürstenau, Grisons, with 9 unique rooms and award-winning cuisine by Swiss top chef Andreas Caminada (19 GaultMillau points, 3 Michelin stars).
• IGNIV (Partner Restaurants) Sharing-concept restaurants by Andreas Caminada (Rhaeto-Romanic for 'nest') at Grand Resort Bad Ragaz, Badrutt's Palace St. Moritz, Marktgasse Hotel Zürich, and St. Regis Bangkok, celebrating sharing at table.

Quantifiable outcome

• Widder Restaurant named Hotel Restaurant of the Year 2024 by Falstaff
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• HRS Real EstateminorOthers · 1 November 2025The Living Circle is taking over Hotel Bergwelt Grindelwald from HRS Real Estate at the end of November 2025, as well as the operating company from Swiss Design Collection. Operational handover planned for autumn 2026.
• Caminada GroupcoreStrategic or Co-development PartnerThe Living Circle and Caminada Group jointly acquired properties in Fürstenau, Grisons from the Heinrich Schwendener-Stiftung, forming Schloss Schauenstein AG. The Living Circle also acquired a minority stake in the operating company Caminada Group AG. Andreas Caminada's establishments (Schloss Schauenstein with 3 Michelin stars and 19 GaultMillau points, OZ vegetarian restaurant, Casa Caminada with rooms and bakery) become partner hotels of The Living Circle under the 'partner of The Living Circle' brand mark.
• CleanHubminorStrategic or Co-development PartnerCleanHub partnership enables The Living Circle to achieve 'plastic neutral' status. Hotels systematically reduce single-use plastic, and unavoidable single-use plastic is compensated through CleanHub's recovery infrastructure.
• Responsible Hotels of SwitzerlandcoreStrategic or Co-development PartnerThe Living Circle is a founding member of Responsible Hotels of Switzerland, a cooperative of 26 Swiss lead companies focused on ecological and social sustainability. All 4 The Living Circle hotels participate, using the cooperative as a showcase for responsible travellers.
• Park Hotel Sonnenhof, VaduzminorGTM or Marketing PartnerPark Hotel Sonnenhof in Vaduz is a member of 'Friends of The Living Circle', a selected circle of leading hotels in regions where The Living Circle is not directly present. Partner hotels share The Living Circle's values: hospitality, culinary excellence, service quality, and authentic experiences.
• Heinrich Schwendener-StiftungminorOthersThe foundation sold properties in Fürstenau, Grisons to The Living Circle and Caminada Group, enabling the Schloss Schauenstein acquisition and long-term sustainable development of the Fürstenau location.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Belmond (LVMH): LVMH-owned luxury hospitality group operating iconic hotels, trains, and river cruises. Comparable as a luxury brand-led collection targeting affluent experiential travelers, though at much larger global scale.
• Relais & Châteaux: Global association of independent luxury hotels and restaurants with strong culinary emphasis. The Living Circle's profile (luxury hotels + Michelin/Falstaff-recognized restaurants + farm-to-table ethos) fits the Relais & Châteaux archetype.
• Mandarin Oriental Hotel Group: Global operator of luxury hotels with strong culinary and design positioning. Comparable premium hospitality experience delivery though at much larger international scale than The Living Circle's Swiss-focused portfolio.
• Six Senses (IHG): Global luxury hospitality group focused on wellness, sustainability, and distinctive destinations. Comparable curated, sustainability-led luxury positioning though operating at global scale with broader resort footprint.
• La Réserve Hotels (Michel Reybier Hospitality): Curated portfolio of luxury hotels including La Réserve Genève and La Réserve Eden au Lac Zurich. Direct competitor for HNW Zurich/Lake Geneva guests and a comparable multi-property European luxury hospitality group.

Direct peers

• Badrutt's Palace: Iconic 5-star deluxe luxury hotel in St. Moritz with a comparable ultra-luxury positioning and historical heritage. Hosts one of the IGNIV sharing-concept restaurants (Caminada partnership), creating direct network overlap with The Living Circle.
• Gstaad Palace: Independently owned 5-star superior Swiss Alpine luxury hotel. Comparable to The Living Circle as an iconic single-asset Swiss luxury property targeting international HNW travelers in a premium resort destination.
• Grand Resort Bad Ragaz: Five-star Swiss luxury resort and thermal spa destination operated from the same competitive set as The Living Circle. Marco Zanolari, The Living Circle's current CEO, was previously CEO of Grand Resort Bad Ragaz, making the two organizations direct comparables in the Swiss luxury hospitality space.
• Tschuggen Collection (Tschuggen Hotel Group): Swiss family-owned collection of luxury hotels including Tschuggen Grand Hotel Arosa and Carlton Hotel St. Moritz. Closely comparable as a curated, family-controlled Swiss luxury hotel group with multiple award-winning properties.
• Park Hotel Sonnenhof: Luxury hotel in Vaduz, Liechtenstein, formally listed as a 'Friend of The Living Circle' partner. Comparable curated luxury positioning in the Alpine region with cross-referral relationship to The Living Circle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-living-circle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Circle Group Ag