PAX Technology

What PAX Technology does

PAX Technology (legally PAX Global Technology Limited, HKEX: 00327.HK) is one of the world's largest providers of electronic payment terminal solutions, founded in 2000 and headquartered in Shenzhen, China, with Hi Sun Technology as its controlling shareholder. The company designs and manufactures Android SmartPOS devices, multilane PINpads, unattended self-service terminals, and classic Linux terminals, all running on PayDroid OS — a locked-down version of Android that isolates payment processing from non-payment applications. Its portfolio includes flagship products such as the A920Pro, A920 MAX, A35, A77, A6650, A6630, A950, and the M-series PayPhone/PayTablet range, supported by a globally distributed manufacturing and R&D footprint.

PAX generates the majority of revenue from hardware sales of these payment terminals, with Android-based products contributing over 70% of FY2025 revenue and EMEA representing the largest region at 36% (followed by LATAM 26%, North America 19%, and Asia Pacific 19%). A growing recurring SaaS component is delivered through MAXSTORE, a device management and application distribution platform connected to over 16 million payment terminals worldwide and hosting more than 11,000 apps from over 3,500 developers. The company monetizes MAXSTORE and adjacent value-added services (AirViewer, GoInsight, Cloud Scan, Rhino RKI, Cloud Messaging), adding a subscription and managed-services layer to the hardware base. MAXSTORE is hosted on AWS infrastructure, and PAX maintains certified Remote Key Injection centers in Italy, the United States, and China.

PAX distributes exclusively through a global network of payment system integrators, franchise offices, acquiring banks, payment service providers (PSPs), and independent sales organizations (ISOs), with no direct merchant sales. Customer concentration is dispersed across hundreds of channel relationships, though tier-1 PSP anchors such as Dojo (UK) and DNA Payments (UK) carry strategic weight. The company holds 86 device certifications including 17 PCI PTS 6.x and the industry-first PCI PTS POI v7.0 (A77), and is the only Asian payment terminal supplier on the PCI SSC advisory board. As of 2025, leadership transitioned with Tom Luo appointed CEO and Xu Changjun as Chairman, signaling continuity of operating expertise combined with strategic oversight from the controlling shareholder.

Name

PAX Technology

Legal name

PAX Global Technology Limited

Website

https://paxtechnology.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PAX Technology designs and manufactures Android-based SmartPOS payment terminals and the MAXSTORE device management platform, serving acquiring banks, payment service providers, and merchants across 120+ countries with over 100 million terminals deployed worldwide.

Ownership category

akta.pro rank

Product category

Payment Terminal Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Software Publishers (513210)

SIC

Electronic Computers (3571), Computer Terminals (3575), Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Payment terminal solutions
• Android SmartPOS devices
• POS terminal manufacturing
• Device management software
• Electronic payment hardware

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payment Terminal Hardware Sales: PAX generates the majority of revenue from selling electronic payment terminal hardware including Android SmartPOS devices, classic Linux terminals, unattended self-service terminals, and related accessories. In 2025, revenue was USD 749.8 million with net profit of USD 96.5 million.
2. SaaS Platform Services (MAXSTORE): MAXSTORE platform provides recurring SaaS revenue through device management, application distribution, Remote Key Injection (RKI) services, and value-added tools. Connected to over 16 million payment terminals worldwide, supporting over 11,000 apps from more than 3,500 developers.
3. Value-Added Services (VAS): Additional services including AirViewer for remote terminal control, GoInsight for business intelligence, Cloud Scan for security validation, Rhino RKI for remote key injection, and Cloud Messaging for app notifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PAX Technology designs, manufactures, and sells electronic payment terminals (Android SmartPOS, classic Linux terminals, unattended self-service devices, Android PayPhones and PayTablets) and the MAXSTORE SaaS platform for device management, app distribution, Remote Key Injection, and operational analytics. Hardware is sold through channel partners and acquiring banks/PSPs/ISOs, while MAXSTORE connects more than 16 million terminals worldwide and hosts over 11,000 apps from 3,500+ developers across 100+ countries.

Product overview

PAX Technology is a leading provider of electronic payment terminal solutions offering a comprehensive Android-based SmartPOS portfolio. The product lineup centers on Android SmartPOS terminals (A920Pro, A920 MAX, A35, A50, A77, A33L, A950, A6650, A6630, A910S, A960), Android PayPhones/PayTablets (M8, M30, M50), Android Desktop terminals (A8700), Android SmartECR (E700), and Classic Linux terminals. All Android devices run on the proprietary PayDroid OS and are supported by the MAXSTORE SaaS platform which provides both an app marketplace and device management capabilities. MAXSTORE connects over 16 million terminals worldwide and supports over 16,000 apps, enabling value-added services including AirViewer remote control, GoInsight analytics, Cloud Scan security checking, and Rhino RKI key injection. The company also offers specialized solutions for unattended self-service, multilane retail, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MAXSTORE: SaaS platform providing centralized terminal management, application distribution, Remote Key Injection (RKI), remote technical support and operational analytics. Connected to over 16 million payment terminals worldwide as of December 2025. Previously known as PAXSTORE.
• PAXSTORE
• PayDroid
• paxRhino
• CyberLab
• AppScan

Products and services

• A920Pro Portable SmartPOS World's best-selling payment terminal designed for all vertical markets including hospitality, public transport, home delivery, queue busting, and petrol. Features larger screen and customer-facing display option. Industry-first EMVCo C-8 certification.
• A920 MAX SmartPOS Advanced handheld Android SmartPOS with 5G connectivity, 6.5-inch HD touchscreen, 13MP rear camera, Android 13 OS, PIN on glass technology, and PCI PTS 6.x certification. 40% faster install speed and 216% faster reading speed than A920.
• A35 Android SmartPINPad Next-generation Android 10 multilane PINPad designed for tier 1 retailers. Features PCI PTS 6.x and contactless certifications, large vivid touchscreen, and fast processor for multimedia content including value-added services, loyalty programs, and promotions. Mastercard Enhanced Contactless (Ecos) certified.
• A50 MiniPOS Compact MiniPOS terminal designed for space-constrained environments.
• A77 MiniPOS Android MiniPOS with PCI PTS POI v7.0 certification - the world's first payment terminal to achieve this standard. Features compact elegance and wireless versatility.
• IM30 Unattended Payment Terminal (UPT) Unattended self-service terminal for environments like parking, vending, and queue management.
• A33L Countertop SmartPOS Newly launched countertop Android SmartPOS terminal.
• A950 Portable SmartPOS Portable Android SmartPOS launched in 2025.
• A6650 PDA POS Ruggedized handheld Android PDA POS built for fast-paced hospitality, restaurant, and retail demands. Features compact waterproof design, robust connectivity, and long battery life.
• A6630 MiniPOS MiniPOS terminal launched in 2025 with PCI PTS POI v7.0 certification.
• A910S SmartPOS Mobile Android SmartPOS terminal.
• A960 SmartPOS Android SmartPOS terminal launched in 2023.
• M8 PayTablet World's first Android PayTablet with fully integrated SmartPOS payment processing engine. Features Android 11, Octa-core processor, aluminum-encased widescreen design, dual cameras, and PCI 6.x certified PINPad.
• M30 PayPhone World's first smartphone with card acceptance features, part of the M-series portfolio.
• M50 PayPhone PayPhone model in the M-series portfolio with card acceptance features.
• A8700 Android Desktop Terminal Android desktop payment terminal for retail chains, deployed at scale in Japan.
• E700 SmartECR Android SmartECR combining payment and business operations in an all-in-one solution.
• E800 Linux Mobile Terminal Mobile payment terminal running Linux OS.
• A800 Desktop Terminal Android desktop terminal for countertop use.
• MAXSTORE SaaS Platform Industry-leading app marketplace and device management platform (rebranded from PAXSTORE). Serves as both an App Store Marketplace and advanced Device Management Platform. Connected to over 16 million payment terminals worldwide, supporting over 11,000 apps from thousands of developers. Provides centralized terminal management, application distribution, Remote Key Injection (RKI), remote technical support, and operational analytics.
• MAXSTORE Value-Added Services (VAS) Suite of value-added services available through MAXSTORE including AirViewer (remote terminal control), GoInsight (business intelligence), Cloud Scan (app security checking), Rhino RKI (remote key injection), and Cloud Messaging (app notification service).
• CyberLab Testing Platform Industry-leading state-of-the-art payment application cloud test platform providing professional one-stop online debugging and testing service to facilitate development and testing of payment applications.
• Rhino Remote Key Injection (RKI) Service Secure Remote Key Injection service for deployment of PIN keys and SRED data (P2PE) to POS terminal hardware. Operated at certified facilities in Italy (EMEA), USA (Americas), and China (Asia).
• EPOS Portfolio Integrated Electronic Point of Sale solutions combining store operations and payments in all-in-one devices.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• DojocoreChannel Partner/ Reseller/ Distributor · 2 June 2026Dojo, one of Europe's leading payment service providers, deployed PAX Technology's A920 MAX Android platform launching Dojo Go Max - the UK's most advanced payment terminal. The partnership combines PAX's hardware with Dojo's software optimization for hospitality, retail, and service businesses. Dojo Go Max supports over 450 EPOS integrations with 99.99% uptime and automatic Wi-Fi/4G switching.
• Wink IncflagshipStrategic or Co-development PartnerStrategic partnership bringing Wink's multimodal biometric identity and payments platform to PAX Android payment devices. The collaboration enables consumers to pay using biometric recognition, creating faster, simpler, and more secure checkout experiences. The solution can be deployed across the entire PAX terminal range including countertop, mobile, PIN pad, and self-service devices.
• DNA PaymentscoreChannel Partner/ Reseller/ DistributorDNA Payments, a UK payment service provider, became the first in the UK to launch the ruggedized PAX A6650 Android PDA POS. The A6650 combines computing power of a top-tier smartphone with secure payment capabilities through DNA Payments' axept PRO platform. Successfully piloted with Mission Mars restaurant group.
• GCG Consulting IncminorChannel Partner/ Reseller/ DistributorGCG Consulting, a merchant services provider, selected PAX payment terminals and First American by Deluxe processing for the first-ever cashless WM Phoenix Open tournament. Yumasoft provided POS application powering PAX devices.
• Google (Android)coreTechnology or IntegrationPAX SmartPOS terminals run on Android OS licensed from Google, leveraging the Android ecosystem for app development, security updates, and smartphone-like functionality. PAX uses a locked-down version called PayDroid OS.
• Amazon Web Services (AWS)coreTechnology or IntegrationMAXSTORE platform is deployed on AWS cloud infrastructure providing high scalability, availability, and information data security. AWS security features complement PAX's own security controls for the payment ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BBPOS: BBPOS (Hong Kong) is a direct competitor specializing in mobile and mPOS terminals (WisePad, WisePOS) supplied to PSPs and acquirers including Stripe and Square; competes with PAX's mobile A920 and A910S lines.
• Verifone: Verifone is the largest direct competitor to PAX in electronic payment terminals globally, offering countertop, mobile, and multilane POS hardware (e.g., V200c, P400, Engage series) sold to acquirers, PSPs, and merchants across the same enterprise channels PAX targets.
• Newland Payment Technology: Newland is a Chinese-headquartered direct competitor producing Android SmartPOS, unattended, and multilane terminals (N910, N950, U1000) sold through similar acquirer/ISO channels, particularly aggressive in EMEA and APAC where PAX is strong.
• Castles Technology: Castles Technology is a Taiwan-based competitor producing Android and Linux payment terminals (Saturn series, S1F2, MP35) targeting the same acquirer and PSP channels in EMEA, APAC, and the Americas.
• Ingenico (Worldline): Ingenico, now part of Worldline, is a direct competitor offering the Axium, Lane/3000, and ICT-series terminals with comparable Android SmartPOS roadmaps, EMV/PCI certifications, and a global acquirer/ISO distribution model overlapping with PAX's channels.

Emerging players

• Sunmi: Sunmi produces Android-based SmartPOS and PayTerminal devices (T2, T3, P2) targeting SMB merchants and ISVs; overlapping with PAX in Android-based retail hardware but with a stronger ECR/all-in-one focus rather than pure payment terminals.
• SumUp: SumUp is a European PSP selling its own branded mobile payment terminals (SumUp Air, Solo, 3G) plus payments software to micro and SMB merchants, overlapping with PAX's mobile SmartPOS A-series in the EMEA SMB segment.

Broad incumbents

• Square (Block): Block/Square operates a vertically integrated payment hardware and software stack (Square Reader, Square Terminal, Square Register) competing most directly with PAX's mobile and countertop SmartPOS at the SMB and mid-market, while also serving as a BBPOS customer in some segments.
• Clover (Fiserv): Clover, owned by Fiserv, is a vertically integrated Android SmartPOS platform (Clover Station, Flex, Mini) with an app marketplace comparable to MAXSTORE, sold primarily through US banks and ISOs in direct competition with PAX's North America strategy.
• Stripe (Stripe Terminal): Stripe Terminal offers BBPOS- and Verifone-sourced Android POS hardware (Stripe Reader S700, BBPOS WisePad) plus its payments software stack, competing with PAX's integrated hardware+software approach for platform-driven merchants and ISVs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Facebookfacebook.com/strikingly
• LinkedInlinkedin.com/company/paxtechnologyemea

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAX Technology