TRUE Studios
TRUE Studios is a founder-operated commercial video production and photography studio in Lewis Center, Ohio, serving regional mid-market and enterprise clients with multicamera video, photography, and hourly studio rental from a purpose-built facility.
- Company typePrivate
- Founded1999
- HeadquartersLewis Center, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TRUE Studios does
TRUE Studios, LLC is a privately held, founder-operated commercial video production and photography studio headquartered at 520 Enterprise Dr. Unit D, Lewis Center, Ohio, near Columbus. Founded in 1999 by Brian Caiazza after a layoff — bootstrapped with severance pay and an iMac — the company has operated continuously for more than 25 years without external funding, growing from a basement operation into a purpose-built 1,500 sq. ft. studio. The business is structured as an Ohio LLC and is actively operating.
The company's core offering is full-service video production, encompassing creative concept development, scriptwriting, storyboarding, multicamera recording, post-production, color correction, and motion graphics, delivered in-studio or on-location. Production is built around Sony FX cinema cameras with multi-camera 4K 10-bit capture and Sony G-Master professional glass, supported by a 16-foot cyc wall, chroma key/green screen, professional lighting, and dedicated hair and makeup facilities. A complementary commercial photography line covers product, headshot, and environmental portrait work with retouching, and a discrete studio rental product offers the facility at $100/hour with a 2-hour minimum, including free rental when clients engage TRUE Studios for production.
Revenue mechanics are entirely project-based, with most services quoted on engagement scope and studio rental priced hourly. The customer base spans mid-to-large enterprises, healthcare, higher education, industrial, nonprofit, and office-products verticals, with documented case studies including Wilmington College (recruitment video credited with ~20% admissions lift and 14,000 views in 24 hours), Smash My Trash (broadcast-ready multi-format ads), Capsa Healthcare (training video), Dupler Office, Map4Health, and The Legion Project. Go-to-market is direct sales, founder-led, regional to the Columbus market, with no paid advertising or external sales infrastructure; the website case studies, client testimonials, and founder LinkedIn presence serve as the primary commercial channels.
TRUE Studios firmographics
Firmographics- Name
- TRUE Studios
- Legal name
- TRUE Studios, LLC
- Website
- https://truestudios.biz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRUE Studios is a founder-operated commercial video production and photography studio in Lewis Center, Ohio, serving regional mid-market and enterprise clients with multicamera video, photography, and hourly studio rental from a purpose-built facility.
- Ownership category
- akta.pro rank
TRUE Studios industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where TRUE Studios is headquartered
LocationHeadquarters
- HQ city
- Lewis Center
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRUE Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Project-based professional video production including scriptwriting, storyboarding, multicamera recording, post-production, color correction, and motion graphics. Revenue generated through client engagements for corporate videos, marketing content, training videos, and promotional materials.
- Commercial Photography Services: Commercial photography services including product photography, corporate headshots, environmental portraits, and studio photography with retouching capabilities.
- Studio Rental: Hourly studio rental of 1500 sq. ft. video and photography studio at $100/hour with 2-hour minimum. Free rental offered when clients hire TRUE Studios for video production or photography services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly Studio Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TRUE Studios product offering
Product offeringCore offering
TRUE Studios is a full-service video production and commercial photography studio delivering end-to-end creative services from concept through delivery. Core offerings include strategic creative concept development, scriptwriting, storyboarding, multicamera Sony FX cinema recording, professional photography, post-production editing, color correction, and motion graphics, executed in a 1,500 sq. ft. purpose-built studio with on-location capability. The studio also rents its facility on an hourly basis to external photographers, videographers, and content creators.
Product overview
TRUE Studios is a unified creative production studio offering three integrated core services: Video Production Services (creative concept development, scriptwriting, multicamera recording, editing, and motion graphics), Commercial Photography Services (product photography, corporate headshots, and environmental portraits), and Studio Rental (a 1500 sq. ft. purpose-built facility). An add-on offering of Hourly Studio Sessions provides affordable access to the studio for clients who don't require full-day bookings. The studio leverages a 25-year legacy in visual communications to deliver brand-critical results for corporate, commercial, fashion, and product clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service corporate video production including creative concept development, scriptwriting, storyboarding, multicamera video and audio recording, post-production editing, color correction, and motion graphics. Services available both in-studio at the 1,500 sq. ft. Lewis Center facility and on-location. Targets businesses and organizations needing marketing videos, promotional videos, social media content, training videos, demonstration videos, and interview videos.
- Commercial Photography Services Commercial photography services including in-studio product photography, on-location environmental portraits and headshots, in-studio portraits and headshots, clipping path and masking, and photo retouching. Targets businesses needing clinical trust-building imagery, corporate headshots, and product photography.
- Studio Rental Hourly rental of a 1,500 sq. ft. purpose-built video and photography studio featuring a 16-foot cyc wall, chroma key/green screen, black and white seamless backdrops, photography strobes, dedicated hair and makeup area, and garage door access. Available at $100/hour with a 2-hour minimum including setup and tear-down. Open to external photographers, videographers, and content creators needing professional studio space; free rental when hiring TRUE Studios for production services.
- Hourly Studio Sessions Affordable full-service video and photo shoot sessions booked hourly in the TRUE Studios studio as an alternative to full and half-day shoots. Ideal for interviews, promotional, demonstration, social media, or training videos with all equipment readily available on-site.
Quantifiable outcome
- 14,000 views within first 24 hours of video launch for Wilmington College recruitment campaign
- +1 more outcomes
Companies that use TRUE Studios
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles6 records
TRUE Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TRUE Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smash My Trash (via marketing agency)coreTRUE Studios produced three high-impact video ads for Smash My Trash client, originally contracted for raw footage but pivoted to full commercial production when file transfer issues arose. The partnership involved working with the client's marketing agency to create broadcast-ready 30-second ads adapted for Facebook, LinkedIn, and YouTube in both horizontal and vertical formats.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
TRUE Studios competitors and assessment
Company assessmentDirect peers
- Lemonlight: Lemonlight is a full-service video production company offering end-to-end content creation from concept to post-production. It directly competes with TRUE Studios in the corporate/commercial video space, serving similar mid-market and enterprise clients with comparable multi-camera production capabilities, though at a national rather than regional scale.
- Sandwich Video: Sandwich Video is a creative production studio producing brand-driven video content for marketers and startups. It shares TRUE Studios' positioning around strategic storytelling and outcome-driven content, though Sandwich operates at a higher creative profile and serves venture-backed brands nationally.
- Think Media: Think Media is a video production and content strategy agency producing videos for brands, creators, and thought leaders. Both companies combine production capability with strategic positioning, though Think Media emphasizes YouTube/creator economy content distribution while TRUE focuses on corporate/educational verticals.
- Casual Films: Casual Films is a global corporate video production company offering full-service script-to-screen capabilities for enterprise clients. It mirrors TRUE Studios' full-service production model including creative development, multicamera capture, and post-production, though with international office coverage rather than single-region focus.
- D-Mak Productions: D-Mak Productions is a Columbus, Ohio video production company offering commercial and corporate video services. It is the closest geographic peer to TRUE Studios, competing directly for the same regional enterprise and mid-market clients in the Columbus metro area.
- Bare Knuckle Creative: Bare Knuckle Creative is a Cincinnati-based video production and creative studio producing commercial and corporate content for regional brands. It is a Midwest regional peer comparable to TRUE Studios in geography, service scope, and target customer profile.
Others
- Peerspace (studio rental marketplace): Peerspace is a marketplace for hourly studio and venue rentals, including photography and video studios. It is comparable to TRUE Studios' studio rental product line ($100/hour) as a distribution and discovery channel for creators seeking controlled production environments, though it is not a direct production competitor.
Emerging players
- Starter Films: Starter Films is a startup-focused video production company producing pitch videos and product demos. It overlaps with TRUE Studios on corporate/promotional video but targets early-stage companies rather than established enterprises and institutions.
Broad incumbents
- Blue Chip Marketing & Media: Blue Chip Marketing & Media is a larger Midwest-based marketing agency offering video production among broader advertising and media services. It competes for some of TRUE Studios' enterprise and education clients but operates as a full-service agency rather than a specialized production studio.
- Yakkazoo: Yakkazoo is a larger creative agency offering video production alongside branding, advertising, and digital services. It overlaps with TRUE Studios on corporate video production but competes as a broader agency rather than a specialized production studio, serving larger enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TRUE Studios social profiles
Digital presenceTRUE Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUE Studios leadership team
Management profileNumber of profiles
Profiles1 record
TRUE Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUE Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUE Studios
What does TRUE Studios do?
TRUE Studios is a full-service video production and commercial photography studio delivering end-to-end creative services from concept through delivery. Core offerings include strategic creative concept development, scriptwriting, storyboarding, multicamera Sony FX cinema recording, professional photography, post-production editing, color correction, and motion graphics, executed in a 1,500 sq. ft. purpose-built studio with on-location capability. The studio also rents its facility on an hourly basis to external photographers, videographers, and content creators.
Is TRUE Studios a public or private company?
TRUE Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRUE Studios founded?
TRUE Studios was founded in 1999. It employs 1 to 10 people.
Where is TRUE Studios based?
TRUE Studios is headquartered in Lewis Center, United States, in the North America region.
How does TRUE Studios make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are commercial Photography Services and studio Rental.
Who are TRUE Studios's main competitors?
Direct peers on record are Lemonlight, Sandwich Video, Think Media, Casual Films, D-Mak Productions and Bare Knuckle Creative. Peerspace (studio rental marketplace) is listed as an others. Starter Films is listed as an emerging player. Broad incumbents are Blue Chip Marketing & Media and Yakkazoo.
Does TRUE Studios have an API?
No public API is recorded for TRUE Studios.
What industry is TRUE Studios in?
TRUE Studios's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.