Taos County Association of Realtors

What Taos County Association of Realtors does

Enchanted Circle Association of REALTORS® (ECAR), formerly Taos County Association of REALTORS® (TCAR), is a not-for-profit trade association established in 1964 and headquartered in Taos, New Mexico. It operates the regional Multiple Listing Service (MLS) that aggregates residential, land, multi-family, and commercial property listings for the Enchanted Circle region of north-central New Mexico, including Taos, Angel Fire, Red River, and surrounding areas. ECAR also maintains electronic key box and keypad servicing infrastructure, provides continuing education and informational updates, and runs member programs including a Young Professionals Network and a charitable donations initiative.

The association's core technology is the MLS database, accessible exclusively to its members, who are licensed real estate agents and brokers operating in the regional market. ECAR is affiliated with the New Mexico Association of REALTORS® (NMAR) and the National Association of REALTORS® (NAR®), the largest trade association in the United States, granting members access to the REALTOR® collective membership mark, a national code of ethics, advocacy resources, and a network of more than one million REALTORS® nationwide. The association supports consumer-facing services through a public website that helps prospective buyers and sellers locate REALTORS®, search active listings, and access property tax and market statistics content.

ECAR is funded primarily through recurring membership dues from approximately 230 REALTOR® members and Affiliate membership fees from real estate-adjacent businesses such as title companies, lenders, and inspectors. Pricing is not publicly disclosed. The go-to-market is community-led: real estate professionals join to obtain MLS access, key box services, education, and representation, while the general public engages ECAR for help locating members, filing complaints, and getting market information. The organization is governed by a Board of Directors and operates with a small staff (1-10 employees) from its single office at 1210 H Salazar Rd, Taos, NM.

Name

Taos County Association of Realtors

Legal name

Enchanted Circle Association of REALTORS®

Website

https://taosmls.net

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Taos County Association of Realtors (ECAR) is a not-for-profit trade association providing MLS access, key box servicing, and education to approximately 230 REALTOR® members across the Enchanted Circle region of northern New Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Taos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through membership dues from approximately 230 REALTOR® members and Affiliate membership fees from real estate related businesses. Members pay for access to MLS services, key box servicing, educational offerings, and other member resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ECAR is a not-for-profit real estate trade association that provides its REALTOR® members with access to the regional Multiple Listing Service (MLS) covering residential, land, multi-family, and commercial listings across Taos, Angel Fire, Red River, and surrounding areas of north-central New Mexico, along with electronic key box/keypad servicing, continuing education, legal and ethics updates, and consumer-facing property search and REALTOR finder tools.

Product overview

The Enchanted Circle Association of REALTORS® (ECAR) operates as a not-for-profit trade association offering a portfolio of member services centered around MLS access, professional development, and consumer real estate resources. The core offering is the Multiple Listing Service (MLS) providing property listings for the northern New Mexico area, supplemented by member resources including electronic key box servicing and educational offerings. ECAR also provides consumer-facing services through its Consumer Resources and REALTOR Resources portals, alongside specialized programs like the Young Professionals Network (YPN), charitable donations initiative, and local market statistics reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS Access (Multiple Listing Service) The Multiple Listing Service provides residential, land, multi-family, and commercial listings for Taos, Angel Fire, Red River, and surrounding areas in north-central New Mexico, accessible to REALTOR® members.
• Member Resources Provides members with MLS access, servicing of electronic key boxes and keypads, educational offerings, and various forms of informational updates and supportive services.
• ECAR Young Professionals Network (YPN) A networking group for young real estate professionals within the association, organizing events and professional development activities.
• Consumer Resources Resources for home buyers and sellers including finding a REALTOR®, searching active listings, property tax resources, and general real estate guidance for the northern New Mexico area.
• REALTOR® Resources Information and tools for real estate professionals including local property data, market statistics, NAR Code of Ethics resources, and industry updates.
• Local Real Estate Market Stats Statistical reports and analysis of the local real estate market trends for the Enchanted Circle area, updated regularly.
• ECAR Charitable Donations Program

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• New Mexico Association of REALTORS® (NMAR)coreOthersECAR is affiliated with NMAR, part of the statewide REALTOR® network that provides advocacy, education, and policy support for real estate professionals across New Mexico.
• National Association of REALTORS® (NAR®)coreOthersECAR is part of the nationwide REALTOR® network affiliated with NAR®, the largest trade association in the United States with over 1 million members. NAR® provides the REALTOR® trademark, code of ethics, and national representation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Stellar MLS: Large regional MLS serving Florida and adjacent markets. Provides an analog for how ECAR's MLS could evolve if scaled regionally, and a benchmark for technology investment in modern MLS platforms.
• Heartland MLS: Regional MLS serving Kansas City and surrounding Midwest markets. Comparable as a non-profit, member-governed MLS infrastructure provider, though operating at a larger geographic and membership scale than ECAR.

Regional players

• Durango Area Association of REALTORS: Local REALTOR® association serving the Durango, Colorado region — geographically adjacent to ECAR's territory across the Colorado/New Mexico border, with a comparable mountain-market membership profile.
• El Paso Association of REALTORS: Border-region REALTOR® association serving the El Paso, Texas market. Operates a similar member-based MLS model and serves a comparable-sized southwestern metro, though geographically non-overlapping with ECAR.

Broad incumbents

• Bright MLS: One of the largest regional MLS providers in the U.S., serving the Mid-Atlantic. Comparable to ECAR's MLS function but at consolidated scale, illustrating the consolidation trend that could eventually pressure small independent MLS operations.
• National Association of REALTORS: The umbrella trade association for the U.S. real estate industry and ECAR's national affiliate (>1M members). Comparable in member-service and advocacy function but operating at vastly larger national scale rather than as a local MLS provider.
• New Mexico Association of REALTORS: The statewide REALTOR® trade association that ECAR is affiliated with. Operates one tier above ECAR in the association hierarchy, providing advocacy and education across the state rather than local MLS services.

Direct peers

• Santa Fe Association of REALTORS: Local REALTOR® association serving the Santa Fe market, with a similar member-service, MLS, education, and advocacy model; comparable in geography (northern New Mexico) and membership scale.
• Las Cruces Association of REALTORS: Local New Mexico REALTOR® trade association offering MLS access, education, and advocacy; structurally identical to ECAR but serving southern New Mexico, providing a same-state benchmark for membership economics.
• Greater Albuquerque Association of REALTORS: Another New Mexico-based local REALTOR® trade association operating a regional MLS and providing member services analogous to ECAR, making it the closest directly comparable peer in the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ECARNM
• LinkedInlinkedin.com/company/taos-county-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taos County Association of Realtors