SustainableStartup&Co

What SustainableStartup&Co does

Sustainable Startup Organization S.L., operating as SustainableStartup&Co, is a Madrid-based sustainability transformation consultancy that supports organizations — primarily Spanish public administrations — in embedding sustainability into their operations and culture. The company sells a portfolio of structured products built around proprietary methodologies: PRO-DS (a modular training program plus an associated club membership), KiteLab (an innovation lab methodology recognized by the United Nations as a best practice), Innovation4Gov (a service suite tailored to government institutions), and OTE / Oficina Técnica Externa (funding advisory). It also runs the annual Sustainable Startup Day event and offers startup incubation and acceleration services aligned to sustainability outcomes. The company's core "technology" is its human-led methodology stack and its network of mentors, trainers, and partner organizations rather than a software platform.

The business model combines low-ticket training (Module 1 of PRO-DS is priced at €150 for six hours of content), project-based professional services delivered through KiteLab labs and Innovation4Gov engagements, event-based revenue from Sustainable Startup Day, and incubation support. Go-to-market is anchored in the Spanish public sector — municipalities such as Vitoria, Móstoles, Burgos, and Riba Roja del Turia, plus FEMP (the Spanish Federation of Municipalities and Provinces) — with selected private-sector clients such as Ekonoke. Academic and ecosystem partnerships (UAM, UIMP, Catalyst 2030, UNFCCC Climate Neutral Now, Hope!, Urbanew Consortium, Teachers for Future Spain, Loom, Antropico) extend the company's reach and credibility, and stated online training capacity points to a cross-border delivery option beyond Spain.

Name

SustainableStartup&Co

Legal name

Sustainable Startup Organization S.L.

Website

https://sustainablestartupco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SustainableStartup&Co is a Madrid-based sustainability transformation consultancy that delivers training, innovation labs, and advisory services — principally to Spanish public administrations and sustainability-aligned startups — using its proprietary KiteLab and PRO-DS methodologies.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Sustainability consulting
• Innovation labs
• Open innovation methodology
• Sustainability training programs
• Public sector advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PRO-DS Training Program: Educational program with multiple modules teaching sustainability integration. Module 1 costs 150€ for 6 hours. Sequential modules build toward certification as a PRO-DS facilitator.
2. PRO-DS Club Membership: Ongoing membership providing access to events, mentoring, networking, and connection with the PRO-DS ecosystem. Offered as add-on to training participants.
3. Open Innovation Labs: Custom innovation lab engagements with public and private organizations to address specific sustainability challenges. Revenue derived from project fees for lab design, facilitation, and implementation support.
4. Technical Office Services (OTE): External technical office services helping organizations access public and EU funding for sustainability projects. Advisory, observatory of funding opportunities, and project creation services.
5. Sustainable Startup Day: Annual event featuring startup pitches, investor meetings, and networking. Free attendance for visitors; generates opportunities for ecosystem growth and partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SustainableStartup&Co is a sustainability transformation consultancy that helps public and private organizations drive sustainability change through open innovation labs, training programs, EU and national funding advisory, and community-building events. Its core offerings include the KiteLab innovation lab methodology, the PRO-DS training and club program, Innovation4Gov for government institutions, the external technical office (OTE) for funding acquisition, and startup incubation/acceleration programs.

Product overview

SustainableStartup&Co operates as a sustainability transformation consultancy offering a portfolio of interconnected services rather than a unified software platform. The core offerings include PRO-DS, a training and community program for sustainability leadership; KiteLab, an innovation lab methodology; Innovation4Gov for government institutions; OTE for project funding support; and startup incubation/acceleration programs. The company also organizes the annual Sustainable Startup Day event. These services work together to support organizations through training, innovation processes, funding acquisition, and community building.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-DS: Transformation program for organizations towards sustainability, including training modules and a club for participants.
• KiteLab
• Innovation4Gov
• Sustainable Startup Day
• Oficina Técnica Externa (OTE)

Products and services

• PRO-DS (Programa y Club) A sustainability transformation program consisting of online training modules and an exclusive club community, preparing professionals to lead organizational change toward sustainability and covering topics such as SDGs, Agenda 2030, OKR methodology, circular economy, and climate crisis.
• KiteLab An innovation lab methodology that guides organizations through open innovation processes to address sustainability challenges, including stages for identifying challenges, co-creating visions, diverging sub-challenges, and converging solutions. Recognized by the United Nations as a best practice for sustainable development.
• Innovation4Gov A suite of programs for government institutions comprising Innovation4Gov LAB (innovation labs for complex government challenges), Innovation4Gov FUNDS (grant and European funding advisory), and Innovation4Gov TECH (sustainable technology mapping and identification).
• OTE (Oficina Técnica Externa) External technical office providing project acquisition support to public and private organizations, including advisory services, monitoring of funding opportunities, and project creation and development assistance.
• Sustainable Startup Day An annual event showcasing sustainable startups through dialogues, workshops, showroom exhibits, pitch competitions, investor meetings, and networking opportunities.
• Incubación y aceleración de Startups Startup incubation and acceleration programs based on societal challenges, applying the KiteLab methodology to find innovative solutions for sustainable entrepreneurship.

Quantifiable outcome

• 90% success rate of open innovation projects versus closed processes
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, moderate and minor.

• Hope!coreStrategic or Co-development Partner · 23 May 2025Co-organized the 'Alianza por la Regeneración' laboratory in May 2025. Hope! is an organization focused on regenerative initiatives in Spain.
• Urbanew ConsortiumcoreStrategic or Co-development Partner · 17 July 2024European consortium focused on sustainable urban rehabilitation. SustainableStartup&Co contributed to the 'Misión Posible' lab through the UIMP University of Summer.
• Universidad Autónoma de Madrid (UAM)moderateStrategic or Co-development PartnerCollaborates with UAM on sustainability initiatives and projects. UAM is featured as a partner/institution in the ecosystem.
• Teachers for Future SpainminorStrategic or Co-development PartnerEnvironmental education organization collaborating on sustainability training and awareness initiatives.
• LoomminorOthersFeatured as a partner supporting the sustainability ecosystem, though specific collaboration details are limited.
• AntropicomoderateStrategic or Co-development PartnerSustainability-focused organization that appears as a strategic partner in the ecosystem.
• Catalyst 2030coreStrategic or Co-development PartnerGlobal network of changemakers working to achieve the SDGs. SustainableStartup&Co is part of this ecosystem of impact-driven organizations.
• UNFCCC Climate Neutral NowcoreStrategic or Co-development PartnerUnited Nations Climate Change initiative that SustainableStartup&Co participates in as part of their commitment to climate action.
• Universidad Internacional Menéndez Pelayo (UIMP)moderateStrategic or Co-development PartnerHosted the 'Misión Posible' laboratory during the UIMP University of Summer, focused on energy rehabilitation.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anthesis Group: Global sustainability consultancy that helps organizations develop and implement sustainability strategies. Directly comparable to SustainableStartup&Co's KiteLab innovation lab and PRO-DS transformation offerings, though operating at significantly larger scale across multiple geographies.
• South Pole: Climate and sustainability consultancy providing advisory, project development, and transformation services to public and private organizations. Comparable to SustainableStartup&Co's open innovation lab methodology and EU funding advisory services.
• EcoAct (Schneider Electric): Sustainability consultancy specializing in carbon strategy, climate transition, and ESG advisory. Comparable to SustainableStartup&Co's sustainability transformation work with public and private organizations.

Regional players

• Fundación Cotec: Spanish foundation focused on innovation research and promotion, with strong public sector engagement. Comparable to SustainableStartup&Co's innovation facilitation work with Spanish municipalities and institutions, though Cotec operates at a national policy level.
• Ship2B Foundation: Spanish impact ecosystem builder supporting impact startups and organizations. Comparable to SustainableStartup&Co's work in sustainable startup incubation, acceleration, and community building through the Sustainable Startup Day event.

Broad incumbents

• Environmental Resources Management (ERM): Global environmental and sustainability consultancy serving large enterprises and public sector clients. Comparable to SustainableStartup&Co's environmental consulting and sustainability transformation services, though at vastly larger scale and broader scope.
• Palladium: Global consulting firm focused on sustainability, impact, and social enterprise. Comparable to SustainableStartup&Co's work in sustainable entrepreneurship and innovation labs, with broader international reach.
• KPMG Sustainability Services: Sustainability and ESG advisory practice within Big 4 firm. Comparable to SustainableStartup&Co's sustainability consulting and EU funding advisory, with much larger scale and broader service portfolio.

Emerging players

• B Lab Spain: Spanish arm of the B Lab global movement certifying B Corporations and supporting purpose-driven businesses. Comparable to SustainableStartup&Co's sustainability transformation and community building for impact-driven organizations.
• Impact Hub: Global network of impact-focused incubators and accelerators. Comparable to SustainableStartup&Co's startup incubation/acceleration and sustainable entrepreneurship community building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sustainablestartupco
• Instagraminstagram.com/sustainable_startup_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SustainableStartup&Co