THE REIKI ASSOCIATION

Name

THE REIKI ASSOCIATION

Legal name

The Reiki Association

Website

https://reikiassociation.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reiki Association is a UK-based professional membership organisation for Reiki practitioners, offering annual membership, the Touch Magazine publication, distance healing services, CNHC verification, lineage tracing, a public practitioner directory, and community events. It serves individual practitioners across all Reiki lineages, with primary reach in the UK and select international events.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to community, directory listing, care services, verification, and member resources including Touch Magazine.
2. Event Fees: Revenue from community gatherings, workshops, retreats, and special events. Pricing varies for members vs non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Reiki Association is a UK-based professional membership organization that provides Reiki practitioners with annual membership, CNHC verification credentials, a searchable public practitioner directory, distance healing services (Reiki Care Service for humans and Reiki for Animals), lineage tracing verification, a bimonthly digital publication (Touch Magazine), and community programming including regional gatherings, workshops, retreats, and an annual One Day Community Gathering.

Product overview

The Reiki Association is a professional membership organization for Reiki practitioners based in the UK, offering a portfolio of member services, publications, and verification programs. The core offering includes membership with access to a practitioner directory, Touch Magazine (the official bimonthly digital publication), and the online membership portal for bookings and resources. Service offerings span distance healing through the Reiki Care Service and Reiki for Animals Healing Service, professional verification via CNHC registration and lineage tracing, and international healing outreach through Reiki Outreach International. The organization also facilitates community events including the annual One Day Community Gathering and regional gatherings, all managed through their booking portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Touch Magazine The official community magazine of The Reiki Association, published twice yearly in a digital format featuring upcoming events, practitioner interviews, and Reiki stories; available free to members and subscribers worldwide.
• Reiki Care Service Distance healing service offering Reiki healing to members, their friends, and family; accessed via the online booking system, enquiry line, or direct contact with the service coordinator.
• Reiki for Animals Healing Service Distance healing service for animals, offered to members and their friends' or families' animals in need; available to The Reiki Association members.
• CNHC Public Practice Verification CNHC registration verification service that allows practitioners to display the CNHC logo, providing validation trusted by employers and insurers; verified practitioners are listed in the Reiki Directory.
• Lineage Tracing Service Service that verifies Reiki lineages for practitioners seeking verification as a practitioner and assists in resolving questions of accuracy or issues with their lineage.
• Reiki Outreach International International Reiki healing service founded by Mary McFadyen, one of the 22 Reiki Masters initiated by Hawayo Takata, providing an opportunity for practitioners to send Reiki healing to international situations.
• Reiki Directory Online directory of CNHC-verified Reiki practitioners allowing the public to find and contact qualified practitioners.
• Membership Portal Online portal for members providing access to bookings, Touch Magazine, member resources, and event management; features identity authentication for member login.
• Professional Membership Annual subscription membership providing Reiki practitioners with access to community, CNHC verification, directory listing, care services, Touch Magazine, and member resources.
• Community Events and Gatherings Community events including the annual One Day Community Gathering (Saturday 5th September 2026 at Charlecote Pheasant Hotel, Stratford-upon-Avon), online distance shares, regional gatherings, workshops, retreats, and pilgrimage tours.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CNHC (Complementary and Natural Healthcare Council)coreOthersThe Reiki Association is recognized by the CNHC as a verifying body for Reiki practitioners. This partnership provides regulatory credibility, allowing association members to obtain CNHC registration which is trusted by employers and insurers. The association promotes CNHC registration to its members.
• The Reiki CouncilcoreStrategic or Co-development PartnerThe Reiki Association is a founder member of The Reiki Council, a national body that brings together UK Reiki organizations. This strategic alliance represents the unified voice of professional Reiki in the UK.
• Reiki Outreach InternationalminorStrategic or Co-development PartnerFounded by Mary McFadyen, one of the 22 Reiki Masters initiated by Hawayo Takata. The service provides an opportunity for reiki practitioners to send healing to international situations. The Association links to this service for members.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Federation of Holistic Therapists (FHT): UK-based multi-modality complementary therapy membership body covering Reiki alongside many other CAM disciplines. Comparable in professional-membership model and CNHC-recognised status, but broader scope rather than Reiki-specific.
• International Center for Reiki Training (ICRT): Long-established global Reiki education and membership organization founded by William Rand, offering training, membership, and practitioner resources. Comparable in practitioner-services scope but with a broader training-led business model.
• British Complementary Medicine Association (BCMA): UK umbrella body representing complementary medicine practitioners and organizations, including Reiki bodies. Comparable as a federation-style organization but with advocacy focus rather than direct practitioner membership.
• Complementary Therapists Association (CThA): UK professional association for complementary therapists offering membership, insurance, and directory listings across multiple modalities including Reiki. Similar professional-body role but multi-modality rather than Reiki-focused.

Emerging players

• Healing Touch Professional Association: Energy-healing focused professional body offering practitioner verification and directory listings. Comparable in the energy-healing practitioner-association space though operating in a closely adjacent modality.
• Reiki Healing Association: International Reiki membership and verification body offering practitioner listing, training referrals, and community resources. Directly comparable in offering but with smaller UK footprint than the Association.

Direct peers

• International Association of Reiki Professionals (IARP): US-headquartered international professional association for Reiki practitioners, providing membership, practitioner listing, and code of ethics. Closest direct peer in scope and function, though operating primarily in the North American market.
• UK Reiki Federation: The UK's other leading professional Reiki membership body, offering practitioner registration, training standards, and member services to Reiki practitioners. Direct overlap in target members, CNHC verification role, and member directory offering.

Others

• CNHC (Complementary and Natural Healthcare Council): UK regulator for complementary therapies that recognizes the Association as a verifying body. Not a competitor but a critical ecosystem partner whose recognition underpins the Association's value proposition.
• The Reiki Council: UK national umbrella body of which the Association is a founder member. Brings together UK Reiki organizations for unified advocacy and standards; adjacent enabling organization rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-reiki-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE REIKI ASSOCIATION