Beyond Bedtime
Beyond Bedtime is a national 501(c)(3) nonprofit that delivers evidence-based sleep health education, pajamas, and storybooks to children facing adversity across 50 states and Puerto Rico through 1,400+ community partners and dedicated Reading Centers.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Beyond Bedtime does
Beyond Bedtime, Inc. (formerly Pajama Program) is a 501(c)(3) nonprofit organization founded in 2001 in New York City and headquartered at 171 Madison Avenue, with additional offices in Atlanta and Metro Detroit (Livonia, MI). It is the country's only nonprofit focused solely on children's sleep health education, serving children facing adversity—including those experiencing poverty, homelessness, and foster care—along with their caregivers, educators, and foster care staff across all 50 states and Puerto Rico.
The organization's core technology is its evidence-based sleep health education programming, including the proprietary R.E.A.D.Y. bedtime routine methodology (turn off electronics, healthy snack, brush teeth, pajamas, consistent bedtime), the Sweet Dreamzzz for Early Childhood curriculum (acquired via integration of Sweet Dreamzzz, Inc. in November 2020), the Storytime Plus in-center program for prekindergarten through second grade, the Fostering Sleep workshop for foster care agencies, the 25 Night Challenge, and a Reading Center model operated in NYC and Atlanta. Programs are delivered through 1,400+ community-based partners, direct classroom workshops, and virtual sessions, and are paired with physical distribution of new pajamas, storybooks, and Build-A-Bear stuffed animals.
Beyond Bedtime funds its operations entirely through donations rather than commercial revenue. Funding streams include individual donations (including a monthly giving program called The Loop), corporate partnerships (notably a 15-year partnership with Carter's contributing 100,000 pairs of pajamas annually and a longstanding Scholastic partnership matching up to 100,000 books), in-kind donations, planned giving and bequests, and digital currency contributions. Cumulative output totals 9.0 million pajamas and books delivered and 150,000+ children reached annually, with self-reported outcomes including an average of 30 additional minutes of sleep per night for participating children. The organization holds a Charity Navigator four-star rating for 14 consecutive years, Candid Platinum Transparency, and was the inaugural recipient of the American Academy of Sleep Medicine Foundation's Sleep Champion Award in 2020.
Beyond Bedtime firmographics
Firmographics- Name
- Beyond Bedtime
- Legal name
- Beyond Bedtime, Inc.
- Website
- https://beyondbedtime.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Beyond Bedtime is a national 501(c)(3) nonprofit that delivers evidence-based sleep health education, pajamas, and storybooks to children facing adversity across 50 states and Puerto Rico through 1,400+ community partners and dedicated Reading Centers.
- Ownership category
- akta.pro rank
Beyond Bedtime industry classification
Industry- Product category
- Children's Sleep Health Nonprofit Services
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF)
- akta.pro secondary industry
- Overnight Newborn Care (Night Nurse) (HSAAADAA)
Keywords
Where Beyond Bedtime is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Beyond Bedtime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Individual Donations: Beyond Bedtime relies on donations from individual supporters to fund operations, program delivery, and pajama/book distributions. The organization runs an online donation portal and monthly donor program called 'The Loop'.
- Corporate Partnerships: Corporate partners like Carter's and Scholastic provide donations, product contributions, and matching programs. Carter's donates 100,000 pairs of pajamas annually and collects customer donations in stores and online.
- In-Kind Donations: Beyond Bedtime accepts in-kind donations of new pajamas, new books, and other items. Digital cryptocurrency donations are also accepted per the gift acceptance policy.
- Planned Giving and Bequests: Beyond Bedtime encourages donors to include the organization in their wills, trusts, retirement plan beneficiary designations, and charitable planned giving vehicles.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Beyond Bedtime product offering
Product offeringCore offering
Beyond Bedtime is a 501(c)(3) nonprofit that distributes new pajamas and storybooks to children experiencing poverty, homelessness, or foster care, while delivering evidence-based sleep health education programs built around its proprietary R.E.A.D.Y. bedtime routine framework. Programs are delivered through physical Reading Centers, school and shelter partnerships, and virtual channels, and are funded by individual donations, corporate partnerships, and grants.
Product overview
Beyond Bedtime (formerly Pajama Program) is a national 501(c)(3) nonprofit organization that operates as a single unified program focused on children's sleep health. The organization combines three core components: distribution of pajamas and books, evidence-based sleep health education programs, and caregiver support. Key programs include the Storytime Plus in-center experience, the Fostering Sleep workshop for foster care staff, the Sweet Dreamzzz early childhood education curriculum (acquired in 2020), and the R.E.A.D.Y. bedtime routine framework. Programs are delivered through physical Reading Centers in New York City and Atlanta, classroom-based workshops, shelter partnerships, and virtual programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Pajama Distribution Program Distribution of brand-new pajamas to children facing adversity, including newborns through adult sizes, in partnership with corporate donors like Carter's.
- Book Distribution Program Distribution of brand-new storybooks for children ages 0-12, in partnership with Scholastic, to foster bedtime reading routines.
- Storytime Plus In-center program for prekindergarten through second grade where children learn about sleep health and the R.E.A.D.Y. bedtime routine, enjoy healthy snacks, receive pajamas, choose a book, and engage with volunteers through interactive storybook reading.
- Fostering Sleep Evidence-based sleep health education program for foster care staff, providing 1.5-hour workshops on creating comforting and consistent bedtime routines tailored to children who have experienced trauma and instability.
- Sweet Dreamzzz for Early Childhood Early childhood sleep education program designed for low-income preschools and elementary schools that empowers students, parents, and teachers to implement simple bedtime routines for children to get the sleep they need for good health and school success.
- 25 Night Challenge Annual initiative encouraging families to establish consistent bedtime routines over 25 nights, with resources and support for implementing healthy sleep habits.
- Reading Center Programs Physical centers in New York City and Atlanta where volunteers read to children, distribute pajamas and books, and teach sleep health education through hands-on programming.
- Sweet Dreamzzz with Build-A-Bear Early childhood program where preschool educators teach healthy bedtime routines and each child receives a Build-A-Bear stuffed animal to take home as a reminder of sleep education learned in the classroom.
Quantifiable outcome
- Children gain an average of 30 additional minutes of sleep per night after program participation
- +3 more outcomes
Companies that use Beyond Bedtime
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Beyond Bedtime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beyond Bedtime partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Carter'score15-year partnership with Carter's, the largest children's apparel brand in the US. Carter's donates 100,000 pairs of pajamas annually and facilitates customer donations at register in stores and online during holiday season.
- ScholasticcoreLongstanding partnership with Scholastic for the Great Bedtime Story Pajama Drive. Scholastic matches each donated pair of pajamas with a new storybook, up to 100,000 books. Scholastic also hosts events like 'Sipping Into Spring' at their headquarters.
- Build-A-Bear FoundationminorBuild-A-Bear Foundation donated 5,000 teddy bears for use in the Sweet Dreamzzz for Early Childhood program, where preschool children receive stuffed animals as reminders of sleep education lessons.
- WHEDcominorBronx-based nonprofit that provides afterschool programming and invited Beyond Bedtime to conduct bilingual sleep health workshops at partner schools. Planning to expand programming to additional schools.
- Sweet Dreamzzz, Inc.coreMetro-Detroit nonprofit integrated into Beyond Bedtime in November 2020. Sweet Dreamzzz provided sleep health education for over 20 years; its evidence-based programs and staff were assumed by Beyond Bedtime to expand national reach.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Beyond Bedtime competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Beyond Bedtime social profiles
Digital presenceBeyond Bedtime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Bedtime leadership team
Management profileNumber of profiles
Profiles13 records
Beyond Bedtime subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beyond Bedtime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Bedtime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Bedtime
What does Beyond Bedtime do?
Beyond Bedtime is a 501(c)(3) nonprofit that distributes new pajamas and storybooks to children experiencing poverty, homelessness, or foster care, while delivering evidence-based sleep health education programs built around its proprietary R.E.A.D.Y. bedtime routine framework. Programs are delivered through physical Reading Centers, school and shelter partnerships, and virtual channels, and are funded by individual donations, corporate partnerships, and grants.
Is Beyond Bedtime a public or private company?
Beyond Bedtime is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beyond Bedtime founded?
Beyond Bedtime was founded in 2001.
Where is Beyond Bedtime based?
Beyond Bedtime is headquartered in New York, United States, in the North America region.
How does Beyond Bedtime make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, in-Kind Donations and planned Giving and Bequests.
Does Beyond Bedtime have an API?
No public API is recorded for Beyond Bedtime.
What industry is Beyond Bedtime in?
Beyond Bedtime's product category is Children's Sleep Health Nonprofit Services. Its primary akta.pro industry code is HLAFAKAF, Sleep Diagnostic Centers (Polysomnography), with a secondary code of HSAAADAA, Overnight Newborn Care (Night Nurse). Its SIC code is 8351.