Studio Au 3 Plus
Studio Au 3 Plus operates France's first circular cosmetics brand, Rose Pirate, refilling used luxury lipstick cases with a 100% natural vegan lip balm and selling pre-filled refurbished cases through Shopify to French eco-conscious consumers.
- Company typePrivate
- Founded2021
- HeadquartersBois-colombes, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Studio Au 3 Plus does
Studio Au 3 Plus is a France-based, founder-operated EURL that runs the Rose Pirate® brand — described as France's first circular cosmetics brand. The company offers a 100% naturally-sourced, vegan lip balm formula (featuring sunflower wax, shea butter, apricot kernel oil, rose flower wax, and an antioxidant core of sweet potato and cherry kernel oil) designed to be dispensed from repurposed, third-party luxury lipstick cases. Its core products fall into three pre-filled refurbished-case tiers — "Prêt à Porter" at €22, "Haute Couture" at €22–€34, and "Collectors" at €34–€45 — plus a €20 customer-owned-case refill service in which the consumer mails in an empty lipstick case for cleaning and refilling. Production is made-to-order in small batches ("vagues de fabrications") from a single laboratory in Bois-Colombes, Île-de-France, with approximately 15-day turnaround.
The business operates on a direct-to-consumer e-commerce model via a Shopify storefront, accepting Stripe/PayPal payments and shipping within France Métropolitaine only. Two physical collection points — La Maison du Zéro Déchet in Paris 12th and Boutique 'Cocotte' in Nay (64800) — serve as drop-off locations for used cases, while a seasonal collection runs in Bois-Colombes (September–November). An additional revenue stream, the Atelier Colorimétrie & Beauté, offers 30-minute personal consultations with founder Audrey Ducardonnet at €40 per session. Marketing is entirely organic: Instagram, Facebook, TikTok, and X presence, an email newsletter, and earned media coverage in ELLE, GALA, Prima, Féminin, and Au Féminin.
The company was founded in 2021 by Audrey Ducardonnet, a chemical engineer who spent 15 years at Chanel's Makeup Creation Studio and was subsequently recruited by LVMH Recherche before transitioning full-time to Rose Pirate. Registered share capital stands at €7,500, there are no disclosed institutional investors or funding rounds, and the operation remains a single-founder venture with 1–10 employees. The trade name Rose Pirate® is a registered trademark, the formula complies with EU cosmetics regulations, and GDPR/CCPA compliance is documented.
Studio Au 3 Plus firmographics
Firmographics- Name
- Studio Au 3 Plus
- Legal name
- Studio Au 3 Plus
- Website
- https://rosepirate.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio Au 3 Plus operates France's first circular cosmetics brand, Rose Pirate, refilling used luxury lipstick cases with a 100% natural vegan lip balm and selling pre-filled refurbished cases through Shopify to French eco-conscious consumers.
- Ownership category
- akta.pro rank
Studio Au 3 Plus industry classification
Industry- Product category
- Natural Cosmetics
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
Keywords
Where Studio Au 3 Plus is headquartered
LocationHeadquarters
- HQ city
- Bois-colombes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Studio Au 3 Plus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales — Pre-filled refurbished cases: Sale of lip balm (Rose Pirate®) pre-filled into refurbished, donated lipstick cases at three price tiers: 'Prêt à Porter' (€22), 'Haute Couture' (€22–€34), and 'Collectors' (€34–€45). All prices include shipping within metropolitan France. This is a one-time purchase model with no recurring component.
- Refill service for customer-owned cases: Customers purchase a refill service (€20 including return shipping) where they mail in their own used lipstick case; Rose Pirate empties, cleans, and refills it with the Rose Pirate balm. A made-to-order, per-transaction service.
- Atelier Colorimétrie & Beauté: 30-minute personal colorimetry and beauty consultation sessions with the founder in Paris 13th arrondissement, priced at €40 per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prêt à Porter — entry-level refurbished cases at €22 |
| Unit Pricing | Pay-as-you-go | Haute Couture — mid-range refurbished cases from €22 to €34 |
| Unit Pricing | Pay-as-you-go | Collectors — premium refurbished cases from €34 to €45 |
| Unit Pricing | Pay-as-you-go | Customer case refill service — €20 |
| Unit Pricing | Pay-as-you-go | Atelier Colorimétrie & Beauté — €40 per 30-minute session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Studio Au 3 Plus product offering
Product offeringCore offering
Studio Au 3 Plus manufactures and sells the Rose Pirate® brand — a 100% natural-origin, vegan lip balm refilled into upcycled lipstick cases. Customers either send in their own empty cases for a €20 refill service, or purchase pre-filled refurbished cases at three price tiers (€22–€45) sourced from donated luxury-brand cases (Dior, YSL, Guerlain, Lancôme, etc.). All products are made to order in the company's Île-de-France laboratory and shipped within France Métropolitaine.
Product overview
Studio Au 3 Plus operates the Rose Pirate® brand as France's first circular cosmetics brand. The core offering consists of a lip balm refill service where customers either send their own empty lipstick cases or purchase pre-filled refurbished cases in three tiers (Prêt à Porter at €22, Haute Couture from €22–€34, and Collector from €34–€45). The proprietary 100% natural origin vegan formula includes sunflower wax, shea butter, apricot kernel oil, and rose flower wax with an antioxidant core of sweet potato and cherry kernel oil. The company also offers Atelier Colorimétrie & Beauté consultations (€40 for 30 minutes) and runs a lipstick case collection program for donated cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Baume à Lèvres au Cœur Rose Pirate (Bring Your Own Case Refill Service)
- Étui Prêt à Porter Reconditionné (Refurbished Entry-Tier Cases)
- Étui Haute Couture Reconditionné (Refurbished Mid-Tier Cases)
- Étui Collector Reconditionné (Refurbished Premium Cases)
- Atelier Colorimétrie & Beauté
Quantifiable outcome
- 100% naturally-sourced ingredients, vegan, no animal testing
- +1 more outcomes
Companies that use Studio Au 3 Plus
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Studio Au 3 Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Studio Au 3 Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- La Maison du Zéro DéchetminorLa Maison du Zéro Déchet (1 passage Jaqueline Giraud, 75012 Paris) serves as a physical collection point for used lipstick cases. Customers can deposit their empty cases during opening hours (Tue–Sat, 10h–20h) instead of mailing them. Rose Pirate collects the deposited cases and processes them for refill or refurbishment.
- Boutique 'Cocotte'minorBoutique 'Cocotte' (11 rue Clémenceau, Nay 64800) is a collection point for used lipstick cases in southwestern France. Rose Pirate collects the cases and uses them as source material for refurbished pre-filled products.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Studio Au 3 Plus competitors and assessment
Company assessmentBroad incumbents
- RMS Beauty: Well-known clean color cosmetics brand using natural and organic ingredients. Comparable natural-formulation positioning to Rose Pirate's vegan balm; broader product portfolio.
- Westman Atelier: Luxury clean beauty brand founded by a former luxury-house makeup artist. Comparable luxury-pedigree founder positioning and high-end natural color cosmetics overlap with Rose Pirate.
- ILIA Beauty: Established clean beauty brand spanning skincare and color cosmetics with sustainability-forward packaging. Comparable clean-formulation stance; broader portfolio than Rose Pirate.
Emerging players
- Axiology: Sustainable lipstick and balm brand focused on ethical sourcing and minimal packaging. Partial overlap with Rose Pirate on natural lip balms and sustainability positioning.
- Loli Beauty: Refillable, food-grade natural skincare and color cosmetics brand. Adjacent overlap on refillable packaging and natural formulations serving a similar eco-conscious beauty consumer.
Direct peers
- Kjaer Weis: Luxury refillable cosmetics brand with architect-designed refillable cases and natural formulations. Comparable premium positioning and refill-first architecture to Rose Pirate's Haute Couture and Collector tiers.
- Elate Cosmetics: Canadian refillable cosmetics brand selling lip, eye, and complexion products designed for component swapping. Closely comparable refill-system philosophy and clean-formula positioning to Rose Pirate.
- Aether Beauty: Clean beauty brand with refillable palettes and compacts made from sustainable materials. Comparable sustainability-led packaging innovation relevant to Rose Pirate's circular case model.
- Loops Beauty: French circular beauty brand offering refillable lipsticks and skincare with a similar refill-oriented model. Closest comparable in geography, category, and circular-economy positioning to Rose Pirate.
Others
- Tata Harper: Luxury natural skincare brand with vertically integrated manufacturing. Thematically adjacent in natural, made-to-order beauty but operates in skincare rather than color cosmetics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio Au 3 Plus social profiles
Digital presenceStudio Au 3 Plus compliance and trust
Trust signalCompliance3 records
Studio Au 3 Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Au 3 Plus leadership team
Management profileNumber of profiles
Profiles1 record
Studio Au 3 Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Au 3 Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Au 3 Plus
What does Studio Au 3 Plus do?
Studio Au 3 Plus manufactures and sells the Rose Pirate® brand — a 100% natural-origin, vegan lip balm refilled into upcycled lipstick cases. Customers either send in their own empty cases for a €20 refill service, or purchase pre-filled refurbished cases at three price tiers (€22–€45) sourced from donated luxury-brand cases (Dior, YSL, Guerlain, Lancôme, etc.). All products are made to order in the company's Île-de-France laboratory and shipped within France Métropolitaine.
Is Studio Au 3 Plus a public or private company?
Studio Au 3 Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Au 3 Plus founded?
Studio Au 3 Plus was founded in 2021. It employs 1 to 10 people.
Where is Studio Au 3 Plus based?
Studio Au 3 Plus is headquartered in Bois-colombes, France, in the Europe region.
How does Studio Au 3 Plus make money?
Three revenue lines are on record. Product Sales — Pre-filled refurbished cases are the primary driver. The others are refill service for customer-owned cases and atelier Colorimétrie & Beauté.
Who are Studio Au 3 Plus's main competitors?
Broad incumbents on record are RMS Beauty, Westman Atelier and ILIA Beauty. Emerging players are Axiology and Loli Beauty. Direct peers are Kjaer Weis, Elate Cosmetics, Aether Beauty and Loops Beauty. Tata Harper is listed as an others.
Does Studio Au 3 Plus have an API?
No public API is recorded for Studio Au 3 Plus.
What industry is Studio Au 3 Plus in?
Studio Au 3 Plus's product category is Natural Cosmetics. Its primary akta.pro industry code is IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable). Its NAICS code is 4561 and its SIC code is 2840.