Swisstel Al Ghurair

What Swisstel Al Ghurair does

Swissôtel Al Ghurair is a five-star hotel located in Deira, Dubai, operating as a property within Accor's global hospitality portfolio and linked to Al Ghurair Centre shopping mall. The hotel serves leisure travelers, families, business clients, and UAE residents through a diversified offering spanning accommodation (Classic Rooms through Premium Family Suites, plus Swissôtel Living serviced apartments), two dining venues (Liwan international buffet and Yasmine Lounge café), an award-winning spa and fitness facility, and six indoor and outdoor event venues including the Al Khor Ballroom and Murjan meeting rooms. The property also runs the Little Explorers Club after-school program, babysitting services, swim classes, and personal training.

The underlying technology stack is standard hospitality infrastructure: an integrated booking engine connected to Accor's global reservation system, Matterport-powered 3D virtual tours, QR-code digital menus, and a multi-language website supporting 18+ languages. The booking distribution layer spans the hotel's own website, Accor's all.accor.com platform and mobile app, voucher storefronts (vouchers.swissotel-dubai-alghurair.com, shop.bookin1.com), phone/WhatsApp booking, and a dedicated corporate and group sales team handling MICE via an RFP platform.

Revenue is generated across eight streams: accommodation (nightly and long-stay), food and beverage (buffet, café, themed dining, brunch), spa and wellness treatments, daycation packages, fitness memberships, events and banquets, kids programs, and serviced apartments. Pricing is AED-denominated with dynamic rates, seasonal promotions, and loyalty-driven discounts through Accor's ALL program. The hotel is privately operated within the Accor group; exact revenue, occupancy, and ADR are not publicly disclosed.

Name

Swisstel Al Ghurair

Legal name

ACCOR SA

Website

https://swissotel-dubai-alghurair.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Swissôtel Al Ghurair is a five-star hotel in Deira, Dubai, operated by Accor and linked to Al Ghurair Centre. It serves leisure travelers, families, business clients, and UAE residents with accommodation, dining, spa, events, and serviced apartments.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Luxury hotel accommodation
• Hotel dining services
• Spa wellness facilities
• Wedding event venues
• Serviced apartments

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Room and suite bookings generating primary revenue through nightly rates. Multiple room categories from Classic Room to Premium Family Suite. Dynamic pricing based on seasonality and demand. Part of Accor's global hotel portfolio.
2. Food & Beverage: Dining revenue from Liwan restaurant (international buffet) and Yasmine Lounge (café). Includes themed dining events, brunch packages, afternoon tea experiences, and special promotional dining offers.
3. Spa & Wellness: Treatment services including body massages, facials, and spa packages. Partnerships with Yonka and Proverb product lines. 50% discount promotions drive volume. Includes sauna, steam room, and pool access.
4. Daycation Packages: Day-use packages combining pool access, dining, and wellness experiences for local residents. AED 99 per person for Vitality Daycation including pool access and 2-course lunch.
5. Fitness Membership: Gym and fitness center memberships including 1-month and 6-month options. Access to pool, sauna, steam room. AED 399 for 1-month, AED 1,399 for 6-month membership.
6. Events & Banquets: Wedding packages, birthday celebrations, corporate meetings, and special events. Venues include Al Khor Ballroom and pool deck. Wedding packages starting from AED 150 per person for minimum 100 guests.
7. Kids Programs: Children's activities including Little Explorers Club (after-school program), kids playroom, babysitting services, and swimming classes. Family packages with complimentary children's amenities.
8. Swissôtel Living (Serviced Apartments): Long-stay serviced apartments under Swissôtel Living brand. Monthly and yearly stay offers. AED 399 per night for one-bedroom apartment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Swissôtel Al Ghurair operates a five-star luxury hotel in Deira, Dubai offering accommodation across multiple room categories (Classic Room to Premium Family Suite), two dining venues (Liwan Restaurant and Yasmine Lounge), an award-winning Swissôtel Spa & Sport with fitness facilities and outdoor pool, six indoor and outdoor event venues for weddings and meetings, and Swissôtel Living serviced apartments for long stays. The hotel is part of the Accor global hospitality portfolio and is directly linked to Al Ghurair Centre shopping mall.

Product overview

Swissôtel Al Ghurair is a five-star hotel operated by Accor, located in Deira, Dubai. The property offers a comprehensive portfolio of accommodation options ranging from Classic Rooms (entry-level) to Premium Family Suites (174.2 sqm), along with two main dining venues (Liwan Restaurant international buffet and Yasmine Lounge café), award-winning Swissôtel Spa & Sport wellness facilities (spa, gym, pool), and extensive event venues (Murjan meeting rooms and Murjan 5 boardroom). Additional offerings include Swissôtel Living serviced apartments for long stays, kids' facilities (playroom, babysitting, Little Explorer's Club), and various package offers including weddings, daycations, and fitness memberships. The hotel is connected to Al Ghurair Centre shopping mall and is positioned as a family-friendly luxury property with Swiss-inspired design aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Swissôtel Al Ghurair Main Hotel Accommodation A five-star luxury hotel in Deira, Dubai providing accommodation across multiple room categories, two dining venues, an award-winning spa and fitness facility, an outdoor pool, and dedicated meeting and event spaces.
• Liwan Restaurant

Quantifiable outcome

• 50% discount at Glitch Entertainment indoor theme park for hotel guests
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Al Ghurair CentrecoreStrategic or Co-development PartnerSwissôtel Al Ghurair is linked to Al Ghurair Centre shopping mall. Hotel guests receive 50% off at Glitch Entertainment indoor theme park. Adjacent location provides convenient shopping and entertainment access for guests.
• LindtminorGTM or Marketing PartnerPartnership with Lindt chocolate brand for exclusive Lindt Afternoon Tea experience at Yasmine Lounge. Features Swiss canapés, Swiss chocolate cake, and tea-rrific board games. Travel to Switzerland concept aligned with Swissôtel brand identity.
• Glitch EntertainmentminorGTM or Marketing PartnerIndoor family entertainment destination located at Al Ghurair Centre. Hotel guests receive 50% discount on Glitch Entertainment attractions. Also provides tickets to Star Cinema for hotel guests.
• YonkacoreTechnology or IntegrationPremium spa product line used for facial and body treatments at Swissôtel Spa. Products sourced from France with Swiss-inspired wellness philosophy alignment.
• ProverbcoreTechnology or IntegrationSpa treatment product line featured in body massage treatments at Swissôtel Spa. Part of diverse treatment menu offering premium wellness experiences.
• AccorcoreStrategic or Co-development PartnerSwissôtel Al Ghurair is part of Accor hospitality group portfolio. Integration with Accor's global reservation system, ALL loyalty program, Accor booking platforms, and Accor careers portal. Accor SA headquartered in Paris manages the Swissôtel brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilton Dubai Al Habtoor City: 5-star full-service hotel in Dubai with comparable mix of rooms, F&B outlets, spa, fitness, and event venues. Competes directly for corporate, leisure, and MICE demand in the Dubai market.
• Hyatt Regency Dubai: 5-star luxury hotel in Deira with similar accommodation, dining, spa, and event offerings. Directly comparable on location (Deira), brand tier (upper upscale), and target segments.
• Conrad Dubai: 5-star luxury hotel in Dubai offering comparable rooms, F&B, spa, and event venues targeting business and leisure travelers. Directly comparable on luxury positioning and service breadth.
• Shangri-La Hotel Dubai: 5-star luxury hotel in central Dubai with comparable F&B outlets, spa, pool, and meeting facilities. Comparable on Asian luxury hospitality positioning, corporate clientele, and event capabilities.
• JW Marriott Marquis Dubai: 5-star luxury hotel with extensive meeting/event facilities, multiple dining venues, spa, and serviced apartments. Comparable in scale of facilities, corporate/MICE focus, and luxury positioning.
• Sofitel Dubai Downtown: Accor's flagship luxury brand in Dubai, offering comparable 5-star accommodation, dining, spa, and event venues. Closely comparable as a same-parent competitor targeting overlapping luxury leisure and corporate segments in Dubai.
• Swissôtel The Palm Dubai: Sister Swissôtel property in Dubai operating under the same Accor brand, offering 5-star accommodation, F&B, spa, and beach facilities. Directly comparable in brand positioning, target segments (leisure, family, corporate), and operational model.
• Mövenpick Hotel & Apartments Bur Dubai: Accor sister brand offering 5-star accommodation with serviced apartments, F&B outlets, and meeting facilities in Dubai. Comparable on property mix (rooms + apartments), mid-tier luxury positioning, and family/corporate target segments.
• Pullman Dubai Deira City Centre: Accor upper-upscale hotel located in Deira and directly linked to a major shopping mall (City Centre Deira). Highly comparable due to identical neighborhood, mall-linked positioning, and overlapping guest segments.

Broad incumbents

• Jumeirah Hotels & Resorts: Dubai-headquartered luxury hotel group operating multiple flagship 5-star and ultra-luxury properties (Burj Al Arab, Jumeirah Beach Hotel). Competes across the same Dubai luxury market but at a higher portfolio scale and with a Dubai-native brand identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swissotelghur?lang=en
• YouTubeyoutube.com/channel/UCaivGYF5UVtn88RlCBgOqHA
• Facebookfacebook.com/SwissotelAlGhurair
• LinkedInlinkedin.com/company/swissotel-al-ghurair
• Instagraminstagram.com/swissotelalghurair/?hl=en
• TikToktiktok.com/@swissotelalghurair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisstel Al Ghurair