Sunripe Pty Ltd

What Sunripe Pty Ltd does

Sunripe Pty Ltd is an Australian family-owned agribusiness headquartered in Meadowvale (Bundaberg), Queensland, that grows, harvests, packs, and supplies field-grown fresh fruit and vegetables. Its flagship product is snacking tomatoes, in which it claims to be the largest field-grown producer in Australia, supported by a portfolio that also includes gourmet tomatoes, capsicum, zucchini, watermelon, and sugar snap peas. The company operates multiple farms alongside a state-of-the-art packing and processing facility, employs more than 300 people, and leverages the temperate Bundaberg climate to enable year-round growing and consistent supply. Sunripe's technology stack is built around traditional field-farming methods augmented by modern packing, sorting, and processing equipment, with food-safety and ethical-employment compliance (Freshcare, HARPS, Fair Farms, Grown in Australia) acting as foundational infrastructure for retailer access.

The business operates as a B2B wholesale supplier, selling directly to major Australian retail chains and to fresh produce wholesale markets that distribute to smaller retailers and food-service operators. Revenue is generated through one-time wholesale transactions on field-grown produce; pricing is not publicly disclosed and is handled via direct enquiry. Go-to-market is enterprise field sales, supported by a corporate website, direct email/phone enquiry channels, and brand presence on Facebook and Instagram. Sunripe won the inaugural Fair Farmer of the Year award in 2022, recognizing its fair and ethical farming practices, and is led by a family-Director team (Luke De Paoli, Jason Gatt, Dean De Paoli, Samara De Paoli) supported by functional managers across supply chain, farm operations, HR, and finance. The company shows no external investors or parent entity and is independently family-controlled.

Name

Sunripe Pty Ltd

Legal name

Sunripe Pty Ltd

Website

https://sunripe.com.au

Company type

Private

Operating status

Operating

Short description

Sunripe Pty Ltd is an Australian family-owned agribusiness that grows, packs, and supplies field-grown snacking tomatoes and other fresh produce to major retail chains and wholesale markets nationwide, operating multiple farms and a state-of-the-art facility with 300+ employees.

Ownership category

akta.pro rank

Product category

Fresh Produce (Fruit and Vegetables)

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce wholesale
• Field-grown tomatoes
• Horticulture farming
• Vegetable supply chain
• Fruit and vegetable distribution

Headquarters

HQ city

Meadowvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Wholesale: Sunripe grows, harvests, packs and supplies seasonal fresh fruit and vegetables to major retail stores and markets across Australia. Primary products include snacking tomatoes, gourmet tomatoes, capsicum, zucchini, watermelon, and sugar snap peas. The company sells directly to wholesale customers and food service businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sunripe grows, harvests, packs, and supplies field-grown seasonal fresh fruit and vegetables for wholesale customers across Australia. Its core produce range centres on snacking tomatoes and gourmet tomatoes, extended by capsicum, zucchini, watermelon, and sugar snap peas, all produced across multiple farms and a state-of-the-art facility in Bundaberg, Queensland, and sold through direct B2B wholesale relationships with major retailers and fresh produce markets.

Product overview

Sunripe operates as a unified agribusiness offering rather than a platform-plus-modules architecture. The company grows, harvests, packs, and supplies a portfolio of field-grown produce centered on snacking tomatoes (their flagship and largest Australian producer), complemented by gourmet tomatoes, capsicum, zucchini, watermelon, and sugar snap peas. The product line represents progressive diversification from a small snacking tomato farm into a national multi-produce business with a state-of-the-art packing facility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Australia's largest producer of field-grown snacking tomatoes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• FreshcarecoreOthersFood safety accreditation through Freshcare, the Australian grower's on-farm assurance program. Freshcare certification demonstrates compliance with food safety requirements and codes of practice.
• HARPS (Harmonised Australian Retailer Produce Scheme)coreOthersRetailer-led compliance scheme assuring food safety, legal and trade legislation compliance. HARPS certification enables supply to major Australian retailers.
• Fair FarmscoreOthersFair Farms is an industry initiative supporting ethical and fair treatment of workers in Australian horticulture. Sunripe is Fair Farms accredited and won the inaugural Fair Farmer of the Year award in 2022.
• Grown in AustraliacoreOthersGrown in Australia certification program that verifies produce is grown in Australia. The logo appears on Sunripe packaging to identify Australian-grown produce for consumers.
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorReputable distribution partners who ensure ongoing quality of produce from packing through to retail delivery. These partners help maintain product quality during transport and storage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• One Harvest: One Harvest is a major Australian fresh produce company specialising in salads, leafy greens, and value-added fresh produce supplied to major retailers. Comparable to Sunripe in B2B wholesale model, multi-product fresh produce portfolio, and Australian supermarket customer base.
• Rugby Farm: Rugby Farm is an Australian family-owned tomato producer focused on snacking tomatoes and other vine-ripened varieties. Closely comparable to Sunripe in field-grown tomato production, B2B wholesale model, and target Australian retail customers.
• Mulgowie Farming Company: Mulgowie is a major Australian family-owned vegetable producer supplying major retailers with sweet corn, broccoli, beans, and leafy greens. Comparable to Sunripe in scale, family ownership, B2B wholesale model, and target retail customers across Australia.
• Mitolo Family Farms: Mitolo Family Farms is a leading Australian family-owned producer of potatoes and onions, supplying major retailers and food service operators nationally. Comparable to Sunripe in family-owned agribusiness model, scale, B2B wholesale distribution, and Australian retailer focus.
• Harvest Moon: Harvest Moon is a major Australian vegetable producer based in Tasmania, supplying carrots, onions, broccoli, and other fresh produce to major retailers nationally. Comparable to Sunripe in B2B wholesale model and Australian supermarket customer base.
• Perfection Fresh Australia: Perfection Fresh is one of Australia's largest family-owned fresh produce companies, supplying major retailers with a broad portfolio including tomatoes, berries, citrus, and vegetables. Comparable to Sunripe in business model (B2B wholesale to Australian supermarkets) and product breadth.
• Flavorite Hydroponic Tomatoes: Flavorite is one of Australia's largest producers of tomatoes and capsicum, based in Warragul, Victoria. Highly comparable to Sunripe in core product (tomatoes/capsicum) and target customers (major Australian retailers), though Flavorite focuses on greenhouse-grown while Sunripe is field-grown.

Broad incumbents

• Costa Group: Costa Group is ASX-listed and Australia's largest fresh produce company, with operations across berries, mushrooms, citrus, avocados, and tomatoes. A broad incumbent that competes with Sunripe across multiple categories but operates at significantly larger scale with public-market capital access.
• Driscoll's: Driscoll's is the world's largest berry producer, supplying major Australian retailers with strawberries, blueberries, raspberries, and blackberries. Adjacent incumbent in Australian fresh produce retail supply with comparable B2B wholesale model and consumer-branded positioning.

Regional players

• NatureSweet: NatureSweet is the largest greenhouse-grown tomato producer in North America, with a branded snacking tomato portfolio. Comparable to Sunripe in product category (snacking tomatoes) and premium B2B retail positioning, but operates in a different geography and production model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunripefarming
• Instagraminstagram.com/sunripefarming
• LinkedInlinkedin.com/company/sunripe-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunripe Pty Ltd