What Saunapark Epe does

Saunapark Epe is a sole proprietorship (Saunapark Epe e.K.) operating a single physical sauna and wellness facility at Klosterstraße 63 in Gronau-Epe, North Rhine-Westphalia, Germany. Founded and run by Geschäftsinhaberin Martina Mielczarek, the business serves individual wellness seekers, couples, friend groups, women-only events (1st and 3rd Monday ladies sauna days), and hotel guests through a diversified service portfolio: six themed saunas (Vital Soft, Rose, Herbal, Finnish, Maa-Sauna, and steam bath), an indoor/outdoor bathing landscape with pools and plunge features, multiple relaxation rooms, a new outdoor sauna garden, an on-site restaurant, and à la carte massage and beauty treatments (aroma-oil, hot stone, reflexology, facials, manicure/pedicure, microneedling, microdermabrasion). The company generates revenue through unit-priced day passes (€27.50–€36.90), 4-hour and evening tickets, prepaid 10% and 20% bonus cards, wellness packages (€98–€248), hotel-bundled overnight arrangements (€210–€285) with three partner hotels, and a gift voucher program (digital and physical).

The GTM motion is direct-to-consumer walk-in plus online voucher/gift card sales via a Shopify storefront, with massage and beauty reservations taken by phone. Marketing runs on Instagram, Facebook, blog content, email newsletter, and SEO targeting local wellness searches. The technology stack is commodity: Shopify e-commerce, Matomo self-hosted analytics, SSL/TLS, and standard payment processors (Shop Pay, PayPal, Apple Pay, Google Pay, Visa, Mastercard, Amex, Maestro, Union Pay). No API, no mobile app, and no AI/ML features are in use. Distribution is extended through partner hotels (Hotel VERST, Hotel Driland, Hotel AMMERTMANN) and multiple voucher acceptance networks including corporate wellness platforms (Hansefit, E-GYM) and experience gift providers (mydays, cityfor2, Saunaführer, Saunaspass). Selfcare events (sound journeys, wellness yoga, retreats) led by Marlene Mielczarek are sold via Eventbrite. The business operates 11–23 hours daily and is closed on major holidays. There is no external funding, no parent company, no subsidiaries, and no disclosed revenue.

Name

Saunapark Epe

Legal name

Saunapark Epe e.K.

Website

https://saunapark-epe.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Saunapark Epe is a single-location sauna, spa, and wellness facility in Gronau-Epe, Germany, offering themed saunas, massage, beauty treatments, a restaurant, and gift vouchers to local residents, couples, and wellness tourists via walk-in and partner hotel distribution.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Wellness spa services
• Sauna facilities
• Massage therapy
• Beauty treatments
• Wellness packages

Headquarters

HQ city

Gronau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sauna Entry Fees: Day passes, 4-hour tickets, and evening tickets provide the primary revenue stream. Discounted rates are offered on various ticket types to drive visits.
2. Massage and Beauty Treatments: Aromatherapy oil massages, hot stone massages, foot reflexology, manicure, pedicure, facials, microneedling, and body treatments are offered à la carte.
3. Restaurant and Catering: On-site restaurant serving lunch, afternoon cake/waffles, and dinner. Includes vegetarian and vegan options, seasonal specials, and mandatory robe dress code.
4. Gift Cards and Vouchers: Digital and physical gift vouchers sold for entry tickets, treatments, and wellness packages. Also offers bonus cards with 10% or 20% discounts for regular visitors.
5. Wellness Packages and Arrangements: Bundled packages combining entry, treatments, meals, and sometimes hotel accommodation at partner hotels. Range from single-day to overnight wellness experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Saunapark Epe operates a physical sauna and spa facility in Gronau-Epe, Germany, offering six themed saunas, indoor/outdoor bathing areas, relaxation rooms, and a 2024-expanded outdoor sauna garden. The facility sells à la carte massage therapies (aroma-oil, hot-stone, foot reflexology, honey peeling, Indian head massage), beauty treatments (facials, manicure, pedicure, microneedling, microdermabrasion), on-site restaurant service, and bundled wellness packages that combine entry with treatments and dining. Revenue is completed by digital and physical gift vouchers and prepaid bonus cards, sold through a Shopify-based online shop and at the reception.

Product overview

Saunapark Epe is a traditional wellness facility offering a comprehensive range of sauna, spa, and beauty services. The core offering consists of a diversified sauna landscape with six themed saunas (Vital Soft-Sauna, Rosensauna, Kräutersauna, Finnish Sauna, Maa-Sauna, and steam bath), a bathing landscape with indoor/outdoor pools, relaxation areas, and a recently expanded outdoor sauna garden. The facility complements its sauna offerings with massage services (aroma-oil, hot-stone, reflexology, honey peeling, Indian head massage), beauty treatments (facials, manicure, pedicure, microneedling), and an on-site restaurant. Additional offerings include wellness packages (arrangements) that bundle entry with treatments and dining, hotel partnership packages for overnight stays at nearby hotels, and a voucher/bonus card system for gifting and repeat visits. The business operates on a Shopify e-commerce platform for its online shop and bookings. No AI or API-based products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Saunalandschaft (Sauna Landscape) Six themed saunas (Vital Soft-Sauna 65°C, Rosensauna 70°C, Kräutersauna 80°C, Finnish Sauna 90°C, Maa-Sauna 110°C, and a 45°C steam bath) with meditative color light, rose oil aromas, eucalyptus respiratory benefits, and a Finnish Aufguss house for ceremonies. Available to day pass, 4-hour ticket, and evening ticket holders.
• Badelandschaft (Bathing Landscape) Indoor pool (30°C) with whirlpool, outdoor pool, plunge pool, outdoor cold water grotto, foot baths, cool-off zone, crushed ice fountain, experience showers, and bucket showers. Available to facility admission holders.
• Ruhelandschaft (Relaxation Landscape) Rest and recovery areas including panorama relaxation house, fireplace relaxation house, fireplace lounge, and winter garden for resting between sauna sessions. Available to facility admission holders.
• Saunagarten (Sauna Garden) Outdoor sauna garden with natural experience, generous outdoor pool, natural pond, comfortable sun loungers, chill lounge, terrace with sun umbrellas, and table service to lying areas. Open year-round.
• Aufgussrituale (Aufguss Rituals) Hourly unique and varied Aufguss ceremonies in the Finnish Aufguss house, including salt Aufguss, menthol Aufguss, and silent Aufguss. Themed event sauna nights held every 2nd Friday of the month until 1 AM (October–March).
• Massage Wellness massages including Aroma-Öl Massage (50/75 min from €65), Lomi Lomi Nui Massage, Hot-Stone Massage (50/75 min from €69, October–April), Fußreflexzonen Massage (25/50 min), Honig-Peeling-Massage (40 min), Indische Kopfmassage (50 min), and Fresh Feeling Peeling Massage (40 min). Wellness only — no therapeutic or erotic services.
• Beauty Treatments Beauty treatments including facial treatments (Anti-Stress €30, Deep Clean €45, Classic €35–45, Classic De Luxe €85, Orangenblüten), Men's treatment (Männersache), Eye Care, Manicure (Luxus Maniküre), Pedicure (Wellness Pediküre, Medical Foot Care), peeling and packungen, Microneedling, and Mikrodermabrasion.
• Restaurant On-site restaurant with light-filled winter garden and fireplace corner. Menu includes lunch, coffee time with homemade cakes and waffles, dinner. Offers vegetarian and vegan dishes, seasonal menu items, and regional products. Bademantel (robe) required in dining areas. Kitchen hours: Monday–Saturday 13:00–21:00, Sunday 13:00–19:00.
• Wellness Packages (Arrangements) Complete wellness packages combining sauna entry, massage, beauty treatments, and dining. Categories include Relax (€98), Happy Day, Beauty, Selfcare (€125), Indian Summer (€150), Du und Ich und Sauna, Freundinnen (€248), Zeit für Zwei, Frühlingsluft, Summerfeeling, Herbsttraum, Winterzauber, and Beauty Arrangement (~€75).
• Hotel Arrangements Overnight wellness packages in partnership with nearby hotels. Options include Auszeit zu Zweit (€210), Bed & Breakfast & Sauna at Hotel AMMERTMANN (€220), Saunafeeling, Wellnessfeeling at Hotel Driland (€275), and Verwöhnzeit zu Zweit at Hotel Verst including massage/facial, bademantel, cocktail, and breakfast (€285). Partner hotels are 300 m to 4 km from the facility.
• Bonuskarte (Bonus Card) Prepaid cards offering 10% or 20% discount on regular daily admission. 10% card costs €332.10 (per visit €33.21, currently €24.75), 20% card costs €649.44 (per visit €29.52, currently €22.00). €5 deposit, refundable on return. €3 weekend/holiday surcharge applies.
• Digitaler Wertgutschein (Digital Gift Voucher) Non-person-bound gift voucher applicable to all services (entry, wellness treatments, dining). Available in denominations from €10 to €500. Delivered via email through the online shop.
• Versandgutschein (Shipped Gift Voucher) Physical gift vouchers for Tageskarte (day pass, €36.90), 4-Stundenkarte (4-hour ticket, €31.50), Abendkarte (evening ticket), Massage (from €39–€65), Beauty (from €35–€39), and Wellness Packages (from €56). €3 shipping fee applies.
• Sommer Wellnessangebote (Summer Wellness Offers) Seasonal summer beauty treatments including Pina Colada Body Ritual (€49, 40 min), Pina Colada Facial Treatment (€30, 30 min), and After Sun Facial Treatment (€30, 30 min).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hotel VERSTcoreStrategic or Co-development PartnerPartner hotel for overnight wellness packages. Located 300 meters from Saunapark Epe. Category *** hotel offering combined spa and accommodation packages including the Verwöhnzeit zu Zweit (Pampering Time for Two) arrangement featuring double room, breakfast, sauna access, and massage.
• Hotel DrilandminorStrategic or Co-development PartnerPartner hotel located 4 km from facility. Offers wellnessfeeling packages combining overnight stay with sauna access.
• Hotel AMMERTMANNminorStrategic or Co-development PartnerPartner hotel located 2.3 km from facility. Offers Bed & Breakfast & Sauna packages with fresh orange juice and breakfast buffet included.
• cityfor2minorOthersAcceptance partner for third-party wellness vouchers (not valid December 23 - January 5, holidays, and sauna nights).
• SaunaführerminorOthersAcceptance partner for sauna guide vouchers, valid Monday-Friday only. Not valid during restricted periods.
• SaunaspassminorOthersAcceptance partner for third-party spa vouchers. Not valid during restricted periods.
• HansefitminorOthersCorporate wellness program partner. Employees with Hansefit membership can use their benefits at Saunapark Epe.
• E-GYMminorOthersFitness partner allowing E-GYM members to use their wellness benefits at the facility.
• mydaysminorOthersPartner for experience gift vouchers, valid for wellness days and treatments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Therme Erding: Germany's largest thermal spa complex near Munich, offering multiple themed saunas, bathing landscapes, wellness packages, and F&B. Comparable as a multi-attraction sauna/wellness destination serving regional visitors, though at a much larger scale.
• Taunus Therme: Thermal spa in Bad Homburg offering sauna landscape, wellness treatments, and hotel-style stay packages. Comparable business model and recurring-event programming.
• Mediterana: Spa and wellness facility in Bergisch Gladbach (NRW) with multiple themed saunas, bathing areas, massage, beauty treatments, and on-site dining. Strong regional overlap with Saunapark Epe's customer base in North Rhine-Westphalia.
• Tropical Islands Resort: Indoor tropical resort with sauna landscape, pools, and overnight accommodations in Brandenburg. Comparable in offering themed saunas, wellness packages, and gift voucher commerce.
• Kristall Palm Beach: Thermal spa and leisure center in Stein near Nuremberg offering sauna, bathing, and wellness packages. Comparable multi-attraction sauna facility with package and voucher commerce.
• Claudius Therme: Thermal spa complex in Cologne with themed saunas, wellness treatments, and restaurant. Direct regional peer operating in the same North Rhine-Westphalia catchment area.
• Therme Bad Aibling: Thermal spa in Bavaria with saunas, bath landscape, and wellness packages. Comparable operating model with day passes, package deals, and voucher commerce.

Broad incumbents

• Europa-Park Rulantica: Large indoor water world by Europa-Park in Rust with adjacent sauna area. Overlaps in themed saunas, packages, and resort-style destination positioning, but operates as part of a much larger entertainment group.

Others

• McFit / John Reed Fitness: Large fitness chains in Germany with spa and sauna add-ons; corporate wellness marketplace competitor via Hansefit/E-GYM partnerships. Comparable only as adjacent wellness infrastructure rather than direct spa competitor.

Regional players

• Wellnesshotel & Spa im Landhaus Gronau: Smaller wellness and sauna retreats operating in the Münsterland region of Germany. Comparable in scale and product mix (sauna, massage, beauty, packages) targeting similar regional clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saunapark.epe
• Instagraminstagram.com/saunaparkepe
• LinkedInlinkedin.com/company/saunapark-epe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saunapark Epe