Roats Water System Inc

What Roats Water System Inc does

Roats Water System, Inc. is a privately held, state-regulated public water utility operating under the Oregon Public Utility Commission, serving residential customers in the Bend, Oregon area. The company delivers potable domestic water to the Homeplace and Woodside Ranch subdivisions through two well fields that draw from the Deschutes Basin aquifer, and provides seasonal irrigation water (mid-April through mid-October) to four named homeowner associations — Mountain High, Tillicum Village, Nottingham Square, and Timber Ridge. Supporting modules around the core water-delivery operation include a Cross Connection Control (backflow prevention) program, a 24/7 pressurized fire hydrant network with annual exercise and inspection, Lead Service Line Inventory compliance under EPA's 2021 Lead and Copper Rule Revisions, and annual Consumer Confidence Reports covering 2023, 2024, and 2025 water-quality testing. The system is built on capital-intensive physical infrastructure (water mains from 2" to 16" in diameter, customer service lines typically 5/8" to 1"), drive-by remote meter reading, and ancillary compliance programs.

The business model is a regulated tariff-based recurring revenue stream. Customers pay a PUC-approved monthly base rate (e.g., $36.82 for meters under 1 inch) plus a flat, non-tiered commodity rate of $1.33 per 100 cubic feet (748 gallons) of water consumed, with a 2.4% monthly late fee on past-due balances past 15 days. Irrigation service is delivered seasonally but billed across a 12-month payment plan per PUC mandate. Customer engagement is enabled through a CUSI-powered online portal (roats.epayub.com) supporting no-fee Auto Pay and Quick Pay, complemented by CallHub-driven SMS, email, and automated phone notifications for outages, billing, and irrigation scheduling changes. Customer acquisition within the certificated service territory is driven by property-owner-initiated account requests via the website or phone rather than by active selling.

The company is privately held with 1–10 employees, operates from a single headquarters at 61147 Hamilton Lane, Bend, Oregon 97702, and reports no parent company, no outside institutional ownership, no M&A activity, and no disclosed funding rounds. Customer concentration is structurally high because the certificated service territory is geographically narrow, but rates and churn exposure are insulated by regulatory monopoly status. Notable recent operational moves include the 2025 transition of irrigation water sourcing from Arnold Irrigation District to the company's own groundwater aquifer wells and PUC-approved rate schedule updates effective October 31, 2025.

Name

Roats Water System Inc

Legal name

Roats Water System, Inc.

Website

https://roatswater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roats Water System, Inc. is a privately held, Oregon PUC-regulated water utility delivering domestic potable water to the Homeplace and Woodside Ranch subdivisions and seasonal irrigation water to four Bend, Oregon HOAs from Deschutes Basin aquifer wells, with regulated monthly base rates and usage-based commodity billing.

Ownership category

akta.pro rank

Product category

Water Utility Services

NAICS

Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213)

SIC

Water Supply (4941)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

akta.pro secondary industry

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Water utility services
• Domestic water distribution
• Irrigation water delivery
• Backflow prevention testing
• Water quality monitoring

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Monthly Base Rate (Water Service): Monthly base rate charged to all customers for water service access and meter maintenance, regardless of water consumption. Base fees cover meter reading, water quality monitoring, infrastructure maintenance, and other fixed costs of service. Rates are determined by meter size and set by the Oregon Public Utility Commission.
2. Water Commodity Usage Charge: Customers are billed per unit of water consumed at a flat commodity rate ($1.33 per 100 cubic feet). Roats Water uses a non-tiered rate structure — the rate per unit remains the same regardless of consumption volume. All usage is billed separately from the base rate.
3. Late Payment Charges: A 2.4% monthly late fee may be applied to past-due balances if payment is not received within 15 days of the bill date.
4. Irrigation Water Service: Irrigation water is provided on a seasonal basis (typically mid-April through mid-October) with billing spread across a 12-month payment plan per PUC mandate. Rates are approved by the Oregon Public Utility Commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roats Water System is a regulated public water utility that delivers domestic (potable) water and seasonal irrigation water to residential customers in Bend, Oregon. The utility sources water from the Deschutes Basin aquifer via two well fields, charges monthly base rates plus commodity usage rates approved by the Oregon Public Utility Commission, and supports backflow prevention (Cross Connection Control) and fire hydrant programs for the communities it serves.

Product overview

Roats Water System Inc is a regulated water utility company serving residential communities in Bend, Oregon. The company operates two distinct water systems—Homeplace and Woodside Ranch—delivering potable water sourced from the Deschutes Basin aquifer via deep wells. Services are offered through a platform-plus-modules model: domestic water service and irrigation water service constitute the core products, while backflow prevention programs, fire hydrant infrastructure, customer web portal, lead service line inventory, consumer confidence reports, and payment assistance programs function as integrated supporting modules. The company is regulated by the Oregon Public Utility Commission, which approves all rate schedules and tariffs. The irrigation service transitioned from Arnold Irrigation District to groundwater aquifer sourcing in 2025 for improved reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Water Service Potable water distribution service for residential customers in the Homeplace and Woodside Ranch subdivisions of Bend, Oregon, sourced from deep wells tapping the Deschutes Basin aquifer, with monthly coliform bacteria testing and annual Consumer Confidence Reports.
• Irrigation Water Service Seasonal irrigation water delivery (mid-April through mid-October) coordinated with HOA communities (Mountain High, Tillicum Village, Nottingham Square, Timber Ridge) using odd/even address scheduling and billed on a 12-month payment plan per Oregon PUC mandate.
• Cross Connection Control Program (Backflow Prevention) Backflow prevention inspection program required by Oregon Administrative Rules (OAR 333-061-0070), including annual testing of prevention assemblies at water meters and compliance enforcement for irrigation systems, pools, hot tubs, and private wells.

Quantifiable outcome

• Irrigation water available from April 20 through October 16 annually (approximately 6 months)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, support and core.

• Arnold Irrigation DistrictminorOthers · 1 January 2025Arnold Irrigation District was the prior source of irrigation water for Roats Water System. Beginning in 2025, Roats Water transitioned its irrigation water supply from Arnold Irrigation District to a groundwater aquifer (Deschutes Basin aquifer), providing a more reliable and drought-resilient water source. This transition eliminated water restrictions that were previously caused by drought conditions from the Arnold Irrigation District supply.
• NeighborImpactsupportOthersRoats Water System partnered with NeighborImpact, a community organization, to provide utility bill assistance for low-income residential customers facing financial hardships. The program offers assistance to customers meeting income guidelines (80% of State Median income by household size). Only residential accounts in the name of the individual(s) or a family trust where the account holders are residents in the dwelling are eligible. Contact: 541-504-2155 or www.neighborimpact.org.
• Central Electric CooperativeminorStrategic or Co-development PartnerRoats Water System coordinated with Central Electric Cooperative on a complex water main valve replacement project on Pine Vista Drive and Woodside Road (April 2026). The coordination was required because water and unmarked live power lines were buried in one trench, necessitating the cooperative's power to be de-energized before Roats Water crews could safely work in the area.
• Continental Utility Solutions, Inc. (CUSI)coreTechnology or IntegrationContinental Utility Solutions, Inc. (CUSI) powers Roats Water System's online bill payment portal (roats.epayub.com). CUSI provides the utility billing and payment technology platform used by Roats Water for customer account management, online payments, Auto Pay enrollment, and Quick Pay functionality. Copyright © 2026 Continental Utility Solutions, Inc.
• CallHubcoreTechnology or IntegrationCallHub is the secure third-party platform used by Roats Water System to facilitate customer communications including text messages (SMS) and automated outreach for service notifications, outage alerts, billing reminders, and irrigation schedule updates. The privacy policy states contact information may be shared through CallHub, which adheres to strict data protection practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Middlesex Water Company: Publicly traded regulated water utility serving New Jersey and Delaware. Comparable as a smaller-cap investor-owned water utility with similar regulatory framework, residential customer focus, and recurring rate-base revenue model.
• York Water Company: Oldest publicly traded water utility in the U.S., serving south-central Pennsylvania. Comparable as a small-cap investor-owned regulated water utility with residential customer concentration and similar rate-base-driven economics, though at larger scale and different geography.
• Essential Utilities (Aqua America): Large publicly traded water and natural gas utility serving residential and commercial customers across multiple states. Comparable as a regulated water utility with similar rate-base economics, cross-connection/backflow programs, and customer service orientation.
• California Water Service Group: Large publicly traded investor-owned water utility operating regulated water systems across California, Washington, New Mexico, and Hawaii. Comparable as a PUC-equivalent regulated water utility with rate-base-driven economics, though at much larger scale and broader geographic reach.
• American States Water Company: Publicly traded water and utility services holding company (parent of Golden State Water). Comparable as a regulated water utility with both domestic and irrigation/contract services for residential customers, though operating at significantly larger scale across multiple states.
• SJW Group: Publicly traded holding company for regulated water utilities (San Jose Water, Connecticut Water, Maine Water). Comparable as a PUC-style regulated water utility operating in multiple jurisdictions with similar recurring revenue model.
• Artesian Resources Corporation: Publicly traded holding company for Artesian Water, a regulated water utility serving Delaware, Maryland, and Pennsylvania. Comparable as a small-to-mid-cap regulated water utility with residential and irrigation customer base and PUC-equivalent rate regulation.

Regional players

• Tualatin Valley Water District: Water district serving portions of Washington County, Oregon. Comparable as another Oregon-based water utility serving suburban residential customers, though it operates at larger scale within a different geographic territory.
• Bend Water (City of Bend Utilities): Municipal water utility operating in the same Bend, Oregon market. Comparable as the primary in-market alternative water provider, though it serves a broader municipal footprint rather than a private subdivision-only service territory.

Direct peers

• Avion Water Company: Oregon-based investor-owned water utility serving residential communities with domestic and irrigation water. Most directly comparable peer given similar Oregon operating environment, customer base, and PUC-regulated rate structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roats-water-system-inc
• Facebookfacebook.com/roatswatersystem
• Instagraminstagram.com/roatswatersystem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roats Water System Inc