Subliwear

What Subliwear does

Subliwear is a Morocco-based, B2B contract manufacturer of custom sublimated apparel, leather goods, medical garments and PPE, headquartered in Casablanca's Moulay Rachid industrial zone. Its technical core is digital textile sublimation printing on polyester, executed through three sublimation calenders and MS JP4 printers rated at up to 4,300 metres per day, complemented by photography-guided laser cutting (acquired 2020) and more than ten marking techniques including UV printing and embroidery. The company operates a vertically integrated facility organized into ten departments covering design, pattern-making, cutting, printing, assembly, logistics and sales, with a stated minimum order quantity of 50 pieces that targets brands needing small-batch or replenishment production rather than large industrial runs.

Subliwear's commercial model is direct, project-based B2B sales: customers request quotes via web/WhatsApp contact forms and the firm manages design, production, packaging and delivery. Its primary segment is European sportswear brands and clubs, with a published logo wall naming more than 17 customers including Umbro, Kappa, Hummel, Erima, Craft, Kempa, Uhlsport and Décathlon. Secondary segments include fashion brands, leather goods, medical/healthcare and PPE/workwear, the latter supported by UNS1, IFTH-AFNOR, OEKO-TEX Standard 100, AITEX filtration and BSCI social compliance certifications. The company is privately held, family-owned (founded by Ljoubomir Vasic in 2008 with roots in 1988 Sublitex in France, joined by co-founder son Damien Vasic), with no disclosed institutional funding. Revenue, headcount and order book are not publicly disclosed, limiting financial visibility.

Name

Subliwear

Legal name

Subliwear sarl

Website

https://subliwear.fr

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Subliwear is a Morocco-based B2B manufacturer of custom sublimated sportswear, fashion apparel, leather goods, medical garments and PPE, serving European sportswear brands, fashion labels and healthcare buyers with low minimum-order production from a vertically integrated Casablanca facility.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing (Textile Sublimation)

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Custom sublimation apparel
• Textile sublimation printing
• Sportswear contract manufacturing
• PPE and medical garments
• Leather goods sublimation

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Apparel Manufacturing: B2B manufacturing services for sportswear, fashion, leather goods, medical apparel, and PPE. The company designs, produces, and delivers custom clothing to brands and businesses. Revenue is generated through production fees based on quantity and complexity of orders, with minimum orders starting at 50 pieces.
2. Sublimation Printing Services: Digital sublimation printing services using proprietary technology and equipment. Services include design assistance, pattern making, production, and finishing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Subliwear is a B2B custom apparel manufacturer specializing in digital sublimation printing on textiles, producing sportswear, fashion clothing, leather goods, medical garments, and PPE for brands, clubs, and distributors. The company runs a fully integrated production facility in Casablanca offering design, pattern making, cutting, sublimation printing (with MS JP4 equipment and three calanders), UV printing, embroidery, laser cutting, packaging, and delivery with QR-code tracking. Minimum production runs start at 50 pieces per model with rapid replenishment.

Product overview

Subliwear is a Moroccan-based custom sportswear and fashion clothing manufacturer specializing in sublimation printing technology. The company operates a vertically integrated production facility with 10 departments including design, pattern making, cutting, printing, sublimation, assembly, delivery, security, administration, and sales. The core product portfolio consists of custom sportswear (football, basketball, rugby, handball, cycling, running, fitness), fashion clothing for women/men/children, leather goods with sublimation, medical products including certified washable masks, and PPE workwear. Supporting services include sublimation printing using MS JP4 equipment (capacity 4300m/day), UV printing, embroidery, design/patronage, and logistics with QR code tracking. Minimum production runs start at 50 pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sportswear Custom team uniforms and individual sport apparel for football, basketball, rugby, handball, cycling, running, fitness, motorbike, and tennis, produced via sublimation printing with minimum order quantities starting at 50 pieces. Targeted at European sportswear brands, sports clubs, and federations.
• Fashion Clothing Custom fashion apparel for women, men, and children including dresses, skirts, ready-to-wear, and streetwear, produced from 50 pieces per model with rapid flow replenishment. Targeted at fashion brands seeking low minimum quantities.
• Custom Leather Goods (Maroquinerie) Custom leather bags, wallets, and accessories featuring sublimation/UV printing on leather with luxury finishing. Includes design, prototyping, and manufacturing services for luxury leather goods brands.
• Certified Medical Masks UNS1 Category 1 washable and reusable face masks filtering at least 90% of 3-micron particles, certified for 50 washes, dual-layer construction with polyester exterior and polyamide interior. Targeted at healthcare providers and medical institutions; also manufactured for partner DATOVA.
• Workwear and PPE Custom work clothing and PPE including coveralls, pants, jackets, high-visibility vests, disposable aprons, and medical gowns meeting industry safety standards for various working conditions.
• Sublimation Printing Service Digital sublimation printing using water-based inks that dye polyester fibers directly, providing color fastness and durability through three sublimation calanders and MS JP4 printing equipment (up to 4,300 m/day capacity at 180 m²/hour). Sold as a contract manufacturing and printing service to brands.
• UV Printing Service UV printing service applied to accessories and leather goods such as bags, wallets, and maroquinerie products, enabling customization of everyday accessories.
• Embroidery Service Industrial embroidery service with in-house program development and testing, used for exterior embellishment of apparel and accessories.
• Design and Patronage Services Professional design services including moodboard creation, pattern making with 4 model makers, and graphic design for collection development. Targeted at brand clients needing concept-to-production design support.

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DATOVAminorOthersDATOVA is a partner for medical mask production. DATOVA's Category 1 (UNS1) masks are produced by Subliwear and certified according to AFNOR standards. Subliwear manufactures washable medical masks for DATOVA, which hold filtration certifications from AITEX laboratories and OEKO-TEX standard 100 certification.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• MAS Holdings: Sri Lanka-headquartered, world's largest sportswear and activewear contract manufacturer serving Nike, Adidas, Under Armour and other tier-1 brands. Comparable in being a B2B apparel manufacturer to global sportswear customers, but at substantially larger scale and broader product scope.
• Delta Galil Industries: Israel-headquartered global apparel manufacturer with strong sportswear, intimate apparel and seamless-garment capabilities, producing for Adidas, Nike, Calvin Klein and others. Comparable in B2B apparel manufacturing for major sportswear customers and in diversified product mix.
• Stanno: Dutch team sportswear brand with in-house design, decoration and small-batch production capabilities. Comparable European custom teamwear operator, though broader in product range and more brand-led.
• Kappa / BasicNet: Italian sportswear group (Kappa, Robe di Kappa, Superga, K-Way, Sebago) with vertical manufacturing and licensing across teamwear, lifestyle and accessories. Overlaps with Subliwear in decorated team apparel supply chain though predominantly a brand-and-licensing model.
• Crystal International Group: Hong Kong-headquartered apparel contract manufacturer with operations across China, Vietnam, Cambodia and Bangladesh, serving Marks & Spencer, Uniqlo, Levi's and other major brands. Comparable in B2B apparel manufacturing to global apparel customers, though at materially larger scale and different geography.
• Joma Sport: Spanish sportswear brand with significant in-house manufacturing in Asia serving football, futsal, basketball and running markets. Comparable in decorated apparel manufacturing and EU sportswear focus, but operates at a meaningfully larger scale.

Direct peers

• Jako: German team sportswear brand and manufacturer with strong custom-kit and sublimation capabilities serving amateur clubs across football, handball, and indoor sports. Directly comparable B2B custom teamwear model and EU customer base overlap with Subliwear's Erima/Kempa/Uhlsport tier of customers.
• Erreà Sport: Italian custom team sportswear and sublimation manufacturer founded in 1988, serving professional and amateur clubs across Europe. Highly comparable to Subliwear in custom technical-apparel manufacturing, small-to-mid-batch production, and brand-customer model.
• Macron S.p.A. Italian custom team sportswear manufacturer with deep sublimation capabilities serving European clubs and brands in football, basketball, rugby and volleyball. Closest direct comparable in business model (B2B custom decorated teamwear) and customer overlap (Umbro, Macron coexisting in European teamwear channels).

Regional players

• Centric Holding: Moroccan textile and apparel conglomerate operating multiple industrial entities across yarns, fabrics and garments. Regional comparable anchored in Morocco's textile ecosystem, sharing the same cost-base, trade-access and labor advantages for European apparel supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/subliwear.maroc
• YouTubeyoutube.com/watch?v=z2QBWvvuuWQ
• Facebookfacebook.com/subliwear.maroc
• LinkedInlinkedin.com/company/subliwear
• Instagraminstagram.com/subliwear

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subliwear