Smoke N Fire
Smoke N Fire is a family-owned specialty retailer in Overland Park, Kansas, founded in 1999, selling premium BBQ equipment, grills, smokers, sauces, rubs, accessories, and supplemental heating products to backyard enthusiasts and pitmasters via a single storefront and e-commerce site.
- Company typePrivate
- Founded1999
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Smoke N Fire does
Smoke N Fire is a privately held, family-owned specialty retailer headquartered in Overland Park, Kansas, founded in 1999 by Jim, Joan, and Samuel Cattey. The company operates a single brick-and-mortar retail store at 7204 W 119th St complemented by a full e-commerce website (smokenfire.com) offering global shipping. Its core business is the curation and sale of premium barbecue equipment and related accessories, organized across four product pillars: BBQ grills, smokers, and cooking equipment (156 SKUs covering gas, charcoal, pellet, and electric); BBQ flavors of the trade including sauces, rubs, marinades, brines, glazes, and injectables (413 SKUs); professional grilling tools and accessories (88 SKUs); and supplemental home heating products such as fireplaces, stoves, inserts, and gas logs (277 SKUs). The catalog totals roughly 934 SKUs spanning price points from approximately $5 to over $500, sourced from multiple brands.
The company's go-to-market combines direct-to-consumer retail with in-person expert consultation at the Overland Park storefront and an online store with free shipping on orders over $50. Revenue streams include one-time product sales (primary), Xtreme BBQ hands-on grilling and smoking classes offered every Saturday at 11am at $19.99 per person, and branded gift cards sold in denominations of $25 to $500. Marketing channels include email newsletter signup with promotional offers, SNF Commercials video content, a radio/TV show (XtremeBBQ), and a partnership with WHB Sports Radio 810 for community engagement. The company holds three registered trademarks — Smoke 'n' Fire, Xtreme BBQ, and ThanQue — and operates with no disclosed funding, institutional investment, parent company, or M&A activity. Its served customer segments are Backyard Enthusiasts, Seasoned Pitmasters, and Homeowners seeking supplemental heating solutions, all consumer-facing with no enterprise or B2B accounts.
Smoke N Fire firmographics
Firmographics- Name
- Smoke N Fire
- Legal name
- Smoke 'n' Fire
- Website
- https://smokenfire.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smoke N Fire is a family-owned specialty retailer in Overland Park, Kansas, founded in 1999, selling premium BBQ equipment, grills, smokers, sauces, rubs, accessories, and supplemental heating products to backyard enthusiasts and pitmasters via a single storefront and e-commerce site.
- Ownership category
- akta.pro rank
Smoke N Fire industry classification
Industry- Product category
- BBQ and Fireplace Specialty Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Smoke N Fire is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smoke N Fire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: The primary revenue stream comes from selling BBQ equipment, grills, smokers, fireplace products, accessories, sauces, rubs, and grilling tools through both retail store and e-commerce channels.
- Xtreme BBQ Classes: Hands-on barbecue smoking and grilling classes offered every Saturday at 11am for $19.99 per person, teaching temperature control, smoke flavor techniques, and cooking skills.
- Gift Cards: Smoke N Fire branded gift cards sold in denominations from $25 to $500, generating revenue upfront before redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Xtreme BBQ Classes |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | BBQ Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Smoke N Fire product offering
Product offeringCore offering
Smoke N Fire operates a brick-and-mortar retail store in Overland Park, Kansas, and an e-commerce storefront at smokenfire.com that sells premium BBQ equipment (grills, smokers, pizza ovens), BBQ flavor products (sauces, rubs, marinades, brines, glazes, injectables), grilling tools and accessories, and supplemental home heating products (fireplaces, stoves, inserts, gas logs). It also sells branded gift cards and runs paid hands-on Xtreme BBQ grilling and smoking classes every Saturday at 11am for $19.99 per person.
Product overview
Smoke N Fire is a Kansas City-based retail store and online retailer specializing in premium barbecue equipment and fireplace solutions. The company operates as a single unified retail brand offering a curated selection of BBQ products across multiple categories: high-end grills and smokers (charcoal, pellet, gas, and electric), professional grilling tools and accessories, BBQ flavor enhancers (sauces, rubs, marinades), supplemental home heating products (fireplaces, stoves, gas logs), and experiential classes. The business also offers gift cards and custom BBQ island components. Founded in 1999 and family-owned, the company positions itself as a specialty retailer serving both backyard enthusiasts and seasoned pitmasters, with products ranging from entry-level to professional-grade equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Xtreme BBQ Classes: Hands-on barbecue and grilling classes offered by the company
Products and services
- BBQ Grills, Smokers and Cooking Equipment Premium barbecue equipment including LP/NG gas grills and smokers, charcoal grills and smokers, pellet and electric grills, and gas, electric, and wood pizza ovens for outdoor cooking enthusiasts.
- BBQ Flavors of the Trade Wide selection of BBQ sauces, dry rubs, spices, seasonings, marinades, brines, injections, glazes, infused grilling and dipping oils, dip mixes, salsas, hot sauces, gift packs, and related consumables from various brands.
- BBQ Grill Tools of the Trade Professional-grade grilling accessories including thermometers, tongs, grill baskets, woks, griddles, knives, gloves, aprons, grill covers, grill lights, and cleaning tools.
- Supplemental Heating Products Gas, wood-burning, electric, and pellet fireplaces, stoves, inserts, and gas logs, as well as outdoor firepits, patio heaters, and firewood racks for supplemental home heating.
- Xtreme BBQ Grilling and Smoking Classes Hands-on grilling and smoking class taught every Saturday at 11am at $19.99 per person, covering temperature control, smoke flavor techniques, and the art and science of barbecue.
- Smoke N Fire Gift Cards Branded Smoke 'n' Fire, Xtreme BBQ, and ThanQue gift cards available in denominations from $25 to $500, redeemable in-store or online.
- BBQ Island Doors, Drawers and Accessories Outdoor kitchen island components including doors, drawers, side burners, and beverage centers (e.g., Fire Magic branded accessories) for custom BBQ island installations.
Companies that use Smoke N Fire
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Smoke N Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smoke N Fire partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights3 records
Smoke N Fire competitors and assessment
Company assessmentBroad incumbents
- Williams Sonoma: Premium home and kitchen retailer with curated grilling, pizza oven, and outdoor cooking assortment. Targets a similar higher-end consumer and competes on quality curation.
- Lowe's: Second-largest U.S. home improvement retailer carrying grills, smokers, fireplaces, and outdoor living products. Competes head-on with Smoke N Fire in both BBQ and supplemental heating categories.
- Home Depot: Largest U.S. home improvement retailer with extensive BBQ grill, smoker, and fireplace assortments. Competes on price, selection, and convenience; represents the primary big-box competitive threat.
- Amazon: Dominant online marketplace for grills, smokers, sauces, rubs, and fireplaces. Sets the price benchmark Smoke N Fire must beat and offers unmatched selection and shipping convenience.
- Sur La Table: Specialty kitchen retailer with grilling tools, accessories, and cooking classes. Comparable premium positioning and emphasis on culinary education parallels Smoke N Fire's Xtreme BBQ class model.
- Target: Mass retailer carrying seasonal BBQ grills, smokers, and outdoor living products at value price points. Competes primarily on price and convenience rather than depth or expertise.
- Ace Hardware: Cooperative hardware retailer with grills, smokers, and outdoor cooking accessories carried across thousands of neighborhood locations. Represents a more localized competitive alternative to big-box retailers.
Emerging players
- Weber: Iconic grill brand increasingly selling direct-to-consumer online and through its own experiential retail. Overlaps with Smoke N Fire's premium grill assortment and represents both a supplier and competitive channel.
- Traeger Grills: Pellet grill category leader with direct-to-consumer e-commerce and a strong branded retail presence. Competes for the same premium BBQ enthusiast customer with vertically integrated offerings.
Direct peers
- Barbeques Galore: Specialty BBQ retailer offering grills, smokers, accessories, and outdoor living products across multiple U.S. and Australian locations. Closest direct comparable in business model and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Smoke N Fire social profiles
Digital presenceSmoke N Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoke N Fire leadership team
Management profileNumber of profiles
Profiles3 records
Smoke N Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoke N Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoke N Fire
What does Smoke N Fire do?
Smoke N Fire operates a brick-and-mortar retail store in Overland Park, Kansas, and an e-commerce storefront at smokenfire.com that sells premium BBQ equipment (grills, smokers, pizza ovens), BBQ flavor products (sauces, rubs, marinades, brines, glazes, injectables), grilling tools and accessories, and supplemental home heating products (fireplaces, stoves, inserts, gas logs). It also sells branded gift cards and runs paid hands-on Xtreme BBQ grilling and smoking classes every Saturday at 11am for $19.99 per person.
Is Smoke N Fire a public or private company?
Smoke N Fire is a private company. It is classified as family owned and is currently operating.
When was Smoke N Fire founded?
Smoke N Fire was founded in 1999. It employs 1 to 10 people.
Where is Smoke N Fire based?
Smoke N Fire is headquartered in Overland Park, United States, in the North America region.
How does Smoke N Fire make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are xtreme BBQ Classes and gift Cards.
Who are Smoke N Fire's main competitors?
Broad incumbents on record are Williams Sonoma, Lowe's, Home Depot, Amazon, Sur La Table, Target and Ace Hardware. Emerging players are Weber and Traeger Grills. Barbeques Galore is listed as a direct peer.
Does Smoke N Fire have an API?
No public API is recorded for Smoke N Fire.
What industry is Smoke N Fire in?
Smoke N Fire's product category is BBQ and Fireplace Specialty Retail. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 459991 and its SIC code is 5945.