LiveWire
LiveWire Group, Inc. (NYSE: LVWR) is a Harley-Davidson majority-owned electric motorcycle manufacturer selling premium S2 and LiveWire ONE sport bikes plus accessible S4 Honcho mini-motos and STACYC balance bikes to consumers and fleet customers across the U.S. and Europe.
- Company typePublic
- Founded2021
- HeadquartersMalibu, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What LiveWire does
LiveWire Group, Inc. (NYSE: LVWR) is a publicly traded electric motorcycle manufacturer majority-owned by Harley-Davidson following a 2022 SPAC spin-off. The company designs, markets, and sells a tiered portfolio of electric two-wheelers through its own e-commerce site (livewire.com), branded retail and service locations, and Harley-Davidson's global dealer network. Its customers span premium urban riders (S2 lineup at $11,999–$12,999 and the LiveWire ONE at $16,499), entry-level recreational users (S4 Honcho Trail at $4,999 and S4 Honcho Street at $5,499), government and fleet operators, and consumers of STACYC children's electric balance bikes, with the company holding 70–76% U.S. market share in the 50+ hp on-road electric motorcycle segment across 2025–Q1 2026.
LiveWire's product line is built around three primary architectures: the LiveWire ONE sport tourer using the H-D Revelation 100 hp permanent-magnet motor with CCS Combo 1 DC fast charging (146 mi city range); the S2 Arrow platform powering the S2 Alpinista, S2 Mulholland, and S2 Del Mar with an 84 hp motor, 10.5 kWh battery, and over-the-air (OTA) software updates; and the new S4 Honcho mini-moto platform manufactured by KYMCO in Taiwan using dual removable IONEX batteries in a 125cc-equivalent form factor. Connected features are delivered through iOS/Android companion apps providing navigation (HERE Maps and Google Maps integrations), telemetry, stolen-vehicle tracking, roadside assistance, and a mobile wallet, with the S2 platform further developed under an October 2025 partnership with c.technology AG for a scalable cloud-based connected experience across North America and Europe.
Revenue is generated primarily through one-time hardware sales of S2, S4 Honcho, and LiveWire ONE motorcycles, supplemented by ExFactory pre-owned inventory, STACYC balance bikes (over 21,000 units in 2025), apparel and accessories through shop.livewire.com, and a small fleet/government sales program. Financing is provided exclusively by Eaglemark Savings Bank (a Harley-Davidson Financial Services subsidiary) via Traditional and Flex Financing programs. In Q1 2026 the company reported $5.11M in revenue (+87% YoY) with 176% growth in electric motorcycle unit sales and 236% segment revenue growth, while FY2025 operating loss narrowed 32% to $75.5M and free cash flow improved 44%; FY2026 operating loss is guided to $70–$80M, with $45M of Q1 2026 tariff exposure expected to expand to $75–$105M for the full year.
LiveWire firmographics
Firmographics- Name
- LiveWire
- Legal name
- LiveWire Group, Inc.
- Website
- https://www.livewire.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LiveWire Group, Inc. (NYSE: LVWR) is a Harley-Davidson majority-owned electric motorcycle manufacturer selling premium S2 and LiveWire ONE sport bikes plus accessible S4 Honcho mini-motos and STACYC balance bikes to consumers and fleet customers across the U.S. and Europe.
- Ownership category
- akta.pro rank
LiveWire industry classification
Industry- Product category
- Electric Motorcycles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industry
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where LiveWire is headquartered
LocationHeadquarters
- HQ city
- Malibu
- HQ country
- United States
- HQ region
- North America
Markets served
LiveWire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Electric motorcycle hardware sales: Primary revenue stream from one-time sales of S2 Alpinista ($12,999), S2 Mulholland ($11,999), S2 Del Mar ($11,999, including Limited Time $9,999), LiveWire ONE ($16,499), and the new S4 Honcho Trail ($4,999) and S4 Honcho Street ($5,499). Sold through livewire.com, authorized LiveWire retail locations, and the Harley-Davidson dealer network.
- ExFactory / pre-owned inventory sales: Sales of lightly used, fully warrantied ExFactory motorcycles (e.g., LiveWire ONE at $19,999) maintained by in-house LiveWire technicians, with complete factory warranty and built-in LTE connectivity.
- Apparel, accessories and replacement parts: Apparel and accessories sold through shop.livewire.com (the LiveWire Shop) including replacement parts, with a 45-day return policy.
- Fleet / government vehicle sales: Fleet sales program for police, government, campuses, events, and parks. Extended-service contracts administered by CNA National Warranty.
- Connected / telematics services: LiveWire Connect (now discontinued for LiveWire ONE as of Dec 11, 2024) and connected vehicle services bundled with the S2 lineup, providing OTA updates, telemetry, stolen-vehicle tracking, ride analytics, and app-based navigation. STACYC balance-bike line also contributes recurring unit volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | S4 Honcho Trail (off-road / mini-moto, 125cc-equivalent) |
| One time/ perpetual license | Pay-as-you-go | S4 Honcho Street (street-legal mini-moto, 125cc-equivalent) |
| One time/ perpetual license | Pay-as-you-go | S2 Alpinista (Electric Sport Standard) |
| One time/ perpetual license | Pay-as-you-go | S2 Mulholland (Electric Performance Cruiser) |
| One time/ perpetual license | Pay-as-you-go | S2 Del Mar (Electric Street Tracker) |
| One time/ perpetual license | Pay-as-you-go | LiveWire ONE (Electric Sport Tourer) |
| Other | Multi-year contract | LiveWire Flex Financing (48-month term) |
| Other | Multi-year contract | LiveWire Traditional Financing (Eaglemark Savings Bank) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
LiveWire product offering
Product offeringCore offering
LiveWire Group, Inc. designs, manufactures, and sells electric motorcycles through three platforms: the flagship LiveWire ONE sport tourer, the S2 family (Alpinista, Mulholland, Del Mar), and the S4 Honcho mini-motos (Trail and Street variants manufactured by KYMCO). The company sells direct-to-consumer via livewire.com and its own branded retail locations, distributes through Harley-Davidson's dealer network, and runs a fleet sales program for government, police, and campus customers. Companion mobile apps for iOS and Android deliver navigation, charging-station lookup, weather, roadside assistance, mobile wallet, and over-the-air software updates.
Product overview
LiveWire (LiveWire Group, Inc.) is an electric motorcycle company majority-owned by Harley-Davidson that sells a tiered portfolio of premium and accessible electric two-wheelers through its own retail network and Harley-Davidson's dealer channel. Its core lineup is organized around three platforms: the flagship LiveWire ONE sport tourer, the mid-weight S2 family — S2 Alpinista (sport standard), S2 Mulholland (performance cruiser), and S2 Del Mar (street tracker, the first model with OTA updates) — and the newly launched entry-level S4 Honcho mini-moto line in Trail and Street configurations, manufactured by KYMCO in Taiwan. The LiveWire S2 and LiveWire ONE mobile apps (iOS and Android) deliver connected features including navigation, charging station lookup, weather, roadside assistance, mobile wallet, and OTA software delivery, with the S2 platform developed in partnership with c.technology AG for real-time vehicle data and community features. Beyond motorcycles, LiveWire's consumer segment includes the STACYC electric balance bikes for children, and the 2026 acquisition of Dust Moto extends the portfolio into electric off-road dirt bikes. Financing is provided through Eaglemark Savings Bank (a Harley-Davidson Financial Services subsidiary).
Differentiator
Problem solved
Functional benefit
Brands
- LiveWire Connect: Connected vehicle and telematics service for LiveWire motorcycles; trademark owned by LiveWire EV, LLC (service for LiveWire ONE was discontinued as of Dec. 11, 2024; remains available for S2 models via the LiveWire S2 app).
- STACYC
Products and services
- S4 Honcho Trail 125cc-equivalent off-road electric mini-moto priced at $4,999, featuring a mid-mounted electric motor with chain drive, dual removable KYMCO IONEX batteries, an estimated 73 miles of range, 0-30 mph in 3 seconds, 120-minute Level-2 charge time, and 3.48 kWh of energy. Manufactured by KYMCO in Taiwan for LiveWire.
- S4 Honcho Street 125cc-equivalent street-legal electric mini-moto priced at $5,499, sharing the S4 Honcho platform with dual removable KYMCO IONEX batteries, 73 miles of range, 0-30 mph in 3 seconds, 120-minute Level-2 charge time, and 3.48 kWh energy capacity. Manufactured by KYMCO in Taiwan for LiveWire.
- S2 Alpinista Electric sport standard motorcycle priced at $12,999 (after 2026 MSRP reduction), powered by an 84 hp (63 kW) electric motor producing 194 ft-lb of torque, with 120 miles city range, 0-60 mph in 3.0 seconds, top speed of 99 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 434 lb weight. Available in Quasar Red, Glacier Silver, and Asphalt Black.
- S2 Mulholland Electric performance cruiser motorcycle priced at $11,999, powered by an 84 hp (63 kW) motor with 194 ft-lb of torque, 121 miles city range, 0-60 mph in 3.3 seconds, top speed of 99 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 432 lb weight. Available in Lunar White/Gray, Liquid Black/Red, and Liquid Black/Black.
- S2 Del Mar Electric street tracker motorcycle priced at $11,999 (Limited Time Pricing Event at $9,999), the first LiveWire model equipped with over-the-air (OTA) software updates. 84 hp (63 kW) motor with 194 ft-lb torque, 113 miles city range, 0-60 mph in 3.0 seconds, top speed of 103 mph, Level 2 charging to 80% in 78 minutes, 10.5 kWh battery, and 436 lb weight. Available in Liquid Black, Millrace Blue, Nimbus Gray, Nightfall Blue, and Asphalt Black.
- LiveWire ONE Flagship electric sport tourer priced at $16,499 new, powered by an H-D Revelation permanent-magnet motor rated at 100 hp (75 kW) producing 84 ft-lb of torque. 146 miles city range, 0-60 mph in 3.0 seconds, top speed of 110 mph, DC fast charge to 80% in 40 minutes (CCS Combo 1), 15.4 kWh battery, and 562 lb weight. Available in Liquid Black, Horizon White, and Nebula Red.
- LiveWire S2 Mobile App Companion iOS/Android mobile application for S2-model LiveWire riders (Alpinista, Mulholland, Del Mar) providing Rider & Bike Profile, Local Weather, Navigation, Roadside Assistance, Mobile Wallet for insurance and license, in-app Owner's Manual, and over-the-air software update delivery. Available on the iOS App Store and Google Play Store.
- LiveWire ONE Mobile App Companion iOS/Android mobile application for LiveWire ONE riders providing charging station lookup via Google Maps integration and turn-by-turn navigation delivered to the bike's digital display. Available on the iOS App Store and Google Play Store.
- STACYC Stability Cycles Electric balance bikes for children and teens, sold as a sub-brand under LiveWire Group. STACYC sold over 21,000 units in 2025 and contributed significantly to LiveWire's consolidated revenue unit growth of 16% year-over-year.
- Dust Moto electric dirt bike platform Electric off-road dirt bike platform acquired via LiveWire's purchase of Dust Moto assets in May 2026, combining Dust Moto's off-road expertise with LiveWire's engineering, manufacturing, and global distribution. Additional product details to be released in the second half of 2026.
- LiveWire Apparel, Accessories and Replacement Parts Apparel, accessories, and replacement parts sold through shop.livewire.com, including branded riding gear, custom-build accessories, and replacement parts compatible with LiveWire electric motorcycles. A 45-day return policy applies.
Quantifiable outcome
- 87% year-over-year revenue growth in Q1 2026 ($5.11 million), driven by 176% surge in electric motorcycle unit sales and 236% growth in segment revenue.
- +5 more outcomes
Companies that use LiveWire
Customer profileSegments6 records
Ideal customer profiles4 records
LiveWire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
LiveWire partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- KYMCOflagshipKYMCO manufactures the S4 Honcho Trail and Street mini-moto platform for LiveWire and supplies its IONEX dual removable batteries. KYMCO is also partnered with LiveWire to develop an electric maxi-scooter for Europe and competes in Taiwan's electric scooter market against Gogoro and Sym.
- Dust MotoflagshipLiveWire Group acquired the assets of electric off-road startup Dust Moto in May 2026 — LiveWire's first acquisition — combining Dust Moto's off-road expertise with LiveWire's engineering, manufacturing, and global sales network to accelerate production of an electric dirt bike (more details expected in H2 2026).
- c.technology AGflagshipLiveWire Group and c.technology AG announced a partnership to deliver a next-generation connected experience for LiveWire electric motorcycles, leveraging c.technology's cloud platform to provide real-time vehicle data, location tracking, and community features across North America and Europe.
- Harley-Davidson dealer networkcoreHarley-Davidson's global dealer network handles distribution and service for new LiveWire models including the S4 Honcho Trail and Street; LiveWire's own branded retail locations coexist with this broader H-D dealer footprint.
- Richard Rawlings / Gas Monkey GarageminorRichard Rawlings of Gas Monkey Garage built a one-of-one custom S2 Alpinista unveiled at the 2026 Mama Tried Motorcycle Show in Milwaukee; the custom build was used for brand and cultural marketing exposure.
- Jeff G. Holt / V-Twin VisionaryminorJeff G. Holt of V-Twin Visionary built a one-of-one custom S2 Alpinista unveiled alongside the Gas Monkey Garage build at the 2026 Mama Tried Motorcycle Show in Milwaukee.
- CNA National WarrantyminorCNA National Warranty is the administrator of LiveWire's extended-service contract plans (1-800-527-7665). LiveWire's standard 2-year limited warranty (5-year on battery/RESS) is provided directly by LiveWire.
- SoothefolkminorSoothefolk crew chainstitched custom Honcho gear (tees, patches, ski masks) live at the One Moto Show pre-party in Portland and similar LiveWire brand activations.
- Eaglemark Savings Bank (Q1 2026 webcast host)minorLiveWire Group's Q1 2026 financial results webcast on May 5, 2026 was conducted by Harley-Davidson, Inc. (LiveWire's majority parent) on LiveWire's behalf; webcast discussion limited to LiveWire's financial results and outlook.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
LiveWire competitors and assessment
Company assessmentBroad incumbents
- Piaggio (Vespa Elettrica):
- KYMCO: KYMCO is a Taiwanese major powersports manufacturer and LiveWire's strategic manufacturing partner for the S4 Honcho, supplying its IONEX battery platform. KYMCO is also co-developing an electric maxi-scooter for Europe with LiveWire, making it both a partner and a comparable broad incumbent in the scooter/motorcycle space.
Emerging players
- Cake (Cake 0 Emission): Cake is a Swedish electric motorcycle maker specializing in lightweight off-road and urban electric two-wheelers, including the Kalk platform. Cake's off-road and urban electric mini-moto focus directly parallels the Dust Moto acquisition and S4 Honcho off-road positioning.
- Stark Future: Stark Future is a Spanish electric motorcycle startup that produces the Stark VARG electric motocross bike — a high-performance electric off-road motorcycle directly competitive with LiveWire's Dust Moto electric dirt bike roadmap.
- Sur-Ron: Sur-Ron is a Chinese electric off-road and light electric motorcycle manufacturer producing the popular Light Bee platform — a direct competitor to LiveWire's S4 Honcho and Dust Moto off-road product positioning at significantly lower price points.
- Damon Motors: Damon Motors is a Canadian electric motorcycle startup developing the HyperSport and Hypershift premium electric motorcycles with advanced safety/co-pilot features. While smaller and earlier-stage than LiveWire, Damon competes in the same premium electric sport segment.
Direct peers
- Gogoro: Gogoro is a Taiwanese electric scooter company with a battery-swapping network and connected smart-scooter platform — comparable to LiveWire's S4 Honcho's removable KYMCO IONEX battery architecture. Gogoro's subscription-style battery swap model and connected vehicle data platform are directly analogous to LiveWire's connected vehicle strategy.
- Energica Motor Company: Energica is an Italian premium electric motorcycle manufacturer competing directly with LiveWire in the high-performance electric sport and sport-touring segment. Both target affluent enthusiasts with $15K-$25K premium electric sport bikes featuring DC fast charging and connected features.
- Zero Motorcycles: Zero Motorcycles is the closest direct peer to LiveWire — a U.S.-based manufacturer of premium electric motorcycles (street and dual-sport) with comparable 0-60 performance, mid-$10K to $20K+ price points, and an established dealer network. Both brands compete head-to-head in the 50+ hp on-road electric segment where LiveWire holds 70-76% U.S. share.
- NIU Technologies: NIU is a global electric two-wheeler manufacturer focused on smart urban scooters and electric mopeds at lower price points, comparable to LiveWire's S4 Honcho 125cc-equivalent platform. Both sell connected, app-enabled electric two-wheelers at scale, though NIU emphasizes volume urban scooter segments rather than premium motorcycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LiveWire social profiles
Digital presenceLiveWire compliance and trust
Trust signalCompliance2 records
LiveWire financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveWire leadership team
Management profileNumber of profiles
Profiles2 records
LiveWire subsidiaries and ownership
Company hierarchySubsidiaries1 record
LiveWire funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveWire M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveWire
What does LiveWire do?
LiveWire Group, Inc. designs, manufactures, and sells electric motorcycles through three platforms: the flagship LiveWire ONE sport tourer, the S2 family (Alpinista, Mulholland, Del Mar), and the S4 Honcho mini-motos (Trail and Street variants manufactured by KYMCO). The company sells direct-to-consumer via livewire.com and its own branded retail locations, distributes through Harley-Davidson's dealer network, and runs a fleet sales program for government, police, and campus customers. Companion mobile apps for iOS and Android deliver navigation, charging-station lookup, weather, roadside assistance, mobile wallet, and over-the-air software updates.
Is LiveWire a public or private company?
LiveWire is a public company. It is classified as public and is currently operating.
When was LiveWire founded?
LiveWire was founded in 2021. It employs 101 to 250 people.
Where is LiveWire based?
LiveWire is headquartered in Malibu, United States, in the North America region.
How does LiveWire make money?
Five revenue lines are on record. Electric motorcycle hardware sales are the primary driver. The others are exFactory / pre-owned inventory sales, apparel, accessories and replacement parts, fleet / government vehicle sales and connected / telematics services.
Who are LiveWire's main competitors?
Broad incumbents on record are Piaggio (Vespa Elettrica) and KYMCO. Emerging players are Cake (Cake 0 Emission), Stark Future, Sur-Ron and Damon Motors. Direct peers are Gogoro, Energica Motor Company, Zero Motorcycles and NIU Technologies.
Does LiveWire have an API?
No public API is recorded for LiveWire.
What industry is LiveWire in?
LiveWire's product category is Electric Motorcycles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 441227 and its SIC code is 3751.