What Sparkling Gems does

Sparkling Gems is a privately held, founder-led consulting practice headquartered in Zoetermeer, Netherlands, established in 2021 by Ashmita Krishna Sharma ("Oprichtster"). The firm specializes in Diversity, Inclusion and Equality (DIG/D&I) advisory and delivers three core service lines: consulting services (D&I strategy, action plans with "building blocks" for structural culture change, inclusive recruitment, and talent-pool diversification), Serious Play workshops (including the branded "Magische Disneykamer Plus" format), and speaking/panelist engagements delivered personally by the founder. Its proprietary methodology draws on science, documented best practices (e.g., the Code Diversiteit en Inclusie), adapted marketing frameworks such as the AIDA engagement model, and the founder's ten years of experience at Shell, Deloitte, and Mediq.

The business operates as a "netwerkorganisatie" (network organization): rather than employing a large bench of consultants, Sparkling Gems flexes capacity by partnering with external D&I professionals and affiliated organizations (visible affiliations include SER Diversiteit in Bedrijf, Pakhuis de Zwijger, Art. 1 Midden Nederland, New Female Leaders, and A Cup of Ambition). GTM is sales-led and founder-led, driven through direct outreach, the founder's LinkedIn presence, an Instagram channel (@sparkling_gems_nl), a Dutch-language website blog featuring interviews and best-practice content, and inbound via a website contact form. Pricing is quote-based, billed per project or engagement, with multi-year contracts indicated for consulting work; no prices are publicly disclosed.

The client base spans public sector, large enterprise, and NGO/think-tank segments in the Netherlands, with named logos including ASML, Gemeente Groningen, Mediq, De Nationale DenkTank, and CNV Internationaal. Beyond the Netherlands, the firm has signaled international ambitions via March 2023 attendance at the UN International Procurement Seminar in Copenhagen, meetings with four UN agencies, and a stated commitment to five UN Sustainable Development Goals. Revenue, headcount above 1–10 employees, customer count, and contract values are not disclosed.

Name

Sparkling Gems

Legal name

Sparkling Gems

Website

https://sparkling-gems.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparkling Gems is a privately held, founder-led Dutch consulting practice (Zoetermeer, Netherlands) that delivers Diversity, Inclusion and Equality advisory, Serious Play workshops, and speaking engagements to public-sector, enterprise, and NGO clients.

Ownership category

akta.pro rank

Product category

Diversity, Equity & Inclusion Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• Diversity inclusion consulting
• Dei advisory services
• Workshop facilitation
• Inclusive recruitment
• Change management consulting

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Advisory services for D&I strategy development, implementation, and organizational change. Billed per project or engagement.
2. Workshops: Serious Play Workshops delivered to organizations. Can include customized sessions like 'Magische Disneykamer Plus' team workshops.
3. Speaking/Panelist Services: Speaking engagements and panel participation at events, conferences, and Diversity Days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sparkling Gems delivers Diversity, Equity & Inclusion (DEI) advisory services to organizations, providing strategy consulting, action plans, inclusive recruitment support, and structured change management. It also offers interactive Serious Play Workshops (including the "Magische Disneykamer Plus" team format) and speaker/panelist services delivered by founder Ashmita Krishna Sharma, operating as a network organization that scales delivery with partner D&I professionals.

Product overview

Sparkling Gems is a consulting firm specializing in Diversity, Equity & Inclusion (DEI) advisory services. The company offers three core service offerings: Consulting Services for organizational D&I strategy development and implementation, Spreekster/Panelist Services for speaking engagements and panel participation, and Serious Play Workshops for interactive team-based D&I learning. The firm operates as a network organization, collaborating with partners and other D&I professionals for larger projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Advisory services in Diversity, Equity & Inclusion (DEI) for organizations, providing action plans with building blocks to make organizational culture structurally more inclusive, plus advice and implementation support to make the talent pool more diverse through inclusive recruitment processes. Targeted at D&I leads, HR leaders, and public-sector D&I owners.
• Spreekster / Panelist Services

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• D&I Professionals NetworkcoreStrategic or Co-development PartnerSparkling Gems operates as a network organization (netwerkorganisatie) collaborating with other D&I professionals and partners for larger consulting trajectories. This network model enables the company to handle bigger engagements by leveraging collective expertise.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company (DEI practice): Global management consultancy with a dedicated DEI practice advising large organizations on inclusion strategy. Competes for enterprise DEI advisory work that Sparkling Gems also targets at a smaller scale.
• Deloitte (DEI / Human Capital practice): Global professional services firm with a large DEI and human capital advisory practice that competes for the same enterprise DEI mandates Sparkling Gems targets. Notably also a former employer of Sparkling Gems' founder.
• Korn Ferry (DEI / Talent Consulting): Global organizational consulting firm with DEI advisory, executive search and culture-change services. Competes in the same enterprise DEI advisory space, particularly where mandates intersect with leadership and talent strategy.
• Accenture (Inclusion & Diversity practice): Global consulting and technology firm with a large inclusion & diversity practice offering DEI strategy, training and change management. Overlaps significantly with Sparkling Gems' enterprise D&I advisory offering.
• Heidrick & Struggles (DEI & Culture practice): Global executive search and consulting firm offering DEI advisory and culture transformation services. Comparable in the DEI advisory layer while operating at significantly larger scale than Sparkling Gems.

Direct peers

• The Diversity Movement: US-based specialized DEI consulting firm offering advisory, training and workshops to enterprise clients. Directly comparable as a focused, founder-led DEI advisory in a similar niche to Sparkling Gems.
• The Winters Group: US-based DEI strategy and training consultancy serving Fortune 500 and mid-market clients. Comparable as a specialized DEI advisory offering strategy, training and workshops similar to Sparkling Gems' three core service lines.
• Cook Ross: UK-headquartered DEI consultancy providing inclusive leadership training, coaching and culture-change advisory. Closely comparable offering mix and customer base to Sparkling Gems, with similar mid-sized specialist positioning.
• Inclusive Employers: UK membership and consultancy organization supporting employers on inclusion and diversity. Comparable as a specialist DEI advisory and content/membership-driven business targeting employers in a single national market.

Others

• Catalyst: Global nonprofit research and advisory organization focused on advancing women and underrepresented groups in the workplace. Adjacent to Sparkling Gems' mission as a thought-leadership and research-driven influence on the DEI advisory market the firm serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparkling-gems
• Instagraminstagram.com/sparkling_gems_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkling Gems