What The Diversity Movement does

The Diversity Movement (TDM) is a private, Raleigh, North Carolina-based company that provides an integrated technology-enabled platform and professional services for organizational diversity, equity, and inclusion (DEI). Founded in 2019-2020, TDM serves mid-market and enterprise organizations across healthcare, technology, financial services, construction, real estate, and consumer industries, helping leadership teams build inclusive cultures, deepen employee engagement, and link DEI initiatives to measurable business outcomes. Named customers include Labcorp, Subaru, Hugo Boss, Lenovo, Ingersoll Rand, BCBSNC, Fanatics, The Fresh Market, Pendo, OrthoFi, BAYADA, Novonesis, CRB, and Bell, with the company claiming to be "trusted by hundreds of organizations globally." The company is led by co-founder and CEO Donald Thompson and operates with a small expert team of 11-50.

TDM's offering combines proprietary technology modules with human-delivered services. The technology stack centers on TDM LeaderView (a leadership assessment), TDM Analytics (DEI and engagement dashboards), TDM MicroVideos (streaming microlearning delivered via the site and branded apps), TDM Academy (self-paced online courses), TDM Library (a digital content hub with a 14-day free trial), and an HR Toolkit. The service layer includes a catalog of live workshops across Inclusion Basics, Marketing & Communications, and executive programs (including the Ravin Method®-based Inclusive Listening and Powerful Pronunciation® programs delivered in partnership with linguist Judy Ravin / Accents International), individual and group coaching, and assessment and advisory engagements (listening sessions, surveys, demographic audits, policy reviews, ongoing reporting). TDM also publishes The Inclusive Collection, a five-title book series, and operates the Center for Organizational Effectiveness, which produced the 2026 Workplace Trends & Predictions Report grounded in more than 1,000 executive touchpoints worldwide.

TDM's business model mixes professional services (quote-based workshops, coaching, assessments, and certifications delivered via multi-year contracts), subscription (TDM Library on a monthly cadence with a 14-day free trial), one-time e-commerce book sales priced at $9.99-$24.99, and cause-marketing royalties (a percentage of profits from The Inclusive Language Handbook, Easterseals UCP Nonprofit Edition). The company goes to market through direct enterprise field sales, a self-serve digital channel on thediversitymovement.com, an owned bookstore, and a curated partner-referral network (AMA, NCACPA, NC SHRM, NC TECH, Triangle DEI Alliance, AHLA, ACCE, Vaco, and others). TDM has received two small disclosed funding rounds (Resilient Ventures in July 2022; TiE Atlanta in December 2022 with a $150,000 ticket) and is privately held, with no public financials, cap-table, or board composition disclosed.

Name

The Diversity Movement

Legal name

The Diversity Movement, Inc.

Website

https://thediversitymovement.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Diversity Movement is a Raleigh, NC-based DEI platform helping mid-market and enterprise organizations build inclusive cultures through proprietary technology (LeaderView, Analytics, MicroVideos, Academy, Library), live workshops, coaching, and assessments. Named clients include Labcorp, Subaru, Hugo Boss, and Lenovo.

Ownership category

akta.pro rank

Product category

Diversity, Equity, and Inclusion (DEI) Consulting and Training

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• DEI consulting services
• Inclusive leadership training
• Diversity and Inclusion training
• DEI assessment and analytics
• Corporate culture consulting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Workshops and Training Engagements: Live, in-person or virtual workshops delivered to client teams across categories including Inclusion Basics, Marketing & Communications, Inclusive Communications, and Executive workshops (e.g., Risk, Reputation, and Resilience Executive Workshop). Sold via enterprise sales motion with custom team-based pricing.
2. Coaching Services: Targeted behavioral coaching, executive coaching, coaching for DEI practitioners, coaching for HR professionals, and custom engagements for both individuals and groups (leadership teams, people managers, ERGs, DEI councils, functional teams, boards).
3. Assessments and Advisory Engagements: Listening sessions, leadership assessments (TDM LeaderView), surveys, demographic audits, analytics dashboards, policy and procedure review, and ongoing reporting/recommendations delivered as consulting engagements.
4. TDM Library Subscription: Recurring subscription to TDM Library, the budget-friendly digital content hub, offered with a 14-day free trial; tied to MicroVideos streaming access and account-based login.
5. Certification and Certificate Programs: Professional certifications and certificates for leaders and culture practitioners, supporting career development and organizational capability building.
6. Bookstore Sales: One-time e-commerce sales of Inclusive Collection titles (Inclusive Language Handbook, Inclusive Leadership Handbook, Employee Engagement Handbook, Easterseals UCP Nonprofit Edition) and the Inclusive Language & Leadership Bundle, available in Paperback and eBook formats at $9.99–$24.99, with bulk-order handling for 10+ units and international orders routed via [email protected].
7. Cause-Marketing Book Royalties: A percentage of profit from every sale of The Inclusive Language Handbook, Easterseals UCP Nonprofit Edition is donated to Easterseals UCP North Carolina & Virginia, creating a shared-revenue/impact partnership component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The Diversity Movement (TDM) sells an integrated DEI platform combining proprietary technology modules (TDM LeaderView, TDM Analytics, TDM MicroVideos, TDM Academy, TDM Library, HR Toolkit) with human-delivered services including live workshops, individual and group coaching, listening sessions, surveys, and demographic audits, sold primarily to enterprise and mid-market organizations. A published book series (The Inclusive Collection) and annual research reports extend the offering.

Product overview

The Diversity Movement (TDM) is a single integrated DEI services and technology platform that combines proprietary technology-enabled products, a content and publishing arm, and a suite of advisory and live-training services. Its technology modules center on TDM LeaderView (leadership assessment), TDM Analytics (DEI and engagement analytics dashboard), TDM MicroVideos (streaming microlearning), TDM Academy (self-paced online courses), TDM Library (digital content hub), and the HR Toolkit. These are paired with human-delivered service lines: TDM Workshops (a catalog of Inclusion Basics, Marketing & Communications, leadership, executive, and risk workshops, including the Inclusive Listening and Powerful Pronunciation® programs delivered with partner Judy Ravin / Accents International), TDM Coaching (individual and group coaching), and TDM Assessments and Advisory (listening sessions, surveys, demographic audits, policy reviews, and ongoing reporting). The offering is completed by TDM Solutions Suite (curated DEI practice areas across hiring, retention, ERGs, ESG, marketing, supplier diversity, and DEI resistance) and The Inclusive Collection — TDM's branded bookstore series of books, including The Inclusive Language Handbook, The Inclusive Leadership Handbook, The Employee Engagement Handbook, the Easterseals UCP Nonprofit Edition, and the Inclusive Language & Leadership Bundle — together with flagship research such as the 2026 Workplace Trends and Predictions Report and the Bridging Communication Gaps White Paper.

Differentiator

Problem solved

Functional benefit

Brands

• MicroVideos by The Diversity Movement: Streaming service offering a library of DEI micro-videos accessible through the site and branded apps.
• TDM LeaderView
• TDM Analytics
• TDM MicroVideos
• TDM Academy
• TDM Library
• TDM Bookstore
• Center for Organizational Effectiveness

Products and services

• TDM LeaderView An inclusive leadership assessment product that helps leaders evaluate their impact and build high-performing leadership teams through assessment, coaching, and training integration. Sells to enterprise and mid-market organizations seeking data-informed leadership development.
• TDM Analytics Analytics dashboard that visualizes employee engagement, DEI metrics, and demographic data to gauge progress and inform decision-making. Sold to organizations wanting measurable DEI progress reporting.
• TDM MicroVideos Streaming service of short DEI educational videos accessed via the TDM website and branded apps, requiring account login and supporting ongoing microlearning on topics such as psychological safety, workplace microaggressions, and supporting diverse colleagues.
• TDM Academy Library of comprehensive, self-paced online courses that elevate a team's impact on DEI topics through structured asynchronous learning.
• TDM Library Budget-friendly digital content hub providing faster access to trusted, up-to-date DEI resources on a recurring subscription with a 14-day free trial.
• HR Toolkit Tailored content hub empowering HR teams and people leaders to solve people challenges through curated DEI resources.
• TDM Workshops Catalog of live in-person or virtual workshops across Inclusion Basics (e.g., Inclusive Listening, Unconscious Bias, Microaggressions, Allyship, DEI Essentials, Privilege Walk, Cultural Appreciation vs. Appropriation, Workplace Communication), Marketing & Communications (Inclusive Marketing, On-Camera Training, Public Speaking, Media Training), leadership and executive workshops (Inclusive Leadership for People Managers/Executives, DEI for Board Members, Risk Reputation and Resilience Executive Workshop). Sold via enterprise field sales with custom team-based pricing.
• TDM Coaching Coaching engagements for individuals (targeted behavioral coaching, executive coaching, DEI practitioner coaching, HR professional coaching, custom engagements) and for groups (leadership teams, people managers, employee resource groups, DEI councils, functional teams, boards, custom engagements).
• TDM Assessments and Advisory Portfolio of assessment and advisory services including Listening Sessions, Leadership Assessment (TDM LeaderView), Surveys, Analytics Dashboard setup and monitoring, Demographic Audits, Recommendations and Planning, Policy and Procedure Reviews, and Ongoing Data Collection and Reporting.
• Inclusive Listening Workshop: Tuning Your Ear to Accents® A 60-minute customizable workshop on accent bias and inclusive listening, delivered in-person or virtually by certified linguist Judy Ravin. Helps participants discover how accent bias disrupts communication, learn a methodology to understand unfamiliar accents, avoid snap judgments, adjust speech to be better understood, and incorporate inclusive language best practices. Includes a post-workshop Guide for Collaborative Communication.
• Powerful Pronunciation® Workshop A 10-week online accent and pronunciation program delivered via live, interactive video sessions, designed for non-native English speakers. Includes an initial assessment, personalized learning plan, ten 1-hour weekly sessions, customized written and recorded practice guides, homework review, a final assessment with long-term practice plan, and access to a proprietary 'American Pronunciation: Core Techniques for Success' library. Developed and facilitated by Accents International's Judy Ravin.
• The Inclusive Leadership Handbook An essential resource for leaders who aspire to create inclusive work environments, offering practical strategies, actionable guidance, hands-on exercises, and engaging prompts to drive inclusive leadership excellence. Available in Paperback and eBook formats.
• The Inclusive Language Handbook A guide to better communication and transformational leadership by Jackie Ferguson and Roxanne Bellamy, designed to help readers discuss human diversity and identity and consistently use respectful, inclusive language. Available in Paperback and eBook formats.
• The Employee Engagement Handbook A handbook that distills years of research, hard data, and real-world case studies into a practical roadmap for building high-performing, future-ready teams, with focus on inclusive leadership, psychological safety, and people-first strategies. Pre-order for release on March 3, 2026, in Paperback and eBook formats.
• The Inclusive Language Handbook, Easterseals UCP Nonprofit Edition A nonprofit-sector edition of The Inclusive Language Handbook. A percentage of profits from every sale is donated to Easterseals UCP North Carolina & Virginia to support their mission of providing disability, behavioral health, and addiction treatment services. Available in Paperback and eBook formats.
• Inclusive Language & Leadership Bundle A companion set of the top-selling books in The Inclusive Collection, pairing The Inclusive Language Handbook and The Inclusive Leadership Handbook to multiply leadership impact through both respectful-language best practices and inclusive-leadership frameworks.
• 2026 Workplace Trends and Predictions Report A flagship research report created as part of the Center for Organizational Effectiveness, offering a research-backed look at the workplace trends shaping leadership, culture, and performance, with actionable predictions for executives, HR leaders, and people managers.
• Bridging Communication Gaps White Paper A white paper exploring how inclusive communication can address accent bias and cultural disconnects in multinational, multicultural teams, and outlining workplace communication strategies such as cultural awareness, accent reduction training, and inclusive listening.

Quantifiable outcome

• McKinsey-cited finding that well-connected teams are up to 25% more productive, used to support the business case for inclusive communication.
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core.

• Easterseals UCP North Carolina & VirginiacoreStrategic or Co-development PartnerThe Diversity Movement co-published The Inclusive Language Handbook, Easterseals UCP Nonprofit Edition with Easterseals UCP, and a percentage of profits from every sale of that edition is donated to Easterseals UCP NC & VA to support disability, behavioral health, and addiction treatment services. The relationship is endorsed by Easterseals UCP President & CEO Luanne Welch and board member Donald Thompson (TDM CEO).
• Accents International (Judy Ravin)coreStrategic or Co-development PartnerTDM partner Judy Ravin is the President and Co-Founder of Accents International and creator of the Ravin Method®. She facilitates TDM's Inclusive Listening and Powerful Pronunciation® workshops, and Accents International's broader training solutions are integrated into TDM's Inclusive Communications workshop series.
• Stripe (payment processor)coreTechnology or IntegrationStripe is referenced as the third-party payment processor used to handle purchases and subscriptions on thediversitymovement.com; users are automatically transferred to Stripe at checkout per the Terms of Use.
• ZendeskcoreTechnology or IntegrationZendesk is integrated to allow subscription users to obtain support from TDM; information provided via Zendesk tickets is only stored as needed to provide features.
• SlackcoreTechnology or IntegrationSlack is used to provide assistance to users who are subscribers of certain TDM Services; Slack may access personal data users provide during the support flow.
• Google Analytics / Google Tag ManagercoreTechnology or IntegrationGoogle Analytics and Google Tag Manager are deployed on the site for web analytics, remarketing, and tag management, with IP anonymization enabled for EU users.
• Facebook (Meta) — Pixel, Audience, PluginscoreTechnology or IntegrationFacebook Custom Audience Pixel, Facebook Audience advertising, and Facebook Social Plugins are integrated on the site for analytics, advertising optimization, and social sharing.
• LinkedIn — Plugins & Conversion TrackingcoreTechnology or IntegrationLinkedIn analysis and conversion tracking technology, plus social plugins, are integrated on the site for interest-based advertising and conversion attribution.
• Twitter (X) — PluginscoreTechnology or IntegrationTwitter social plugins and pixels are integrated for social sharing and advertising measurement.
• VimeocoreTechnology or IntegrationVimeo is embedded on the site to host video content (workshops, MicroVideos, recordings); connections to Vimeo servers are made when users visit pages with embedded players.
• Workplace Options — Center for Organizational EffectivenesscoreStrategic or Co-development PartnerTDM co-produces research and hosts content within Workplace Options' Center for Organizational Effectiveness, including the 2026 Workplace Trends & Predictions Report and webinars like "How to Build Workplace Trust in a Skeptical World" and "Strategic Storytelling: The Power of Inclusive Marketing in the Age of AI."
• Partner Referral Network (American Marketing Association, NCACPA, NC SHRM, NC TECH, AbilityLinks, AHLA, ACCE, Barfield Revenue Consulting, Carolinas AGC, Harmony:NC, Massachusetts CPAs, NCLifeSci, Plan to Action, RC Warner Consulting, RTP DEI Collective, Triangle DEI Alliance, Vaco, Women Business Collaborative, Blacks in Tech Foundation, WPO)coreGTM or Marketing PartnerTDM runs a structured partner-referral program captured via intake forms that ask prospects which organization referred them. The list includes major professional associations, regional chambers, DEI collectives, and workforce partners across multiple US states.
• Workplace Options — Psychological Safety Program (psychsafety.workplaceoptions.com)coreOEM/ Whitelabel/ Licensing PartnerTDM's Psychological Safety solution is operated through Workplace Options' psychsafety.workplaceoptions.com program; the link appears in TDM's site navigation and the "Power of Purpose" webinar is co-hosted there.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LifeLabs Learning: Global DEI and management training provider offering live workshops and learning journeys to enterprise clients. Most directly comparable to TDM's workshops and certifications across Inclusion Basics, Inclusive Communications, and leadership development.
• Kanarys: DEI data and analytics platform providing employee surveys, demographic audits, and benchmarking dashboards to enterprises. Closely comparable to TDM Analytics, TDM LeaderView, and the broader assessments-and-advisory service line.
• Paradigm Strategy: DEI and inclusion consulting firm delivering strategic advisory, training, and assessment services to mid-market and enterprise clients. Overlaps with TDM's Inclusive Leadership Development, Navigating DEI Resistance, and Board Diversity & ESG solutions.
• Diversio: AI-powered DEI analytics and consulting platform combining employee sentiment data, demographic audits, and advisory services. Comparable to TDM Analytics and TDM LeaderView on the data side and to the advisory/service engagements on the consulting side.

Broad incumbents

• BetterUp: Enterprise coaching and mental-wellness platform with a broad inclusion, leadership, and wellbeing offering. Comparable to TDM's Coaching service line (executive and DEI practitioner coaching) and overlaps with inclusive leadership content, but operates at significantly larger scale.
• CultureAmp: Employee engagement and culture platform with DEI survey, analytics, and learning modules serving global enterprises. Comparable to TDM Analytics and the Employee Engagement & Culture solutions, though CultureAmp is a productized SaaS model versus TDM's hybrid services-plus-tech approach.
• Workday Peakon Employee Voice: Enterprise employee listening and engagement analytics platform owned by Workday. Comparable to TDM's listening sessions, surveys, and TDM Analytics dashboards, though embedded in a much larger HCM platform rather than a DEI-specialist stack.
• Workhuman: Enterprise employee recognition and inclusive culture platform with social recognition, analytics, and DEI offerings. Comparable to TDM's inclusive culture, employee engagement, and analytics solutions, but at a significantly larger enterprise scale.

Emerging players

• Textio: Augmented writing platform that evaluates and improves inclusive language in recruiting, HR, and corporate communications. Comparable to TDM's Inclusive Language & Communication solutions, The Inclusive Language Handbook, and TDM MicroVideos content on inclusive language.

Others

• Berrett-Koehler Publishers: Independent publisher specializing in business books on leadership, inclusion, and progressive workplace topics. Comparable to TDM's Inclusive Collection bookstore titles, though operating as a pure publisher rather than an integrated DEI services platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diversitymvmt
• Facebookfacebook.com/thediversitymovement
• LinkedInlinkedin.com/company/the-diversity-movement
• Instagraminstagram.com/thediversitymovement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Diversity Movement