The Cloud One Hotels

Lifestyle Design Hotelsthe-cloud-one.com

The Cloud One Hotels is a Munich-operated, Motel One Group-affiliated lifestyle design hotel brand running nine urban properties across Europe and New York, serving digitally savvy leisure travelers via a direct booking platform, beOne loyalty program, and mobile app.

Company typePrivate
Founded2022
HeadquartersMunich, Germany
Headcount11–50
GTM typeB2C
OfferingServices

What The Cloud One Hotels does

The Cloud One Hotels is a lifestyle design hotel brand targeting urban, lifestyle-oriented travelers seeking design-forward, locally rooted city accommodation at accessible price points. The portfolio comprises nine properties across New York, Düsseldorf, Hamburg, Frankfurt, Nuremberg, Prague, Gdańsk, Vienna, and Lisbon, with the Lisbon site listed as coming soon. The brand positions itself between budget and boutique tiers, layering sensory branding (the 'Beyond Clouds' signature fragrance developed with Berlin studio AOIRO), curated lifestyle content (Golden Hour Guide, Sounds in the Cloud, Travel Collection), and ESG-led sourcing onto a standardized room product.

The brand is operated by Motel One GmbH, a private Munich-headquartered hotel management company, under which hotel operations were transferred from Flemings Hotels on 1 October 2025. The technology stack centers on a direct digital booking platform (the-cloud-one.com) and the beOne mobile application, which together deliver the loyalty program, mobile key, online check-in 48 hours before arrival, and member-exclusive pricing of up to 10%. Supporting infrastructure includes Google Analytics/Firebase/BigQuery for data, SAP Emarsys for marketing automation and abandoned-booking recovery, Usercentrics for GDPR consent, AB Tasty for experimentation, and a DialogShift AI chatbot for web customer support.

The revenue model is primarily transactional accommodation income at owned/operated properties, augmented by F&B (breakfast and bar), ancillary fees (EUR 15/night pet fee, EUR 10/hour late check-out), meeting space, group bookings, gift vouchers, and a small branded-retail line (fragrance, Travel Collection). Distribution is direct-led via the website, mobile app, and front desk, with rate parity and OTA distribution managed through Triptease. Customers are individual leisure and city-break travelers; the beOne digital membership program is the primary retention and direct-channel lever, currently in early-stage scale following its 2024 launch.

The Cloud One Hotels firmographics

Firmographics

Name: The Cloud One Hotels
Legal name: Motel One GmbH
Website: https://the-cloud-one.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Cloud One Hotels is a Munich-operated, Motel One Group-affiliated lifestyle design hotel brand running nine urban properties across Europe and New York, serving digitally savvy leisure travelers via a direct booking platform, beOne loyalty program, and mobile app.
Ownership category
akta.pro rank

Where The Cloud One Hotels is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Offices10 records

Markets served

The Cloud One Hotels business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

Hotel Accommodation: Core revenue from renting hotel rooms for overnight accommodation. Properties are located in New York, Düsseldorf, Hamburg, Frankfurt, Prague, Gdańsk, Nuremberg, Vienna, and Lisbon. Payment is collected in advance or upon arrival, with cancellation policies varying by booking type.

Pricing tiers

Model	Billing	Price
Subscription	Per stay	beOne Member Rate

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

The Cloud One Hotels product offering

Product offering

Core offering

The Cloud One Hotels operates an affordable lifestyle design hotel brand providing overnight accommodation in city-center locations across Europe and New York. Core offerings include hotel rooms, food and beverage (breakfast and bar/lounge), meeting/event spaces, and ancillary services such as electric vehicle charging and pet-friendly stays. A digital loyalty layer (beOne Membership, beOne App, Quick Check-in & Mobile Key) and curated lifestyle offerings (Beyond Clouds fragrance, Travel Collection) complement the stay experience.

Product overview

The Cloud One Hotels is a lifestyle design hotel brand operated by Motel One GmbH. The portfolio consists of 9 locations across Europe and New York (Düsseldorf-Kö Bogen, Frankfurt-Metropolitan, Gdańsk, Hamburg-Kontorhaus, Lisbon, New York-Downtown, Nuremberg, Prague, Vienna-Staatsoper). The core offering centers on hotel accommodations with value-added services. The beOne membership program (with companion beOne App) serves as the primary digital loyalty layer, enabling online check-in, mobile key access, and member-only pricing. Additional services include breakfast and bar offerings, gift voucher shop, meeting spaces, group bookings, EV charging, and pet accommodation. The brand extends into lifestyle products including the Beyond Clouds signature fragrance and The Cloud One Travel Collection. ESG initiatives cover sustainability in the supply chain.

Differentiator

Problem solved

Functional benefit

Brands

beOne Membership: Loyalty program offering up to 10% discount on bookings, free welcome water, online check-in, mobile key, last room availability, and Sunday late check-out benefits.
beOne App

Products and services

Hotel Accommodations (The Cloud One Hotels) Overnight hotel stays at lifestyle design properties in central locations across New York, Düsseldorf, Hamburg, Frankfurt, Prague, Gdańsk, Nuremberg, Vienna, and Lisbon. Check-in from 3pm, check-out by noon, late check-out available for EUR 10/hour.
beOne Membership Program Digital loyalty membership offering up to 10% discount on bookings, free welcome water per stay, online check-in, mobile key, last room availability, and Sunday late check-out (sleep-in Sunday).
beOne Mobile App Mobile application (iOS/Android) for managing loyalty membership, booking rooms, online check-in, and using the smartphone as a mobile room key.
Quick Check-in & Mobile Key Digital hotel service allowing guests to check in online 48 hours before arrival and use their smartphone as a room keycard via the beOne app at properties with the required infrastructure.
Breakfast Service

Companies that use The Cloud One Hotels

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

The Cloud One Hotels technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability2 records

Feature5 records

The Cloud One Hotels partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Google (Analytics, Firebase, BigQuery, Maps, Tag Manager, YouTube)coreTechnology or IntegrationTechnology integration for web analytics, mobile app analytics, data storage and management, map display, tag management, and video content delivery. Google Analytics provides web traffic analysis, Firebase supports mobile app development and analytics, BigQuery enables data warehousing, and Google Maps displays location information.
SAP EmarsyscoreTechnology or IntegrationEmail marketing automation platform used for abandoned cart/booking recovery communications, customer engagement, and personalized marketing. Processes interactions on the website to determine whether booking processes were initiated but not completed.
UsercentricscoreTechnology or IntegrationConsent management platform for obtaining, administering, and documenting user consent for data processing in accordance with GDPR requirements.
Computop Wirtschaftsinformatik GmbHcoreTechnology or IntegrationPayment service provider processing secure credit card transactions using 3D Secure 2.0 protocol for customer authentication.
AOIRO (Berlin-based studio)minorStrategic or Co-development PartnerDesign studio collaboration for signature lounge fragrance 'Beyond Clouds'. AOIRO works exclusively with natural essential oils and contributed to The Cloud One's sensory brand identity.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

The Cloud One Hotels competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

The Cloud One Hotels compliance and trust

Trust signal

Compliance1 record

The Cloud One Hotels financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Cloud One Hotels leadership team

Management profile

Number of profiles

Profiles4 records

The Cloud One Hotels funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Cloud One Hotels M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cloud One Hotels

What does The Cloud One Hotels do?

Is The Cloud One Hotels a public or private company?

The Cloud One Hotels is a private company. It is classified as corporate owned and is currently operating.

When was The Cloud One Hotels founded?

The Cloud One Hotels was founded in 2022. It employs 11 to 50 people.

Where is The Cloud One Hotels based?

The Cloud One Hotels is headquartered in Munich, Germany, in the Europe region.

How does The Cloud One Hotels make money?

One revenue line is on record: hotel Accommodation.

Does The Cloud One Hotels have an API?

No public API is recorded for The Cloud One Hotels.