Haines & Company Inc

What Haines & Company Inc does

Haines & Company Inc is a family-owned US data technology and lead generation software provider, founded in 1929 in Canton, Ohio and now headquartered in Sandy, Utah under 4th-generation CEO Ashley Williams. The company maintains a proprietary national database covering 300+ million individual consumers and 95+ million production email addresses, with 300+ searchable data points refreshed via USPS CASS/NCOA processing every 60 days and a stated 99.7% address accuracy standard backed by SAS 70 certified storage. Its two core subscription products are the legacy Criss Cross Directory (a modernized cross-reference of addresses and phone numbers) and Property Connect (launched April 2022), which adds detailed property records, mortgage information, FEMA flood zone and opportunity zone data, comparable reports, map-based searches, and new mover files. Custom Lists is a complementary service that builds prospect lists to client specifications for direct loading into CRMs and auto-dialers.

The company's revenue model is anchored by annual subscription access to Property Connect and Criss Cross, supplemented by one-time custom list builds and adjacent direct-mail and Yellow Page marketing operations housed in subsidiaries Haines-Direct and Haines Local Search. Go-to-market combines self-serve online purchase with sales-assisted demos and custom list consultations, supported by a content marketing engine of 253+ blog entries, free webinars, and the Haines Hub resource center. Customers—reported at over 1,000 companies—are concentrated in real estate agents and brokers, insurance brokers, home improvement contractors, mortgage professionals, title and escrow firms, property investors, and government agencies. The business is privately held with no external funding, no parent company, and continuity across four generations of the Haines family.

Name

Haines & Company Inc

Legal name

Haines and Company, Inc.

Website

https://haines.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Haines & Company Inc provides subscription-based lead generation software and US property/consumer data—Property Connect, the Criss Cross Directory, and Custom Lists—to over 1,000 real estate, insurance, contractor, and government customers.

Ownership category

akta.pro rank

Product category

Lead Generation Software

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Telemarketing & Survey/Market Research Calling (BPAAADAD)

Keywords

• Lead generation software
• Property data
• Consumer database
• Marketing lists
• Prospecting tools

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Property Connect Subscription: Subscription-based software providing detailed property data to target specific leads. Includes features for custom list building, phone/email access, investor targeting, mortgage information, map searches, and detailed property reports.
2. Criss Cross Subscription: Subscription access to cross-reference directory with addresses and phone numbers in modern digital format with 300+ searchable data points.
3. Custom Lists: One-time or recurring custom list generation service where Haines builds lists to fill customer CRM or auto-dialer based on specific criteria.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Haines & Company provides lead generation software built on US consumer and commercial databases, offering detailed property and homeowner information through its Property Connect platform and the Criss Cross Directory. The products support targeted prospecting via direct mail, telemarketing, and email marketing with 300+ searchable data points and 99.7% USPS CASS address accuracy. Custom list building, mortgage data, map-based searches, FEMA flood zone and opportunity zone previews, and insurance policy expiration targeting are core features of the offerings.

Product overview

Haines & Company Inc offers a suite of lead generation software products built around property and consumer data. The core products are Property Connect (detailed property database with mapping and mortgage information) and Criss Cross (directory and data technology with 300+ searchable data points covering 300+ million consumers). These are complemented by Custom Lists for tailored prospect building and Haines Hub for training resources. The products work together to enable targeted prospecting through direct mail, telemarketing, and email marketing, serving industries including real estate, insurance, home improvement, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Criss+Cross: The Criss Cross directory refers to a single cross-reference directory containing both addresses in sequence (arranged alphabetically by street within zip codes), and phone numbers in numeric order. Now a data technology platform providing property and consumer data with over 300 searchable data points.
• Property Connect
• Haines-Direct
• Haines Local Search

Products and services

• Property Connect Online property database providing detailed property and homeowner information for targeted lead generation. Offers custom list builder, phone numbers and emails, investor targeting, current and historical mortgage information, multi-unit property lookups, custom comparable reports, FEMA flood zone previews, subdivision searches, recent sales date previews, map searches by polygon/radius/freehand, opportunity zone previews, and exportable/printable reports with personalized branding.
• Criss Cross Directory Cross-reference directory and data technology platform providing access to over 300 million individual consumers and one US commercial database, with 300+ searchable data points for telemarketing and direct mail list building. Modernized from its printed origins into a 21st century data technology platform providing addresses, phone numbers, and additional consumer data.
• Custom Lists Custom list building service that fills customer CRM or auto-dialer with targeted prospects built to specification based on specific criteria including demographics, property data, and behavioral attributes.

Quantifiable outcome

• A plumbing company using Haines new movers file and direct mail increased calls and sales by 400% in the first six months

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Melissa Data: Melissa Data is a niche data quality and identity verification provider offering address verification, CASS/NCOA processing, and contact data append — comparable to Haines in the underpinning USPS CASS-certified data infrastructure it sells to direct marketers.
• BatchLeads: BatchLeads is an emerging real estate-focused lead generation and skip-tracing platform that targets real estate investors and agents — comparable to Haines' investor targeting and custom list capabilities for a similar niche audience.

Broad incumbents

• CoreLogic: CoreLogic is a broad incumbent in property and real estate data with a much wider analytics, MLS, and valuation portfolio — making it comparable to Haines in the underlying US property data asset and customer segments (lenders, title, agents, investors).
• ZoomInfo: ZoomInfo is a leading B2B contact and company data platform used for sales prospecting and lead generation at enterprise scale — comparable in business model and category (data-driven lead generation SaaS), though focused on B2B contacts rather than consumer/property records.
• Acxiom: Acxiom is a large-scale consumer data and marketing services provider powering audience targeting, list building, and direct marketing — highly comparable to Haines' consumer database and direct-mail-driven lead generation business model.
• Realtor.com / Move Inc. Realtor.com operates the second-largest US residential property portal and offers agent-facing data, leads, and advertising products — overlapping with Haines on residential property data and real estate lead generation, though at much larger consumer scale.
• Black Knight: Black Knight provides mortgage and real estate technology, data, and analytics to lenders, servicers, and real estate professionals — overlapping with Haines at the intersection of property data and mortgage-lead generation use cases.
• Experian Marketing Services: Experian is a global data and analytics company whose marketing services arm offers consumer data, identity resolution, and audience targeting — a broad incumbent comparable to Haines on data scale, marketing use cases, and list-building services.

Direct peers

• PropStream: PropStream is a direct competitor offering real estate lead generation, property data, and list-building software primarily targeting real estate investors and agents — the same core customer and use case as Haines' Property Connect and Criss Cross products.
• ListSource (CoreLogic): ListSource, owned by CoreLogic, is a direct peer providing consumer and property data list-building services for direct mail, telemarketing, and email marketing — overlapping tightly with Haines' Custom Lists and Criss Cross offerings for real estate, insurance, and home services pros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haines & Company Inc