Cycling Instructors Association of Canada

Name

Cycling Instructors Association of Canada

Legal name

Cycling Instructors Association of Canada

Website

https://cyclinginstructors.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cycling Education and Instructor Certification

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Initial Teacher Certification & Licensure Boards (EDADAJAA)

Keywords

• Cycling education
• Instructor certification
• Cycling curriculum
• Nonprofit association
• Cycling safety training

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Regular Membership Fees: Regular Membership is required for certified instructors and costs $150/year (plus participant fees). Includes e-newsletter, voting rights, access to instructor materials, member lists, and instructors-only forum. May be reduced for instructors on hiatus due to injury, illness, pregnancy, or reduced course teaching.
2. Associate Membership Fees: Associate Membership costs $10/year and is available to anyone wanting to support the organization. Required for application to become a Regular Member. Grants access to e-newsletter. Supports operations including online learning material production, website maintenance, and subsidies for low-income participants.
3. Per Participant Course Fees: Instructors pay per-participant fees to CIAC: $2.00 per participant for First Time, Beginner, or Novice courses; $5.00 per participant for Intermediate or Advanced courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CIAC delivers a standardized national cycling education curriculum across five participant skill levels (First Time, Beginner, Novice, Intermediate, Advanced) and trains and certifies instructors across four instructor levels. The association sells individual memberships, per-participant course fees, and instructor certification pathways delivered through a self-hosted Moodle LMS.

Product overview

CIAC offers a unified cycling instructor certification ecosystem with standardized courses and a progressive membership structure. The core product portfolio includes five progressive cycling courses (First Time, Beginner, Novice, Intermediate, and Advanced) designed to take riders from learning to balance to navigating busy downtown streets. These courses are delivered by certified instructors through in-person instruction supplemented by CIAC Moodle, an online learning platform for Intermediate and higher levels. The organization also provides an Instructor Training Program with four certification levels, enabling qualified instructors to teach specific courses. Membership tiers include Associate Membership ($10/year) for supporters and aspiring instructors, and Regular Membership ($150/year) which includes certification for qualified instructors. Course Conductors receive advanced training to certify new instructors. All curriculum is standardized and centralized to ensure consistent quality across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• First Time Course Entry-level standardized cycling course for brand-new riders, delivered by certified Course Conductors across Canada.
• Beginner Course Second-level standardized cycling course for riders progressing beyond the First Time level.
• Novice Course Third-level standardized cycling course in the CIAC progression framework.
• Intermediate Course Fourth-level standardized cycling course for experienced riders, delivered by certified Course Conductors.
• Advanced Course Top-level standardized cycling course in the CIAC participant progression system.
• Instructor Training Program (Levels 1–4) Four-tier instructor certification pathway that trains individuals to deliver CIAC participant courses as certified Course Conductors.
• Associate Membership Lower-tier individual membership for cycling learners and supporters, priced at $10 per year.
• Regular Membership Full individual membership for active instructors and Course Conductors, priced at $150 per year and required to deliver CIAC courses.
• CIAC Moodle Online Learning Platform Self-hosted Moodle-based portal used to deliver CIAC course content and track participant and instructor credentials.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Bicycle Network: Australia's largest cycling membership organization providing education, instructor training, and standardized cycling programs. Comparable business model as a membership-funded national cycling education body, but operating in a different geography.

Others

• National Coaching Certification Program (NCCP): Canada's standardized, multi-level coach certification system across all sports, run by the Coaching Association of Canada. Provides the structural parallel to CIAC's tiered instructor certification and quality-control framework.

Direct peers

• Can-Bike: Canadian cycling education program delivering standardized CAN-BIKE courses (rider and instructor levels) across Canada. Overlaps directly with CIAC's curriculum and instructor certification focus within the same Canadian geography.
• Bikeability Trust: UK national cycling training provider funded to deliver standardized Bikeability training and certify instructors, serving as the UK's official cycle training scheme. Directly analogous to CIAC's role as Canada's national cycling instructor designation body.
• League of American Bicyclists: The U.S. national cycling advocacy and education organization offering the League Cycling Instructor (LCI) certification. Closest international analog to CIAC: a membership-backed national body that certifies instructors and delivers standardized bike-education curriculum.
• Cycling UK: UK-wide cycling membership charity that delivers cycling training, instructor certification, and standardized cycling courses to adults and children. Comparable in mission, funding model, and certification role to CIAC at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cycling-instructors-association-of-canada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Instructors Association of Canada