The Georgian Peaks Club

What The Georgian Peaks Club does

The Georgian Peaks Club is a private, members-only alpine ski club established in 1961 and headquartered at 104 Wensley Drive, Clarksburg (Thornbury postal area), Ontario, on the shores of Georgian Bay near the Blue Mountains. The club operates five lifts and 20+ named trails across a single mountain footprint, claiming the highest vertical, longest runs, and most challenging terrain in Southern Ontario, including FIS-sanctioning capability for Giant Slalom races. Core operations span winter ski and snowboard access, a Summer Club with pool, pickleball, basketball, and private lessons, plus year-round venue and event services (weddings up to 500 guests, corporate retreats, signature member events). Supporting programs include Alpine Programs (U4 through adult racing and freestyle, aligned with Alpine Canada's Long-Term Athlete Development framework), a Nursery for ages 0-5, equipment rentals via partner Squire John's, and a merchandise storefront.

Revenue is generated through a diversified mix: annual membership dues across Trial Annual Introductory, Family, Single, and Senior tiers (with non-refundable deposits credited toward full-life membership); lift tickets ($35-$110 per day depending on date and category); alpine program registrations; private lessons ($95/hr single, $60/hr multi-person); food and beverage across the Marche Cafeteria, West Lodge, Bay Street Bar, and poolside BBQ; nursery childcare; venue rental for weddings and corporate events; and merchandise sales through georgianpeaksmerch.com. Go-to-market is direct-to-consumer via the club's website, member inquiry forms, and a dedicated corporate/events sales team, with member referral programs supporting Summer Club guest acquisition.

The technology stack is built on Jonas Software's Clubhouse Online-e3 platform for membership management, the website, and the Member Central portal, supplemented by Ski Anywhere for lesson booking and waiver management, TeamSnap for sports team communications, and the SnowTrails app for trail tracking. The club also operates a Georgian Peaks Foundation (a separate charitable entity) that runs structured fundraising — Local Art Showcase, Fall Golf Tournament, Winter Auction, Calcutta Adult Racing — to fund member-proposed capital projects. Governance is by a Board of Directors with departmental leadership including a General Manager (Tim Oliver), Director of Food & Beverage (Roberto De Sousa), Director of Alpine Programs (Tomaz Senk), and others.

Name

The Georgian Peaks Club

Legal name

The Georgian Peaks Club

Website

https://georgianpeaks.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

The Georgian Peaks Club is a private, members-only alpine ski club founded in 1961 in Thornbury, Ontario, operating five lifts, 20+ trails, and year-round facilities including a Summer Club, serving families, individual members, and corporate/event clients across Southern Ontario.

Ownership category

akta.pro rank

Product category

Private Ski Club & Recreational Hospitality

NAICS

Skiing Facilities (713920)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

Keywords

• Private ski club
• Alpine ski programs
• Ski resort operations
• Private event venues
• Members club recreation

Headquarters

HQ city

Thornbury

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for Trial Annual Introductory, Family, Single, and Senior membership categories. Membership provides access to the club's facilities, slopes, and member-exclusive events and programs.
2. Lift Tickets: Day passes sold to members' guests and day visitors. Thursday $90, Friday $110, Sunday $85, Student/Child $85, Beginner Bay Street only $35. All pricing includes HST.
3. Alpine Programs: Seasonal program registrations for ski racing, freestyle, snowboard, and recreational programs for ages 2 and up. Programs include U4 Cubs, U6 Snow Bears, U7 Polar Bears, Shredders, All Mountain Program, Freestyle Ski/Snowboard Team, U10-U18 Racing, and Adult Club. All Alpine Programs for participants aged 15+ subject to HST.
4. Nursery Program: Childcare services for children newborn to 5 years during ski season. Programs include seasonal packages, half-day, and hourly rates.
5. Summer Club: Pool and recreational facility access during summer months. Season passes and drop-in rates for swimming, pickleball, basketball, and poolside dining.
6. Weddings and Events: Wedding venue rentals, corporate retreats, group ski days, and special event bookings. Catering and event coordination services provided.
7. Food and Beverage: On-site dining at the Marche Cafeteria, West Lodge, Bay Street Bar, and poolside BBQ. Members and guests charged to club accounts or point-of-sale.
8. Merchandise: Branded merchandise sold through georgianpeaksmerch.com including accessories, youth apparel, and club wear.
9. Private Lessons: One-on-one and small group ski and snowboard lessons available in Ski, Snowboard, and Freestyle disciplines. Premium coaching from Level 3 and Level 4 Instructors available.
10. Corporate Events: Corporate retreats, team building events, meetings, and celebrations booked through the corporate events team. Venue rental for Main Lodge (up to 500 guests), Founders Room, Alpine Center, and West Lodge.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Georgian Peaks Club operates a private, members-only alpine ski club serving Ontario families with downhill skiing and snowboarding across five lifts and 20+ trails, structured Alpine Programs (racing, freestyle, snowboard from U4 to adult), a Summer Club with pool and pickleball, an outdoor skating rink, Nursery childcare for ages 0-5, and event venue services for weddings and corporate groups. Revenue is generated primarily through annual membership dues, with supplementary income from lift tickets, program registrations, lessons, food and beverage, summer club passes, event rentals, and branded merchandise.

Product overview

The Georgian Peaks Club is a private ski club offering a comprehensive year-round recreation and hospitality experience. The core product portfolio centers on winter ski operations (downhill skiing and snowboarding with lift access across multiple trails and terrain parks) and summer recreation (pool, pickleball, basketball at Summer Club). Supporting programs include Alpine Programs for ski/snowboard instruction and competitive racing from youth (U4) to adult levels, Club Championships, Signature Events, and Activity Clubs (ski mountaineering, hiking). The club also operates venue services for weddings and corporate events, childcare (Nursery Program for infants and toddlers), and a Foundation for member fundraising projects. A merchandise store and equipment rental services complete the offerings. The club uses the Clubhouse Online-e3 platform for member management and website operations.

Differentiator

Problem solved

Functional benefit

Brands

• Peaks Summer Club: Summer recreation facility offering pool, pickleball, basketball, and family activities from May through September.
• Georgian Peaks Foundation
• Club Championships

Products and services

• Club Memberships Annual membership subscriptions (Trial Annual Introductory, Family, Single, Senior) providing access to private ski facilities, summer club, member events, and club amenities for individuals and families.
• Winter Ski Operations Private ski hill operations with five lifts (Champlain High Speed Quad, Bay Street Double, Rogers Quad, Minute Mile Quad, Riot Platter), 20+ named trails, terrain park, and snowmaking for downhill skiing and snowboarding.
• Summer Club Seasonal summer recreation facility offering swimming pool, pickleball courts, basketball courts, swimming and pickleball lessons, and poolside dining for members and guests.
• Alpine Programs Structured ski and snowboard instruction programs for ages 2 to adult, including private lessons, competitive racing (U4 Cubs through U18), Freestyle/Snowboard Team, All Mountain Program, and Adult House League racing.
• Skating Rink Outdoor ice skating rink with scheduled programming including open skating, youth skills sessions, and adult shinny hockey, accessible via West Lodge.
• Nursery Program Childcare services for infants (ages 0-2) and toddlers (ages 2-5) during winter operating hours, offering seasonal packages, half-day rates, and hourly reservations.
• Wedding Venue & Events Wedding ceremony and reception venue offering panoramic mountain views, a 40,000 sq. ft. modern lodge, custom catering facilities, and mountain-side patio for outdoor celebrations of various sizes.
• Corporate Events & Meetings Corporate retreat, team-building, and event venue with indoor/outdoor spaces accommodating up to 500 guests, with custom catering, group ski days, and dedicated event coordination.
• Georgian Peaks Merchandise Branded merchandise store offering apparel, accessories, and youth clothing featuring Georgian Peaks Club branding, sold through georgianpeaksmerch.com.
• Private Lessons One-on-one and small group ski and snowboard lessons in Ski, Snowboard, and Freestyle disciplines, including race training and specialized clinics, with premium coaching from Level 3 and Level 4 instructors.
• Activity Clubs Outdoor activity offerings including Ski Mountaineering (SkiMo) club, hiking trails, Elevation Club skinning/hiking trail system, and terrain park access for freestyle skiing and snowboarding.
• Equipment Rentals Ski, snowboard, and snowshoe equipment rentals available through preferred partner Squire John's, located directly across from the main lodge, with group rental pre-arrangements available.

Quantifiable outcome

• 400+ participants enrolled in alpine programs per season
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Georgian Peaks FoundationcoreOthers · 1 January 2025The Georgian Peaks Foundation is a charitable organization supporting the club through fundraising events including Local Art Showcase, Fall Golf Tournament, Winter Auction, and Calcutta Adult Racing. Foundation funds club improvement projects and is governed by a board of directors including David Wood (Chair), John Armstrong, Elizabeth Brooks, Michael Caron, Shannon Davidson, Joanne Fallowfield, Nikki Puri, Shannon Valliant, and Shannon Wood.
• Squire John'scoreStrategic or Co-development PartnerSquire John's is the preferred equipment rental partner for Georgian Peaks Club, located directly across from the main lodge. They offer ski, snowboard, and snowshoe rentals for club guests. Group rentals are pre-arranged through Leslie Thompson at [email protected] or (519) 599-1228, with equipment adjusted and waiting on ski day.
• Jonas SoftwarecoreTechnology or IntegrationJonas Software powers the club's website, member management systems, and club operations. The member portal and website are built on Jonas Software's club management platform.
• Ski AnywherecoreTechnology or IntegrationSki Anywhere provides the online booking platform for ski lessons at Georgian Peaks. Used for lesson reservations, waiver management, and member lesson booking at skianywhere.com/georgianpeaks/booking/.
• Alpine Canada / Sport for LifecoreStrategic or Co-development PartnerGeorgian Peaks Alpine Programs follow Alpine Canada's Long-Term Athlete Development (LTAD) framework and sport for life principles. Programs align with CSIA, CFSA, and Alpine Ontario (AOA) certification standards for instructors, coaches, and race officials.
• Ontario Track 3 Ski AssociationminorStrategic or Co-development PartnerThe Georgian Peaks Club supports the Special Olympics Adaptive Ski Program and partners with Ontario Track 3 Association for disabled skier programs. Club provides Volunteer Instructors to assist participants.
• Canadian Association for Disabled Skiing (CADS)minorStrategic or Co-development PartnerClub maintains referral relationship with Canadian Association for Disabled Skiing for information on ski programs for people with disabilities in Ontario and Canada.
• Collingwood Ace TaximinorOthersAce Taxi (705-445-3300) in Collingwood has two accessible taxis for transportation to the club. Drivers undergo AODA-required training for inclusive transportation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Osler Bluff Ski Club: Prestigious private alpine ski club in the Collingwood area, also founded in the early 1960s. Closest direct analog to Georgian Peaks on member demographics, racing heritage, and terrain offering.
• Toronto Ski Club: Long-standing private ski club serving the Greater Toronto Area membership base. Offers private membership access, lessons, and racing programs comparable to Georgian Peaks' competitive-recreation offering.
• Craigleith Ski Club: Private members-only ski club located a few minutes from Georgian Peaks in the Collingwood/Blue Mountains area. Same membership-based alpine recreation model, racing program heritage, and Southern Ontario private-club competitive set.
• Devil's Glen Country Club: Private ski and country club in Southern Ontario offering alpine skiing plus seasonal recreational amenities. Comparable membership-club alpine model and member-driven instruction/racing programming.

Broad incumbents

• Whistler Blackcomb: North America's largest ski resort and a benchmark for premium mountain recreation, racing venues, and event hosting. Highly differentiated geographically but relevant for high-end positioning and year-round venue revenue benchmarks.
• Blue Mountain Resort: Ontario's largest commercial ski resort, located in the Blue Mountains destination market immediately adjacent to Georgian Peaks. Different business model (public day tickets, lodging village) but competes for the same regional leisure and corporate-event wallet.
• Winsport (Canada Olympic Park): Year-round Olympic-training and public recreation facility in Calgary. Similar mix of athlete development, instructional programs, and event hosting and a useful benchmark for how Olympic-pedigree assets monetize programming beyond membership.
• Mont-Tremblant: Major Quebec ski resort with private-club feel, racing/development infrastructure, summer activities, and corporate-event capability. A scale-comparable Eastern Canadian benchmark for peak vertical, terrain variety, and event venue revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/georgianpeaks
• Instagraminstagram.com/georgianpeaks
• YouTubeyoutube.com/@georgianpeaks
• LinkedInlinkedin.com/company/georgian-peaks-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Georgian Peaks Club